How do you email a sales lead?
The art of selling can be very simple or extremely complex depending on the type of business we are talking about but one thing remains constant – it’s all about communication.
When it comes to communicating with potential customers, there are many ways to go about this. You could send them information via social media like Twitter or Facebook, or perhaps through an e-newsletter. Some companies prefer sending out personalized emails while others use automated software to help sell their products. And then there are those who actually make a phone call!
But regardless of what method you choose, if you want to get results from your marketing efforts you’ll have to learn some techniques first. This includes knowing how to communicate effectively to prospects so they will open your messages and convert into paying customers. In other words, you’ve got to master your craft before you even begin to think about getting paid by someone else.
If you don't already have a good understanding of how to pitch your services using email as part of your overall marketing campaign, here's everything you'll need to know. From creating a mailing list of interested buyers to writing a persuasive appeal and following up with prospective customers, these tips and tricks will show you exactly how to get started.
One important note though - just because something works well in theory doesn't mean it will also work well in practice when used over time. It's always best to test things out yourself until you've gotten comfortable with your chosen tactics. The more you experiment and put ideas into action, the faster you’ll develop your own style of communicating effectively and efficiently with your audience.
How do I create an email list and lead?
Before you start thinking about trying to persuade people to become your customer (or prospect), you’ll need to build an email list first. If you haven’t done this yet, now might be a great time to take care of it. There are several methods available to you for building your list of potential customers. Here are three of the most popular ones.
1. Use your existing network
This option may seem strange at first glance but it makes perfect sense once you realize why you’re doing it. By tapping into your personal contacts you’ll not only gain access to a larger pool of possible customers but you’ll also give each person the opportunity to see firsthand how much value you provide. As long as you're adding genuine value to every conversation, no matter how small, you’ll never run out of interest points to talk about.
2. Get referrals from friends, family members, colleagues or any other source where you can find people who would benefit from your service.
3. Create a freebie offer that gives away valuable content such as an ebook, white paper, video training course etc. Make sure to include a compelling reason for taking advantage of the offer. When visitors sign up for your freebie, add their names to your database for future reference.
Once you have built your list, let’s move onto how to approach leads in an email.
4. How do you approach leads in an email?
As mentioned above, the goal of your initial outreach should be to convince prospective customers to take action right off the bat. Therefore, your message needs to contain clear instructions along with plenty of convincing reasons for readers to act immediately.
Here are a few common approaches you can try when approaching leads using email:
5. Tell Your Story
In order to win trust and influence your reader, you must tell a story. People love stories because they allow us to connect emotionally with characters which helps us feel empathy towards them. Once you establish that connection, our brain releases chemicals called oxytocin (also known as “the cuddle hormone”) that causes us to bond with the subject of the narrative.
6. Ask A Question
Answering questions allows us to understand the context behind what the author is saying. According to research conducted by Dr. Gary Small, asking questions stimulates the same parts of the brain that light up during meditation. So instead of being told what to do, you’ll discover how to solve problems and achieve goals naturally.
7. Offer Solutions To Problems
By offering solutions rather than advice, you demonstrate that you possess expertise and knowledge in addition to providing helpful guidance. Readers tend to look for answers to specific issues rather than generalities because they want to avoid making costly mistakes. Plus, giving advice without showing them how to implement it leaves them feeling helpless.
8. Give Them Reasons For Action
You can encourage readers to take action by presenting them with logical arguments for choosing your solution over another alternative. If you can clearly explain why you recommend your product/service, you increase your chances of converting readers into paying customers.
9. Provide Value
Providing value means helping your reader succeed either personally or professionally. It involves sharing information that benefits both parties. When you share useful insights, you’re demonstrating that you have a deep understanding of what matters most to your target market. This level of insight is highly valued by consumers since it demonstrates that you truly care about their success.
10. Call To Action
Your ultimate goal is to get readers to click on links within your emails that take them directly to landing pages filled with additional details about your offers. However, don’t assume that readers will automatically click on all links. Instead, present them with options and ask them what to do next. Then, guide them to the page that contains the final step(s).
11. Keep It Short & Simple
Don’t expect people to read entire paragraphs of text unless the topic has been thoroughly explained in advance. Most people scan webpages quickly and won’t spend too much time reading anything beyond the title and opening paragraph. Since you only have a limited amount of space to speak, focus on the most relevant information and highlight key points whenever possible.
12. Follow Up With An Email
It may sound obvious but it bears repeating: Always send a follow up after you receive feedback from your contact. Without further prompting, you risk losing the chance to turn your lead into a client.
13. Personalize Emails
Personalization refers to tailoring your communications based on past interactions between you and your recipient. For instance, if you had previously sent a newsletter to a particular subscriber, the system will recognize him or her and display his name prominently throughout your subsequent emails.
14. Avoid Spam Traps
Spammers often set up fake websites designed to lure unsuspecting internet users into revealing private data such as passwords and credit card numbers. Don’t fall victim to spam traps. Even if you did accidentally enter sensitive info online, simply deleting your account will remove the threat.
15. Include Links Within Urgent Messages
A link within urgent emails encourages subscribers to check out whatever it is you’re promoting. Just be careful not to bombard anyone with tons of useless emails that nobody cares about. Otherwise, they’ll unsubscribe instantly.
16. Write Short But Sweet Subject Lines
Subject lines play a crucial role in determining whether your email gets opened or bounced back unread. They shouldn’t exceed 160 characters and must contain keywords related to your product/service. Ideally, they should state precisely what your visitor wants to happen.
17. Test Different Styles Of Writing
To ensure that your emails come across as professional and polished, you’ll need to test different styles of writing. Try out different fonts, colors and layouts. Also, pay close attention to grammar and spelling errors. These types of minor mistakes can easily distract recipients and cause them to lose confidence in your brand.
18. Track Results
After you launch your email campaigns, track various metrics to determine which strategies are working better than others. Find out what kind of response rates you’re receiving from different groups of individuals and see if certain segments of your user base consistently generate higher engagement levels.
19. Experiment With New Ideas
Keep experimenting with new ideas and testing them against each other until you pinpoint the ones that perform the best. Remember to keep your messaging focused on the benefits offered by your products or services. Focus less on features and more on advantages.
20. Have Fun
When it comes to sending out emails, there are two types of people: those who love writing them and those who hate doing so. But whether you're good at it or bad at it, one thing is certain: If you want to get more business from online marketing, then you must be able to send out some quality emails.
If you find yourself struggling with this task, here's everything you need to know about creating killer emails that will help you land deals and close more sales.
How do you email a sales meeting?
In most cases, when you talk to someone face-to-face, they'll ask you what you can offer them as soon as possible. When you're selling products on Amazon, you have a lot less time than if you were trying to sell cars. This means that you need to make sure that every single point you discuss during your meetings is covered by an email.
When you're talking to prospects, you might not feel like spending hours drafting an entire email just to say hello or introduce yourself. The best way to address these concerns is to use prewritten sales letters. These are the same ones that successful marketers always use, such as:
Sales Letter 1 - Introducing Yourself
You've probably seen this type of letter before because it's used all over the internet. It begins with something like "Dear Prospect" followed by your first name. Then you explain why the prospect should care about your company. Finally, you tell him/her where he/she can learn more about you and your services (and don't forget to include links).
Sales Letter 2 - Acknowledging Interest
This kind of email acknowledges that the recipient has shown interest in your service but doesn't go into much detail yet. You simply let him/her know that you'd like to continue chatting via phone call or mail. Be careful not to mention money too early since it could come off as pushy or desperate. Instead, try starting your emails with something simple like: "Hi [name], thanks for taking the time to read my message." It also helps to avoid using words like 'free' or 'discounted'.
Sales Letter 3 - Answering Questions
The third type of email focuses on answering questions that your reader may have asked himself after reading your previous messages. For instance, if he/she asks what makes your product different, you can answer that question by saying something along the lines of: "Our products are designed to solve problems that other solutions didn't take into account. That's why we created our own unique solution."
Sales Letter 4 - Closing Off Your Deal
Finally, once you've discussed all of the details regarding your deal, you need to provide some sort of closing statement. Some emails contain only one sentence while others can run up to several paragraphs. Regardless of which format works better for you, keep in mind that you shouldn't focus solely on providing information. You should also emphasize the benefits of your product, show gratitude towards your readers and thank them for their attention. And finally, make sure that you leave room for future conversations.
How do you write a sales email for a meeting?
Now that you understand the basics behind writing sales emails, it's important to note that you should tailor each email based on the person you're speaking to. Here are some guidelines to follow when crafting your next sales email:
1) Make it personal.
Remember that everyone likes feeling special, especially when they're buying something. Personalizing your emails will give buyers a sense of connection with you and therefore increase trust levels. To add personality to your emails, try adding a photo of yourself or having fun with your writing style. Also remember to sign off with your full name instead of signing off with initials.
2) Use language appropriate to the industry.
Even though you think your customers are smart enough to figure things out on their own, a little bit of education never hurt anyone. People tend to become attached to brands, companies and products that they believe in. As long as your customer knows that you truly respect his/her intelligence, he/she will appreciate your efforts to educate them further.
3) Don't spam people.
Spamming sends the wrong signal to potential buyers. They won’t want to hear from you again and will likely block you from any communication channels later down the line. Instead, try finding ways to build rapport with prospective clients. Showing genuine interest in their lives will boost your chances of getting through to them.
4) Keep it short.
Sending lengthy emails to potential buyers is a major mistake. By keeping your communications concise, you save both yourself and the buyer valuable time. While it's true that longer emails often deliver more value, shorter emails allow people to digest the content faster, making them far more likely to purchase your product.
5) Always check your grammar.
Your emails represent you, so it would be unprofessional to start sending emails without proofreading them. Even if you're confident that you wrote perfectly grammatically, it's still worth checking for typos and misspellings. Doing so will ensure that your email looks professional and increases its chance of being opened.
6) Send reminders.
People rarely pay attention to anything until they receive notifications reminding them about it. So even though you don't necessarily need to remind your audience that they bought your product yesterday, it wouldn't hurt to do so occasionally. This tactic works well particularly if your product was purchased within a specific timeframe. If you notice that your customers haven't made any purchases lately, you can rest assured that they forgot about your brand altogether.
7) Follow up!
Once you've sent out your initial email, it's crucial to set aside time to follow up. Not only does this process teach you more about your prospects, it gives you an opportunity to collect feedback and see how receptive they are to your offers. Plus, it lets you gauge how interested they actually are in purchasing your products.
How do you write a meeting email?
As opposed to the above email formats, this kind of correspondence takes place between two businesses rather than individuals. In order to create a winning email, you have to strike a balance between showing appreciation for the fact that your client contacted you and building a relationship. With this goal in mind, here are five tips you should consider when writing meeting emails:
1) Avoid asking for favors.
Giving people free stuff isn't going to earn you points. Remember that relationships aren't built overnight. Give your clients plenty of space to grow before expecting anything in return.
2) Offer relevant advice.
Provide useful insights and guidance whenever you speak with clients. Let them know that they're not alone in facing similar challenges and that you have experience solving these issues.
3) Focus on results.
Most importantly, always refer back to the original reason you met with your clients. Ask them what they hope to achieve by contacting you. Afterward, highlight tangible outcomes related to your product.
4) Provide helpful resources.
Offer additional educational materials and guides that pertain to the topic at hand. Clients will appreciate knowing that you took the extra effort to research and compile all of this knowledge.
5) Tell stories.
Stories are great ways to connect with your consumers and establish emotional bonds. Try sharing experiences about past successes and failures and how you overcame obstacles together. This approach builds trust among your followers and encourages them to reach out to you for support in the future.
What should I write in an email before a meeting?
Before you sit down to draft a meeting email, it's important to prepare thoroughly. Before you begin composing your message, take the time to analyze your conversation history with previous clients. What did you talk about? How many times did you meet with them? Did they request samples or references? Once you have a grasp on all of these factors, you'll be able to craft a personalized email that addresses your clients' needs.
Here are three quick guidelines that will make it easier for you to craft a compelling email:
1) Start strong.
Don't waste precious screen real estate on unnecessary fluff. Get straight to the point immediately following your greeting. Explain why your organization is interesting to people and why they should choose you over another competitor.
2) Mention the problem.
Make sure to state exactly what the issue is and how your product solves it. Include numbers if applicable.
3) Close with actionable steps.
Always conclude your email with clear instructions on how to contact you again. Additionally, you should encourage your clients to share your message with others. Lastly, make sure to acknowledge their decision to hire you and express gratitude towards them.
These few suggestions will hopefully inspire you to compose engaging emails that result in increased conversions. Now that you know how to write effective emails, you can use them to communicate effectively with your customers. However, this skill requires practice and constant improvement. Take advantage of the numerous resources available today and hone your skills.
Your first step as a brand manager is always to get people interested enough about what you have to say so they'll want more information. You can use every tool at your disposal to make this happen, but it's important to remember there are certain things you should never send by email. Here we're going to focus on some good ways to introduce yourself to potential leads or customers while still being respectful of their time.
How do you start an email to a sales team?
You've probably heard the saying "you don't sell people, you sell solutions". This means if someone needs help selling something, then you shouldn't be sending them an unsolicited pitch (i.e., an email). Instead, you'd better find out what they already think about the issue before trying to convince them otherwise. The best way to accomplish this is through research. If you can learn all about your prospect, you will stand a much greater chance of getting their attention and making a lasting impression.
The process begins when you take the time to understand who they are and why they might be looking for assistance from you or your company. It's also helpful to identify any pain points they may face along the buying journey. Once you've done all that, you can move onto crafting a winning email marketing campaign.
Here are three easy steps to creating a successful initial communication with prospects:
1) Research Your Prospects - Get familiar with your target audience by gathering relevant data. What kind of products/services does your target market use? Who uses those products/services? How often? Where? When? Why? These questions can provide insight into how to craft an email message that resonates with your prospective customer. Additionally, you'll gain valuable knowledge on competitors' messaging strategies and which ones resonate most effectively with your audience.
2) Craft a Winning Email Campaign - Now that you have gathered all the needed information, create a compelling campaign using these elements:
- A clear call to action
- An offer that answers the buyer's question(s)
- A strong subject line
- Personalized language
3) Follow Up With Great Emails - After you've sent off your initial campaign, continue to build rapport with your prospect over time by following up with regular emails. Make sure each one has the same personal touch and adds value to your relationship with your client. To keep the conversation flowing, consider offering tips or advice based upon what you learned during your initial outreach.
For instance, if you found out that your prospect was having trouble finding a specific item within their budget range, you could suggest alternative options that would suit their needs without costing too much extra money. Or, if you discovered they were struggling with choosing between two similar items, you could recommend another option that provides even more features or benefits than either of those choices. By doing so, not only do you give them additional reasons to choose you, you show them you care about helping them succeed. That's a great way to establish trust among your buyers.
How do you prepare for an introductory meeting?
Although everyone likes to feel valued and appreciated, sometimes our enthusiasm gets ahead of us. We forget to ask ourselves whether the person we’re talking to wants to hear what we have to say.
If you meet with someone and they seem disinterested, it doesn’t mean they aren’t listening—it just means they’re waiting to see where the conversation goes. And since we like to talk, we go straight to the point instead of asking questions. So next time you’re chatting with someone, try practicing the “three-step method” below.
Ask open-ended questions.
Then listen intently and wait for them to tell you more details about themselves. Let them finish speaking. Don’t interrupt until you know exactly what you need to share. Then ask a question.
Finally, thank them for sharing.
In addition to the above, here are a few other tips for preparing for meetings:
Use the right tone.
When writing emails, stick to business terminology rather than slang. In other words, avoid using words such as "cool" and "awesome." Instead, opt for terms like "helpful," "useful," or "valuable."
Don’t assume the person you’re communicating with knows anything about you. Show respect by asking questions and showing genuine concern for the individual. For instance, you could say, “I noticed you worked at XYZ Company last year. Were you able to resolve your issues with ABC Project X?"
Always end on a positive note.
Ending on a negative note makes it look as though you don't value the other person, which isn't very nice. End on a positive note by thanking them for taking the time to chat with you. They likely won't mind because now you both have something else to talk about.
Can I start a professional email with greetings?
Yes! Just remember to stay away from overly formal phrases such as "good morning", "congratulations", etc. Stick to simple expressions like "Hi", "Hello", or "Good day!"
Also, don't use emoticons unless you're texting with family members or close friends. Emoticons tend to confuse readers and distract them from reading your actual text.
How do you reach out to a warm lead?
A warm lead is someone who's been introduced to you by a trusted source or colleague. They may be willing to discuss their problem further, especially if you approach them directly. But if you're unsure about approaching them, here are some suggestions:
First, check to see if anyone else is working on solving the issue. Chances are, if you haven't met them yet, this person may be busy helping multiple leads simultaneously.
Second, ask around to see if others have tried to solve this problem. Maybe you can speak with colleagues who had success resolving the situation previously.
Third, search online for related articles or blog posts written by experts in your industry. Often times, these resources include contact info for authors and companies who specialize in providing support services.
Fourth, if possible, schedule a phone consultation with the lead to confirm their willingness to collaborate and assess their level of commitment to moving forward with your solution.
Lastly, if none of the previous methods works, it's OK to simply send an email stating that you'd love to help and invite them to connect with you via LinkedIn or social media.
Email statistics and tricks for your inbox
Email remains one of the top digital marketing channels for B2B marketers. As a result, many businesses struggle with keeping their messages relevant and interesting to recipients. Below are four key metrics you must pay attention to when building your email list and designing your campaigns:
Subject lines – 70% of subscribers will read the entire body copy of your email after opening the subject line. Use this statistic wisely and tailor your content accordingly.
Relevancy – 80% of consumers expect brands to deliver personalized communications. Keep your emails relevant and useful to your customers by tailoring them to their interests.
Timeliness – People hate missing deadlines. Deliver timely updates and news to your contacts regularly so they don't miss out on upcoming promotions and events.
Personalization – 65% of consumers prefer receiving offers and discounts directly from brands. Ensure you add personality and authenticity to your messages to boost engagement levels.
These numbers alone should motivate you to improve your email results. However, there are several small tweaks you can apply to maximize your conversions rate.
Tips for improving your email responses
Below are five tactics you can implement immediately to increase response rates across all forms of electronic correspondence.
Follow basic rules of grammar and spelling
It's no secret that poor English skills can turn people off instantly. Even worse, sloppy mistakes can damage relationships quickly. Always proofread your emails before hitting Send. Try checking your document against Grammarly or Google Docs to ensure everything looks correct.
Be concise and direct
People dislike long paragraphs filled with unnecessary fluff. While adding context and background information is fine, limit it to essential components. Focus on topics that matter most to your reader. Remember that your goal is to engage them, not bore them.
Keep your sentences short and sweet
Longer sentences and convoluted word combinations often cause confusion. Also, shorter sentences require less effort from your recipient. Consider breaking down longer sentences into chunks of 2 - 3 words.
Avoid lengthy introductions
Introducing yourself takes time and energy. Unless you're addressing a large crowd, a 30 second video intro is sufficient. Otherwise, save your breath and cut to the chase.
Offer a freebie
Freebies attract attention. Offer something special to entice readers to click through and sign up for a newsletter. Freebies typically come in the form of white papers, ebooks, webinars, or videos. It's wise to set aside a portion of your email campaign budget for giveaways.
Bonus tip: Write a catchy headline
Headlines are extremely powerful. Not only do they capture audiences' attention, but they influence purchase decisions.