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Can I use Mailchimp for cold outreach?



Can I use Mailchimp for cold outreach?


Mailchimp has become one of the most popular email service providers in recent years because it's easy to set up and manage an account. It also offers a lot of powerful features as well as some pretty cool templates that make it perfect for building out your overall email strategy. But what if you want to reach people outside of Mailchimp but still have them open their inboxes -- or even click on links within those messages? Can you really send cold emails with Mailchimp?

There are two main ways to go about sending these emails, which we'll discuss below. The first way is through automated software like HubSpot while the second method involves using a more manual approach by making calls directly from your phone (or other device). We've covered both methods before so we won't cover them again here, but let's dive right into how they work!

How do you automate email prospecting?

Automated email prospecting platforms allow businesses to send thousands of personalized emails at once without having to manually build each message. They're great when you know who exactly you need to contact, because you can be sure that all the information will be correct. For example, if you're looking to sign up new customers, you might create a list of names and addresses based on leads coming from various sources. You could then enter this data into a tool like HubSpot or Marketo and send targeted emails to specific groups of prospects based on criteria such as location, industry, job title, etc.

Another benefit of automating emails is that you don't have to worry about being constantly connected to your computer. If you're working remotely, this means you can focus solely on contacting potential clients instead of wasting time trying to find the right template or figuring out how much text to include in each section of an email. And since there's no human interaction involved, you can rest assured that every single person on your recipient list received the exact same message.

If you already have a decent number of contacts, automation can help reduce your workload significantly. Instead of spending hours writing individual emails to hundreds of individuals, you can simply upload lists of recipients and choose which ones get sent which emails automatically. This saves you valuable time, especially if you're juggling multiple tasks simultaneously. Here are our favorite options for automating your email campaigns.

Is Mailchimp good for ecommerce?

Yes, absolutely! While Mailchimp isn't specifically designed for ecommerce, it works perfectly fine with stores and online shops. What makes it better than competitors like AWeber or Constant Contact is that its interface is simple enough for anyone - including non-technical users - to understand. Plus, you can customize everything to look however you'd prefer.

When it comes to designing emails though, there aren't many limitations compared to paid services like Shopify or Big Commerce. Even though Mailchimp is free, you can pay $10 per month to upgrade to Pro level accounts. That gives you access to everything you see above plus unlimited subscribers, list sizes, custom HTML code, advanced reporting capabilities, mobile apps, and additional integrations.

You may wonder if it's worth paying extra just to add functionality like this, but keep in mind that if you start growing beyond 10,000 contacts, Mailchimp charges $0.20 per subscriber per month. So if you were going to spend $100 per month on something else, you would save money over time. In addition, Mailchimp allows you to import any CSV file (even Google Sheets) into your account and export contacts back to another format like Excel.

Is Mailchimp good for e-commerce? Yes, definitely. Not only does it support products sold on sites like Etsy and eBay, but you can also easily integrate payment gateways like Stripe and PayPal. There's also a built-in shipping module that lets you track where packages are currently located along the delivery process.



What is the best email marketing platform for eCommerce?

The answer depends entirely on whether you sell physical goods or digital downloads. If you're selling physical items, Mailgun is probably the easiest option for beginners. You can either purchase domains for a few dollars apiece (which Mailgun hosts), or you can host your own domain name for free on the company's servers.

Once you've got a website setup, Mailgun provides a nice dashboard where you can view stats related to traffic, conversions, and sales. All of these metrics are available via API, meaning you can connect third party applications to analyze performance.

For ebooks, guides, and similar downloadable content, SendGrid is a solid choice. Not only is it completely free, but it integrates nicely with WordPress. You can configure your site with a plugin called WP-Sendgrid and then point web visitors to the download page inside the app itself. Then, whenever someone clicks "Buy Now", an order gets placed straight away. No credit card details needed.

With this type of integration, you don't necessarily have to rely on Mailchimp anymore, although it's certainly possible. For example, you could write emails yourself and then embed links to PDFs or.zip files. When someone opens the link, they'll be redirected to the appropriate landing page.

Finally, if you sell digital products, Kontent Machine or ClickFunnels provide excellent interfaces that make creating high converting sales pages quick and painless. Both offer drag & drop editing and pre-built templates that take care of almost all the heavy lifting required to run successful campaigns.

To learn more about running effective email campaigns, check out our guide.

Why using a service like Mailchimp is better than sending out an email

Before we dive into how to get started, let me explain exactly what "cold" means when it comes to emailing potential customers.

Cold - The term used by marketers to describe messages sent directly to someone who hasn't interacted with the brand before (or at least not recently). You can think about this kind of message more as something personal rather than business.

Personalized - A personalized piece of content will always be slightly different from another person's experience since everyone sees things differently and reacts differently to certain information.

What Makes Cold Emails So Effective?

According to studies conducted by HubSpot, almost 50% of consumers respond positively to receiving a personalized email. This makes sense given that these are actual humans reading something that they're interested in.

But here’s where it gets interesting. When asked which type of email was more effective, 51% said personalized compared to just 24% saying cold. In other words, people prefer getting a response to a cold email over ignoring one completely!

How To Use Email Marketing Effectively

You may wonder whether there are any downsides to using a tool like Mailchimp for your cold leads. After all, many companies turn away thousands of potential customers every day simply because they don’t know how to effectively approach them first. If this sounds familiar, keep reading below.

Mailchimp has been the go-to email tool for many marketers because of its ease of use, but there are some things that may make you reconsider using them. One is whether they have an option for direct sales or ecommerce, which could be useful if you're looking to build a list of subscribers to sell products to. Another is whether their reputation as one of the most spammy companies around makes it hard on your brand's image.

If you want to send out bulk emails without having to worry about getting banned from services like Gmail, then we recommend trying our guide to the best platforms for cold emailing instead. It doesn't matter how big your list is - you'll find a solution here! But before you start building your list, let’s look at what Mailchimp does and don’t do well when it comes to cold emailing.

Is Mailchimp eCommerce free?

It seems strange to say this about such a popular service, but Mailchimp isn’t really set up for selling anything right now. You cannot create an account as a seller through the app, meaning you won’t be able to take advantage of any features within the app that would allow you to track orders, manage inventory, or even add billing information to your customers' accounts. If you wanted to run an online store, you'd need to sign up with another provider who offers these kinds of integrations.

On top of that, Mailchimp says that they will never offer "eCommerce" solutions to users. They believe that doing so violates their terms of service (which is fair enough), but they also suggest that using their service for eCommerce might lead to being blocked by Google Search Console. This means that anyone running an online shop would have to switch over to something else entirely to keep their business afloat.

This doesn’t mean that you can’t use Mailchimp for eCommerce. There are plenty of other providers out there who offer the same kind of functionality while still remaining compliant with all laws related to digital commerce. Some examples include HubSpot, KlentySoft Inc., and Gmelius. All three of these services can help you grow your email list, send targeted messages to specific audiences, and optimize conversions across multiple channels. None of them come close to offering everything that Mailchimp does, but they provide value where Mailchimp leaves off.

Can you send cold emails to businesses?

Even though Mailchimp doesn’t support eCommerce, you can certainly use their software to send cold emails to potential clients and signups. You just need to know exactly what you’re allowed to do and what you shouldn’t. The company allows you to send emails via API integration into third party apps, including AWeber. Using AWeber gives you access to more than 50 different automation templates designed specifically for cold email campaigns. These templates give you full control over every aspect of each message sent, allowing you to target people based on demographics, interests, location, etc. In short, it lets you craft personalized emails tailored perfectly for individual recipients.

Of course, there's always the risk that you could accidentally break the law or offend someone somewhere along the way. Even if you follow all guidelines provided by Mailchimp and stick to good ol’ fashioned plain text messaging, you may still face legal repercussions down the road. So, it's probably worth taking extra care when constructing your emails, especially if you plan on following up after the initial contact. As long as you stay away from illegal activities, you shouldn't encounter too much trouble.

Can you get in trouble for sending unsolicited emails?

In general, yes. Most countries have rules against mass email blasts, regardless of whether those emails contain advertising content. However, the severity of punishments depends heavily on the country you live in. For example, in the UK, you could potentially receive fines of up to £500 per day, depending on the number of recipients affected. Other penalties include jail time, fines, loss of licenses, and bans from social media sites like Facebook and Twitter.

The United States has similar restrictions, although they tend to be enforced less strictly. According to the U.S. Postal Service, sending unwanted emails is not technically considered a crime unless a person attempts to obtain money from the recipient. Still, you could face civil lawsuits, hefty fines, and even prison sentences if you were found guilty in court. While all of these consequences seem extreme, it's easy to see how they could apply to your business.

As mentioned above, Mailchimp provides a wealth of resources to help you stay safe during your cold email campaign. Their automated systems flag suspicious activity, notify admins when you violate their policies, and block problematic IP addresses. Additionally, you can opt into their AntiSpam system and receive automatic protection against phishing attacks. Finally, Mailchimp includes several tools for tracking responses to your emails, enabling you to quickly identify problems and fix them before they snowball into larger issues.

Is it okay to cold email for a job?

There's no question that cold emailing is effective. Studies show that it works better than traditional methods like phone calls and snail mails, according to Forbes. And since it's so simple to implement, there's little reason not to try it out yourself. Just remember that it's not guaranteed to work, and it definitely takes patience to succeed.

However, there are certain jobs that require a lot of personal interaction. In fact, there are entire industries built upon cold emailing -- think dating agencies, recruitment firms, and customer relationship management software. Since most of these positions involve working directly with individuals rather than corporations, you may run into legal complications if you decide to pursue this path.

For example, if you're applying for a position that involves interacting with children under 13 years old, you may be breaking local laws. Likewise, if you're considering contacting minors outside of school hours, you may find yourself violating state regulations. On top of that, your chances of success decrease dramatically if you're not careful about choosing the perfect words to describe your qualifications. After all, people aren't going to respond positively if your email sounds like an advertisement.

These kinds of risks are extremely rare, but if you do end up sending an inappropriate email, it pays to learn how to deal with it appropriately. Many professional recruiters advise asking permission first, saying that if you're rejected outright, you can simply apologize and move forward with a different approach. Others tell candidates to be honest and explain why they decided to reach out to the employer in the first place. Either way, you'll gain valuable insight into how companies handle sensitive situations, and you can improve your own communication skills accordingly.

No matter what you choose to do, you should consider the legal implications of your actions beforehand. Otherwise, you could easily damage your career prospects forever. Remember: Email is powerful, but it's not invincible.

When it comes to sending out mass amounts of personalized emails, the number one tool that most marketers will reach for is MailChimp. It's fast, easy, and cheap - but there are two things that many people don't know about using this service.

First off, if you're planning on automating any aspect of your campaign (which we strongly encourage), then MailChimp isn't going to be able to handle it alone. You'll need another piece in place before you even think about automation.

The second thing that you might not realize is that you cannot actually create an automated system or software program to send your messages without first having some sort of list management solution backing up your efforts. This means either building your own list from scratch, or purchasing a third-party subscription to something like HubSpot or Marketo which offer such services. Both of these solutions have their pros and cons, so let's take a look at what those options may entail as well as how to get started.

How do you automate a cold email outreach?

Before we go into creating our automated process, let's talk about the basics of doing a cold email. The main idea behind a "cold" approach is to simply pitch yourself rather than a product or company directly. When someone receives a message like this they often feel obligated to respond because they've been asked to help out by someone who seems desperate enough to ask them to do so.

In other words, when you contact someone via email, you want to make sure that the person knows exactly what they're getting themselves into. To do this effectively, you must build rapport through good writing skills, strong research, and well thought out content.

If you follow all three steps correctly, you'll likely find that more people opt to engage with you since they know that you care about what they think.

How do you automate email outreach?

Now that we understand the basic concept of cold emailing, let's dive right into the actual mechanics of setting it up. Here's where things start to get complicated. There are several ways to set up a cold email, each with its own advantages and disadvantages. Let's briefly discuss five different methods below:

1) Using a prebuilt template (or software). These templates usually come with a built-in autoresponder functionality allowing you to automatically reply back to everyone that sends you an email. They also tend to cost money per month, making them less attractive option overall for small businesses. For example, here's a popular choice called EmailBlaster. It costs $20/month, has no trial period, and offers limited customization options.

2) Creating a custom script (or app). Scripts allow you to customize specific aspects of your workflow, including the subject line, body text, and whether or not you wish to include images or videos within your email. However, scripts aren't always available on a wide scale, and require additional coding knowledge to implement properly. If you're interested in learning how to code, check out our guide on HTML & CSS for beginners.

3) Building a landing page. Landing pages contain the same information found in emails, but instead of being sent straight away, they serve as a gateway between the sender and receiver. One benefit of this method is that it allows you to keep track of conversions much easier, especially if you're looking to measure success based on clicks or leads.

4) Sending directly over social media platforms. By posting links to your website or blog posts across various networks, you can easily spread awareness while simultaneously gathering more contacts. While this tactic works great for brands and large companies, smaller startups typically struggle to gain traction due to the fact that followers won't necessarily trust a brand they haven't heard of before.

5) Automated systems. Similar to scripts, automated systems allow you to configure certain elements of your workflow such as your response time or email format. As long as you're willing to put in the work upfront, however, you can save a lot of time for future campaigns. Some examples of this type of setup include Campaign Monitor, Sendible, and SalesHandy.



Can you automate cold emails?

We mentioned above that MailChimp doesn't provide a fully automated way to run your entire campaign, but you can still achieve quite a bit of flexibility using just this one single tool. In order to accomplish this, though, you'll need to learn how to utilize MailChimp's API along with some kind of list management solution. Once you've got both pieces working together, you'll be able to control every step of your campaign, from creation to delivery.

For instance, you could write scripts in PHP or Python to pull data from a database, then insert that info into a spreadsheet. From there, you'd transfer everything to MailChimp using the API. Since MailChimp allows you to manage multiple lists, you can have each individual list receive unique emails depending upon the criteria you specify.

MailChimp does provide a few readymade templates for cold email campaigns, but they're intended primarily for larger organizations, not individuals. Even though they're convenient, they lack customization features that would otherwise enable you to personalize your messages further. Instead of spending hours trying to figure out how to tweak a template, you can focus on crafting your own high quality content instead.

Additionally, MailChimp limits the amount of recipients you can add to a given list, meaning that if you plan to send thousands of emails, you'll need a separate account for each recipient. That said, if you're looking to scale your operations quickly, MailChimp is probably the best solution around.

How do you do a cold email outreach?

So now that you know how to design your cold email campaign, you're ready to launch. Before you begin, remember that there are a couple of important factors to consider. First off, it's vital that you pick a responsive topic. Your target market needs to know what they're receiving in exchange for their time. Second, try to avoid asking anyone for anything unless absolutely necessary. People hate feeling pressured, so giving them the opportunity to say yes or no will increase your chances of converting them into customers.

Once you've chosen a topic, be sure to choose a relevant keyword phrase to drive traffic to your site. Then, craft your message according to the rules outlined above. Finally, test your campaign thoroughly! Don't assume that you've hit the jackpot until after you see results from real users. After all, you wouldn't buy a car without driving it first, so why would you expect your business to operate any differently?

Email marketing can seem daunting at times, but once you break down the strategy into actionable chunks, it becomes far less overwhelming. With a little creativity, patience, and practice, you can successfully grow your audience and improve your bottom line.


Author

Anyleads

San Francisco

We are the leading marketing automation platform serving more than 100,000 businesses daily. We operate in 3 countries, based in San Francisco, New York, Paris & London.

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