How do I automate lead generation on LinkedIn?

LinkedIn has become one of the most effective ways to generate leads. You can use it as a way to connect with prospective customers or even as an alternative source for business development. However, before you begin using LinkedIn's lead generation features, you need to get started first by creating a profile that will attract potential clients.

To make sure you are getting the most from LinkedIn, we'll walk through how to create a lead gen form and discover which ad formats work best when trying to capture new prospects. We also look at how to set up automatic email follow-ups so you don't have to manually send emails every time someone fills out your form.

Are Lead Gen Forms free on LinkedIn?

When you're ready to build a list of people interested in what you offer, you may want to consider using the LinkedIn lead gen forms feature. This allows you to add pre-filled contact information into your own custom landing page where visitors can fill out their details. Once they've filled them out, they click "Submit" to save their information.

While this sounds like a great idea, there are restrictions attached to these types of forms. The good news though is that if you decide to go forward with implementing lead gen forms in your site, you won't be charged anything until after a certain amount of traffic comes in.

This means that you could potentially gain access to millions of users without paying any money! If you choose not to implement lead gen forms, then you'd just have to wait for people to come across your website naturally and see your content.

One thing to note is that while many companies provide lead gen forms on their websites, you should avoid doing this because it limits who sees it and makes it harder for you to track conversions. Instead, you should focus on building relationships with existing contacts and gaining referrals rather than relying solely on a lead gen form.

If you would prefer to try lead gen forms but aren't sure whether or not they are right for you, here are three things you might want to keep in mind:

You only get 10 leads per month with LinkedIn lead gen forms. It doesn't matter how well you optimize your ads -- unless you hit those numbers, you won't receive more leads or revenue. So, if you plan to test out lead gen forms, make sure you have enough traffic coming in regularly (at least 5K) to make it worthwhile.

Leads generated via lead gen forms are only saved locally. When you close the window containing your lead gen form, all of the data is wiped off of your database, making tracking difficult. Make sure your company name isn't something generic like "Company Name". Choose something unique and memorable.

The number of fields required varies depending on the type of lead gen form you select. A standard form asks for 6 pieces of information whereas a video form requires 12. While this seems like a lot of information, remember that you're collecting this information so you can reach out to your audience directly later.

These rules apply to both paid campaigns and organic ones. You shouldn't rely too much on lead gen forms either because they aren't 100% reliable. They are a good starting point, however, especially since you can always tweak your campaign down the road based on performance.

How do you develop lead generation form?

Once you know how to find and collect leads, you need to ensure that they actually convert into real customers. By developing a clear call to action and adding plenty of relevant images, videos, and text, you'll be able to increase the chances of converting your leads. Here are several tips on how you can design a successful lead gen form:

Make sure each field is clearly labeled. Include labels next to questions that require specific answers such as "Name," "Phone Number," etc. Be sure to include space between words so visitors know exactly what question is being asked.

Use descriptive headlines instead of a title alone. People often skim over headline titles and move straight to the body of the message. If you put a compelling headline above the rest of the copy, visitors will pay attention longer and read everything thoroughly.

Include a link to your homepage or other location within the actual form itself. Don't assume that people will scroll back to check out your entire website once they complete the form. Give them an option to continue browsing elsewhere on the website or give them another reason to stay focused on filling out your lead gen form.

Don't forget about visual elements. Adding bright colors and bold fonts to your form will grab people's attention faster. Use large images or photos to highlight important points. Consider including logos or quotes from famous figures. These small touches will make your form stand out among others and encourage visitors to take action.

Which is a LinkedIn best practice for lead generation targeting?

We've mentioned earlier that you should avoid using lead gen forms altogether if you don't have a high volume of traffic. Another mistake made by many businesses is focusing on too broad of a target audience. For example, let's say you sell widgets online. You might want to write a blog post titled "Top 8 Ways To Save Money On Widget Production." Now imagine that you wrote this article specifically for people working in construction. There's no way you'll ever get anyone involved in widget production to sign up for your newsletter.

Instead, why not pick two main groups of people that will benefit from reading your article? Maybe you could write a different version of your article targeted toward home owners and another targeted towards architects and engineers. Then, you can promote your articles to both audiences separately. Not only does this allow you to grow your mailing lists quickly, but it helps to expand your market.

Which LinkedIn ad format is best for lead generation?

There are four primary options available for running an advertisement on LinkedIn: Promoted Content, Sponsored Updates, InMail Ads, and Video Ads. Each offers its own advantages and disadvantages, but ultimately, you'll have to determine which works best for your brand and budget.

Promoted Posts appear in the upper left hand corner of a user's feed and are usually placed near the top of his/her personal timeline. Many marketers believe that promoted posts perform better than sponsored updates because they appear higher in feeds. According to HubSpot research, this is true for brands looking to engage with B2B professionals.

Sponsored updates also show up on a user's timeline and appear below regular updates in the feed. As opposed to promoted posts, these updates are shown lower in the feed because they are less likely to catch the eye of readers. Therefore, they tend to appeal to more casual viewers.

Both types of advertisements cost $50 per week, regardless of the size of your network. While this price may seem steep, it's worth noting that you can run multiple campaigns simultaneously and split costs among multiple networks.

Another advantage of promoting posts is that they're easy to schedule and manage. After placing your order, you can simply sit back and relax. This makes it ideal for smaller budgets or those with limited resources.

On the downside, you cannot customize your ads' appearance and must settle for whatever template LinkedIn provides. Also, unlike promoted posts, you cannot place your update anywhere else on the platform, making it hard to appeal to everyone.

Finally, Sponsored updates are probably the easiest to understand because they are displayed similarly to normal updates. Plus, you can adjust the timing of your updates according to your needs. But again, you cannot change the style of your updates, which can limit your creativity somewhat.

InMail Ads are similar to sponsored updates except that they display a personalized message instead of a picture. Like sponsored updates, InMail Ads can be scheduled and managed easily. This method is suitable for professional services firms that need to respond to inquiries quickly.

Video ads are the newest addition to the LinkedIn advertising arsenal. Similar to Facebook Live and Periscope broadcasts, these ads enable you to share live footage directly from your computer screen. Your followers can watch and interact with you as you speak or record yourself speaking.

Although this method is relatively new, it has already proven popular amongst celebrities such as Lady Gaga and Katy Perry. And, since you control the length of your broadcast, you can tailor it to fit your exact needs.

As you can see, there is quite a bit to learn about LinkedIn marketing before going for broke. Whether you're planning to spend big bucks or stick to low-cost methods, it pays to familiarize yourself with all the various strategies and tactics. Keep reading our guides to help you master LinkedIn Marketing 101.

You’ve got an amazing product or service that people are dying to use. You can even see them waiting in line outside your office. But you don't have any leads yet. What's going wrong? Why aren't they calling you? How do you get more people coming through your door?

Lead Generation is one of those things that most businesses struggle with. It takes time, effort, patience, persistence and consistency. The key to success is not just creating great content but then getting it into front of as many eyes as possible. And this doesn’t happen overnight!

There are numerous strategies to increase your visibility online such as blogging, social media marketing, paid advertising and so much more. However, if we were honest, there would be no way to achieve all these goals without using a little bit of automation too.

So how do you go about automating your own lead generation strategy? There are plenty of options available both paid and free depending on what sort of budget you have and whether you want to spend hours manually sending emails or tapping away at your keyboard each day.

Here is our top list of the best LinkedIn Lead Generation Tools which will save you countless hours every month and give you access to data-driven insights from millions of potential customers. Let us know below which ones you like the best.

Can you generate leads on LinkedIn?

Yes! If you're looking to build up your network of prospects, then LinkedIn is definitely the place to do it. Over 3 billion users visit the site everyday - making it one of the biggest platforms around. That means you've got a whole audience who might be interested in your products or services. Just find someone who could benefit from your solution and send them a message asking for their contact details.

LinkedIn has three main ways to reach people. They include:

1) Searching profiles by keywords

2) Following companies

3) Connections (people already on LinkedIn)

To gain new connections, you need to first join groups relevant to your business. Once you have started following others, you'll begin receiving messages from other members.

Once you receive a connection request, you should reply immediately. This shows them you value their friendship and encourages them to connect back. Most importantly, it says 'hi' and lets them know you exist. As soon as you both accept each other as friends, you have created a relationship. Now you can start engaging with them directly via messaging and sharing articles and videos.

How do I create a lead gen form on LinkedIn?

In order to capture email addresses and phone numbers, you must create a form that allows visitors to submit information. To learn how to create a simple lead form on LinkedIn, follow the steps below:

Step 1 – Go to LinkedIn Sales Navigator and click ‘Create Form'.

Step 2 – Enter the title of your form.

Step 3 – Select the type of form. For example, choose 'Contact Us' option and enter the name of your company.

Step 4 – Add fields for Email address, First Name & Last Name. Make sure the field names match exactly with the labels provided above.

Step 5 – Click Save. Your form is now live and ready to collect user input.

How does LinkedIn lead gen work?

When you share an article with someone, they may decide to share it within their personal networks. When this happens, their contacts also receive updates. So when you publish another piece of content related to your industry, it goes viral on the internet because your target audience shares your material. Plus, they are likely to forward your posts onto other people they know. This creates exponential growth for your brand.

If you want more exposure, consider setting up a blog where you post regularly. Blogs are easier to set up than Facebook pages, Instagram accounts and Twitter feeds, plus you can update them whenever you feel like it. By doing this, you keep your content fresh and interesting while building your credibility. People love reading blogs and often refer to them when forming opinions on specific topics.

Another good idea is to write eBooks. These come in different formats including PDF, EPUB and DOCX. While writing them yourself is fine, you can hire professional writers or buy eBook templates. Then upload them to Amazon Kindle Store and Google Play Books. You can also sell physical copies of books via websites like CreateSpace or IngramSpark. All of these methods offer various benefits. Some of them include:

· Easy distribution

· Simple setup process

· Low cost compared to print versions

· No royalty fees

· Increased SEO ranking

How do you make a lead gen form active on LinkedIn?

The last step before publishing anything to LinkedIn is activating your form. Here’s how to do it:

Step 1 – In Sales Navigator, hover over the form and select Activate button.

Step 2 – Enter the URL of your landing page and press Next Step.

Step 3 – Fill in your website domain, username and password.

Step 4 – Press Submit next to Continue.

Step 5 – Review your submission and check off the boxes associated with your desired settings.

Step 6 – Press Confirm.

Now you can start collecting leads from LinkedIn. Keep in mind that you cannot expect instant results right after activation. It usually takes several days until the form starts working properly. Also, only certain types of forms appear higher on search engine rankings. Therefore, you need to optimize your campaigns carefully.

Ulinc Linkedin Automation Warning

Make sure you always opt for quality traffic sources rather than spamming. Spamming is illegal and you risk being blacklisted by LinkedIn. Instead, focus on finding genuine people who might be interested in your solutions and then engage them. Remember, the goal here isn't to fill your inbox with junk mail. Focus instead on nurturing relationships that will eventually translate into paying clients.

Using the right software makes it easy to manage multiple campaign simultaneously. For instance, Ulinc offers two separate packages: Mailer Pro and Social Media Marketing Suite. Both allow you to easily import lists from Excel, CSV files, Gmail or Outlook. With that said, let's take a look at the best free LinkedIn lead generation tools.

Free LinkedIn Automation Tool List

1. UliConnected Automated Lead Capture

UliConnected enables you to automatically convert your followers/connections into leads with ease. Simply add the form code to your profile and it will instantly show up on your home feed. Visitors can either sign up for your newsletter or subscribe to your YouTube channel.

It comes with its own autoresponder system that sends targeted messages based on subscriber preferences. It also provides analytics reports that reveal valuable information regarding your performance.

2. Leadformly

This platform helps you to design beautiful forms that encourage people to provide their contact details. It supports unlimited number of fields, images, file attachments and custom CSS stylesheets. You can preview your forms on mobile devices and test them before actually posting. A built-in scheduler gives you full control over your workflow.

3. Marketo

Marketo is designed to bring together your entire marketing funnel into one powerful package. It includes features like CRM, reporting, webinar management, etc. You can schedule events, view real-time activity and track progress using this app.

4. Buffer

Buffer is known for helping busy professionals stay productive by scheduling tasks ahead of time. Its unique algorithm sorts incoming messages into three categories – Urgent, Important and Notifications – giving you better organization.

5. Hubspot

HubSpot is an awesome resource for marketers who are serious about growing their audiences. It combines all the essential elements required to boost engagement, conversion rates and revenue. Features like drip campaigns, auto responders and event registration are among the highlights of HubSpot.

6. Constant Contact

Constant Contact is an excellent choice for small businesses and entrepreneurs who are trying to grow their mailing lists quickly. Besides that, it also works well with big brands due to its flexibility and customization capabilities.

7. GetResponse

GetResponse is a popular email service provider that specializes in high deliverability rate. It also boasts impressive statistics that prove the effectiveness of its services.

8. Mad Mimi

Mad Mimi is a highly advanced lead generation plugin for WordPress. It connects with major social networking sites allowing you to effortlessly integrate with Facebook, Twitter, Pinterest and LinkedIn. Furthermore, you can customize the appearance of your form according to your preference.

9. OptimizePress

OptimizePress is designed specifically for bloggers and digital publishers. It allows you to embed forms across your blog and leverage its functionality via plugins. Moreover, it offers drag and drop editor that makes it very straightforward to configure.

10. LeadPages

LeadPages is a robust collection of lead generation tools that enable you to build landing pages, squeeze pages, and presellers without having to develop them from scratch. You can also export your subscribers as a spreadsheet that contains their basic demographic info.

11. Opteck

If you're looking to generate more quality traffic from social networks like Facebook or Twitter then it's worth investing in an automated lead-generation strategy. This is where you use software to capture data about people who have visited your website and convert them into interested prospects. Once this has been done they can be targeted with ads which will hopefully result in a sale.

LinkedIn is one of the most powerful platforms when it comes to lead generation. It boasts over 500 million users worldwide and many businesses are already using it as part of their marketing strategy. However, if you don't know how to get started then there are lots of great options available that will allow you to take control of your own lead-gen campaigns.

In this article we'll look at what lead generation means on LinkedIn, how it works and why it can be beneficial for business owners. We'll also show you some of our favorite tools so you can begin automating your LinkedIn marketing efforts today!

How do I target a lead on LinkedIn?

When someone visits your site, it doesn't matter whether they've come via Google search or direct link, you want them to see something relevant to the content they were after. If you run a blog then chances are that they came for information about blogging - but unless you've got a good reason to think otherwise, you won't bother targeting them based solely on keywords or page views. You need to find ways to make sure they stick around long enough to become a potential customer.

One of the easiest ways to do this is by showing off your products and services. When visitors land on your site, you should give them a clear call to action (CTA) that shows exactly what they're going to get once they click through. For example, "Buy Now" might not work because everyone knows what it stands for. Instead try "Get Your Free eBook". Or maybe "Sign Up To Our Newsletter", but keep these CTA focused on delivering value rather than just selling.

Another option is to ask questions. By asking yourself specific questions relating to your industry, you'll create interest among those visiting your site. People love talking about themselves and their interests, especially online – so giving away valuable knowledge is always appreciated. The key here is to choose questions carefully though, as too much self promotion could turn viewers off.

Once you've decided on a few appropriate CTAs, you can go ahead and set up landing pages for each of them. These should contain all necessary details, including pricing, contact info and any other pertinent information about your company/service. Make sure everything looks professional and polished before sending anyone there. A well designed landing page makes it easier for people to decide whether they'd like to buy from you so put some effort into making yours stand out.

Finally, consider adding a section dedicated to capturing emails during a visitor's visit. Not only does this increase the likelihood that they'll stay on the site longer, but it gives you another opportunity to build rapport and trust with them. After all, the more time you spend building relationships with customers, the better chance you have of converting them into loyal clients later down the line. Plus, email addresses are incredibly useful for following up with people who may be interested in buying from you later.

What is a lead gen campaign on LinkedIn?

So far, we've looked at how to attract new customers onto your site and given examples of different types of landing pages you can create. But let's talk about how to actually reach out to people who are likely to be interested in purchasing from you.

The first thing to remember when creating a lead gen campaign on LinkedIn is that you shouldn't spam people. Remember, LinkedIn is a place where professionals hang out and share ideas, links and news stories. Spamming isn't cool. So instead aim to provide genuine value to prospective buyers. And while you're at it, you should avoid posting promotional links to your own products/services anywhere else either.

Instead, focus on promoting helpful articles. Content is king on LinkedIn and nothing beats sharing useful advice in exchange for clicks. As such, you should strive to write engaging posts that answer common questions related to your niche. Then promote them regularly across multiple channels, both inside and outside of LinkedIn. Here are a couple places to check out for inspiration:

Top 10 tips for writing LinkedIn profile headlines

5 things every business owner needs to know about LinkedIn

10 marketing strategies you didn't even realize existed on LinkedIn

Of course, you should also add regular updates to your feed. They offer yet another avenue to engage with audiences, providing them with interesting tidbits of information in addition to being able to read comments left by others. While people generally prefer reading original content, they appreciate seeing updates from people they follow.

You should also make sure you interact with others in real life whenever possible. In particular, connect with influencers within your field as often as possible. These individuals hold huge amounts of power on LinkedIn and will happily endorse you, recommend you and spread the word about your brand. Don't forget to return the favor!

What is the best way of doing lead generation?

Now that you understand what lead generation on LinkedIn entails, you should feel confident about starting your very own campaign. There are plenty of resources available online, ranging from simple scripts written by third party developers to fully integrated solutions built by expert marketers. Whatever route you choose, make sure you invest in a strong and effective system that allows you to track performance and analyze trends.

For example, if you're struggling to gain traction on LinkedIn, it may be worth checking out a competitor's tactics. Perhaps they've figured out a secret recipe that no one else seems to know about yet. Or perhaps they're offering special deals or discounts exclusively to their followers. Either way, you can learn from their success and apply it to your own account.

There are loads of great lead generation tools available nowadays. Some of the most popular include:

Convertkit

Leadpages

Hubspot

Clicktale

SocialFlow

But whatever tool you decide to use, make sure it provides you with access to analytics. Without statistics, it's impossible to measure progress against goals, leading to poor ROI.

What is a lead gen on LinkedIn?

Whether you're setting up lead generation campaigns manually or employing automation tools, LinkedIn is a fantastic platform for reaching out to qualified leads. Whether you're trying to sell a product or service, recruit employees or simply build awareness about your brand, LinkedIn offers a wealth of opportunities to grow your audience and boost revenue.