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Boost Conversion Rates with Page Load Speed Improvement



Why Page Load Speed Matters for Conversions

Source: Unsplash

Users don't want to wait for content. It's no secret that page load speed can make or break your conversion rate, but what exactly does this mean?

Page speed is the time a user takes to download your site from their browser after arriving on a web page. If they have to wait longer than expected, they might leave before experiencing all the benefits you offer. The same thing can happen if someone has trouble viewing your site because resources like images have slow loading times. 

Top Reasons Why Page Load Speed Matters

There are a lot of reasons why page speed matters. Here are some of the top reasons:

User Experience

A faster page load time means users will have a better experience, making them more likely to return and become customers.

The average user expects a page to load in 2 seconds or less. These first few seconds are critical as the first five seconds significantly impact conversion rates. Every additional second of waiting time, conversion rates drop by 4.42%

So the longer the site loads, the more you lose leads. 

Search Engine Optimization (SEO)

Google uses page load speed as a ranking factor. If you have a slow website, it will rank your site lower in search results. It’s their way of ensuring users don’t encounter problems while using their Google browser. 

Mobile Compatibility

Many factors influence mobile traffic, and one of them is page load speed. Take note that Google now uses mobile-first indexing. This means that crawlers will index sites optimized for mobile devices. 

How to Improve Page Load Speed for Conversions

To avoid these problems and keep visitors engaged throughout the entire process, here are five ways you can improve the site's performance:

Optimize Images

Optimizing images is a great way to improve page load speed and increase conversion rate. Start by using the correct image format for your site. 

Avoid using GIFs because they have poor compression rates and can cause frame drops on many mobile devices. Save images as PNG or JPG, as they have excellent compression ratios. These formats allow you to retain high-quality images without slowing the website. 

Ensure that you're optimizing your image sizes correctly.

Minimize Redirects

Redirects can slow down your site, especially if the number of redirects on a page is high. Redirects are a common cause of slowness. They cause visitors to wait while their browser redials the page they visit. Do an audit of your site to see if there are redirects that you must resolve. 

Leverage Browser Caching

There are several ways to leverage browser caching. The first is to set the cache headers to expire after a set time, reducing the number of server requests and improving performance. You can also use caching with HTTP/2 server push, reducing bandwidth usage and server load while improving page load speed.

Reduce or Eliminate Plugins

Plugins can slow down your site. Even the most popular plugins have a few that are unnecessary. If you're not careful, they can make your site load even slower. Choose plugins that only give value to your users. 

For example, Google Maps API is one example that can slow down sites. Consider whether it would make sense for your users before adding it to your site. 

Use a Content Delivery Network

A content delivery network (CDN) can help improve page load speed. They do this by quickly loading web page assets like images and videos, reducing the physical distance between a user and the web host. 

For better site performance, it’s best to go for dedicated servers with CDNs. This will help reduce loading times, improve user experience, and enhance SEO ranking. Not only will you increase bandwidth, but they will also lower overhead costs for servers. 

Key Takeaways

Page load speed is an essential factor in the conversion funnel. The faster your site loads, the less likely people will leave your website and move on to another product or service. The more time they spend on your site, the more opportunity you have to convert them from casual visitors to paying customers. 

  • Page load speed is a factor in user experience, SEO, and conversions.

  • You can improve your site's load time with the right tools and strategies.

  • Use the correct image format and size

  • Lessen the number of redirects

  • Cache browsers

  • Choose plugins 

  • Use content delivery network






Author

Mathieu Picard

CEO, Anyleads, San Francisco

We are the leading marketing automation platform serving more than 100,000 businesses daily. We operate in 3 countries, based in San Francisco, New York, Paris & London.

Join Anyleads to generate leads

Error! Impossible to register please verify the fields or the account already exists.. Error, domain not allowed. Error, use a business email. Welcome to the Anyleads experience!

More than +200 features to generate leads 😍

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Anyleads
Enrichment data software to find emails

The perfect product to generate high quality leads from B2B to B2C.

  • Access / extract from more than +15M B2B companies.
  • Extact local businesses from Google Maps.
  • Find company domains from names.
  • Get all employees emails from a list of domains.
  • Send all the data to your CRM via Zapier.
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Anyleads
Email, phone & social media extractor

Extract emails, phones on the page of websites and download it to Excel or CSV.

  • Upload a list of websites to extract emails.
  • Export phone numbers from landing page.
  • Export social media urls (Facebook, Instagram ..) from pages.
  • Export to CSV or Excel in one click.
  • Send the data to your CRM or other software.
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Anyleads
Find emails from first name, last name and company name

Discover emails from a CSV from 3 columns (first name, last name, and company name).

  • Upload big batch of CSV online to find emails.
  • Email discovery is fast and build emails from patterns.
  • Find valid emails from 3 data points.
  • Export to CSV or Excel in one click.
  • Send the data collected to your CRM or any software.
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Anyleads
Chatbot solution to capture and convert visitors into leads

Transform your visitors into leads by capturing information from them.

  • Install unlimited chatbot to capture unlimited leads.
  • Customize the scenario of your chatbot.
  • Customize the color, position and the widget.
  • Export the leads into Excel or CSV.
  • Send directly the leads captured to your CRM or any software.
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Anyleads
Daily registered domains with leads information

Discover each day thousands of new companies registered on Internet.

  • Prospect new businesses registered on Internet.
  • Transfer leads to campaigns to send emails on it.
  • Thousands of new leads uploaded each day.
  • Export all the leads into Excel or CSV.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Online review management to get more online reviews

Capture reviews from visitors, and increase your reviews on Google and Facebook pages.

  • Install and customize the widget on your website.
  • Collect more reviews, increase your SEO position.
  • Grow your Facebook page and Google page.
  • Export reviews into Excel or CSV.
  • Send reviews directly to your CRM.
illustration
Anyleads
Sequence (cadence) / newsletter campaigns tool

Send newsletter or sales emails with automatic follow ups.

  • Create unlimited campaigns and connect unlimited senders.
  • Warm up feature to increase your deliverability.
  • Send personalized images with our image personalization tool.
  • Send events to your CRM such as opens, clicks and replies.
  • Generate more sales meeting with automatic follow ups.
illustration
Anyleads
API to prevent fake emails registration on your service

Each time someone registers to your service, ping this API to verify if the email is correct.

  • Verify if an email exists to prevent fake emails.
  • Export results into Excel or CSV.
  • Ping in real time our API or plug it in your system.
  • Instant email verification.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Social proof notification widget tool

Generate and display notifications on your website to show random messages to your visitors. This will increase your sales and credibility.

  • Add unlimited websites.
  • Add unlimited notifications.
  • Create geo-targeted notifications.
  • Display random fake notifications.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Extract B2B emails from B2B social media

Extract emails and contact from B2B social media. Find new leads in one click and create targeted lists.

  • Create unlimted lists, filter by country, industry, size and job title.
  • Hyper targeted lead generation.
  • Generate B2B and B2C lists in one click.
  • Super fast emails generation.
  • Send leads to your CRM or other software.

Start generating leads with our software

Create your account and start your 7 day free trial!

Error! Impossible to register please verify the fields or the account already exists.. Error, domain not allowed. Error, use a business email. Welcome to the Anyleads experience! By registering you agree to the Terms and conditions agreement.

More than +200 features to generate leads 😍

We offer multiple products for your lead generation, discover them below!

>> Unlimited access to all products with one single licensecheck our pricing.

illustration
Anyleads
Enrichment data software to find emails

The perfect product to generate high quality leads from B2B to B2C.

  • Access / extract from more than +15M B2B companies.
  • Extact local businesses from Google Maps.
  • Find company domains from names.
  • Get all employees emails from a list of domains.
  • Send all the data to your CRM via Zapier.
illustration
Anyleads
Email, phone & social media extractor

Extract emails, phones on the page of websites and download it to Excel or CSV.

  • Upload a list of websites to extract emails.
  • Export phone numbers from landing page.
  • Export social media urls (Facebook, Instagram ..) from pages.
  • Export to CSV or Excel in one click.
  • Send the data to your CRM or other software.
illustration
Anyleads
Find emails from first name, last name and company name

Discover emails from a CSV from 3 columns (first name, last name, and company name).

  • Upload big batch of CSV online to find emails.
  • Email discovery is fast and build emails from patterns.
  • Find valid emails from 3 data points.
  • Export to CSV or Excel in one click.
  • Send the data collected to your CRM or any software.
illustration
Anyleads
Chatbot solution to capture and convert visitors into leads

Transform your visitors into leads by capturing information from them.

  • Install unlimited chatbot to capture unlimited leads.
  • Customize the scenario of your chatbot.
  • Customize the color, position and the widget.
  • Export the leads into Excel or CSV.
  • Send directly the leads captured to your CRM or any software.
illustration
Anyleads
Daily registered domains with leads information

Discover each day thousands of new companies registered on Internet.

  • Prospect new businesses registered on Internet.
  • Transfer leads to campaigns to send emails on it.
  • Thousands of new leads uploaded each day.
  • Export all the leads into Excel or CSV.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Online review management to get more online reviews

Capture reviews from visitors, and increase your reviews on Google and Facebook pages.

  • Install and customize the widget on your website.
  • Collect more reviews, increase your SEO position.
  • Grow your Facebook page and Google page.
  • Export reviews into Excel or CSV.
  • Send reviews directly to your CRM.
illustration
Anyleads
Sequence (cadence) / newsletter campaigns tool

Send newsletter or sales emails with automatic follow ups.

  • Create unlimited campaigns and connect unlimited senders.
  • Warm up feature to increase your deliverability.
  • Send personalized images with our image personalization tool.
  • Send events to your CRM such as opens, clicks and replies.
  • Generate more sales meeting with automatic follow ups.
illustration
Anyleads
API to prevent fake emails registration on your service

Each time someone registers to your service, ping this API to verify if the email is correct.

  • Verify if an email exists to prevent fake emails.
  • Export results into Excel or CSV.
  • Ping in real time our API or plug it in your system.
  • Instant email verification.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Social proof notification widget tool

Generate and display notifications on your website to show random messages to your visitors. This will increase your sales and credibility.

  • Add unlimited websites.
  • Add unlimited notifications.
  • Create geo-targeted notifications.
  • Display random fake notifications.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Extract B2B emails from B2B social media

Extract emails and contact from B2B social media. Find new leads in one click and create targeted lists.

  • Create unlimted lists, filter by country, industry, size and job title.
  • Hyper targeted lead generation.
  • Generate B2B and B2C lists in one click.
  • Super fast emails generation.
  • Send leads to your CRM or other software.