How do you do a cold email outreach?

Cold outreach is the practice of sending unsolicited messages to people who have no relationship or interest in what you're offering. It's used by sales teams and startup founders alike. If you want to sell something without being creepy, it's time to start making cold calls.

But where should you send them? What are some good ways to craft this type of email so they'll respond positively? Here's everything you need to know -- from building a list to crafting a compelling pitch.

How do you do a cold reach?

You've probably heard the term "cold" before. It refers to someone who doesn't know or like you personally. That might sound scary at first but don't worry! You're not going to be talking to strangers on the street. Instead, think of your audience as potential customers. People who haven't yet made up their mind whether they're interested in buying whatever product or service you're selling.

So if you were trying to convince someone to buy an iPad, you'd want to try reaching out using a cold email rather than one that was personalized. The more personal, the better. There are plenty of examples online showing just how effective cold emails can be and we recommend reading through those to see what works well.

However, there are also tons of resources available to teach you how to compose a killer cold email to use in your business. We found three great ones below that will help you succeed in writing a successful cold email campaign.

How do you reach out to cold contacts?

There are two main types of cold contact lists:

- Email addresses only - This means you won't find phone numbers or any other information besides an address. These are often referred to as "unsubscribed" lists because most companies will remove them after a few months. They're ideal for companies looking to market products directly to potential buyers.

- Personas - These contain both names and company emails and may include more data such as titles, company size, location, etc. Companies typically create personas based on research done during discovery (i.e. interviews).

It's important to remember that cold emails sent to unsubscribe lists aren't likely to get a response unless they're extremely targeted. If you don't know much about your prospects, you'll end up wasting everyone's time with generic pitches.

For instance, let's say you own a fitness center and would like to promote a new exercise class. One way to go about doing this would be to look into your customer database and pull all the subscribers who signed up within the last six months. Then, take that group and segment them further based on demographics. For example, maybe you target women between 25 and 35 years old living in Los Angeles who work full-time jobs.

Once you've figured out which demographic groups you want to focus on, you can begin drafting a series of tailored emails to each individual subscriber. Each email will feature different content depending on what motivates her to join the gym. So instead of simply asking her to sign up again, you could ask questions about why she joined originally, what keeps her coming back, etc.

In addition to tailoring the content of your emails, you could also change the subject line slightly every time to keep things fresh. Keep track of how many emails you receive over the course of several weeks and then compare that to the number you received beforehand. Based on your results, you can decide whether or not your targeting is working and adjust accordingly.

How can I improve my cold outreach?

As mentioned above, not everybody likes receiving emails from complete strangers. But even though you may feel uncomfortable, you still have to make the effort to reach out. After all, there are lots of benefits to having an engaged community behind your brand, including increased leads, higher clickthrough rates, and greater engagement overall.

To ensure you're getting the most out of your efforts, consider following these tips:

- Make sure your emails stand out from others. Don't forget to check out our article detailing the top 5 mistakes startups make when creating cold emails.

- Always provide value. Letting recipients know how their input helps you grow your business will encourage them to reply. And while you're at it, offer incentives for signing up. Most reputable businesses will offer free trials, discounts, or coupons to entice users to register.

- Offer a call-to-action (CTA) right away. No matter what kind of CTA you choose, always put a link somewhere near the bottom of your email. Doing so will increase your chances of getting a positive response.

- Be specific. Avoid vague statements such as "I'm excited about something." When possible, give clear details about the topic you're referring to. Even better, share specifics about exactly what you're marketing. In fact, studies show that when you add additional details to your pitch it increases conversion rate by 23%.

- Include a short video. While videos tend to be harder to read compared to written text, they can actually boost your conversion rate. According to HubSpot, adding a 2 minute video to your email has been shown to result in a 40% improvement in open rates.

- Use language that resonates with your readers. A recent study released by PersistIQ shows that the average reader spends less than 20 seconds scanning email copy before deciding whether or not to engage with it. To maximize conversions, avoid using overly formal language and stick to simple sentences containing fewer words.

How do you do an email blast with outreach?

An email blast is basically a mass mailing of prewritten emails to multiple individuals simultaneously. Many entrepreneurs start off small and build momentum as they gain experience. However, sometimes launching big campaigns can quickly become overwhelming. As a result, you may decide to hire a professional email service provider to handle the chore for you.

We've rounded up the best services to help you out here.

MailChimp ($19/month for unlimited sends): With MailChimp, you can set up automated emails that are sent to anyone on your list whenever certain criteria is met. You can schedule broadcasts automatically throughout the week, allowing you to stay focused on growing your business.

Yesmail ($20 per month for 100+ subscribers): Yesmail offers a similar service to MailChimp, but allows you to upload custom HTML templates for easy customization. You can also integrate social media sharing tools for maximum exposure.

Salesloop ($25/mo for 50K + subscribers): Similar to Yesmail, Salesloop allows you to customize emails without ever leaving its interface. Your team can easily manage the entire process through its dashboard.

PersistIQ ($14/mth for 1M + subscribers): Like MailChimp, PersistIQ lets you automate email blasts to increase your traffic. Its powerful reporting system makes it easy to monitor performance metrics.

Sellify ($10/month for 300K subscribers): Sellify is designed specifically for B2B marketers. By automating processes and optimizing workflow, Sellify helps you save time while increasing productivity.

These platforms will allow you to create and distribute emails in bulk, saving you precious time and energy. Plus, the software gives you access to advanced analytics features that allow you to fine tune your campaigns and optimize ROI.

How do you do an email blast with outreach?

Creating a cold email campaign isn't difficult once you learn the basics. Once you understand the fundamentals, it becomes easier to adapt to the latest trends and technology. For example, you may notice that many brands now leverage automation tools for their email campaigns.

While we love MailChimp, we wouldn't necessarily suggest switching over entirely. Some organizations prefer to hand this task off to professionals. Other times, you may want to test out various options yourself to determine which platform fits your needs. Regardless of your decision, follow these steps to launch an effective campaign:

1. Decide which platform to use.

Deciding upon the perfect tool requires knowing how frequently you plan to run your campaigns and how large your budget is. For example, does it require monthly subscriptions or are you okay paying $50-$100 dollars per month? Also think about what kinds of deliverables you expect from each service. Do you need to have the ability to edit templates or embed links inside emails? How long will your subscribers remain active on the platform?

2. Set up the campaign.

The next step involves setting up the actual campaign itself. This includes choosing the correct template, filling in relevant fields, and uploading images. Depending on your goals, you may want to tailor your messaging to match the recipient's interests.

3. Publish & Optimize.

Next comes publishing and optimization. When you publish your email, you'll need to specify who receives it and how often. Setting the frequency correctly is crucial since too low can lead to spam complaints, whereas too high will cause your inbox to fill up fast and quickly turn subscribers off.

Lastly, you'll want to optimize the campaign so that it performs optimally. This entails testing different formats, layouts, colors, and image sizes. You can also tweak the timing of your emails to figure out which days perform best.

We all know the importance of cold calling and making sales calls – but what if you don't have any leads or clients at hand? Shouldn’t we just use our network instead? Or maybe it's time to try some new strategies with online marketing like cold email outreach. But what does this mean exactly? How do I start writing my first cold email? What are the key points to include in an effective cold email? Let's jump right into the nitty-gritty!

To answer these questions, let me show you one of my most successful cold emails from last year (and why it worked so well). The idea behind this particular email was simple yet powerful. It came straight out of my own experience as a business owner who had been working on their company for years without success. And then suddenly, it happened... I got hired by a major tech brand after sending only 2 cold emails. Here's what I did differently.

How long should a prospecting email be?

The length of your cold email has a lot to do with its effectiveness. If you're not sure where to begin here, check out our post on "how many words should a LinkedIn profile say?" This article will help you understand whether your subject line needs to be longer than 30 characters or shorter than 10. You also need to consider the size of the recipient list. For instance, if you send a cold email to 100 people, you may want to keep the subject short because there is no point trying to sell something to someone whose inboxes have already been saturated with messages. On the other hand, if you're targeting 1,000 people, you can probably afford to give them more information.

How long should a b2b cold email be?

You might think that the same rules apply to B2B cold emails as they do to consumer ones. However, there are several factors that influence how much text you should include in a B2B pitch. First off, since you'll likely be talking directly with a person rather than filling up every inch of her screen, you actually have room to expand upon your headline and ask for a call back. In addition, while consumers typically expect immediate results, marketers selling to businesses tend to work through the process gradually and patiently before asking for a sale. As such, your cold email could go on for dozens of paragraphs - sometimes even hundreds.

Additionally, while it's true that B2B companies usually have fewer employees than retailers, you still need to take account of the fact that each person inside those organizations has certain specific roles. So, while one employee may handle the entire customer service department, another may specialize in product support. To avoid confusion, always remember to focus your pitch around the individual(s) responsible for addressing your request.

It's important to note that the structure of B2B pitches varies depending on which industry you're dealing with. For instance, in healthcare, you may find yourself pitching a doctor or specialist, whereas a lawyer would likely target legal counsel.

Finally, before you hit Send, make sure you've covered the following elements:

Your CTA button

A clear benefit statement

An offer

Who you're speaking to

If you follow these steps, you'll end up with a great cold email pitch and increase your chances of getting a response.

How do you make a cold outreach email?

When you're ready to compose your very first cold email, make sure you adhere to the above tips. They will ensure you craft a compelling subject line and build trust with the reader. Once you've written your email, you'll need to decide whether you want to attach a file or send it via email attachment. Depending on the number of recipients, attaching files can slow down the delivery time significantly. Instead, opt for plaintext attachment using a cloud storage service like Dropbox or Google Drive. Alternatively, you can use a pre-made template provided by your preferred CRM software.

Once you've sent the email, wait for a reply from your prospects. Sometimes you won't receive anything for days or weeks, especially if you haven't included your name anywhere in your email. That's OK though. Just stay patient. Also, keep track of replies coming in so you'll be able to see where things stand and adjust accordingly.

What is outreach tool?

Outreach tools like MailChimp, Yesmail, Salesforce, etc. enable you to create automated campaigns from templates based on different criteria. These platforms allow you to set up personalized lists, segmentation, tracking, scheduling, autoresponders, and deliverability options. Most importantly, however, they provide real-time analytics and reporting features which will help you improve your campaign performance over time.

As far as email copywriting goes, it's crucial to pay attention to the details. Your first impression matters, and people often judge your credibility based on the quality of your pitch. A poorly crafted email will put you at risk of losing potential customers. Fortunately, there are plenty of resources available online to guide you along the way. We recommend reading the articles listed below:

Inbound Marketing Guidebook

Sales Management Handbook

Email Copywriting Tips & Tricks

Cold Email Strategy Course

And finally, if you'd like to learn more about how to become an expert in cold email marketing, read our free guide to becoming a professional marketer.

It takes practice to master cold email outreach, but once you do, you'll discover it makes perfect sense for building relationships with prospective clients, landing opportunities, and increasing revenue. Good luck!

The right way

Cold emailing is one of those things which people often think they can master overnight, without investing much effort. However, there are certain rules to follow in order for them to work effectively.

First thing first, always remember that you should not spam anyone. You want to get as many responses as possible, so be polite and professional.

You need to send personalized emails. Don't go by generic templates or standard messages – personalize each email according to the recipient. This will help you stand out from other contacts who may also reach out to potential customers.

Include links to relevant pages on your website where you've shared information before. Make sure to add something extra such as a call to action (CTA) button at the end of the email too.

It would be best if you could provide a short bio of yourself. It might sound obvious, but most recipients won't open up their inboxes expecting to see someone else on the contact list.

Keep it simple. If you're going to ask for something specific, state it clearly. Don't overdo it though - keep it concise.

If you receive no response after sending several emails, then chances are high that either nobody wants what you offer, or perhaps, they already bought it elsewhere. Either way, move onto the next step.

Don't forget to check your analytics afterwards! Check what kind of traffic has been generated by your cold email campaign. See whether your target audience liked or disliked your approach, and decide accordingly.

Always stay positive! Be confident that if you're doing everything right,

Cold emails are the most effective way of getting someone's attention and converting them into leads or customers. You can use a variety of tactics to send out a marketing email but they all fall under one category – cold emails.

If done right, a well-written cold email will help you grow your business by attracting new prospects who may not have heard of you before. It’s also crucial to keep track of what works and what doesn't so you know how to improve this process moving forward.

So if you're ready to learn more about writing great cold emails then read on! Here we'll talk about everything from how cold emails work, to how many words you need per line, to how many lines you should have.

We've got plenty of examples below as well as tips and tricks to help you make the most of your next outreach. If you want to take it further, check out our guide to writing the perfect sales letter too.

How does email outreach work?

Before you even start crafting your first outreach attempt, there is some groundwork that needs to happen beforehand. For starters, you must establish yourself as an expert within the niche where you would like to sell your product or service (or any other type of content). To do this effectively, consider creating a blog post about something related to your industry.

Once you've completed your initial research, you now have enough information to create a compelling case for why people should buy from you instead of anyone else. This includes highlighting your expertise while providing value to your audience. In addition, remember to include relevant links back to your website at the end of each email. These links allow potential clients to see exactly where they'd find their purchase in relation to the rest of your site.

The first thing you need to decide upon when sending out your outreach campaign is whether you want to ask permission to contact the person directly or approach via a third party. While contacting individuals through personal emails might seem easier, doing so could result in less response than using a professional platform such as Mailchimp.

To avoid being rejected, you need to ensure that your messaging is clear and concise. Be sure to provide context around your offer and show off your credentials. Include keywords where appropriate so that your recipient has no trouble finding your pitch online. The last thing you want is for your prospect to close the tab before reading beyond the opening paragraph.

It's important to note here that you shouldn't just blast out thousands of messages without thinking. As with any form of social media, you need to focus on building relationships over time rather than trying to reach hundreds of contacts in one go. By following up with those who respond positively, you'll become known among your peers as someone who takes actionable steps to build lasting connections.

Finally, don't forget to add personalized touches to your outreach emails. Some companies opt to give every single customer a unique greeting which could either deter visitors away or encourage them to stay longer. The same goes for closing statements as well. Personalize your signature by including a name or company logo along with a sentence describing why the reader should engage with you.

How long should an outreach email be?

Ideally, your message should only contain three main points – a call to action, a reason why somebody should care about your offering and your brand/product description. However, if you feel comfortable expanding upon these three aspects, you can always throw in additional details.

There are several factors that determine the length of your email, namely the number of pages included in your landing page. According to Neil Patel, the ideal number of sentences in a cold email depends on the subject matter. He suggests having two paragraphs for general products and services, four paragraphs for informational websites and eight for ebooks.

As mentioned earlier, your goal is to persuade readers to convert after reading your message. Therefore, it's vital to leave space between each point you mention to give your prospect time to absorb the information. With that said, try to limit your message to 1,000 characters or fewer unless otherwise specified.

How many words should an outreach email be?

This question is often asked by newcomers to the field because of its seemingly simple answer. But there's actually quite a lot to think about when deciding on the optimal word count for your outreach. Let's break down the numbers into different categories so you can choose wisely.

For starters, you need to account for the average amount of text you receive daily. Your audience might prefer shorter updates but if you're aiming for maximum conversions, you need to accommodate for your target market's appetite for reading.

You should aim for somewhere between 300 and 900 words depending on the nature of your product or service. Anything lower than 100 words is considered spammy according to Google, so stick to that figure if possible.

Next, you should look at the overall layout of your email. Is it easy for users to navigate? Are the images easily accessible? Does the font size fit the screen resolution? All of these questions factor into how readable your email will appear. A good rule of thumb is to follow the 80/20 principle. That means you should spend 20 percent of your efforts making your message appealing to your recipients' eye and 80 percent focusing on delivering valuable information.

Lastly, you need to consider how much effort it takes to compose your update. Don't worry if you aren't a writer. There are lots of tools available today to assist you with coming up with engaging copy. Just make sure to use these resources sparingly since it's better to invest your energy elsewhere.

How many lines should a cold email be?

Nowadays, most businesses want to maintain a consistent tone throughout their entire communication. So if you're looking to increase engagement rates, you should pay particular attention to the structure of your email.

Keep in mind that there isn't really a set formula for this. Each individual situation is different and requires unique solutions. When choosing the right style, however, there are certain guidelines worth considering.

When writing your emails, you should always strive for clarity. Make sure to spellcheck, proofread and revise until your final draft looks flawless. Another tip is to split your texts up into sections. Try breaking your email into five parts – introduction, benefits, testimonials, call to action and conclusion.

A good method to test the effectiveness of your email is to put together a template and invite friends to critique it. Ask them to pick apart the language used and suggest ways to streamline the message. Once you've ironed out the kinks, you can proceed with confidence knowing that your message is optimized for success.

Don't underestimate the power of visuals either. They play an integral role in ensuring that your email gets opened and clicked. Visual aids such as infographics, visual charts, graphs and diagrams can convey complex ideas in a simpler fashion.

In conclusion, let me share my own experience with you. I'm currently working with a startup called PersistIQ. We recently launched our latest product called SalesLoft and decided to kick things off with a cold email outreach example. After conducting various tests, we found that the best cold email for job example was composed of 5-6 short paragraphs followed by a CTA button.

Here's a breakdown of the message:

1st Paragraph - Introduction

2nd Paragraph - Why People Should Buy From Us Instead Of Anyone Else

3rd Paragraph - What Our Product Can Do

4th Paragraph - How Much Money Customers Will Save

5th Paragraph - Get Started Today

Conclusion