How do chatbots help lead generation?
AI-powered chatbot solutions have the potential to change the way companies interact with customers by automating repetitive tasks while improving efficiency. They also offer an opportunity to enhance existing products or services through innovation.
But not every company is using chatbots as effectively as they could. Some of them still don't even know what chatbots are! In this article, we will discuss why chatbots fail to deliver on expectations if not carefully implemented. We'll then explore how artificial intelligence helps lead generation across multiple industries.
Why are some chatbots failing at delivering results?
There are many reasons behind chatbot failure that include poor design, lack of personalization, absence of user experience (UX) optimization, etc. Here's a few common issues that prevent chatbots from achieving success:
Lack of development expertise: Most organizations struggle to find developers who understand conversational language well enough to build effective chatbots. This leads to ineffective conversations between users and bots which eventually ends up leaving both parties unimpressed.
Poorly designed bot profiles: A poorly developed script means there’s no consistency when it comes to behavior and conversation flow. As such, users often get confused and end up searching for alternatives like Google search engine instead of engaging directly with brands.
Inconsistent functionality: If there are different versions of a chatbot across channels, platforms, or apps, it becomes difficult for users to differentiate one from another. For example, Amazon Alexa has several versions including Alexa, Echo Dot, and so on. Similarly, Facebook Messenger offers various features like M, W, X, Y, Z, etc., depending upon the device type.
No integration: It takes time before users become familiarized with new forms of communication. However, without seamless integrations, most chatbots remain nothing but isolated entities. Users need to learn two separate sets of commands to perform any action.
For instance, if someone searches "Find nearest restaurant" via Google Maps mobile app, he needs to follow voice prompts twice—once for location search and once after finding the desired result. But if the same query were sent to a smart speaker like Google Home Mini, it would ask only one question and provide a response instantly.
This is where artificial intelligence comes into play. By leveraging machine learning capabilities, chatbots can quickly adapt to changes to better suit specific scenarios. With proper training, these intelligent systems can pick relevant data over millions of queries.
How do you use AI for lead generation?
Artificial Intelligence uses algorithms to process massive amounts of information automatically. These tools allow machines to make complex decisions based on rules and logic rather than human intervention.
Since chatbots rely heavily on natural language processing, they leverage Artificial Neural Networks (ANN). The ANN mimics brain functioning by receiving inputs and generating outputs.
The main components of an ANN are neurons, dendrites, synapses, layers, nodes, etc. Essentially, each neuron works independently to pass signals forward until its output reaches a certain layer of neurons. Each node represents either input or output values. Synapses connect all neurons together.
As mentioned earlier, chatbots require AI technology to recognize patterns and execute predefined actions accordingly. To accomplish this task, chatbots utilize Machine Learning (ML), a subfield of AI technology. ML refers to the ability of computers to analyze large datasets and draw conclusions logically.
Based on this understanding, here are some ways that AI can help boost lead conversion rates:
Personalize messages: Unlike humans, chatbots generate thousands of automated responses per minute. Therefore, it’s important to develop customized scripts that reflect brand tone and culture. Further, the right choice of words plays a significant role in boosting engagement.
Integrate third party applications: Many enterprises outsource critical processes to third-party providers. Using automation software, companies can integrate external APIs to trigger pre-defined events. Once triggered, these programs carry out defined instructions automatically.
Improve accuracy & speed: Chatbots enable faster message delivery rate compared to email correspondence. Moreover, they're capable of handling hundreds of requests simultaneously. Hence, marketers benefit from real-time insights and updates.
Use analytics for optimizations: Businesses typically measure performance metrics against KPIs. When it comes to chatbots, however, this approach isn’t ideal since they aren’t able to record individual interactions. Instead, marketers should focus on analyzing trends and patterns related to consumer behaviors. Based on this analysis, they can optimize future interactions with consumers.
How can we improve lead generation?
Lead Generation involves developing qualified prospects through content marketing strategies, nurturing them till they convert, and converting them into loyal clients. While traditional methods may produce high ROI, they take too long to yield optimal results.
With the advancement of internet technologies, artificial intelligence can significantly reduce turnaround times. Below are some techniques AI can employ to drive quality traffic towards your website:
Create dynamic landing pages: Landing page creation requires extensive testing and iteration to ensure maximum conversions. Since chatbots operate on limited resources, creating custom landing pages can prove challenging. That said, AI-based solutions handle this challenge efficiently by providing high-quality designs with minimal effort.
Optimize content production: Content Marketing continues to be the primary source of driving online sales. Chatbots can further simplify this process by identifying best practices for producing original articles and blog posts. From optimizing images to adding hyperlinks, AI-generated content provides marketers with unique opportunities.
Automate ecommerce transactions: Chatbots now support checkout and payment functions. Through this feature, buyers can complete the entire purchase cycle seamlessly. Additionally, chatbots save merchants money by reducing manual checks.
Streamline customer journeys: Creating exceptional customer experience is essential to building successful relationships. AI-driven chatbots can intelligently guide customers throughout their shopping cycles while helping retailers gain valuable feedback. Not just that, they can recommend similar items based on previous purchases.
Increase conversion rates: Online shoppers prefer purchasing goods through live chats. On average, 40% of web visitors turn into paying customers following direct contact with sellers. This figure increases to 60% among millennials. Thus, incorporating chatbots in your strategy proves beneficial.
Boost security & privacy: Chatbots pose less risk compared to other forms of digital communications. Even though their usage raises concerns regarding privacy and cybersecurity risks, chatbots present fewer threats. Besides, most modern chatbots run locally on devices and servers thus limiting vulnerabilities.
Provide 24/7 access: Chatbots eliminate the limitation of working hours imposed by emails or phone calls. Thanks to technological advancements, they can answer questions around the clock. So whether you want to buy something during holidays or late nights, chatbots are available round the year.
How does AI help in business growth?
According to research firm Gartner, by 2021 global spending on Cognitive Engines and Intelligent Automation Solutions will reach $4 billion. And by 2022, 85 percent of enterprise resource planning system (ERP) workloads will be managed by self-service cognitive computing systems.
Artificial Intelligence can transform almost every aspect of our lives. Its widespread adoption in today’s market makes it easier for people to manage their day-to-day activities.
Below are some examples where AI can help grow businesses:
Build highly responsive teams: Smart hiring practices combined with AI-enabled recruitment tools can shorten onboarding timelines. During interviews, recruiters can assign applicants to specific roles based on personality traits. Afterward, managers receive detailed reports containing candidate assessments.
Expand product offerings: Chatbots can generate unlimited ideas for launching new products, enhancing current ones, and expanding markets. Using predictive intelligence models, AI-assisted solutions can identify profitable niches and suggest new product lines.
Identify frauds: Fraud prevention remains a major concern for many businesses. Leveraging AI technology, chatbots can detect anomalies early to avoid losses due to scams. At the same time, they can protect individuals from phishing attacks and identity theft.
Deliver accurate forecasts: Predictive intelligence predicts outcomes with greater precision. Chatbots can forecast demand accurately and adjust inventory levels accordingly.
Reduce operational costs: Modern chatbots can collect vast amount of data, allowing businesses to extract meaningful insights. Thereafter, they can determine the impact of changing conditions and devise appropriate measures.
Enhance UX: Chatbots are usually interactive and can respond immediately to queries from prospective clients. Besides, they are equipped with sophisticated speech recognition engines. Allowing them to improve usability and accessibility.
Do Chatbots really work for lead generation?
Yes, chatbots do work. Nowadays, nearly 75% of US adults own smartphones. According to Statista, 65% of American households owned at least one Internet-connected appliance in 2020. Amongst them, 42% had connected thermostats, 38% refrigerators, and 37% air conditioners.
And thanks to AI, chatbots continue to evolve. Their capability to predict user preferences and tailor-fit conversations to individual tastes have made them popular amongst consumers worldwide.
The use of artificial intelligence (AI) in marketing is expanding rapidly as marketers realize the importance of leveraging technology to drive better results at lower cost while improving efficiency. Chatbots are one such type of technology that has gained massive popularity among business owners over the past few years.
Chatbots have become an integral part of people’s lives thanks to the rapid advancement of natural language processing (NLP). You may often see them on social media platforms like Facebook Messenger or Twitter where they answer questions, make recommendations, provide information, etc.
These bots usually work 24/7 without any downtime and offer users instant access to relevant data. They also allow companies to minimize human error by automating repetitive tasks and saving time. Bots also save money since you don't need to employ additional resources to handle these tasks.
In this article, we'll explore some ways chatbots boost sales and lead generation.
Do chatbots improve SEO?
Search Engine Optimization (SEO) plays a critical role when it comes to attracting new customers online. In recent times, however, there's been a significant shift towards conversational search which allows searchers to interact with content directly from desktop devices.
As per Google research, 50% of all searches made today begin with a conversation rather than traditional keywords. And if you're wondering what exactly does this mean for your website, it means that now potential buyers will most likely start searching through a company's existing portfolio before even making a single call. This makes SEO essential for boosting traffic.
According to Searchmetrics, 65 percent of leads come from organic web searches compared to only 20 percent coming from paid advertising. With the right strategy, chatbots can play an important role in driving targeted traffic to your site.
They can easily integrate with your current SEO strategies and optimize your ranking across different channels including voice assistants. The best thing about this approach is that it doesn't require much investment.
Also, unlike other methods, you won't get penalized due to duplicate content. So, if you already run an active PPC campaign, integrating a bot into your plan could be beneficial for both parties.
Another benefit of having a well-optimized chatbot integrated into your digital presence is that it helps improve brand awareness.
Do chatbots increase conversion?
Conversion rate optimization (CRO) refers to the process of analyzing and optimizing individual pages so that its visitors convert into paying customers.
A study conducted by HubSpot found out that 57 percent of consumers expect brands to personalize interactions and 54 percent prefer text message reminders. As chatbots offer enhanced customization capabilities, they can easily adapt to each user's preferences. By doing so, you can significantly reduce bounce rates.
Moreover, many studies show that engaging multiple touchpoints simultaneously improves conversions. According to LeadSquared, 45 percent of organizations reported higher engagement levels after incorporating chatbots.
Using live chats instead of emails also increases customer satisfaction and reduces drop off rates. Plus, you can leverage the power of automation to maximize productivity. For example, you can let a chatbot send automated follow up messages based on previous conversations and actions.
Additionally, you can set specific goals for every visitor depending upon his behavior patterns. If someone frequently asks about product discounts, then automatically suggest a discount coupon code. Or else, you can simply ask "how can I serve you?"
This will trigger the chatbot to recommend products that would match the customer's needs. It notifies you whenever the person opens the chat. Thus, you can analyze the number of calls received from certain regions, demographic groups, and industries, etc., to determine the effectiveness of your CRO efforts.
What are the benefits of using chatbot?
There are several advantages associated with using chatbots as opposed to emailing or calling a representative manually. Here are some notable ones...
1. Save Time & Money
Unlike humans, chatbots never take breaks. Unlike phone reps who might miss something here and there, chatbots always respond immediately. Also, they can efficiently perform routine activities without taking too long to complete them.
Thanks to machine learning, chatbots learn on their own. Therefore, they understand complex rules quicker than humans. Additionally, they consume less energy and generate lesser carbon emissions, thus contributing to environmental sustainability initiatives.
2. Increase Customer Satisfaction
If you want to build lasting relationships with prospects and clients, investing in chatbots is a great idea. A survey carried out by Salesforce revealed that 76% of respondents believe chatbots can enhance customer experience.
3. Improve Credibility
With high expectations regarding quality standards, many brands look for solutions that ensure impeccable performance. That's why chatbots are gaining widespread acceptance in almost every industry segment.
For instance, Zendesk recently launched a multi-channel contact center solution called Botvox powered by Microsoft. Apart from offering features similar to those available on standard agents, Botvox provides real-time insights. These include historical trends and detailed reports to support decision-making.
4. Provide Better Support
Since chatbots are programmed to keep track of numerous details, you can effectively manage various aspects of the client lifecycle. Moreover, you can configure them to deliver customized responses according to user activity.
5. Automate Repetitive Tasks
Although chatbots aren't capable of handling complex queries, they can certainly assist users with simple inquiries. Besides helping streamline processes, they can also free up valuable staff hours.
6. Deliver Personalized Experiences
You can design personalized chatbots that address common concerns or issues raised during initial interactions. Through integration with CRM systems, you can further customize the messaging platform to meet the unique requirements of each prospect.
7. Create More Engaging Content
People love chatting via messenger apps like WhatsApp and Telegram because they feel closer to friends and family members. Since chatbots can converse fluently in plain English, they can engage prospective customers better.
8. Give Customers Access To Technical Information
Most chatbots contain links to FAQ sections where technical or operational information related to your services are listed. When a customer clicks on these links, he gets immediate answers to his doubts.
9. Drive Traffic From Social Media Platforms
You can quickly establish yourself as a credible source of information on popular social networks like Facebook, Instagram, LinkedIn, etc., by creating custom chatbots.
10. Enhance User Experience
Customers tend to spend more time chatting with brands via messengers than visiting physical stores. Since chatbots are accessible anywhere anytime, people find them easier to reach than ever before.
11. Manage Your Brand Image Effectively
Your brand image is influenced largely by the tone and style of communication you choose to convey. While sending regular updates via e-mail, you risk losing control over your brand identity. But, chatbots can avoid this pitfall.
12. Integrate Into Mobile App Development Process
Currently, chatbots are being incorporated into mobile applications. However, you should first consider whether your target audience prefers talking via SMS, app, or browser before building a dedicated bot for them.
13. Make Use Of Third Party APIs
Third party providers can connect your app with third-party tools and software components, giving you increased flexibility and scalability. Connecting your chatbot to API integrations gives you greater visibility into your data and offers improved accuracy.
14. Ensure Compliance Standards
To stay compliant with anti-discrimination laws, privacy regulations, security requirements, etc., you must check for errors and omissions in advance. Only then can you prevent legal challenges later down the line.
15. Build Trust Amongst Prospective Clients
When dealing with sensitive topics, you cannot afford to compromise on confidentiality. Having said that, chatbots can still remain secure if implemented correctly.
16. Boost Employee Productivity
Employees spend considerable amounts of time communicating with colleagues via phones, laptops, tablets, etc. Nowadays, employees' daily workflow is heavily affected by nonstop notifications. Consequently, they face distractions throughout the day.
17. Simplify Internal Workflows
Having a robust internal system isn't enough. Many companies fail to incorporate effective IT infrastructure. Instead, they opt for manual processes and rely solely upon inefficient spreadsheets.
18. Get Real-Time Insights
Real-time interaction between customers and representatives is highly desirable but difficult to achieve. Thanks to intelligent algorithms, chatbots are able to gather relevant information and share it instantly with the team.
19. Monetize Data Using Artificial Intelligence
After getting feedback from your customers, you can derive useful insights using artificial intelligence (AI), Big Data analytics, etc. Once again, chatbots act as smart interfaces that simplify complex calculations.
20. Eliminate Human Errors
Human beings make mistakes. We overlook things, lose focus, forget things, and generally end up wasting our precious time. On the contrary, chatbots don't make any mistake as they're designed by experts. Even minor inaccuracies can affect overall customer satisfaction negatively.
21. Grow Revenue Without Expanding Staff Count
By employing chatbots, you can save substantial sums of money without increasing headcount. Most bots don't require extensive training either. Hence, hiring skilled engineers becomes redundant.
22. Maximize Return On Investment (ROI)
If you're like most business owners, there's probably one thing on everyone's mind right now -- the need to grow your company's bottom line. And while many small business owners have tried multiple tactics in an effort to boost revenues, few approaches work as well or as quickly as engaging with customers through live conversations via text message, email, phone call, and video calls.
The truth is that if you want to build long-lasting relationships with today’s busy professionals, they must engage directly with you online, rather than relying solely on pushy emails from unknown sources. The good news is that by leveraging AI technology, we've made it possible for companies of all sizes to reach out to potential clients when, where, and how they prefer using digital channels.
According to research firm Gartner, "by 2022 nearly 80 percent of enterprises will use some form of conversational interface."1 In fact, recent studies suggest that 43% of B2B marketers plan to implement Chatbot technologies this year, which equates to over $500 billion dollars spent annually worldwide.2 As such, it makes sense that companies would turn to chatbots to not only drive conversions but also enhance user experience across every touchpoint along the customer journey.
But what exactly does it mean to 'converse' with a bot? How do bots actually help users get answers faster? Are chatbots just fancy virtual assistants? Or could they become part of our daily lives? Read further to find out!
How do chatbots generate leads?
When people think of artificial intelligence (AI), they often envision robots taking care of us or computers running complex calculations without human intervention. But although those scenarios may sound farfetched at best, AI has already proven itself useful in areas ranging from healthcare to transportation to finance.
In other words, bots aren't here to replace humans -- they're designed to take on tasks that machines simply cannot handle alone. For example, let's look at Siri vs Alexa, two of the leading examples of consumer voice assistants available today. Although these devices allow us to control smart home appliances, set timers, listen to music, etc., the majority of queries sent to them require follow up questions from someone who understands context better than a computer algorithm ever could. This is why it takes longer for Google Assistant compared to Alexa or Apple HomePod to answer simple requests, even though both are powered by AI algorithms.
For years, businesses struggled to gain traction with prospects because finding qualified leads was too difficult. Now thanks to technological advancements, it's easier than ever before to connect with target audiences wherever they might be located. Whether you choose to leverage social media platforms, mobile apps, websites, or any combination thereof, here are three ways that Bots can help you generate new leads.
Increase engagement on your website/social accounts: By interacting with visitors on various digital channels, including blogs, forums, social media pages, FAQ sections, and so forth, you can cultivate lasting connections with prospective buyers. According to eMarketer, 68% of consumers say they trust reviews posted online, and 53% rely on product recommendations from friends and family members.3 That means having quality content readily accessible on your site increases brand awareness among search engines and drives traffic back to your homepage. More importantly, however, having engaging interactions between shoppers and staff allows brands to demonstrate transparency and accountability.
Improve SEO rankings: When done correctly, chatbots can provide solutions to specific problems related to particular keywords. Based on inputted data and information, bots can then produce relevant responses based on individual preferences. Through this method, you can position yourself as an expert in certain fields and rank higher in organic searches. Additionally, since bots don't typically ask for personal details like credit card numbers, addresses, and birthdays, they won't trigger spam filters. Allowing searchers to interact with your brand 24 hours per day, seven days a week, doesn't hurt either! It's important, however, to ensure that your team creates valuable content and responds to inquiries promptly. Otherwise, you risk losing credibility and being labeled unreliable.
Build stronger relationships: Because chatbots offer real time assistance, they encourage deeper engagements and establish rapport during the buying process. Since they know the audience, they understand their needs and concerns, thus creating better opportunities to convert interested parties into paying customers. Also, instead of sending generic messages, bots can tailor each interaction according to a visitor's profile, location, interests, demographics, purchasing history, and current situation. Unlike cold calling, chatting with a bot allows you to see first hand how your products and services benefit others.
Now that you know how chatbots operate, let's dive into whether or not they really deliver results.
Do chatbots increase leads?
As mentioned earlier, chatbots can perform several functions depending on your strategy. If you'd like to learn more about designing custom marketing strategies, contact us. However, regardless of what path you decide to go down, following are four key reasons why using bots helps promote lead generation.
Create a seamless checkout experience: Thanks to advances in machine learning, chatbots are capable of identifying hundreds of different patterns in natural language, helping you make informed decisions regarding everything from payment options to shipping methods. They can also identify past purchases, preferences, and demographic info, making it easy for you to recommend similar items. What's more, unlike traditional CRM systems, bots never lock customers away behind login walls, making them feel welcome anytime, anywhere.
Save money on lead nurturing costs: With sophisticated software, bots can track leads across multiple stages of the funnel, automatically assigning them to appropriate representatives for follow ups. Not only does this save time for your reps, but it also keeps tabs on their performance allowing you to monitor conversion rates and ROI. Furthermore, since bots spend less time talking to prospects versus employees, they free up resources to focus entirely on generating more leads.
Boost response rate: According to Salesforce, 60% of respondents said they were likely to respond positively to a direct message from a bot,4 so why wouldn't you try reaching out to potential partners yourself? To maximize efficiency, consider combining SMS with instant messaging platforms like WhatsApp and Telegram. You'll be able to seamlessly send links, attachments, documents, and images to anyone no matter their operating system.
Make appointments quicker: Instead of scheduling meetings, asking attendees to submit RSVPs, and waiting for confirmation emails, chatbots eliminate all of that hassle. When a prospect sends you a message saying he or she is unable to attend a meeting, you can easily forward them to another representative for follow up. After receiving notifications, chatbots notify attendees immediately, saving precious minutes.
How do HubSpot chatbots qualify leads?
Although tools like LivePerson, VeroSMS, and Microsoft Flow enable you to initiate chats with contacts, qualifying leads requires additional steps beyond that. Before setting up a conversation with a new client, it's essential to verify his or her eligibility. Here are five things to keep in mind to avoid wasting time and energy trying to close deals later.
Understand industry jargon: First impressions count, especially when dealing with decision makers or influencers. Having strong expertise in your field goes a long way toward establishing legitimacy and building confidence. Use proper terminology and abbreviations to stay consistent throughout your communications with prospects.
Know your ideal client: Once you've established rapport, determine the type of person you hope to attract. Is your goal to sell a high end piece of equipment or something affordable for entry level workers? Make sure to clearly define expectations beforehand so that neither party feels overwhelmed.
Check qualifications: Be mindful of the number of times you request personally identifiable information (PII) and confirm that a customer truly wants to talk to you. Remember to always limit access to sensitive information, particularly PII, whenever possible.
Offer value: People buy from those they know, love, respect, and trust. Therefore, providing exceptional customer service ensures that you remain top-of-mind for future projects. Think about offering helpful tips, tricks, tutorials, discounts, and incentives to stand above competitors.
Ask for referrals: Referrals carry much weight, especially when coming from trusted colleagues. Ask your existing clients if they'd mind sharing positive feedback after completing a project. Don't forget to thank them for their support and reiterate your appreciation for the referral.
Do chatbots increase sales?
It should come as no surprise that increasing profits is usually a top priority for entrepreneurs. Yet growing revenue isn't enough if you want to maintain momentum once you achieve success. While retaining loyal followers is critical, attracting new ones is equally vital. If you haven't heard yet, bots have revolutionized the way businesses market themselves, giving entrepreneurs unprecedented power to move closer towards achieving greater goals.
Whether you're hoping to expand your network or simply open doors overseas, bots are equipped to facilitate transactions around the globe. So next time you receive a notification that reads “"Hey [your name], did you read my email?"”, remember that it wasn't written by a flesh-and-blood employee. Rather, it came straight from a friendly robot named BotMan.
While there are still numerous obstacles preventing widespread adoption, experts predict that bots will soon play a major role in improving productivity and effectiveness, enhancing security, and boosting overall profitability.5 Ultimately, bots give businesses a competitive edge by streamlining processes and facilitating effective collaborations.