How much does a LinkedIn career page cost?

LinkedIn Premium has made the platform even more attractive for employers looking to connect with potential employees. It's now possible to create an entire "employer" profile that includes a professional headshot, personal details, education history, work experience and other information about you as well as your company or organization. You can also use these profiles to reach out to people in order to get new hires.

But what if you already have a company website but don't want to invest any money into creating a separate LinkedIn career page? Or maybe you're just not sure whether investing time and resources into building a LinkedIn career page would be worthwhile for you or your team? Well, I've got good news! It doesn't take long at all to build a basic LinkedIn career page (or page) that will attract attention from recruiters and help you stand out from competitors who aren't using this tool effectively. In fact, there are several free ways to do so without spending too much of your own money. And once you've created one, you'll see why many companies choose to spend thousands per month on these pages -- especially when used alongside other tools like social media channels, content marketing campaigns, email blasts, etc.

Want to learn more? Check out my article detailing some of the best things you can do today to optimize your LinkedIn profile. But first…

Is LinkedIn premium Career worth it?

I'm going to save you a lot of time by saying yes, absolutely. LinkedIn premium accounts are definitely worth the investment. The reason is simple: they allow users to set up custom landing pages where they can promote their careers, showcase their expertise, highlight their achievements, share articles and more. They can also include a complete portfolio of past projects and jobs. Plus, most importantly, they give you access to exclusive features such as advanced analytics, which allows you to track performance metrics over time, and recommendations, which helps others find you through search results. These two elements alone make them worth every penny. However, here's something else you should know before signing up: If you haven't already done so, read our guide to LinkedIn Premium account pricing and sign up right away because it might expire soon!

Here's another thing you need to know: Once you start seeing success with your LinkedIn profile, it won't stop there. As we mentioned earlier, you can use your LinkedIn Profile to send emails to potential candidates, post job openings, run ads, etc. So while you may think you're only getting started with a LinkedIn career page, there's actually plenty of room for growth.

With that said, let's look at what exactly goes into creating a LinkedIn career page. This process is pretty straightforward, though you do have to pay attention to certain factors since each part plays a role in attracting readers and making your page interesting enough to keep viewers engaged. Here are three steps to follow to launch a successful career page:

1. Decide What Kind Of A Career Page Do You Want To Create.

There are five types of pages you can choose from: Company, Careers, Education & Training, Life, Skills & Expertise. Each type comes with its own advantages and disadvantages, so you need to decide which one suits your needs the best. For example, a company page gives you the ability to upload multiple images and videos, whereas a skills page focuses solely on listing credentials and accomplishments.

2. Choose Your Target Audience Based On Demographics.

This step isn't required, but it certainly helps. When choosing a target audience, consider age, gender, location, interests, etc. Then, ask yourself questions like: How old is my ideal candidate? Where do they live? Who do they hang around with? Are they male/female? Married / single? Interested in specific industries? Etc. After doing this exercise, select the appropriate target audiences based on those criteria and then proceed to Step 3.

3. Make Sure All Information Is Correct.

Before publishing anything, check everything twice. Don't forget to double-check spelling errors, grammar mistakes, links, titles, descriptions, etc. Also, avoid including irrelevant keywords and phrases. Finally, remember that you can always edit your page later if necessary.

4. Set Up Analytics.

Analytics is important because it lets you measure engagement levels, traffic sources, site visitors, bounce rates, keyword rankings, etc. That way, you can determine how effective your efforts were and adjust accordingly. There are various software packages available online that offer free trial periods. One popular option is Google Analytics. While it costs $100+ annually, you can try it out for 30 days for free.

5. Add Content Regularly.

Just like in real life, consistency is key when engaging with prospective clients via digital platforms. Keep adding fresh content regularly so that viewers know they can expect regular updates. Remember, you never want to lose sight of your goals.

6. Optimize Your Pages.

Once you have published everything correctly and added relevant keywords, it's time to optimize your pages further. Use SEO optimization techniques to improve visibility across different search engines. Some tips include writing meta description tags, title tags, alt text tags, image file names, URL structure, etc. Also, ensure that your webpages load fast and respond quickly whenever someone visits them.

7. Monitor Performance Metrics.

As you continue to publish content to your LinkedIn page, monitor performance metrics to determine effectiveness. Look at how frequently you receive clicks, views, shares, likes, comments, etc., and compare that data against previous months and years. Adjusting your strategy as needed ensures that you stay ahead of competition.

8. Promote Through Other Social Channels.

You can also leverage your existing social media presence to boost your LinkedIn career page. Post high quality articles, photos and videos to Twitter, Instagram, Facebook, etc. Link back to your LinkedIn page wherever applicable. Try to engage with fans and followers whenever possible.

9. Get Paid Ads.

If your budget allows, consider running paid advertisements on LinkedIn. When executed properly, these ads can bring qualified leads directly to your website and increase awareness among targeted prospects.

10. Track Results.

Finally, evaluate your progress periodically to determine next steps. Ask yourself: Did I achieve my goal? Was this effort worth it? Can I repeat this action again? By answering these and similar questions, you'll gain valuable insight into your current situation and develop strategies for future endeavors.

Now that you understand what makes a LinkedIn career page tick and how to create one, you should feel comfortable taking the leap and starting to implement this powerful tool within your recruitment efforts. Good luck!

LinkedIn has been around since 2003 as an online professional network that let you connect with people in your industry. Over time, this platform became more than just a place where professionals could post their resumes or find new jobs – it also allowed them to build up their own personal brands as well as those of their companies.

A growing number of employers are taking advantage of this by hiring individuals who have already built impressive profiles on LinkedIn. In fact, many recruiters will specifically look at LinkedIn profiles when they’re considering potential hires. And if you want to stand out from all the other candidates vying for these positions, there’s no better way to do so than having one of your own!

With a dedicated career page on LinkedIn, you can showcase everything about yourself without needing to worry about what your resume looks like or whether your contact information looks good enough to be seen alongside your name. You don’t need to make any changes until you actually get hired (or rejected) because once you set up your profile, it stays exactly as it was. This means that you have complete control over how others see you and your work history.

So, why should you create a career page on LinkedIn? Here's some reasons to consider adding one to your profile:

1. It shows off your talents

When someone sees your LinkedIn profile, they know immediately that you're a talented individual. They might not know anything else about you besides that, but they'll still assume that you're a capable employee based solely on what they've read about you.

2. It makes you seem approachable

This goes hand-in-hand with #1 above, but it's important to remember that anyone reading your profile has probably never met you before. So, while it may be true that you're skilled and knowledgeable, you won't necessarily be able to tell that right away simply by looking at your profile. But, if you decide to include a photo, headshot, or even a video, then viewers will likely come away with a sense of familiarity and comfortability with you.

3. It lets your audience know what you're passionate about

If you're interested in something outside of work -- say, music or sports -- then you absolutely should share that with your followers. That doesn't mean you have to go full bore and talk about it every single day, but you shouldn't shy away from talking about things that interest you. If you aren't particularly outgoing or extroverted, then perhaps you'd benefit from writing down a few random facts about yourself and sharing them via your LinkedIn profile. That way, you can show that you're human too. Plus, it gives your future colleagues insight into your personality and interests which can help them determine whether you would fit well within their team.

4. It boosts your credibility

As we mentioned earlier, most people only see your LinkedIn profile after they've decided whether or not they want to hire you. While you may think that your resume speaks volumes, it often doesn't matter unless you're applying for a position that requires experience or education beyond what you have listed on paper. By including a LinkedIn profile, you give potential employers another piece of evidence that backs up whatever credentials you list elsewhere.

5. It helps you establish relationships

Once again, this ties back into point #4 above. A lot of times, employers will reach out to current employees first to ask them questions about certain projects or challenges they were faced with during their tenure. Being present on LinkedIn allows you to answer these inquiries quickly and easily. Also, depending on the nature of your relationship with your boss, you could potentially use your profile to recommend each other to the same employer.

6. You can market yourself

In addition to helping you sell yourself to prospective employers, a LinkedIn career page can also serve as a marketing tool for you personally. For instance, you can write articles related to your field and publish them on Medium to draw attention to your expertise. Or, if you're working as a freelance writer, you could publish content on platforms such as Blogger and HubSpot to drive traffic both to your blog and to your profile. The possibilities really are endless here.

7. It's free

And finally, you don't have to pay a dime to set up your career page. All you need to do is sign up for a LinkedIn account and follow the instructions below:

Where is the career pages tab on LinkedIn?

To access your LinkedIn career page, click on "My Company" under the navigation bar. Then scroll down to the bottom of the profile screen and select "Create a Profile." From here, you can either choose to start fresh or continue editing your existing profile. Either way, you'll be prompted to enter your email address and password, along with your username and display picture. After that, you'll be taken directly to your personalized dashboard where you can edit your headline, bio, cover image, summary, skills section, recommendations, endorsements, etc.

How much is a LinkedIn career page?

You can customize your LinkedIn profile however you wish, but the price tag varies depending on what features you want included in your custom design. The basic plan starts at $16/month and includes two custom designed backgrounds, unlimited likes, shares, comments, and connections, and advanced analytics. However, if you want to purchase additional licenses, you can increase the monthly fee to $20/$24/month.

The Business Plan costs $32/month and offers similar perks to the Premium Plan except that your LinkedIn URL is added to your website header instead of being displayed on your profile. Additionally, you can now upload multiple photos and videos to enhance your profile.

For $40/month, the Advanced Plan comes with a total of five custom designs and four different background colors. These plans are ideal for small businesses looking to expand their visibility through the use of social media.

Finally, the Platinum Plan is priced at $64/month and contains three customizable themes, six custom backgrounds, a logo, and 10 custom images. This package is great for medium-to-large corporations looking to take their presence to the next level.

How much does LinkedIn cost per month?

There's no official pricing structure, but typically, paid subscriptions on LinkedIn range anywhere between $16-$100/month. As previously stated, you can save money by purchasing a yearly subscription rather than subscribing on a monthly basis.

Is paying for LinkedIn worth it?

Well, that depends entirely on your goals. Do you want to attract more clients or land a higher salary upon leaving your current role? Are you trying to boost your chances of landing an interview? Perhaps you're hoping to convince your friends and family members to join your company or to become an influencer in your field? There are plenty of ways to leverage LinkedIn in order to achieve your aims.

But regardless, creating and maintaining a strong LinkedIn profile isn't cheap, especially when compared to Facebook and Twitter. Still, it's one of the best tools available to help you stand apart from everyone else in your industry. If you're ready to jumpstart your career search today, check out our guide to building your perfect LinkedIn profile.

LinkedIn has become one of the most popular social networks in the world for professional networking, but many companies still aren't utilizing its full potential as an employer branding tool. A LinkedIn profile can be used to build a strong connection between you and prospective employees, but that's only half the battle if you want to attract top-notch candidates. If you're looking to create a more effective hiring strategy, then building a LinkedIn career page may just do the trick.

A LinkedIn career page gives employers a way to showcase their work culture, highlight key qualifications, show off their unique perks, and allow them to make themselves known as a place where people are interested in working. These pages also offer a great opportunity for recruiters to reach out directly to applicants, which increases the chance they'll get hired. If all this sounds like something you could use for your own employer branding purposes, here's everything you need to know about creating a career page on LinkedIn.

What is the difference between LinkedIn Premium Career and Business?

There are two different types of LinkedIn accounts available -- LinkedIn Premium (formerly called Pro) and LinkedIn Basic. Both accounts give users access to some common features, such as analytics tools and custom email templates. But there are several differences between each type of account. For example, both have separate profiles, LinkedIn Premium allows you to send emails from within the app, and LinkedIn Premium includes additional ad space.

The biggest difference between the two types of accounts, however, comes down to what kind of content you can post to your profile. While LinkedIn Basic lets you share articles, videos, images, polls, and events, you won't see any ads or receive notifications when someone comments on your posts. Meanwhile, LinkedIn Premium lets you post text, links, photos, video, polls, questions, surveys, files, and group discussions. You can even include other applications, such as SlideShare presentations, Google Docs documents, and Dropbox folders.

You can choose to upgrade to LinkedIn Premium at any time by paying $25 per month or $99 annually through your PayPal account. The subscription will renew automatically every year unless you cancel before the end of the billing cycle. So while LinkedIn Basic is free to join, LinkedIn Premium costs money.

Why is LinkedIn career page important?

Employee recruitment is becoming increasingly competitive, so having a well-curated job board can help attract the best candidates possible. When potential hires visit your career page, they'll often find information about the office culture, special offers, and details about your organization's history. This helps boost employee morale and makes your team stand out among others who might not have these perks.

But beyond boosting employee satisfaction, using a career page can also open up new opportunities for you. Since LinkedIn connects millions of professionals around the globe, you never know who might stumble across your profile. And since it's always better to go straight to the source than reaching out via a third party recruiter, your chances of landing a dream position increase dramatically. Plus, once you've built a solid following on LinkedIn, you can start making connections with those individuals, too!

In addition to helping you land jobs, a LinkedIn career page provides another benefit: It shows prospective employees that you value transparency. Your presence on LinkedIn reflects back onto your current staff members, giving them confidence as they look for future positions elsewhere. According to Forbes, "the ability to provide visibility [to] internal and external audiences helps organizations to achieve greater levels of organizational alignment" and "is critical to keeping teams aligned."

What is the purpose of a career page?

When you sign up for a LinkedIn account, you'll probably begin to notice the number of apps available. Some of these options are useful, but others may seem a bit excessive considering the amount of personal data you already enter into the platform. However, the majority of these apps are completely optional and should only ever be used according to your needs. That said, there are certain aspects of your profile that are absolutely necessary for you to maintain. One of these elements is your LinkedIn career page.

Your career page serves four main functions. First, it acts as your first line of communication with potential recruits. As mentioned earlier, your page contains valuable details about your workplace environment, including location and hours. Second, it showcases your skillset and expertise, ensuring that everyone sees exactly why you'd be perfect for the job opening you're applying for. Third, it displays your accomplishments and achievements, allowing your audience to learn more about your background. Finally, it demonstrates your leadership abilities, enabling readers to gain insight into your managerial style and overall character.

Whether it's showing your knowledge of specific industries, highlighting skills relevant to the field, or demonstrating your dedication to your community, your career page is crucial to showcasing yourself as a qualified candidate.

What is the purpose of a LinkedIn Life page?

While your LinkedIn career page is meant to act as a resource for job seekers, your LinkedIn Life page is designed for you to connect with friends and family. In fact, LinkedIn says that 80% of its active users log into the site primarily to communicate with their network. This means you can leverage your LinkedIn profile to stay connected with family, keep track of old classmates, reconnect with former coworkers, and expand your sphere of influence.

Once again, the goal isn't to overwhelm anyone with unnecessary information -- after all, you don't necessarily need to include every single detail about yourself. Instead, focus on sharing the highlights of your past experiences, whether they were positive or negative. By doing so, you demonstrate your maturity and selflessness, giving viewers an inside perspective of who you really are.

It goes without saying that your LinkedIn Life page shouldn't be viewed solely as a promotional tool. After all, nobody wants to hire a brash individual who thinks they deserve anything because of their status. Instead, you should treat your page as a reflection of who you currently are, rather than who you wish to become.

With this in mind, it's easy to understand why LinkedIn recommends that you update your profile regularly, especially during the early stages of your career. Not only will this ensure that your resume stands out, but it will also let your followers know that you remain committed to staying informed about industry trends. Of course, if you feel comfortable leaving your LinkedIn profile dormant for extended periods of time, that's perfectly fine. All you need to remember is to check in occasionally to avoid missing interesting updates.

To sum things up, a LinkedIn career page helps you tell your story, establish your credibility, improve your reputation, and ultimately earn trust. Whether you decide to utilize a basic or premium account, we hope you find our article helpful. Just remember that there are plenty of ways to market yourself outside of LinkedIn, so consider adding a few extra touches to your online profile. After all, nothing screams "humble" quite like a LinkedIn username filled with exclamation points.