How many emails should a salesperson make a day?

When it comes to selling products or services, there are two schools of thought on how frequently an individual sales rep should communicate with their clients — one is more frequent than others.

The general consensus from most people in our survey was that they feel as though once per month would suffice for personal salespeople who have no other clients. However, if someone has multiple clients, then weekly communication is recommended by almost every expert we spoke to.

So, why do some reps advocate monthly contact while others think daily updates are necessary? And how does this affect companies overall when managing a large number of contacts? Let’s take a look at how this varies based upon different circumstances.

How often should you send a sales email?

If you're new to direct marketing, you may not know exactly which frequency works best for your product line. While there aren't hard numbers, here are some guidelines to help guide you.

"I recommend setting up campaigns around key events," says Brian Honigman, CEO of SalesLion Media. "For example, 'Mother's Day' campaign could run right after Mother's Day. Or, 'Back to School' campaign can happen just before back-to-school season starts."

You don't want to bombard anyone with unnecessary messages, but also keep them informed about current needs. The goal is to connect with potential customers regularly without being annoying. If you get into the habit of making these types of changes, everyone involved (including your team) will become accustomed to working under certain rules. You'll start to develop a routine that makes things easier down the road.

Another thing to remember is that the length of time between newsletters isn't always important. Emailing your entire database all at once might seem like a better option because you won't need to worry about crafting each message individually. But, if you've been getting great feedback from your recipients over several months, you shouldn't change course.

A good rule of thumb to use is to try to set aside three days to craft and schedule out any future communications. This gives you enough flexibility so that if something unexpected happens, you still have time to adjust accordingly.

As far as actual content goes, there are endless ways to keep your audience updated on your offerings. Here are few examples:

Newsletters: A well-written newsletter can go a long way toward building relationships with your clientele.

Product catalogs: Offer details on your latest offerings, including pricing information.

Press releases: Announce positive news related to your industry, such as awards or accolades.

Events: Send invitations for upcoming conferences or seminars where attendees can learn more about your company.

Social media posts: Share relevant links via social media platforms. When your followers see something interesting, they'll likely click through to read more.

Scheduling email blasts: Schedule recurring promotional campaigns to coincide with seasonal trends. For instance, during tax season, offer discounts on taxes. During summertime, announce special deals on outdoor furniture. These kinds of promotions tend to generate higher response rates.

How many emails should I be sending a day sales?

Most professionals say they typically send five or fewer emails per day. According to sales manager David Klauser, those reps who exceed this amount usually work 60 hours per week. He believes that this kind of volume leads to productivity issues, burnout, and fatigue among employees. On top of that, he worries that those reps spend less face-to-face time with their customers.

Klauser thinks five or six emails per day is ideal. That said, he acknowledges that some industries require extra attention, particularly those dealing with complex processes or high ticket items.

However, the only person who truly knows how much is appropriate is your boss. It depends heavily on whether your job requires heavy email usage, the type of products/services you sell, and even your target market. As a general guideline, however, you can probably count on hitting somewhere between four and 12 total emails throughout the course of a typical workday.

How many emails should a business send a week?

In terms of scale, many marketers agree that 20 percent of your email list should receive at least one update per week. Of those individuals, 80 percent should hear from you within 24 hours. Ideally, the remaining percentage of subscribers should receive your next newsletter roughly 48 hours later.

This means that you should plan out your weeks ahead of time. Make sure your team understands when updates are coming out and stick to that timeline. In addition, you want to give yourself plenty of buffer time in case anything gets delayed.

Keep in mind that email correspondence doesn't necessarily mean instant gratification. Many times it takes longer than expected to create responses to questions or concerns. Also, consider how quickly your readers process written words versus images and videos. Those who prefer reading may find themselves waiting longer before receiving answers.

On average, businesses should aim to send anywhere from eight to 15 emails per week. Try your hardest to stay away from clogging inboxes unnecessarily. Your main objective should focus on keeping conversations short and concise. Longer articles and essays are perfect for sharing online.

Of course, you never know when a subscriber may request additional information. Keep your lists organized so you can easily access those requests.

How often should I email my email list?

It's common practice for most major brands to reach out to their subscribers on specific dates. Some companies choose to do this quarterly, whereas others opt for semi-annual reminders. Whichever method you decide to adopt, timing plays an essential role.

According to marketing strategist Toni Thompson, consumers respond best to timely notifications. She recommends scheduling emails near holidays, anniversaries, birthdays, and significant life-changing occasions. People generally appreciate hearing from loved ones more than ever during the holiday season. Plus, they're more apt to open up their wallets during birthday seasons.

Aside from knowing when to email your list, another crucial factor is determining what you want to share. There are countless topics to discuss, ranging from tips on saving money to reviews of new technology. Decide early which subjects are worth writing about, and then formulate a strategy to inform interested parties.

Here are a few ideas:

Send announcements about local community gatherings. Include locations and event descriptions.

Share photos taken during recent trips. Tell viewers where you were going and what activities you took part in.

Post pictures of newly purchased merchandise. Explain what it is and include price points.

Highlight helpful blog entries that relate to your niche.

Use informative infographics. Illustrate complicated concepts using graphics instead of text.

There are lots of creative ways to approach email outreach. Think outside the box and experiment until you discover what works best for your brand. Just ensure your tone stays consistent across all channels.

What matters most is consistency. Don't suddenly jump from having zero emails sent to 500+ overnight. Be mindful of your subscribers' preferences, and respect their inbox space. They deserve nothing less.

Salespeople are often expected to be on call 24 hours a day, seven days week. This means that they need to have their email inboxes open all of the time — even when it’s not working business hours.

While this expectation isn't ideal for everyone, there has been an increase in recent years in how long people spend checking their email throughout the day. According to one 2017 report by Adobe Insights, 60 percent of respondents check their phone or computer at least once during every hour of their workday. And another survey from Workplace found that 55% of workers look at their phones over 40 times each day!

The problem with having an open inbox constantly can cause some serious issues, such as missing out on important messages. Your prospect may start getting annoyed if he or she feels like you're always trying to reach them via email, especially since most salespeople don't give enough thought to how frequently they actually contact clients after initial meetings.

If you find yourself regularly hitting "reply" more than 20 times in row, then you might want to take a closer look at how often you hit "delete." The key is striking a balance between being responsive and proactive without annoying your leads.

Here we've compiled tips from several top industry professionals who shared best practices about how often to reach out to potential customers so that you aren't wasting your time but still get results.

How many cold calls should I make a day real estate?

Cold calling is definitely something we recommend against these days because it makes us feel awkward and uncomfortable. However, it does serve its purpose sometimes. It helps narrow down which specific types of properties someone would be interested in buying, and it provides information regarding pricing ranges and availability. If you live in a large metropolitan area where housing inventory tends to fluctuate wildly, then cold calling could help you avoid making costly mistakes.

However, if you notice that your listings are only selling within certain price ranges, then moving forward, consider using lead gen marketing campaigns instead. Lead generation allows you to target qualified buyers based on their needs rather than just listing everything available. Sales reps also tend to get better responses when they use lead gen tools, according to Marketing Sherpa.

A good rule of thumb is scheduling four phone calls per week (two personal appointments, two virtual online chats) and dialing back daily whenever possible. When doing this, remember to ask questions about lifestyle preferences, preferred neighborhoods, etc., and keep track of your conversations in Google Calendar.

Keep in mind that when it comes to cold calling, there is no right way or wrong way. People respond differently to different methods, so try experimenting with various techniques until you see the ones that resonate well with your audience.

How many cold calls do you make per day?

We spoke with a number of professional sales managers across industries including healthcare, technology, retail, manufacturing, hospitality, restaurant management, financial services, and others. Here were some general guidelines they suggested:

Inbound sales: Two to three calls per day. “It depends on whether you’re going through a pipeline or looking for new opportunities," said Mark Gassman, director of digital media at Vocus Inc. He added that his team typically schedules around five inbound requests per month.

Outbound sales: Three to six calls per weekday. “I personally prefer to schedule my calendar conservatively, meaning I go into the office Monday through Thursday and leave Friday afternoon,” explained John Smith, vice president of sales at Cushman & Wakefield | Thaler Associates LLC. He said that while he doesn’t necessarily stick strictly to this schedule, he tries to limit himself to two or three calls per weekend.

Virtual sales: Five to eight calls per week. “To me, one of the biggest challenges of our job is finding quality time to connect,” says Chris DeBolt, senior manager of operations at Aon Hewitt LLP. She recommends setting aside 15 minutes twice a day to touch base with current accounts. “This gives [them] the opportunity to share updates and news and hear what things are happening at other parts of the organization,” she adds.

So, how frequent should you be reaching out to prospective customers? As mentioned earlier, it varies depending on the type of sale you're conducting. For example, if you're selling high-end products, you'll probably want to set aside extra time to talk to them personally. But if you sell low-cost items, virtual options are usually sufficient.

According to a study conducted by Harvard Business Review, companies that sent fewer than 12 emails had lower revenue growth rates compared to those sending more than 25. They concluded that increasing outreach frequency helped improve customer satisfaction and increased revenues.

On average, here are the numbers that worked well for the sales representatives interviewed:

For inbound sales, two to three calls per day was recommended.

For outbound sales, three to six calls per weekday was suggested.

For remote sales, five to eight calls per week was advised.

How many sales follow up emails should you send?

When following up with customers, sales reps may wonder how frequently they should send emails. In terms of quantity, a lot of factors come into play. One thing worth noting is that people generally appreciate shorter follow ups, says Jason Stoddard, CEO and founder of FollowUpWriter.com.

Stoddard advises salespeople to aim for short but relevant communications. He suggests writing emails that provide value first, before asking for additional action. Keep the tone positive and friendly, and avoid using strong language or threatening tactics.

Also, if you haven't heard back from someone yet, let him know that you'd love to continue the conversation further. That way, he won't think that your communication is spammy.

You can also offer free trials for services or special deals to encourage quick response. You can say something along the lines of, "Hi XXXX, thanks again for meeting with us last Tuesday. Since we didn't cover XYZ, I wanted to extend our discussion and see if you'd be open to discussing this topic next week?"

As far as timing goes, Stoddard notes that it takes anywhere from 3 to 7 days for emails to show up in recipients' inboxes. Therefore, wait a few days before contacting users again. Also, if you're planning on sending multiple emails in succession, put a pause between each one to prevent them from stacking up.

Finally, if you really want to escalate the situation, write an email saying something along the lines of, "Hey XXXX, we met briefly yesterday and discussed ABC. Would now be a good time to chat over coffee/tea/coffee to discuss DEF?"

Don't forget to add a sense of urgency in your message, otherwise, chances are your recipient won't bother replying.

How many follow up emails is too many sales?

Many studies suggest that people hate receiving tons of emails every single day. Whether due to constant notifications from social networks or unproductive newsletters, the sheer volume of incoming messages can become overwhelming.

But before you delete them altogether, consider whether you truly need to send them in the first place. Some emails require immediate attention, whereas others can simply sit in your inbox till tomorrow morning.

Another question to ask yourself is how closely related are these emails to your main objective? If you're aiming to close a deal, then you should prioritize those contacts with decision makers and influencers.

There are ways to stay productive with your email correspondence without flooding your clientele with unwanted messages. Try tweaking your auto responders to include filters based on keywords. Or create separate folders for urgent and non-urgent messages. Set reminders so you never miss an update.

Selling isn't easy.

But if we're being honest with ourselves, there are times when selling is downright grueling -- especially for those of us who sell high-end products or services that require an extended sales cycle. That's because most companies today don't have enough people on their team to reach all customers within the standard two-week lead time.

In fact, according to research from Salesforce, only 5 percent of small businesses can deliver this kind of speed. And even big corporations like Apple struggle to keep up with demand. According to Business Insider, Apple has increased its average order size by more than 150% since 2014. This means that each customer could potentially be waiting upwards of three months before getting his product delivered.

If you've ever tried to close business while juggling multiple projects at once (or maybe you still do), then you know how difficult it can be to juggle everything into one manageable day. Juggling tasks usually requires prioritization and delegation. If you find yourself constantly feeling overwhelmed and stressed out as a result, perhaps you need help delegating some of these other obligations. Selling might just be one of them!

We spoke to 10 experienced sales professionals across industries about how they handle email outreach and prospecting on a daily basis. Here were their best practices for making sure you get through an entire workday without burning out.

How often should you send B2B emails?

"The first thing we recommend for anyone new starting their career selling B2B [business-to-business] solutions is not to send follow-ups every single day," says Tim Baker, CEO of TechSmith Software. "That’s almost guaranteed to burnout."

Instead, try sending your follow-ups twice per week, he suggests. The reason why so few reps actually stick to this strategy is simple: It takes discipline. But if you want to avoid hitting "send" again later wondering where the hell your next opportunity was hiding, here's a plan:

1. Set aside specific blocks of time during which you'll contact leads and schedule follow-ups accordingly. You can use tools such as FollowUpEveryDay or Follow Up Reminder to set reminders throughout the day.

2. Don't check social media sites while following up with potential clients. Your online presence matters, but not right now. Focus instead on developing relationships and building trust.

3. Schedule follow-ups into your calendar. Then, block off those slots specifically so you won't be tempted to open another tab or window and start working elsewhere. As soon as you hit "Send" on that email, you automatically stop doing whatever else needs to happen that day.

4. When setting expectations with prospective buyers, limit calls to no longer than 15 minutes unless otherwise agreed upon. Otherwise, they may feel obligated to end the conversation sooner rather than let you get to the meat of your pitch. In turn, they may become less willing to give you additional opportunities to call back later.

5. Avoid using canned emails. They sound generic, impersonal, and sometimes even irritating. Instead, write personalized messages tailored toward each individual recipient.

How many sales Should I make a day?

Most salespeople agree that the ideal number of deals made in a given day ranges between five and eight. Achieving this goal comes down to consistently putting together top-quality proposals, says Michael Stelzner, VP of Marketing at LogMeIn. He recommends spending 20 to 30 minutes writing your proposal after researching similar companies' offerings. Afterward, spend roughly 10 minutes proofreading.

Once you've got that done, focus on calling existing clients to reevaluate contracts, adds Baker. These conversations typically last anywhere from 45 seconds to 3 minutes, depending on whether you're updating them on things going well or asking questions related to upcoming milestones.

Also, remember that any sale worth having is also worth fighting for. Not everyone is looking to buy something immediately, so be patient. Persistence pays off.

How many calls should a sales person make in a day?

According to the National Retail Federation, Americans collectively spent $851 billion shopping over Thanksgiving weekend 2016. Now imagine trying to convince someone to fork over hundreds of dollars for a pair of jeans, car accessories, or a fancy dinner reservation. No wonder there aren't enough hours in the day.

So how do you ensure you stay productive while helping meet quota? One way is to automate repetitive tasks. For example, if you see a name pop up repeatedly in your inbox, create a template response email. Or better yet, build a script that lets you quickly type in the message based on parameters you set beforehand.

When it comes to reaching out to prospective buyers, however, this tactic doesn't always work. Most likely, you'll run into roadblocks along the way. In general, it's easier to talk face-to-face with a client, notes Mike Fagan, founder & CTO of SaaSHub Digital Media Solutions. With phone calls, you tend to speak faster, think louder, and say things that come naturally. Once you get past the awkwardness of talking to strangers, both parties appreciate the ease of communicating via voice.

One exception to this rule is cold market recruiting efforts. Since recruiters generally deal directly with hiring managers, they can afford to dial dozens of numbers in search of good candidates. However, the same cannot necessarily be said for salespeople, whose employers rarely allow them to go outside the organization.

Another important consideration is geography. While remote workers are largely free to choose their own schedules, most salespeople must adhere to local office quotas. On days when sales volume drops below target, this can mean missing out on revenue-generating meetings with potential partners.

Lastly, consider the nature of your industry. Some industries, such as construction, benefit from constant networking among colleagues. Others, like IT support firms, rely heavily on referrals. Therefore, scheduling several quick chats throughout the day can increase visibility and boost morale.

On the flip side, though, it can cause unnecessary delays. Even worse, it may prompt prospective clients to wait until later in the afternoon to initiate discussions. By taking breaks whenever possible, you can minimize the stress factor associated with chasing down leads.

How long does it take to make 100 calls a day?

To put it simply, it depends. It took me approximately 18 months to earn my current position, which involves speaking with hundreds of potential clients each month. During that time, I averaged around 50 sales calls per day.

However, prior to landing that job, I had been working full-time as a freelancer. My freelance income varied widely, ranging from under $10K/month to over $100K/year. Needless to say, I didn't enjoy the latter figure very much.

As a result, I found myself dreading the moment when I'd have to pick up the phone and start cold calling. At least once or twice a week, I would wake up early, shower, dress, grab coffee, and head straight to my computer. There, I'd log onto LinkedIn and begin searching for relevant contacts in my area. Usually, I was able to land somewhere between four and six leads per hour.

At first glance, this seems absurdly slow. How did anyone survive in sales before technology came along to save the day? Well, the truth is that those old timers weren't exactly known for their patience. Back then, you either sold, or you starved. Today, however, you can leverage modern software and automation to reduce wasted time and maximize productivity.

For starters, you can download apps like DeskTime and FollowUpThenFollowUp to manage your time effectively. Alternatively, you can opt for task management platforms like Trello and Todoist to organize your workflow. Lastly, you can invest in CRM systems like Zoho CRM and HubSpot CRM to track leads and nurture them further.