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How do I resubscribe Contacts in HubSpot?

How do I resubscribe Contacts in HubSpot?

If you've been using HubSpot for any length of time, there's a good chance you have one or more Contacts who automatically receive emails about new products and services without opting into them first. Or maybe they're subscribed to multiple lists at once. If so, it might help if you knew how to delete those subscriptions.

In this article, we'll show you how to handle both scenarios. But before diving in, let’s take a look at what exactly these two types of Lists are.

HubSpot lists are essentially groups of people with similar interests. They can contain customers, leads, partners, vendors, prospects — anyone whose information is stored within the system as part of their profile. The primary purpose of creating a List is to organize content around common themes (e.g., "Sales" or "Marketing"), make searching easier, and send targeted communications (emails, newsletters) to individual members.

Unsubscribe lists are used when someone wants to stop receiving certain kinds of messages from specific companies. For example, you may not want Google Ads sending you product updates anymore because you use Adblock software. In HubSpot, you create an Unsubscribe list whenever you add a Contact to a particular campaign. It works similarly to the way opt-in forms work elsewhere on the web. By default, anyone added to such a list will no longer see any kind of communication from that company unless they specifically subscribe to it themselves.

Let's get started!

How do I find my unsubscribe list on HubSpot?

To locate your unsubscribe list, go to My Account > Settings & Marketing. Then select Email Campaign Manager from the menu options under Content Delivery.

The page should now display a long table listing all current campaigns. Scroll down until you find your desired campaign and click Edit next to Subscribers. You'll then see additional data related to the subscriber base of that campaign. Select View All Users and hover over each row to reveal further details about each Subscription. At the bottom of the screen, you'll see a section labeled Manually Added Contacts. Clicking that link takes you directly to the Manually Added tab.

From here, you can review all opt outs placed upon existing Contacts. To delete an opt out, simply hit Delete Selected at the top of the window. However, since some subscribers' opt-outs can't be deleted, check off the box beside Is Deletable Before Deleting to confirm you really want to nuke 'em. Once done, hit Submit Changes. A pop-up window will appear telling you your changes went through successfully.

Next, you need to decide whether you still wish to proceed with deleting the opt-outs. Hit Yes/No and choose No if doing so would cause harm to other users. Remember: Only you can access your own accounts and thus can prevent others from viewing sensitive info like credit card numbers. So think carefully before saying yes.

After making your decision, head back to the main marketing dashboard and scroll down again until you spot the aforementioned Manually Added Contacts link.

Now, when you revisit the Manually Added tabs, you won't see any records regarding newly added Contacts. Instead, you'll see rows for everyone currently already on the platform. From here, you can perform various actions depending on which type of person you'd like to deal with. Let's start with removing a single opt-out.

How do I manage Unsubscribes on HubSpot?

Once you identify the individuals who don't want to hear from a specific brand, you must disable their ability to sign up for future promotions via said brand's respective opt-out form.

Here's how to do it: Hover over the name of the undesired group and click Edit. Choose Disable Opt Outs from the dropdown menu underneath the field marked Active. Now, you'll notice that new entries aren't being recorded in the Manually Added tab. Good job! Next, return to the main settings panel where you found the Unsubscribe list earlier. Underneath the header labeled How many days after subscribing do recipients expect to receive promotional material?, input how often you plan to send out emails to this group. Finally, click Save Changes.

Note: HubSpot has strict guidelines governing acceptable timing for follow-ups based on past behavior. As such, you shouldn't ever set reminders too far ahead. Otherwise, you could end up annoying your audience unintentionally.

For maximum efficiency, consider setting up separate Groups for different brands. That way, you can keep track of each Group separately while also having a central location to manage everything else. And just know that some companies are known to abuse this feature. Don't fall victim to their antics!

Another option is to enable auto-unsubscribe for large batches of Contacts. After selecting that option, HubSpot creates a special Unsubscribe list just for them. When enabled, this makes sure that every member gets the same message. Plus, if you later decide to remove the unwanted mailing altogether, you don't need to worry about accidentally screwing anything up. Just go to Preferences " Auto-Unsubscribe and mark the toggle button green.

When ready, click Create New Unsubscribe List. Type its title in the Name field and enter a description if you'd like. Enter the number of new subscribers expected per month and leave the rest blank. Also, feel free to tweak the defaults located above the fields labelled Allow Bulk Emails Per Month and Max Number of Records Per Batch. Lastly, specify a Default Recipient and Send Frequency. Be sure to pick something reasonable.

Then, hit Save Changes and watch as HubSpot does all the dirty work for you.

How do I change my HubSpot unsubscribe?

It's possible that since you created your Unsubscribe list, your subscribers decided they would rather continue getting mail from the sender than join yours. Luckily, changing your hubspot opt-out doesn't mean giving up on your dream organization. On the contrary, you can switch things around easily.

First, log onto your HubSpot admin portal and navigate to the Subscriptions area. There, select the appropriate List you'd like to modify and open its Profile Details pane. Look toward the right side of the screen for a small blue icon labeled Change Opt-Out Status. Click on it and you'll arrive at another new interface containing controls for managing your subscribers. First, uncheck the box beside Automatically Subscribe People Who Are Not Currently Members Of Your Team. Then, click Update List.

That's it! Your opt-out status has switched. Now, double-check your previous steps to ensure you didn't miss anything along the way.

How do I edit my HubSpot subscription list?

So, perhaps you inadvertently left your Customers opt-out active. Maybe your Leads opt-out is still live despite you wanting to turn that functionality off. Whatever the case may be, the solution is simple: Find the offending List(s), hit Edit, and flip the corresponding switches.

Remember, if you're unsure whether a particular subscriber needs to rejoin your team, reach out to them individually via chat or phone call. Never force anyone to do business with you against their will. Doing so can result in legal repercussions.

And that concludes our guide on how to manage your HubSpot opt-ins and subscriptions. Hopefully, you learned enough to improve the overall experience for yourself and your clients. Happy organizing!

Sometimes, it's easy to forget about those annoying "opt-outs" and other types of mail messages that we get on our phones or computers every day. These are often sent not just by companies but also by family members and friends trying to keep us up to date with their lives. But sometimes these messages aren't as friendly as they could be.

It might be something like this: A friend sends you a message saying she is moving states for her job and asks if you have any recommendations for new places to live while she gets settled. Or maybe someone else wants to tell you how much fun they had at last weekend's wedding reception. You'd love to hear back from them—but what should you do? Send another reply stating that you received the message but will follow up later when you're free? Harder still, send a canned response that says thanks but no thanks? And then there's the issue of spam...

Here's where HubSpot comes into play. If you own a business, chances are good that you use HubSpot CRM software to manage customer relationships. When people sign up to receive updates from your company via eNewsletter, social media, etc., those subscriptions are recorded in HubSpot. (HubSpot offers both desktop and mobile apps.) So whenever you see an email address pop up under one of your lists in HubSpot, that person has already given consent to receive communications from your organization. They've indicated interest in hearing from you via email.

That doesn't necessarily mean that the sender won't try to communicate again after sending a first communication. In some cases, even when people give permission to receive emails, they may end up opting out of future contact attempts within HubSpot. It happens because many users don't understand exactly what opting out means. For example, some folks simply want to stop getting email notifications altogether. Others would rather unsubscribe from certain lists, but they don't know which ones to choose since there are so many categories available. Still others don't realize that they can even edit their preferences online.

If you find yourself wondering whether you need to go ahead and respond to an incoming email (or perhaps dealing with a frustrated subscriber), here's what you need to know about bouncing subscribers in HubSpot.

How do I unbounce a contact in HubSpot?

First things first: What does "unbouncing" mean in HubSpot? Simply put, unbouncing refers to removing an email address from HubSpot entirely. The act essentially removes the option for anyone using that email address to subscribe to your newsletter, view your blog posts, or otherwise interact with your content.

In order to accomplish this task, start by going to your Contact List settings page. Then click on Manage Emails & Subscriptions. Next, select the subscription(s) you wish to delete from the dropdown menu next to Delete Subscription(s). Click Delete Selected Subscription(s). From there, confirm the deletion process before clicking Submit. That's all! Your removed email addresses will now disappear from your inboxes.

But wait—how did you actually perform the removal step? There are multiple ways to achieve this result. One way is to access the same screen mentioned above by navigating directly to My Settings - Email Preferences - Edit Email Preferences. Another method involves visiting your Account Summary dashboard and selecting Manage Emails & Subscriptions from the left side bar. Once inside the submenu, hover over each subscription listed and hit Remove.

This simple trick works well if you haven't made any changes to your existing email preferences. However, if you have tweaked those options, you'll likely run into trouble. Why? Because most of us tend to make mistakes during the editing process. We accidentally check off boxes that shouldn't be checked off. Or worse yet, we click outside of fields, causing everything to revert to default values. Unfortunately, without knowing what you're doing, this kind of mistake can easily lead to bounced email addresses.

So instead of running afoul of those pesky defaults, take advantage of HubSpot's built-in tools to help ensure that you never unintentionally remove unwanted subscriptions. To begin, navigate to your Account Summary dashboard and open the sidebar menu. Select Settings. On the following screen, look for the section labeled Subscribers & Engagement. Scroll down until you come across two sections titled Default and Existing Subscribers. Under the Default heading, expand the Customize Options section by expanding the right panel. Here you'll see four tabs: Opt Out Links, Bounced E-mails, Email Templates, and Bounce Messages. Each tab contains useful information related to bounces in HubSpot. Take time to review this data.

For instance, the Opt Out Link tool lets you customize URLs used to direct customers to HubSpot's official opt-out pages. You can create custom links based on specific actions taken by users such as subscribing and/or deleting subscriptions. Also included is a set of predefined templates designed specifically for different situations including unsubscribing, changing email preferences, and reporting issues. Finally, under the Bounce Message tab, you can modify various aspects related to bounced emails including setting up auto responses, adding notes, and more.

Once you finish reviewing the relevant areas in the aforementioned screens, return to the previous page and click Save Changes. Now, anytime you encounter a bounced email, you can rest assured that you didn't trigger its creation inadvertently. Even better, if you ever decide to add a new subscription in the future, you can quickly import your old preferences from the previous version of HubSpot. Just remember that the imported details must match the current edition of HubSpot. Otherwise, you risk having duplicate entries.

What does Unbounce mean in HubSpot?

Next question: What does "Unbounce" mean in HubSpot? Well, when a subscriber deletes his or her account from your site, HubSpot automatically generates an email notification informing you of the event. As part of that process, HubSpot tells the recipient that he or she cannot reconnect to your service unless they reregister. This sounds pretty harsh, especially considering that you probably wanted that individual to stay connected. But unfortunately, it isn't quite as bad as it seems. After all, unbouncing isn't really possible once an account is gone forever.

The truth is that HubSpot provides an automated system called Unsubscribe Manager powered by FeedBurner. Through this feature, subscribers can disconnect from newsletters, events, blogs, etc. without needing to call support personnel. According to HubSpot, this process occurs behind the scenes and takes place immediately upon interaction with the opt-out link provided by HubSpot. Not surprisingly, most subscribers appreciate the convenience of being able to cancel subscriptions with just a few clicks.

To learn more, visit

How do you remove a hard bounce from HubSpot?

Finally, suppose you sent a mass mailing to thousands of potential clients, prospects, partners, affiliates, etc. Perhaps you forgot to include instructions telling recipients how to change their email preferences in HubSpot. Or maybe you mistakenly deleted a critical piece of correspondence between you and someone else. Regardless of why it happened, you definitely want to undo that type of error. Fortunately, HubSpot makes it extremely easy to reverse bounced emails.

Take note of the subject line. If it reads "BOUNCE," you can expect that the email contained important information regarding your relationship with the subscriber. If it says "UNSUBSCRIBE," however, you should proceed with caution. Many times, these emails contain requests to stop receiving emails altogether. Obviously, you shouldn't ignore such missives. Instead, you should log into your HubSpot account and head straight to the Messaging Center. At the top of the window, locate the button labelled Resend Requested Email. Hit the blue icon located beneath it and browse to the desired message. Upon locating it, drag the file onto the center pane of the web app. Right below the message preview box, enter the name of the intended recipient. Click Create New Ticket and save the document.

After completing the steps outlined above, you should feel confident enough to handle bounced messages with ease.

How do I resubscribe emails to HubSpot?

Now that you know how to fix errors caused by misconfigured email preferences, you might wonder how to reactivate accounts that have been deactivated due to technical difficulties. Luckily, HubSpot allows you to continue working with inactive accounts indefinitely. All you have to do is reach out to the subscriber and ask him or her to complete a short form containing basic personal information required to activate the account. Of course, it's always best to double-check that the requested account exists prior to initiating the activation procedure.

While this particular tip pertains mainly to individuals, HubSpot also offers you the ability to reactivate expired accounts belonging to businesses. Specifically, you can request that former clients renew their contracts. This practice helps avoid lengthy legal battles involving late fees, penalties, and similar frustrations. Before taking such an approach, however, consider consulting your attorney to determine whether it's worth pursuing legally.

If you've ever sent emails on behalf of your business and then had those emails get marked as SPAM, you know how frustrating it is when they don't deliver correctly. Fortunately, there are some easy ways to fix this problem with HubSpot's Contact Management feature.

This article will show you how to delete and unsubscribe from emails within HubSpot so that you're not getting any more unwanted messages.

How do I remove a bounced email?

In order to stop receiving spammy emails that have been flagged as "bounced," first log into your HubSpot admin panel and go to Marketing > Messages & Auto Responses. Then click on the Bounced Emails tab at the top of the screen. You'll find several different options for dealing with these types of emails.

The simplest option is to simply Delete them. When you select this option, the message is immediately deleted from both your inbox and the recipient’s inbox. If you want to keep track of what you delete in bulk, you can also use the Search function next to each row. Just type in “Bounce” (or whatever word you choose) and see if anything comes up.

Another way to handle bounces is to mark them as read. In this case, even though the message won't appear in either party's inbox anymore, the other person may still think that it was delivered successfully since it has already gone through their system. To do this, just check off the box beside Mark as Read after selecting this option. The same goes for Spam—just uncheck the box.

Finally, you can set up auto responses for bounce notifications. These allow you to automatically send back a prewritten response to anyone who attempts delivery of an undeliverable email. For example, you could write something like Hi [RECIPIENT'S NAME], Unfortunately we cannot reach you right now because our records indicate that you did not receive our last two communications. We apologize for the inconvenience. Please refer to our Help Center article regarding Undelivered Email Notifications for further assistance. To create one of these automatic responses, select Automatic Response Settings under the dropdown menu directly below each undelivered email notification.

After choosing this setting, enter information about yourself, the sender name, and/or company name. Finally, decide whether or not you would like to include additional text with the automated response. It's best to leave this blank unless you need extra details. Once everything looks good, hit Save Changes at the bottom of the page, and voilà! Your new response should start working its magic shortly thereafter.

HubSpot users can make use of third-party services such as MailTrackr to help identify which recipients actually opened the messages that went missing. By using Mailtrackr, you can easily determine whether your subscribers received your missed mailings. Also, by logging into your HubSpot dashboard, you can view a report showing which links in your eNewsletter were clicked most often, along with where traffic originated from.

Once again, you can access this tool via a free trial of After signing up for a free account, sign in to your HubSpot account, and navigate to Traffic Analysis > Click Tracking Links Report. Here, you can review data on clicks on specific links within your newsletter, including a breakdown of countries and regions from which people accessed the pages. From here, you can export this data as CSV file.

How do I Unopt an email in HubSpot?

Unsubscribing someone from your mailing list doesn't mean that you're done protecting your business from unsolicited junk. HubSpot allows customers to opt out of promotional emails so that they aren't bombarded with newsletters. However, sometimes clients change their mind about opting out and wish to rejoin your mailing lists. Or perhaps you accidentally removed someone from your marketing database without realizing it. Luckily, removing someone from your mailing lists isn't difficult to do.

First, head over to My Account > Subscription Preferences. On this page, look for the Opt-Out tab near the upper left corner of the screen. Select Edit List(s), and then scroll down until you come across the section labeled Remove Me From All Lists. Hit the big blue button beneath this heading, and then confirm your choice by clicking Yes, Remove Me Again.

Now, whenever you send emails to your client list, they will no longer receive promotions or updates via email. They will instead have to visit your website in order to subscribe. But if you'd prefer to continue sending emails to your entire subscriber base, you can always join them to your mailing list once again. Simply revisit the above steps and follow the exact same instructions listed above. Doing this should restore your ability to send emails to everyone on your list.

How do I resubscribe a contact email in HubSpot?

Sometimes, despite doing everything possible to avoid spamming your customer list, you might end up adding duplicate entries. Duplicate entries occur when multiple people share the same email address but haven't signed up for your service yet. Since HubSpot uses a primary key field called ID to uniquely identify every subscriber, it's likely that many of your customers fall victim to this issue. And while it's great that you never intended to add duplicates, mistakes happen. So, if you suspect that you inadvertently made a mistake during registration, it's fairly simple to resolve.

Head over to your Subscribers tab, and locate the entry of the individual you wish to edit. Next, hover over his or her profile icon, and then press Ctrl + C to copy that link. Now, return to your Subscriptions tab and paste the copied link onto the Edit Details form. Press Enter, and your changes should take effect immediately.

Or maybe you forgot to update their subscription preferences before deleting their old account, causing duplicate subscriptions to pop up. Don't worry too much about it, however, because you can quickly solve this problem by editing their profiles again. First, open their respective profiles and click their profile icons. Afterwards, press Ctrl+C to highlight the entire text underneath their profile picture, and then press Ctrl+V to place that content wherever you want.

Lastly, if you didn't have time to perform these actions while managing hundreds of accounts, you can save the day and automate the process. That said, note that creating rules and automations involves coding, although it's relatively simple and straightforward. Therefore, feel free to give it a shot if you're interested in learning HTML code and scripting.

How do I undo an email in HubSpot?

As mentioned earlier, if you mistakenly removed someone from your mailing list, you can still get them back on board. There are three main methods available to bring a subscriber back into your marketing database. Depending on your preference, you can choose whichever method suits your needs.

1. Send a Welcome Message With Promo Codes

One effective way to welcome former subscribers back to your list is by giving them special offers. As long as you have their email addresses, this approach is quite hassle-free and requires minimal effort. Head over to your Subscribers tab, and locate the entry of the individual you wish to edit. Then, highlight the whole row containing their email address, and press Ctrl + A to select all rows.

Next, head over to My Account > Subscription Preferences, and look for the Activate New Users option located towards the lower portion of the window. Beneath this option, input the email address you wish to activate. Now, repeat the previous step, except this time you must select all active subscribers rather than inactive ones.

2. Create a Shared Calendar Event

For businesses with lots of employees, keeping track of schedules is extremely important. While shared calendars offer convenient group scheduling capabilities, having to constantly adjust events due to lost entries makes this solution less appealing. Luckily, HubSpot provides a workaround to this conundrum.

When you try to schedule meetings between colleagues, you may run into problems trying to figure out the correct times. Although this task seems daunting, scheduling events with HubSpot is incredibly easy thanks to the platform's calendar integration features.

Simply head over to your Subscribers tab, locate the entry of the individual you wish to edit, and then double click on the event date. Underneath the title bar, type in the desired meeting times and hit OK. Voila! You're finished!

3. Allow Recurring Reminders

Creating reminders for upcoming tasks helps improve efficiency among co-workers. Having to remember numerous deadlines throughout the week is cumbersome and inefficient. Thankfully, HubSpot saves the day once again by helping you remind team members of upcoming appointments outside of work hours.

All you have to do is create a reminder for a certain task, assign it to a particular employee, and specify the days and times you intend to notify him. Afterward, let your worker know that he or she shouldn't forget to complete the assigned project according to your deadline.

And if you're looking for even more handy tools to manage your teams, consider checking out these apps created specifically for remote workers.

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