How do you get relocation leads?
The internet has made it super easy to find local services and products that we need. But when it comes to finding people who might be interested in our business or product -- especially if they're not locals -- well, that's where things start getting tricky.
It turns out that there is an entire industry built around helping companies like yours reach potential new customers that may have never heard about your service before. And while some of these methods will work for any type of business, others really only apply to specific industries (like moving). Here are just a few examples of those specialized strategies.
How do moving businesses get customers?
One of the most common questions asked by prospective moving buyers is "how does a moving company get customers?" There are two main categories of lead generation used by movers across every major region in America: cold calling and online advertising.
Cold Calling is one of the oldest forms of marketing, but is still effective today. You call up prospects on the phone and ask them what their needs are for a particular service. This method isn't very time-effective because you'll likely spend hours talking to each prospect until you land a sale. However, this form of lead generation works extremely well if you already own a physical location where you can talk to your customer face-to-face. If you don't have such a place, then cold calling is probably going to end up costing you money instead of saving it!
Online Advertising is another great way to generate leads, as it allows you to target certain types of customers based upon demographics and interests without having to actually speak to anyone. Online ads allow you to use software programs called ad networks to create highly targeted campaigns designed specifically at attracting people who fit into certain criteria. For example, you could advertise a move to a city near you and include keywords related to the area. Or, you could advertise a move to locations all over the country and include keywords related to hobbies or activities. The possibilities are endless and you'd be surprised at how many leads you can attract from online sources alone.
If you want to learn more about how to market your moving company using both of these methods, check out this article explaining why you should consider buying leads.
How do moving companies get clients?
Once you've generated enough leads, now you need to turn them into paying customers. One of the easiest ways to do so is through referrals. When someone recommends you to friends or family members, they become your first point of contact. They often tell other people about their experience with your moving company (or lack thereof) and word spreads from person to person.
Another popular strategy is known as door knocking. In this case, you visit homes in an effort to convince people to hire you for their next big move. Door knocking is less expensive than paid advertising and requires almost no startup expenses since all of your tools come preloaded onto a van.
What can you expect to pay for these different kinds of leads? Well, depending on which lead supplier you choose, prices range anywhere between $0-$20 per lead. As far as quality goes, the better suppliers tend to offer higher conversion rates and lower costs overall. So, if you're looking for cheap leads, you won't necessarily save yourself money -- unless you're willing to sacrifice quality. To see which lead providers charge the least amount possible, take a look at our list of cheapest moving leads providers below.
How can I promote my moving company?
Most customers prefer to deal with established professional mover services rather than hiring amateurs. Therefore, it makes sense to invest in creating an image that shows off your professionalism. It doesn't matter whether you own a large fleet of trucks or rely solely on independent contractors, you always want to make sure that your brand identity reflects your core values.
There are plenty of strategies available to help you achieve this goal. Some of them require a lot of upfront investment, such as purchasing billboard space along busy highways or renting national TV commercials. Others are cheaper options that you can implement immediately and reap immediate results.
For instance, you can put together a video testimonial page featuring happy past customers, post flyers throughout neighborhoods, run radio advertisements, etc. Whatever kind of promotion you decide to go with, remember to keep your focus tight and stick to whatever budget you set aside. A good rule of thumb is to allocate roughly 20% of your total budget towards lead acquisition efforts.
How can a moving company increase sales?
As mentioned above, the number one thing that separates successful moving companies from average ones is their ability to convert leads into repeat customers. While many people assume that the primary purpose behind offering low prices is to lure customers away from competitors, price cuts aren't even close to being the root cause of success. Instead, it's all about making sure that your customers feel comfortable doing business with you.
To accomplish this goal, you must provide exceptional customer support and treat everyone fairly regardless of their size. Always respond quickly to emails and text messages, ensure that your workers show up punctually and ready to work, and maintain open communication channels with your customers. These simple steps will encourage people to refer you to their friends and families and ultimately result in additional revenue streams.
In short, if you want to succeed in the industry, you absolutely need high-quality leads. Without them, you'll struggle to compete against bigger players whose budgets dwarf yours. That said, once you acquire the right leads, you'll soon discover that it's actually quite easy to scale your operation as demand increases. All you have to do is follow the same basic principles outlined above and watch your profits grow.
1. How Do You Get Relocation Leads Online
When most people think about hiring a mover, they don't consider advertising online. In fact, many people believe there aren't any good places to advertise their moving company online. That couldn't be further from truth.
Local directories - There are hundreds of local directory sites out there. They range anywhere from free to pay-per-listing. As long as your listing is accurate and includes contact information (like phone numbers), then chances are high that someone will see it on one of these sites.
Social media networks - The social media network giants have become major players in the world of advertising. Facebook alone is used by over 1 billion users every month. And while it doesn't seem like much at first glance, that number only continues to grow each day. If you want to attract attention to your business, make sure you've got an active presence on all the big social media platforms. This way, anyone looking for a moving service will likely discover you through Google searches rather than clicking on paid ads.
Yelp - Yelp is another popular place for consumers to research businesses before making decisions whether or not to use them. It's also great for small businesses trying to build up word-of-mouth referrals. Just like other social media sites, it allows companies to post reviews and ratings of their own services and products. Many local movers rely heavily on this site to help generate new leads.
Moving is an incredibly stressful process and it's not uncommon for people who have never done anything like this before to experience anxiety about packing up their belongings or even worse, being forced into doing it at all by their boss. But if someone has already gone through the process once then they will probably be able to help others in need on their next move. This means that there are opportunities for both companies offering moving services as well as those looking for them.
If you're trying to find some moving leads then here are some tips from our team on where to look and what kind of information you should expect when sourcing these leads.
How can a moving company stand out?
The first thing to consider when searching for new leads is whether you want to work with small businesses or large corporations. Smaller companies usually offer lower prices than larger ones but smaller firms also tend to have less resources available to them.
Another important point to remember is that no matter which way you go, you'll still have to pay for your own marketing efforts so make sure you invest enough money upfront to attract customers. It may take time to build up a customer base but eventually you'll see results.
When choosing between big name companies and local ones, we recommend going with a local firm unless you really need one of the bigger names. There might be instances where you don't feel comfortable leaving something valuable such as your car behind (or perhaps having strangers come along and try to steal it) but generally speaking, the added security offered by a national brand outweighs any downsides.
It's worth noting though that while a big name can provide peace of mind, it doesn't necessarily mean that they're cheaper than locally based companies. In fact, research shows that many of the biggest brands charge much higher rates than the average mover.
So why does this happen? Well, the simple answer is that the better-known companies often have more competition because other companies are willing to undercut them in order to gain market share. The problem is that this leaves consumers without the choice of getting cheap deals since most people prefer to stick with the established players instead of dealing with riskier options.
This is another reason to choose a local service over a national brand - no matter how reputable the latter seems to be, nothing beats the comfort and reliability of knowing that your home will actually arrive safely.
What makes a moving company great?
While it would seem logical that you'd only hire a company whose employees have extensive training in handling delicate items, this isn't always true. Many companies focus too heavily on hiring high quality staff rather than focusing on providing excellent customer care. A good example comes from a recent study conducted by Consumer Reports magazine which found that 80% of respondents had experienced problems during the last year due to poor customer service provided by a professional moving company.
In contrast, only 12% said they were unhappy with the service they received while preparing to leave their current residence.
One key factor to keep in mind when deciding which mover to use is the level of professionalism displayed by its agents. While many of us wouldn't hesitate to call 911 if we needed assistance, we shouldn't expect the same degree of dedication from a professional moving company. If you've ever been stuck waiting around for hours on end hoping that a representative will show up, chances are they won't respond to your calls either. Instead, they'll likely send a subcontractor who promises to finish on time but fails to deliver.
There are plenty of examples of unscrupulous moving companies operating online today but unfortunately, this happens far more frequently than you realize. So much so that consumer protection agencies across the globe now issue regular statements warning against using certain websites as legitimate sources of moving leads.
You might think that the more expensive option is always the right decision but studies have shown otherwise. In fact, it turns out that the cheapest mover tends to lose clients within the first few months after moving while the priciest mover loses half of their clients within just two years.
As a result, it's definitely worthwhile investing in a premium package deal especially considering that the additional costs involved aren't prohibitively expensive. For instance, if you sign up for a full month of insurance coverage, you could save hundreds or thousands of dollars depending on how many trips you plan to make in a given period.
How profitable is a moving company?
To put things in perspective, let's compare the profits earned by a moving company with the amount spent on advertising each month. According to statistics published by the Moving Companies Association of America, the typical household moves four times per decade. As a result, these kinds of businesses generate approximately $1.5 billion annually. And yet, according to the same report, they spend only 2% of this revenue on direct advertising campaigns. It's clear therefore that the majority of their income goes towards paying commissions to sales reps or recruiting new leads.
On the flip side, you could earn anywhere from $100-$500 per lead depending on the number of contacts you recruit over the course of several weeks. However, if you fail to follow up properly and convert prospects into actual customers, you could easily burn through your entire budget in a single day.
Even if you manage to successfully close a sale, you might not receive payment until six months later. Not only that, but you could find yourself competing with dozens of other companies in your area who are actively seeking out leads. Since every successful transaction requires a lot of effort, you'll soon discover that running a moving company takes a huge toll on your personal finances.
With this in mind, you'll want to carefully weigh whether starting off on your own is feasible. Sure, it sounds ideal to run your own operation and reap benefits directly related to the success of your business. Unfortunately, the reality is that it's difficult enough to launch a new venture as it is without worrying about profit margins. You could very quickly reach a point where you simply can't afford to continue anymore.
Is a moving company a good business to start?
Although it certainly helps to have a solid understanding of how the industry works before launching any sort of startup, it's not necessary. All you really need is a willingness to learn everything you possibly can about the subject and a burning desire to succeed. Once you've developed a strong sense of motivation, you'll be more than capable of overcoming obstacles that arise along the way.
And although it's tempting to rely solely on social media platforms such as Facebook and Twitter to drive traffic to your website, it's important to understand that building relationships offline is equally essential to your survival. By establishing connections with potential customers via networking events, trade fairs and similar venues, it allows you to develop real rapport with individuals who genuinely value your expertise.
By taking advantage of the latest technologies, you can ensure that your website remains relevant throughout the whole process. When visitors land on your site, they'll instantly recognize you as an authority figure who can guide them through their journey smoothly. They'll trust you implicitly and willingly hand over their contact details upon request.
After all, who else would they turn to for advice on finding reliable moving leads?
Are you tired of getting ripped off by moving companies and trying to find other people who need help moving their stuff around? If so, then there's no reason why you shouldn't be making money from moving!
In this article we'll show you some of the most effective methods that will allow you to start generating leads for your own moving business - whether you're already in the game or just starting out. There are many different ways to go about doing this, but we've found these ten areas to be the absolute easiest way to generate tons of leads without having to spend any cash whatsoever.
If you want to learn all about the ins and outs of running a successful move business, check out our guide on becoming an expert removist. You'll also find lots of useful information including what types of people hire professional movers, where they live, and what kind of job they typically have.
How do I get leads for moving jobs?
One of the first things that you should consider when looking at potential customers is location. In order to attract those who would like to use your services, you must advertise yourself in places such as newspapers, magazines, flyers (you name it), online advertising, etc. The key thing to remember is that if someone lives within driving range of you, then they're likely to hire your services.
Many people think that they can simply place a classified ad in one local paper and they'll attract hundreds of responses overnight. While this may happen occasionally, it isn't realistic unless you plan on spending thousands of dollars every week. Instead, try placing ads in multiple publications over time. This allows you to build up a steady stream of new clients which helps keep you afloat financially.
Another factor to take into consideration is time zone. Some people prefer to stay up late while others wake early. Think about the times during which you'd normally expect somebody to call if they were interested in hiring a mover. That could mean anything from 3am-7pm Monday through Thursday and 8am-4pm Friday through Sunday, depending on where you live.
When choosing locations to post advertisements, don't forget to include the names of major cities along with smaller towns nearby. People living in rural communities often look forward to leaving the city behind them because life gets pretty boring after awhile! Just keep in mind that if you only list certain cities and not others, you won't end up attracting everyone who might be interested in using your services.
While newspapers and magazines offer great exposure, websites are another option. Not only does this give you access to millions of visitors worldwide, but it also makes it easy for anyone to see exactly what type of service you provide. When posting ads on sites like Craigslist, always ensure that you include photos of your trucks and trailers. It doesn't matter if you're offering full service or simple packing & loading, people love seeing pictures of what they're signing up for.
Once you've decided upon a specific area to target, choose keywords that are relevant to your business. For example, if you specialize in residential moves, search phrases like "local moving" or "long distance moving" wouldn't really benefit you. Instead, you might add something like "domestic", "international", "commercial", etc. to bring up results that contain words relating to your niche market.
Is being a mover worth it?
The answer to this question depends entirely on you. Do you enjoy helping people relocate? If yes, then you probably have the skills necessary to become a proficient mover. Even though you may only charge $50 per hour, you can still earn a decent amount of money each month.
A lot of people assume that movers make a ton of money due to the fact that they drive big rigs around all day. However, according to federal statistics, truck drivers actually earn less than regular taxi cab drivers. On average, the salary for a driver ranges between $30,000-$40,000 annually, although those numbers vary widely based on experience and geographical region.
On the flipside, it takes a very large investment to purchase a commercial trailer or semi-trailer. These vehicles require constant maintenance, fuel costs, insurance, repairs, etc. As a result, the owner usually earns considerably less income compared to their counterparts who own personal cars.
However, even though owning a vehicle is expensive, it's certainly better than having to pay rent every single month. Plus, you have an opportunity to save quite a bit of money by purchasing used equipment instead of brand new. Keep in mind that buying secondhand means you'll have to fix everything before putting it back on the road.
What is the best moving company to work for?
There are countless advantages to working for a reputable moving company, especially since you'll have plenty of opportunities to expand your network. Many people decide to join a company after hearing good reviews from friends or family members. Although this method works well sometimes, it's important to conduct thorough research beforehand so you don't waste your precious time.
Some of the biggest benefits can easily be overlooked. For instance, you'll receive training and education regarding safety regulations, proper procedures, customer relations, etc. Of course, you'll also have to perform tasks such as transporting belongings, unloading deliveries, assisting elderly individuals, and performing various other duties. All of these responsibilities come together to form a comprehensive career path that offers endless possibilities.
As previously mentioned, joining a moving company provides you with numerous networking opportunities. Most employers tend to promote employees internally rather than going outside of the organization to recruit talent. Since you'll be able to meet other workers face-to-face, you'll gain invaluable insight into what goes on inside the office. Also, you'll discover valuable tips and tricks from fellow coworkers that you didn't even realize existed.
It's safe to say that finding a quality employer has its perks...and downsides too. For starters, you may encounter high turnover rates. Furthermore, your boss may become difficult to deal with at times. They may also treat you unfairly or mistreat co-workers under their supervision. Additionally, you have to contend with unpredictable schedules.
Overall, it comes down to preference. If you feel comfortable working for a particular company, then continue to do so. Otherwise, seek employment elsewhere. There's nothing wrong with taking risks once in awhile. Don't let fear stop you from exploring a variety of options until you finally land on the perfect fit.
How much can a moving business make?
This topic deserves its own entire section, but suffice it to say that earning $10,000+ monthly is possible if you dedicate enough effort towards building a solid client base. Unfortunately, most people start off small and slowly increase expenses as time passes. Once you begin charging higher prices for your services, you'll gradually attract more clients.
Keep in mind that pricing plays a crucial role in deciding whether or not someone hires your company. Remember, you never want to lose sight of this fact. Always strive to remain competitive whenever you set your rate.
To maximize profits, you should focus on providing exceptional service. Make sure that you consistently deliver top notch service to everybody regardless of age, gender, race, religion, ethnicity, social status, etc. By treating all customers equally, you'll prevent complaints from reaching your doorstep. Also, avoid creating unnecessary drama with disgruntled clients.
Additionally, be careful not to cross the line when it comes to negotiating fees. Never offer less than fair value for your services. If someone asks for a discount, politely tell them you cannot afford to lower your price. When dealing with larger corporations whose goods weigh several hundred pounds, explain that you can't carry them since you lack strong arms.
Finally, always maintain a positive attitude. People rarely hire movers because of physical problems. Instead, they're concerned about emotional issues that arise throughout the process. Try to remain upbeat at all times. Avoid complaining about inclement weather or traffic jams. Be friendly at all times, smile frequently, and listen attentively to requests made by clients. Showing empathy towards others will quickly turn them into loyal and repeat customers.