How do you write a cold email template?

The world of digital marketing is constantly changing, with new technology emerging every day. One thing that hasn't changed though is the importance of having an effective strategy for reaching out to sales prospects. Cold emails are one of the most important tools in any lead generation system. They're also one of the hardest things to get right - especially when it comes to writing them yourself.

We've put together this guide on how to use cold email templates to help you craft killer messages that will land you more leads. We'll explain everything from what makes a good cold email template, to how to set up your template so you can start sending your own personalized messages straight away.

If you want to learn more about building a winning sales team or improving your pipeline, check out these useful resources below:

- The Ultimate Guide To Getting More Prospects In Your Pipeline With Email Marketing [Broken URL Removed]

- How To Build A Winning Team Of Top Prospecting And Closing Experts Using Lead Generation Strategies That Work [Broken URL Removed]

- 7 Ways You Can Get Better At Writing Emails For Higher Conversions [Broken URL Removed]

How do you write a cold email template for a business?

When creating a cold email template for businesses, there are three main components to consider:

1. Subject line

2. First paragraph

3. Second paragraph

Let's take each section separately.

Subject line

This is arguably the most important part of your cold email. It needs to be relevant and compelling enough to make someone open the message. Think back to all of those spammy emails you received while growing up. All of them were full of keywords like "free" or "discounted", but none of them actually had anything interesting to say.

That's why you need to think carefully about which words and phrases you include in your subject line. Try to keep it simple by using just a handful of key words. This means that if you have multiple products or services you offer, you won't necessarily need to repeat the word "product" or "service". If you sell two different types of shoes, you could simply write something along the lines of "Shoes Discount: 20% Off All Shoes".

You should always try to avoid being too generic because you don't know who your audience is, where they live, their hobbies etc. When you're working with B2B companies, for example, you need to tailor your email to suit their specific industry, as well as their location. So instead of targeting "USA only", you might target "SEO Agency: Boston, MA USA". Or alternatively, you could go for something even more targeted like "Digital Marketing Company: New York City, NY USA".

Remember that the first few seconds after opening an email are crucial. Make sure your message stands out and gets noticed immediately.

First paragraph

This is probably the easiest part of your cold email to prepare, since you already have a lot of content ready to copy/paste into your draft. But still, there are some considerations worth making here. Don't overdo it! Keep your first paragraph short and sweet. Remember that people usually skim through email drafts before deciding whether or not to click on the link at the bottom.

Try to make your opening sentence sound enticing to read further. Use active language such as verbs like "learn," "save," "see." Also avoid passive sentences, unless they serve a purpose within your overall argument. As long as you stay clear of jargon, passive sentences shouldn't affect your chances of getting opened. You may find that many professionals prefer reading emails without bold font, so make sure you stick to regular text.

Second paragraph

It goes without saying that the second paragraph is the most important part of your email. Here you need to convince your prospect to open the rest of your message. Do whatever possible to create interest. Let your reader feel as though they're missing something big if they didn't open your email. Tell them exactly what they'd gain by clicking on the link provided. Explain how much time and money they would save if they decided to follow through with buying your product or service.

Use concrete examples whenever possible: "I'll show you how my clients used X software to increase their profits by Y percent!" Be careful to avoid sounding pushy or desperate, however. Instead, focus on presenting positive benefits rather than negative ones.

How do you write a business cold email?

Once you've figured out how to write a cold email template for businesses, there are other factors to consider. These include the best time to reach out to prospective customers, the best way to make contact and more.

Here we discuss some of the common mistakes made by business owners when crafting their cold emails.

Don't forget to mention the deadline. Unless your customer has agreed to wait until a certain date, you won't receive replies from them.

Make sure you address your recipient personally. Always provide a name and company name. Even better, use their first name or nickname. This shows that you took the time to research them properly, which gives you credibility among your contacts.

Avoid including unnecessary information. Most buyers aren't interested in hearing about your company's history or annual revenue figures. Stick to the basics when describing your offering.

Be very concise. People often scan rather than read entire emails. If you have less than 150 characters to work with, then don't waste precious space on lengthy paragraphs.

Keep your message brief and to the point. There isn't really a right length for a cold email, but it certainly doesn't hurt to aim for around 300 words.

Don't be afraid to ask questions. If you sense that your prospect is hesitant to reply, then asking them directly can give you the opportunity to build rapport and strengthen your relationship.

Always end your email off with a call to action. Whether it's a request to schedule a phone conversation or to sign up for a webinar, let your reader know what you expect them to do next.

How do I send a cold email to a sales template?

Now that you understand what makes a great cold email template, the final step is to figure out how to customize yours to match your unique situation.

There are two ways to approach this process: either you decide on a general template that works for everyone, or you come up with individualized versions of your message for each person you send it to.

Both methods have pros and cons. While choosing a single template allows you to cut down on the amount of typing needed, it also limits you to a limited number of possibilities. On the other hand, customizing your emails individually takes longer, but offers greater flexibility.

For instance, if you'd rather choose a particular format for your emails for all of your targets, then you can adapt the same template to fit different requirements. However, you'll need to adjust the wording slightly depending on whom you're contacting.

To make this easier, we recommend using a tool called MailChimp. It lets you select from hundreds of prewritten templates, pick a few options from a list of available fields, and insert them manually wherever necessary. Then, once you're done, you can export your customized template and share it with others.

Streak is another excellent tool for generating personalized emails quickly. Simply add the names of your contacts into a spreadsheet, and it will generate a tailored version of your email automatically based on the data you input.

Another option is to use a free trial of Salesforce CRM. It includes a built-in autoresponder function, letting you automate the whole process of creating personalized emails.

Finally, if you're looking to generate a large volume of responses, you can always opt for a professional autoresponder service. Some of the top providers include Hubspot, Marketo, Aweber and ActiveCampaign.

How do you frame a cold email?

While writing your cold email, you must always bear in mind that you're trying to persuade your recipients to buy from you. Therefore, the tone of your message should be direct and honest. Avoid coming across as arrogant or aggressive.

In addition, you should never make promises you cannot fulfill. For example, if you promise to deliver results in a week, then you can't possibly meet this timeframe. Similarly, if you tell your readers that you offer "the highest quality" and "100% satisfaction guarantee", then you'd better deliver on both of these claims.

As far as body structure is concerned, you'll notice that most cold email templates consist of four sections: introduction, conclusion, summary and call to action. Each of these elements plays its role in convincing your reader to click on the link you included at the end of your message.

So how do you ensure that you hit upon the right combination? Well, it depends on your circumstances. If you're planning on contacting a small group of individuals, then you can skip the introductory paragraph altogether. After all, your goal is to grab attention right away with a catchy headline and a strong call to action.

Cold emails are the most powerful way to reach out to people in business. They work because they're personal, direct and don't come from a list or a company name.

People love them because they feel like an individual connection rather than just another email that will be ignored. But how can you create one if you've never written an email before? Here's some advice on what makes up a successful cold email template.

What is a cold email template?

A cold email template is a set of rules to follow when writing your own emails. It's not enough to know what to say - it's about how to say it. Each line should serve a purpose, whether it's setting expectations, asking questions, getting someone talking or making a sale.

The best cold email templates have been tested, refined and perfected over time. You'll find examples below, but we'd suggest finding yourself a mentor who has been doing this professionally for years so you can learn from their experience.

What is the meaning of cold email?

Cold emails are messages sent by individuals with no prior relationship to each other. They are typically unsolicited and unsponsored. The sender does not expect anything back in return. This means that there are no pre-existing connections between the two parties involved. There is nothing built into the process that would make both sides comfortable.

This type of communication is called "cold" because it comes from a source where no previous connection exists. Cold emails are often used as part of marketing campaigns, such as those conducted through social media platforms or via online ads.

But cold emails also play an important role in B2B sales. If you want to get closer to prospects, you need to understand how to craft these emails.

What is a good cold email?

With that said, here are few guidelines that we recommend following when creating effective cold emails.

1. Keep it short

You should try to keep your message under 200 words. Longer emails tend to lose interest quickly, which reduces the chance of the recipient reading all of it. That doesn't mean you shouldn't provide any information at all, though. People appreciate a clear introduction and why they should care.

2. Know your audience

Before sending anything out, ask yourself who you're trying to reach and why. Do you want to sell something? Get feedback? Make a new friend? If you don't know exactly what you're after, then you won't know how to approach the receiver.

3. Write it for them

If you're going to use a cold email template, remember to change the names and details slightly to fit the target audience. For example, if you're selling a product, change the name of the buyer to reflect their role instead of using the generic "you." Don't forget to add hyperlinks to relevant websites if possible too.

4. Ask questions

It's common practice to start off every cold email saying, "Hi [name]." However, this isn't always necessary. Instead, you could begin with something more open-ended like, "Hey [name], I hope you're well," followed by a question like, "Is there anything else I can help you with?" This shows respect while still building rapport.

5. Follow up

Don't send your first email only to leave it hanging and unanswered. Send another email 24 hours later, even if you think it might sound "too soon". A quick reminder keeps the conversation alive and lets you show that you're invested in keeping things moving forward.

6. Be consistent

When you're ready to hit the send button, make sure you stick to the same style across all of your emails. Your subscribers may become accustomed to seeing certain phrases or sentences repeated again and again, making them less likely to read further.

7. Track results

After sending your initial email, track its performance. How many opened emails did you receive? Did anyone click on your link or take action? What was the response rate like? This gives you insight into whether or not your efforts were worthwhile.

8. Repeat

Once you see positive results, continue sending out new emails until you notice a decline. Once you stop receiving responses, either adjust your strategy or move onto the next step.

9. Try different approaches

If you continue to get zero replies, try changing up your approach. Maybe you didn't mention anything specific enough, maybe the timing was wrong, or maybe the person simply wasn't interested. Whatever the reason, figure out what went wrong and fix it. Then repeat the whole process above.

10. Give credit where credit is due

Always thank the recipient for taking the time to respond. Even if you aren't expecting a reply, this simple gesture shows that you value their opinion and takes the pressure off.

11. Offer a solution

One final thing to note is that if your goal is to build relationships, offering a solution is usually better than asking for one. Showing that you took the time to consider their needs helps build trust and increases the chances of future interactions.

What is an email template?

An email template contains several sections, including opening salutations, body copy, callout headers, signature blocks, etc. These elements are added together to form a complete piece of correspondence.

Email Marketing Templates are helpful tools to help automate repetitive tasks, streamline content creation and increase conversions. Email marketing templates include everything from newsletter templates to landing page builders.

Here are some useful resources to assist with your email marketing campaign:

Streak -- Free CRM software for small businesses

SalesLoft -- Sales automation tool for sales professionals

PersistIQ -- Automation platform for managing email contacts

Autoklose -- Software to manage leads

Wrike -- Business collaboration app

MailChimp -- Email marketing service

For more inspiration, check out these great articles on how to improve your email marketing skills.

Cold Email Templates

Cold emails can be sent to anyone who is interested in what you have to offer. These templates can be used for both B2B and B2C companies.

1. Business Cold Email Template

This template is ideal for B2B businesses. The best part about this template is that it's not too long. It's short enough to get read but detailed enough to keep readers engaged. Here is an example of a cold email template that uses this format:

"Dear [First Name],

[Your Company] has been working with [Your Client] since last year. We provide them with the latest technology solutions, which enable them to perform at their peak level. I would like to introduce you to our team and learn more about how we can help you with your project."

2. Personal Cold Email Template

This template is perfect for B2C companies. This template is all about human connection. It's personalized and doesn't come off as salesy or pushy. It's also easy to edit so you can tweak it to fit your needs.

"Hello [First Name]! My name is [Other First Name] and I’m writing on behalf of [Your Product/Service]. I wanted to send you a quick note to introduce myself and see

Do you want to impress with a killer opening sentence or use the right words in your body copy when you're pitching a prospect on something? Or maybe you just need some help writing a cold email template that will get results.

You can find tons of resources online about how to craft a winning pitch but I'd rather offer advice from someone who's had success doing it than tell you what not to do. So here are my top tips on crafting a cold email template for sales teams.

If you're looking for more information on writing an effective cold email, check out these 10 things to know before sending a cold email and this guide on how to make yourself sound like a professional if you're new to business emails.

How do you politely send a cold email?

Before you can start writing your own cold emails, let me give you an example of a "cold" email I sent recently. This is the kind of thing you could say to anyone at any time, whether it's during a lunch break or while waiting for the bus. It was written by hand so please excuse the spelling mistakes and bad grammar. You'll see why later!

Subject line: How do you politely ask someone out?

Hello,

I'm sorry to bother you again but I have no idea what to talk to you about now. The other day we met up for coffee - did I mention we both work near each other? Anyway, I found myself sitting next to you and wondering what to say... It turns out I don't really know anything about you except you're pretty cool and I think I should probably meet you sometime. What do you think? Would you be OK with going out with me?

Best wishes,

Megan

This email gets straight to the point and doesn't waste anyone's time. If you follow up with another message after sending it, people won't suspect there's been an ulterior motive behind your request. That way they feel free to decline without feeling awkward or pressured into saying yes because they didn't realize you were serious. And if you've got good manners, they'll appreciate your efforts.

The best part about this approach is that you can tailor it to whatever company or industry you're targeting. For instance, if you're trying to sell software products, you might replace "coffee" with "sales call", "meeting" with "product demo" etc. The same goes for companies too – you can change everything depending on their corporate culture.

For further inspiration, check out these awesome examples of cold email scripts used by real-life professionals. They cover all kinds of industries including ecommerce, finance, recruiting, marketing, technology and travel.

How do you write the first line of a cold email?

If you're struggling to come up with an interesting opener, try starting with a question instead. Here's one I used to open a recent email:

Hi [name],

Would you take 30 seconds to answer this quick survey? We promise it only takes two minutes of your time. Thanks!

[Name]

Let me explain. In the past month, I've seen your company featured in several publications and blog posts. One day, I happened upon your website and noticed that you're offering a product similar to ours. I wondered if you might be interested in talking about it. I would love to hear your thoughts on this topic as well as learn more about your company.

Thanks for reading and hope to connect soon!

Regards,

[Your name]

It sounds a bit formal but it works because it puts the focus back on them. People often respond better to questions than statements. Just remember to remove the brackets around names and titles as they may appear in the recipient's inbox.

How do you write a cold email script?

Once you've figured out which type of person you're contacting based on their interests, industry and location, it's much easier to create a personalized email. To save time, you can also use prewritten templates to speed up the process. However, if you decide to go down this route, be sure to customize them according to your audience.

Here's a few examples of cold email scripts I recommend using. As always, feel free to add yours below!

To: [Company Name]

From: Me

Date: xx/xx/20xx

Dear Sir / Madam,

Thank you very much for taking the time to read my email today. My name is [your name]. I'm working in a startup called [company title] and I wanted to reach out to you since I believe you might be familiar with this team. Our CEO has worked with many clients over the years and he mentioned that you're currently hiring for a position within your organization.

In case you haven't already heard of us, we specialize in providing solutions for small businesses. We've developed a product called [product name] that helps streamline processes for startups and SMBs alike. It's simple yet powerful and affordable.

We understand that choosing the right partner is crucial in order to grow your business. With over 100% growth rate last year alone, our product continues to gain traction among customers across the globe.

Our solution comes with a full suite of features including CRM integration, customer support integration, user management and scheduling tools. Furthermore, users can access data through a variety of apps such as Slack, Trello and Google Sheets.

We also provide 24/7 phone support and live chat. It's important to note that our solution is scalable and easy to integrate with existing systems. With our platform, you'll be able to automate repetitive tasks and increase productivity significantly.

Lastly, we pride ourselves on being transparent with our pricing structure. All packages include a 14-day trial period along with free upgrades every 6 months. We invite you to schedule a demo to discuss your needs further.

Sincerely,

[Yours truly]

As you can see, this email has a friendly tone thanks to the use of personal pronouns and a conversational style. Don't forget to proofread once your email is ready to go!

What does a cold email mean?

A cold email is basically a generic letter that you send to strangers asking for something. The term originated from the fact that most letters were handwritten and therefore never reached their intended recipients. These days, however, it's become popularized as a buzzword for all types of requests sent via email.

Cold emails aren't necessarily rude or aggressive. In fact, they typically contain nothing offensive or inappropriate. Instead, they're usually polite and straightforward. Most importantly, they're meant to initiate conversation rather than demand action.

So what exactly makes a cold email different from a regular email? Well, aside from its informal tone, a cold email tends to focus solely on the benefits of the service or product you're selling. On the contrary, a normal email talks about the problem your company solves and how you plan to solve it. A cold email is less concerned with explaining your product and more focused on getting your reader onboard.

Finally, don't expect a response immediately. Cold emails require patience and persistence. After all, you're reaching out to strangers hoping they'll agree to a meeting.

Want more tips on cold emailing? Check out these guides on how to build rapport when pitching for a job, how to break the ice at networking events and how to stand out in job interviews. Also, here's how to turn a cold email into a lead.