How do you write an email to welcome a new client?

Writing the perfect introduction can be difficult. It's not just about writing something that sounds like you're excited to meet them or even saying what they want to hear - it's also about being genuine and showing them how much you care. These days, there are plenty of ways to show this with different forms of introduction emails, but one thing remains constant: the importance of creating a memorable first impression.

If you've never received an introductory email from someone before, chances are they'll expect nothing less than a warm welcome from their potential clients. A well-written welcome email will help set the scene for future interactions between yourself and your customers, while at the same time making sure that you stand head and shoulders above other companies trying to get ahead of themselves.

So here we have some tips on exactly how to write the right kind of welcome email for your business. Keep reading below to find all the information you need.

A welcome email is more than just an opening salvo. If you send a generic "Welcome" email that doesn't tell people anything about who you are as a company, then you run the risk of losing credibility (and potentially a lot of sales). Remember, if you don't know where you're going, any road will take you somewhere... so make sure you give potential customers enough information to understand why they should buy from you instead of another competitor. This could mean including details such as product features, pricing plans, testimonials, etc., whatever makes sense for your business.

Here are five things to keep in mind when sending a welcome email:

1) Make sure your introduction is personal

This may seem obvious, but it bears repeating. Don't forget that you're asking someone to trust you with their data, which means you need to make sure that you come across as trustworthy. In order to achieve this, you must create a connection with your reader by adding relevant details into your introduction. For example, let's imagine that you own a pet grooming service called Petz Salon & Spa. You might start off by introducing yourself as follows:

Hi [First Name],

It’s great to meet you today. My name is [Your Full Name] and I work at [Company]. Our team has been working hard to develop a unique online experience that allows us to showcase everything we offer – both services and products – through a single platform. As part of the development process, we needed to add a few extra pages to our website. One of these was designed specifically for our existing clients, and now we'd love to extend this offer to you too. Please click the link below to receive $10 off your next appointment!

[CLICK HERE TO CLAIM YOUR DISCOUNT!]

2) Include a call to action

You probably already know that people respond better to calls to actions rather than requests to read more text. So consider using an enticing headline and/or ask a question that encourages your readers to follow up with you. Here's an example from my own blog:

Dear Reader,

I'm excited to share a little bit of news with you. Because of the nature of our industry, many of my posts end up sharing useful advice with others. However, sometimes I feel compelled to put myself out there further, particularly when it comes to topics related to health and fitness. That's why I'm offering the following discount deal exclusively to my loyal readers. Simply enter your email address below to claim your copy of The Ultimate Guide To Dieting With Chocolate And Other Foods Your Mother Never Told You Were Bad For You for only $19.95.

Click here to learn more.

3) Use a personalized approach

While you shouldn't go overboard with your greetings, you should still try to use common ground whenever possible. Even if you haven't met someone face-to-face before, you can establish rapport by referencing past experiences you two shared together. Consider using words like "we," "our," "us," and so forth throughout your introduction. For instance, if you sell software, introduce yourself like this:

Hello John Smith,

My name is [Your full name] and I am currently working with a group of friends to launch a business selling digital marketing solutions. Over the last year, we've done quite well thanks to several successful launches that have expanded our reach globally. Now, we're looking forward to expanding our offerings in 2016 and beyond. That's why we created a special page where we'd like to invite you to join our community of entrepreneurs.

To begin, simply visit [your landing page URL] and signup for additional offers. Then, once you complete registration, please check back every week to see if we've added any new opportunities for you.

Best regards,

The Team

4) Provide value

One of the easiest ways to ensure that your welcome email stands out from the crowd is to provide real value to your recipients. Let's look at a simple example again. Imagine that you own a local dog walking service called Doggy Daycare. When inviting new clients, you might choose to highlight benefits like this:

Hey [Client Firstname],

As you may already know, dogs require regular exercise and attention, especially during cold weather months. Luckily, you can count on me to bring Fido outside for walks twice per day. Each session lasts approximately 30 minutes and costs $9.00 per walk. Since you've expressed interest in learning more about our services, I thought I would share this special offer with you. Thanks for considering us!

5) Showcase your expertise

In addition to providing value, it's important to demonstrate your knowledge in the area that you serve. After all, wouldn't you rather purchase from a vendor whose staff knows what they're talking about than from somebody who doesn't?

For example, if you own a flower shop, you might want to mention that you specialize in delivering flowers within 24 hours. Or perhaps you run a dental practice, in which case you might point out that you're affiliated with a top-tier school of dentistry. By demonstrating your expertise, you'll build trust among your prospects and encourage them to open communication channels with you.

Now that you know what to include in your welcome email, let's move onto the actual wording itself. Below are three sample messages that you can adapt to fit your specific needs.

How do I write a greeting letter to a client?

When writing a greeting letter for a client, think about what type of relationship you have with them. Do you view them as a friend or family member? Are they colleagues? Does your relationship revolve around money? Whatever the answer, always remember to stay professional at all times. Avoid using slang terms because most people won't appreciate it. Instead, stick to formal language.

What to say to welcome a client?

Most businesses send out promotional emails to attract new leads. But since you represent a completely separate entity, you have no reason to promote your products or services to someone else unless you personally know them. This means that you don't need to oversell your wares. Instead, focus on building relationships with your clients by expressing appreciation for their patronage.

And finally, what do you say when welcoming a client?

Don't worry about coming up with witty lines or clever metaphors. Just be honest and sincere. People prefer honesty to flattery because they tend to believe that those who speak honestly actually mean what they say.

These samples were written based on a fictional scenario involving a small retail store specializing in women's clothing and accessories. Feel free to tweak them according to your particular situation.

Welcome messages are among the most important emails you'll ever send. It's where you introduce yourself as well as give clients some background on what they're getting into with their potential customers or partners. It also gives them a chance to get a feel of who you are and why they should trust you. A good welcome email can help build relationships between businesses that will make it easier for both sides to work together.

While there is no right way to write a welcome email, here are seven tips for writing effective ones so your audience feels welcomed from day one.

How do I write a professional welcome email?

Use a welcome letter format if you want to be more formal than usual. The format includes a salutation (Hello/Good morning), body text (where you tell your reader about yourself and how you came across his contact info) and closing line (thank you). You could even add a signature at the end.

If this sounds too formal, use bullet points instead of paragraphs. This allows you to break up long sentences and makes it easy to read through quickly. Just don't go overboard with it though. Also, avoid using all caps in letters like these since it may look unprofessional.

Don’t forget to add a few personal touches to your greeting. If possible, mention something unique or interesting about him/her to show off your personality. For example, "I'm glad we finally have time to talk because I've been wanting to ask you..." Or, "You probably already know but I love hiking and snowboarding."

Also, keep things short and sweet by keeping the subject lines simple. Don't overdo it either. Your readers would rather see one sentence than two. Avoid making promises such as "We will get back to you shortly" or "Your account has been set up". These are just not true. Instead try saying something like "Let me know when you'd prefer to schedule a call", "Please let us know when we can expect payment" etc.

For extra credit, take note of any special requests made by your recipient. In case he asks for certain information or wants to change anything in the initial agreement, it's better to address those concerns now before your relationship becomes official. Asking questions early shows confidence and builds rapport.

How do you welcome in a formal email?

Nowadays, people use emails frequently for correspondence. Hence, it's fine to follow standard formats while sending greetings. But if you wish to go beyond the norm, here are three ways you can welcome someone formally without sounding fake.

1. Start off with a salutation. This helps establish authority and respect. Try starting with a greeting like "Dear Sir," "Sir," or "Mr." depending upon whether you're addressing a man or woman. Then proceed with the opening paragraph of your first sentence. You can then move onto the second part of your greeting later.

2. Use double spacing after every word. While most people still stick to single spaces, it does make your words stand out against each other. Plus, it looks less cluttered which makes reading easier.

3. Include a signature. Signing your name at the bottom ensures the receiver knows exactly who sent the email. And if he doesn't recognize it, he might find it suspicious. To prevent confusion, always sign your name last and type it out separately below the rest of the email.

Alternatively, you can also say "Sincerely" after your name to emphasize sincerity. Alternatively, you can also say "Regards" or "Best Regards" if you believe in using those phrases.

How do you write a business welcome email?

Businesses tend to have different expectations when it comes to welcoming their customers. Here are six ways you can create a positive impression on your prospects with a welcome email.

1. Write a "To whom it may concern" introduction. Starting off with a general phrase like this gives your recipients reason to open your email. Once they click on the link, they can figure out if they need to forward it to anyone else.

2. Introduce yourself and state your qualifications. This lets readers understand what kind of person you are and why they should pay attention to you. State your credentials and experience briefly, especially if you haven't worked with this company before. Also, highlight areas relevant to your job responsibilities.

3. Tell a story. People usually respond positively to stories. So, weave a tale based on your past experiences with the company or organization in question. Make sure you choose details that relate to the product or service you offer.

4. Offer a discount code. Letting them know that you're offering a deal encourages them to stay tuned till the next newsletter goes live. You can also share a coupon code along with it. However, only put offers that are valid. Otherwise, people won't come back for future promotions.

5. Provide useful links. Share key resources if needed. For instance, point users towards helpful articles or videos explaining how to perform specific tasks. Showcase testimonials from satisfied customers as well.

6. Ask for feedback. After receiving your email, leave enough space for respondents to provide constructive criticism. They can simply hit reply and enter whatever they think of the content. This creates a sense of camaraderie between you and your target audience.

How do I start a welcome message?

A good welcome email begins with a clear and concise statement. Always begin with a strong opener for maximum impact. Remember, the purpose of a welcome email isn't to sell your services or products. Rather, it's to establish a connection with your prospect and encourage further communication.

Here are five powerful openings you can consider including in your welcome mail:

- What did you enjoy about working with my previous provider?

- What was your biggest takeaway from working with me?

- Why should I continue doing business with you?

- How would you describe me to others?

- Would you recommend me to friends or family members?

Once you've written your opening, move onto the main section of your email. Begin with a brief overview of your company followed by a list of benefits your prospective clients can gain from working with you. Keep the tone light and casual.

Next, write down the terms of the contract including pricing, delivery date, cancellation policy, refund policies etc. Add any additional requirements your client needs to meet prior to signing. Lastly, thank him/her for taking interest in your firm. End the letter with a call-to-action asking him/her to reach out whenever necessary.

Finally, sign off with a polite closing. Thank him/her again for considering you for business. Be sincere and friendly and ensure that you answer any queries promptly. Finally, close with a promise to maintain confidentiality and deliver quality results.

Bonus tip: Consider adding a photo of your office or team member(s) standing behind the desk or table holding a piece of paper with your logo on it. Doing so adds a fun element and establishes credibility.

The final step is ensuring that your email gets delivered properly. When composing your email, check spelling errors and grammar mistakes. Double-check everything before hitting Send button. If you run into trouble, hire an editor to fix the issues for you.

Keep track of your responses to learn more about your prospects. Track opens, clicks, bounces, unsubscribes, forwards, replies and many more metrics that allow you to improve your marketing efforts.

How do I welcome in a social media post?

Social media is another great option to welcome your new clients. Depending upon your current engagement level, you can send a personalized welcome email.

However, it's advisable to focus on your followers' interests since they typically visit social media sites regularly. On Twitter, you can promote upcoming events or contests related to your industry. On LinkedIn, you can invite them to join groups and connect with professionals. Facebook provides the perfect platform for sharing pictures of your company culture and employees.

In addition to posting promotional material, you can also engage with your followers directly via comments on posts. Commenting on posts is considered low-effort yet high-impact activity. Therefore, it's recommended to comment once daily or twice weekly.

Remember, when interacting with your online community, it's important to remain genuine and authentic. Never force yourself to fit into a mold or pretend to be someone you aren't. Do your research and pick topics that resonate with your audience.

You've just landed the contract of a lifetime. Now it's time to send them their first ever newsletter. But how do you get started with this exciting project when you're not sure where to start? Don't worry -- we have exactly what you need to make that all-important first impression on your brand new clients or customers.

The most important thing is to keep things simple. You don't want to overwhelm these people by sending them too many emails at once. This will only confuse them. Instead, take some time to create a welcome email that shows off your company culture and personality. It'll help build trust right from day one.

Here are five ways to use your welcome email as a way to show your clients (and potential ones) who you really are. And if you’re looking for more ideas about how to write a welcoming email, check out our guide below.

How do you write a welcome email to a team?

A lot goes into making a successful introduction between two parties. The first step is to establish yourself as someone they can rely upon to provide sound advice and guidance. If you can connect with both sides, then you'll be able to work together towards common goals without any problems. To do so, you should set up a clear structure for communication before getting down to brass tacks.

This means creating a schedule for meetings and setting aside enough time for each person during those sessions. In addition, make sure everyone agrees on ground rules for conversations. For example, make sure everyone knows the purpose of each meeting and that no information is shared outside of the group. These small details matter because they ensure there's continuity throughout the relationship.

Once everything has been agreed upon, it's time to introduce your target audience. Take advantage of every opportunity to demonstrate why you chose them specifically over other companies. Talk about their strengths and weaknesses, highlight their successes and failures, and share anecdotes that illustrate their character. Remember, you never know when you might run into them again -- building rapport takes time. So spend plenty of time preparing for introductions like these.

If you're feeling stuck, consider using a professional greeting card service such as eGreetings to help you craft a personalized note. Or even better, hire a copywriter to deliver something truly memorable. After all, you wouldn't buy a house without checking references would you?

As far as writing the actual email, here are three great strategies to follow:

Start with the subject line. Keep it short and sweet. Make it easy for recipients to open your messages. A good rule of thumb is to avoid long words and phrases. Stick to shorter sentences and use plain English whenever possible. Avoid jargon and industry buzzwords unless you absolutely must.

Use personalization. Your introductory sentence should give readers a sense of who you are as a writer. Try to incorporate real names rather than generic terms like "we" or "our." When appropriate, refer back to previous communications that were sent to your reader. Use language that sounds friendly but also makes it clear you're not trying to sell anything.

Keep your tone positive. While you may feel confident in your abilities, others might not yet see you that way. Be careful not to come across as arrogant or overly aggressive. Rather, try to convey warmth and sincerity. Think about how a friend or family member might react to seeing your name pop up in the inbox. Would they think you had bad intentions behind your contact? Probably not.

Now that you know how to write a welcome email to a team, let's move onto another type of introduction. How do you say welcome to a new client?

How do you welcome a new client in an email?

There's nothing worse than starting a new job and having to deal with a bunch of unprofessional people. That's why you should always treat your prospects as though they already worked for you. Introduce yourself properly by explaining why this particular candidate was selected over other applicants. Focus on what made them stand out among the rest.

Include relevant facts and figures to paint a complete picture of the company. Share testimonials from former employees, partners, investors, and anyone else involved in the decision process. Let them know how excited you are to add them to your roster. Then wrap up the conversation politely but firmly. Ask them what questions they still have about working with you and thank them for taking the time to meet with you.

If you'd prefer to skip the formalities altogether, simply send a brief email introducing yourself to your new prospect. Include basic information such as which position you're applying for and what skills you bring to the table. Mention a few specific projects you've completed previously and offer to answer any additional questions they may have.

Finally, we'd love to hear what you thought of this article. Share your thoughts in the comments section below. As usual, we look forward to hearing from you. Until next time...

1. The “New Client” Email

For many, writing emails is second nature. You can take advantage of those skills by using one of our template examples below.

The "new client" email - Template example for B2B companies (PDF)

If you are looking to create a more personalized message, try these tips for making your own personal greetings effective:

Personalize Your Emails With These Tips For Writing Effective Letters

Personalizing Your Emails Is Easy When You Use Templates Like This One

If you'd like some help creating your very own email messages, check out our easy-to-follow step-by-step guide here.

And if you want even more inspiration, look through our collection of best practices for other types of emails.

Your Turn

Now that you know how to write a good greeting, why don't you share your thoughts about the subject? How would you introduce yourself to a potential customer? What should be included in the introduction section of your email? Let us know in the comments below!

2. How To Write A Welcome Letter For New Clients (with Examples)

Welcome letters are one of those things everyone should know, but few people actually bother putting together. They think they can wing it, but if there’s anything I learned from my years writing for a publication, it’s that every letter needs at least two drafts before hitting print.

Here are some examples of good and bad welcome emails you might want to emulate:

Welcoming a new member into your organization is important because it shows respect towards them as well as their contribution to your business. It also helps set up expectations about future interactions between all parties involved. Think back to your own experience with any company you may have worked for previously. Did you feel like you were part of the family or did you feel like you were just another customer who had no idea why you were even being contacted by management? This will be reflected in the tone of your correspondence and whether or not you end up feeling comfortable communicating with them again down the road.

A welcoming message isn’t always necessary. In fact, sometimes it’s best to keep the “welcome” off altogether. If you don’t want to sound too formal, consider using something along these lines instead: Hello [name],  I hope you enjoy working with us. Please let me know if there’s anything else I can help you with while you’re here. Best regards, [your name]

If you’re going to use an introduction, try to avoid sounding overly salesy. Remember, you’ll only get so far with someone if you can convince them to buy from you without trying to sell. Instead, focus on building rapport by showing appreciation for past contributions or mentioning something interesting that happened during your meeting. The more personal you can make the introductory line, the better chance you have of making a lasting connection with them.

Make it clear that you’ve read over their initial proposal and offer specific feedback based on its content. You don’t need to go overboard though, especially since many proposals contain generalities which aren’t really worth commenting on. Be judicious and choose your words carefully. Make sure each point has been addressed to ensure that you won’t come across as rude or unprofessional. Also, mention that you’d love to hear thoughts on the matter later on. Even if you disagree with a particular piece of advice, you never know – maybe it could lead to valuable insight elsewhere.