- 27th Apr '23
By Mathieu Picard- 6 minutes read
Email Marketing: Does It Still Work in 2023?
Description: Email marketing is one of the oldest yet most effective methods. Let’s learn how it holds up in 2023 and whether you should use it.
Why Use Email Marketing Applications
Email marketing has long been the most effective marketing channel with a massive ROI potential. And in most cases, it’s free. Since the dawn of the internet, emails have been the most used communication channel on both individual and enterprise levels.
The beauty of email marketing is that it works in all contexts. For example, sending customized emails with attractive offers is a great plan to intrigue your audience into accessing mobile betting sites.
Image by Solen Feyissa, Unsplash
In this Anyleads feature today, let’s go over the details of the email market and why businesses should use it.
What Is Email Marketing? Explained by Tim Harrison, the BetZillion Expert
It’s exactly what it sounds like. You market your product or service via emails to potential buyers. It’s one of the most powerful tools for businesses of all levels. No matter how you look at it, the return is amazing. Statistics show that the email market can potentially bring in up to 4400% ROI.
In Tim Harrison’s experience, email marketing has worked like a charm to guide people to the right mobile betting sites across all countries. Tim Harrison is a betting expert at BetZillion, an education and promotional platform for online gamblers.
In the early days of email marketing, most marketers followed the “one size fits all” approach. They essentially sent bulk emails to the entire list with no modification whatsoever. While it worked well during that time, the modern audience needed more to be convinced.
That’s where email market applications started to come into play. These are online services dedicated to email marketers. These applications allow marketers to separate groups based on preferences. It allows them to send personalized emails to get a better response.
What Are the Types of Marketing Emails?
We’ve all sent and received our fair share of emails. From an end-user perspective, emails are messages we send to specific addresses. For marketers, however, it’s not that simple. Based on applications, there are a few types of marketing emails you should know about.
Promotional Emails
The most commonly used form of email marketing. As you’d expect, these emails contain a limited-time or evergreen promotion. For example, a mobile betting site might offer boosted odds for a limited time. An affiliate like BetZillion can send promotional emails to its subscribers to inform them about this offer.
A major distinguishing factor for promotions emails is the Call-to-Action (CTA). It can either be an integrated button or plain text. Modern email marketing applications allow marketers to design custom templates with eye-catching buttons for the CTAs.
Informational Emails
These emails are also for marketing, but the approach is not as aggressive as promotional emails. The purpose of these messages is to let the audience know about specific events. It can be a monthly newsletter where updates for the product are shared.
Another use case for informational emails is announcements. If businesses have any urgent reports that all mailing list members should know, they send informational emails.
Re-Engagement Emails/Reminders
These are follow-up emails for a previous campaign or a wake-up call to dormant users of a platform. For example, if a customer at a mobile betting site hasn’t deposited in a while, a re-engagement email with a promotion could be the key.
Is Email Marketing Legal?
Well, what could be illegal about sending an email, right? Let’s be honest. Not all users appreciate promotional emails flooding their inboxes. And believe it or not, email marketing professionals must comply with certain regulations in place.
Let’s take a quick look at some examples.
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The General Data Protection Regulation (GDPR) requires all European businesses to get consent from the users before sending promotional emails. Also, the users must have the option to opt out of such campaigns.
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The CAN-SPAM Act protects the users in the US by ensuring not-misleading subject lines, out-out options, and detailed sender information. Violating any of these clauses can result in serious fines for the marketer.
Anyleads Hot Take: Why Use Email Marketing Applications?
So, time to answer the question that led you here. Why should you use email marketing in the first place? What are the benefits? Let’s find out.
They Allow Personalization
Using an email marketing application that suits the needs of your business is detrimental to success. One of the biggest benefits is that you can customize emails for specific groups rather than sending the same email to everyone.
For example, bettors between 18 to 35 might be more interested in bonus offers. So, you send your mobile betting site bonus email to this group. A different age group may be more interested in the platform's features. So you can send informational emails to them.
They Create Brand Awareness
What is the main purpose of marketing for you? Let people know about your business and intrigue them to take the services, right? In other words, you want to create brand awareness. Email marketing is perhaps the best and cheapest way to do it, thanks to modern email marketing applications.
The key to creating awareness is not to overdo it. If you keep sending emails every other day, or worse, every day, you risk shoving people away. Carefully schedule the emails and ensure you’re only sending what the audience will receive cordially.
They Help Generate and Nurture Leads
A “lead” in business is a potential customer. Email marketing not only helps you get new leads but also helps you nurture existing leads. In case you don’t know, you grow a business by attracting more customers who start their journey as a lead.
Wrapping Up
The advent of the internet has changed our world forever. And it’s not going to change anytime soon. Emails have been the most influential marketing tool on the internet for all businesses. Now you know how mobile betting sites can use email marketing to get more customers. Of course, it’s just an example of an industry. The same concept applies to virtually any industry you can think of.
Mathieu Picard
CEO, Anyleads, San Francisco
We are the leading marketing automation platform serving more than 100,000 businesses daily. We operate in 3 countries, based in San Francisco, New York, Paris & London.
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