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Email Marketing: Does It Still Work in 2023?



Email Marketing: Does It Still Work in 2023?

Description: Email marketing is one of the oldest yet most effective methods. Let’s learn how it holds up in 2023 and whether you should use it. 

Why Use Email Marketing Applications 

Email marketing has long been the most effective marketing channel with a massive ROI potential. And in most cases, it’s free. Since the dawn of the internet, emails have been the most used communication channel on both individual and enterprise levels. 

The beauty of email marketing is that it works in all contexts. For example, sending customized emails with attractive offers is a great plan to intrigue your audience into accessing mobile betting sites

Image by Solen Feyissa, Unsplash

In this Anyleads feature today, let’s go over the details of the email market and why businesses should use it. 

What Is Email Marketing? Explained by Tim Harrison, the BetZillion Expert

It’s exactly what it sounds like. You market your product or service via emails to potential buyers. It’s one of the most powerful tools for businesses of all levels. No matter how you look at it, the return is amazing. Statistics show that the email market can potentially bring in up to 4400% ROI. 

In Tim Harrison’s experience, email marketing has worked like a charm to guide people to the right mobile betting sites across all countries. Tim Harrison is a betting expert at BetZillion, an education and promotional platform for online gamblers. 

In the early days of email marketing, most marketers followed the “one size fits all” approach. They essentially sent bulk emails to the entire list with no modification whatsoever. While it worked well during that time, the modern audience needed more to be convinced. 

That’s where email market applications started to come into play. These are online services dedicated to email marketers. These applications allow marketers to separate groups based on preferences. It allows them to send personalized emails to get a better response. 

What Are the Types of Marketing Emails?

We’ve all sent and received our fair share of emails. From an end-user perspective, emails are messages we send to specific addresses. For marketers, however, it’s not that simple. Based on applications, there are a few types of marketing emails you should know about. 

Promotional Emails

The most commonly used form of email marketing. As you’d expect, these emails contain a limited-time or evergreen promotion. For example, a mobile betting site might offer boosted odds for a limited time. An affiliate like BetZillion can send promotional emails to its subscribers to inform them about this offer.  

A major distinguishing factor for promotions emails is the Call-to-Action (CTA). It can either be an integrated button or plain text. Modern email marketing applications allow marketers to design custom templates with eye-catching buttons for the CTAs. 

Informational Emails

These emails are also for marketing, but the approach is not as aggressive as promotional emails. The purpose of these messages is to let the audience know about specific events. It can be a monthly newsletter where updates for the product are shared. 

Another use case for informational emails is announcements. If businesses have any urgent reports that all mailing list members should know, they send informational emails. 

Re-Engagement Emails/Reminders

These are follow-up emails for a previous campaign or a wake-up call to dormant users of a platform. For example, if a customer at a mobile betting site hasn’t deposited in a while, a re-engagement email with a promotion could be the key. 

Is Email Marketing Legal?

Well, what could be illegal about sending an email, right? Let’s be honest. Not all users appreciate promotional emails flooding their inboxes. And believe it or not, email marketing professionals must comply with certain regulations in place. 

Let’s take a quick look at some examples. 

  • The General Data Protection Regulation (GDPR) requires all European businesses to get consent from the users before sending promotional emails. Also, the users must have the option to opt out of such campaigns.

  • The CAN-SPAM Act protects the users in the US by ensuring not-misleading subject lines, out-out options, and detailed sender information. Violating any of these clauses can result in serious fines for the marketer.

Anyleads Hot Take: Why Use Email Marketing Applications?

So, time to answer the question that led you here. Why should you use email marketing in the first place? What are the benefits? Let’s find out. 

They Allow Personalization

Using an email marketing application that suits the needs of your business is detrimental to success. One of the biggest benefits is that you can customize emails for specific groups rather than sending the same email to everyone. 

For example, bettors between 18 to 35 might be more interested in bonus offers. So, you send your mobile betting site bonus email to this group. A different age group may be more interested in the platform's features. So you can send informational emails to them. 

They Create Brand Awareness

What is the main purpose of marketing for you? Let people know about your business and intrigue them to take the services, right? In other words, you want to create brand awareness. Email marketing is perhaps the best and cheapest way to do it, thanks to modern email marketing applications. 

The key to creating awareness is not to overdo it. If you keep sending emails every other day, or worse, every day, you risk shoving people away. Carefully schedule the emails and ensure you’re only sending what the audience will receive cordially. 

They Help Generate and Nurture Leads

A “lead” in business is a potential customer. Email marketing not only helps you get new leads but also helps you nurture existing leads. In case you don’t know, you grow a business by attracting more customers who start their journey as a lead. 

Wrapping Up

The advent of the internet has changed our world forever. And it’s not going to change anytime soon. Emails have been the most influential marketing tool on the internet for all businesses. Now you know how mobile betting sites can use email marketing to get more customers. Of course, it’s just an example of an industry. The same concept applies to virtually any industry you can think of.  


Author

Mathieu Picard

CEO, Anyleads, San Francisco

We are the leading marketing automation platform serving more than 100,000 businesses daily. We operate in 3 countries, based in San Francisco, New York, Paris & London.

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  • Access / extract from more than +15M B2B companies.
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  • Find company domains from names.
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  • Send all the data to your CRM via Zapier.
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Extract emails, phones on the page of websites and download it to Excel or CSV.

  • Upload a list of websites to extract emails.
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  • Export to CSV or Excel in one click.
  • Send the data to your CRM or other software.
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Discover emails from a CSV from 3 columns (first name, last name, and company name).

  • Upload big batch of CSV online to find emails.
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Transform your visitors into leads by capturing information from them.

  • Install unlimited chatbot to capture unlimited leads.
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  • Customize the color, position and the widget.
  • Export the leads into Excel or CSV.
  • Send directly the leads captured to your CRM or any software.
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Discover each day thousands of new companies registered on Internet.

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  • Send collected data to your CRM or other software.
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Capture reviews from visitors, and increase your reviews on Google and Facebook pages.

  • Install and customize the widget on your website.
  • Collect more reviews, increase your SEO position.
  • Grow your Facebook page and Google page.
  • Export reviews into Excel or CSV.
  • Send reviews directly to your CRM.
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Sequence (cadence) / newsletter campaigns tool

Send newsletter or sales emails with automatic follow ups.

  • Create unlimited campaigns and connect unlimited senders.
  • Warm up feature to increase your deliverability.
  • Send personalized images with our image personalization tool.
  • Send events to your CRM such as opens, clicks and replies.
  • Generate more sales meeting with automatic follow ups.
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API to prevent fake emails registration on your service

Each time someone registers to your service, ping this API to verify if the email is correct.

  • Verify if an email exists to prevent fake emails.
  • Export results into Excel or CSV.
  • Ping in real time our API or plug it in your system.
  • Instant email verification.
  • Send collected data to your CRM or other software.
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Anyleads
Social proof notification widget tool

Generate and display notifications on your website to show random messages to your visitors. This will increase your sales and credibility.

  • Add unlimited websites.
  • Add unlimited notifications.
  • Create geo-targeted notifications.
  • Display random fake notifications.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Extract B2B emails from B2B social media

Extract emails and contact from B2B social media. Find new leads in one click and create targeted lists.

  • Create unlimted lists, filter by country, industry, size and job title.
  • Hyper targeted lead generation.
  • Generate B2B and B2C lists in one click.
  • Super fast emails generation.
  • Send leads to your CRM or other software.

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More than +200 features to generate leads 😍

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illustration
Anyleads
Enrichment data software to find emails

The perfect product to generate high quality leads from B2B to B2C.

  • Access / extract from more than +15M B2B companies.
  • Extact local businesses from Google Maps.
  • Find company domains from names.
  • Get all employees emails from a list of domains.
  • Send all the data to your CRM via Zapier.
illustration
Anyleads
Email, phone & social media extractor

Extract emails, phones on the page of websites and download it to Excel or CSV.

  • Upload a list of websites to extract emails.
  • Export phone numbers from landing page.
  • Export social media urls (Facebook, Instagram ..) from pages.
  • Export to CSV or Excel in one click.
  • Send the data to your CRM or other software.
illustration
Anyleads
Find emails from first name, last name and company name

Discover emails from a CSV from 3 columns (first name, last name, and company name).

  • Upload big batch of CSV online to find emails.
  • Email discovery is fast and build emails from patterns.
  • Find valid emails from 3 data points.
  • Export to CSV or Excel in one click.
  • Send the data collected to your CRM or any software.
illustration
Anyleads
Chatbot solution to capture and convert visitors into leads

Transform your visitors into leads by capturing information from them.

  • Install unlimited chatbot to capture unlimited leads.
  • Customize the scenario of your chatbot.
  • Customize the color, position and the widget.
  • Export the leads into Excel or CSV.
  • Send directly the leads captured to your CRM or any software.
illustration
Anyleads
Daily registered domains with leads information

Discover each day thousands of new companies registered on Internet.

  • Prospect new businesses registered on Internet.
  • Transfer leads to campaigns to send emails on it.
  • Thousands of new leads uploaded each day.
  • Export all the leads into Excel or CSV.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Online review management to get more online reviews

Capture reviews from visitors, and increase your reviews on Google and Facebook pages.

  • Install and customize the widget on your website.
  • Collect more reviews, increase your SEO position.
  • Grow your Facebook page and Google page.
  • Export reviews into Excel or CSV.
  • Send reviews directly to your CRM.
illustration
Anyleads
Sequence (cadence) / newsletter campaigns tool

Send newsletter or sales emails with automatic follow ups.

  • Create unlimited campaigns and connect unlimited senders.
  • Warm up feature to increase your deliverability.
  • Send personalized images with our image personalization tool.
  • Send events to your CRM such as opens, clicks and replies.
  • Generate more sales meeting with automatic follow ups.
illustration
Anyleads
API to prevent fake emails registration on your service

Each time someone registers to your service, ping this API to verify if the email is correct.

  • Verify if an email exists to prevent fake emails.
  • Export results into Excel or CSV.
  • Ping in real time our API or plug it in your system.
  • Instant email verification.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Social proof notification widget tool

Generate and display notifications on your website to show random messages to your visitors. This will increase your sales and credibility.

  • Add unlimited websites.
  • Add unlimited notifications.
  • Create geo-targeted notifications.
  • Display random fake notifications.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Extract B2B emails from B2B social media

Extract emails and contact from B2B social media. Find new leads in one click and create targeted lists.

  • Create unlimted lists, filter by country, industry, size and job title.
  • Hyper targeted lead generation.
  • Generate B2B and B2C lists in one click.
  • Super fast emails generation.
  • Send leads to your CRM or other software.