How often do recipients prefer to send?
If you are in charge of marketing your business or organization, then it’s probably safe to assume you have at least some knowledge about what makes most people tick. And when we say "most," I mean everyone from children to adults to senior citizens and beyond. No matter who they are, there always seems to be something that drives them crazy—and sometimes it can even drive them nuts!
In fact, if you're anything like me, you might find yourself wondering how many other people feel exactly the same way as you do...about everything. (And I'm sure plenty of others out there would agree with my guess.)
But if this sounds all too familiar, don't worry because we've got great news for you. There may actually be answers hidden within those annoying habits of yours, which could help guide you on how to deal with them effectively over time.
One of the first things we should talk about, however, is just where these questions come from in the first place. The reason why so many people seem to get annoyed by certain situations comes down to the simple answer of frequency. In other words, the more frequently something happens, the less likely it becomes acceptable and normal. Or maybe it’s even saying that the longer something goes unnoticed, the worse it gets. Either way, the problem lies in the concept of "frequency."
Let's take a look at each scenario individually, starting with the question of timing. What is the best time to send an e-mail?
When is the best time to send an e-mail?
There are several factors to consider here, including the recipient's preferred communication style, their location, whether someone else will read the message before hitting “send,” etc., but the main thing to keep in mind is the goal itself: Do you want someone to open and read your message right away, or later? If you'd rather they wait until tomorrow morning, then make sure to schedule accordingly. But if you need immediate responses back, try to avoid scheduling messages during peak hours, such as 4 p.m. or 11 p.m. ET. This is especially true if the person receiving the e-mails works overnight.
However, if you're trying to reach someone via text message, the rules aren't quite as strict since texts typically require fewer actions than clicking links. So you can pretty much shoot off any old message whenever you please. Just remember to check in with yourself every once in awhile: Does what you're doing really add value to the relationship you share? Is this worth the effort? Are you spending unnecessary resources? Will it truly increase productivity, improve customer satisfaction, etc.?
Next up is perhaps the biggest concern among online marketers today: How long does it take to see results? It turns out that although statistics vary depending upon different circumstances, studies show that the average user spends anywhere between 3 seconds and 5 minutes looking at web pages before leaving. That means it takes around three times longer than it takes us humans to process information visually, making our brains think twice about jumping into another activity or task immediately after viewing content. As such, it's recommended that users spend no more than two minutes reading an article/blog post/e-mail before moving onto the next item. So let's recap: When writing an e-mail, aim to provide enough information without going overboard. Also, follow general guidelines regarding length, tone, voice, audience, etc. Finally, know when to hold 'em and when to fold' em.
Now let's turn our attention to the topic of newsletters. We already mentioned earlier that the optimal time of day varies according to whom you wish to target, but generally speaking, midweek mornings tend to work well for both internal staff members and customers alike. Of course, this is also dependent upon your specific goals for the newsletter, and how much customization you'll need to incorporate. For example, if you plan to go the extra mile and include pictures or videos, then definitely push ahead with production while creative juices flow. However, if you simply wish to convey a few facts, ideas and updates, you can easily save time by printing out flyers instead. Bottom line: Don't waste valuable time and energy crafting lengthy newsletters. Instead, opt for shorter blasts instead.
Finally, when it comes to sending regular communications, such as weekly company memos, monthly reports, quarterly overviews, etc.: Know thyself. Some companies stick solely to Monday through Friday schedules, whereas others operate mostly throughout the week. Whichever route you choose to travel, ensure that whatever timeframe suits your needs. You can never predict how quickly an employee will respond to an urgent request or situation, nor can you guarantee delivery dates. Therefore, it's imperative that you establish clear expectations beforehand, and stay flexible based on current demands.
What is the best time to send emails?
As far as frequencies go, most people fall somewhere in between extremes. On one hand, there are folks who reply to e-mails almost instantaneously, and on the other end of the spectrum, there are individuals who hate waiting days for replies. Knowing the ideal frequency range for your particular industry and goals allows you to better manage ongoing projects and tasks efficiently.
For instance, if you own a small business selling custom T-shirts online, you shouldn't expect clients to contact you daily merely requesting new designs. Rather, it's perfectly fine to ask for feedback every now and again, but it wouldn't hurt to offer additional options either. Perhaps suggest special deals, discounts or free shipping exclusively for returning customers. Afterward, give loyal shoppers access to exclusive coupons or gift cards. By offering perks tailored specifically toward repeat buyers, you create incentives for continued interest and loyalty.
Additionally, if possible, you can set aside dedicated phone lines or conference rooms for incoming calls, allowing prospects to leave brief voicemail requests or inquiries. Keep track of these conversations to inform future correspondence, ensuring transparency and efficiency. Furthermore, don't forget to use auto responders to reduce spam, manage volume and prioritize issues. These tools allow you to receive notification alerts automatically when certain keywords appear in incoming mail. They can also handle repetitive questions and comments without requiring direct human intervention.
With regard to newsletters, it largely depends on the type of publication itself. Obviously, if you run an informative blog, readers won’t mind missing out on a single issue. Conversely, if you own a local restaurant, however, you might not necessarily want your patrons checking Facebook constantly during dinner. Remember, the key word here is moderation. Try to strike a balance between providing necessary information and keeping things interesting. Otherwise, potential customers might start thinking, "Why bother?"
Lastly, with regards to timing, knowing that people usually procrastinate during busy periods, it's smart to send out reminders ahead of major events or deadlines. This helps alleviate stress levels and prevents last minute panic attacks.
What is the best time of day to send an important email?
Although the aforementioned topics revolve primarily around frequency, the second factor that affects response rates has to do with importance. Simply put, the higher priority an individual assigns to a given piece of data, the faster they’ll react to said information. For example, suppose you sent a company memo announcing upcoming changes to benefits plans. Let's further imagine that the subject line reads, "Important Changes Coming Soon!" Now, chances are good that employees will care about this update sooner rather than later, thus giving them ample opportunity to review the document thoroughly prior to its scheduled date.
On the other hand, if you were to send out an e-mail titled "Weekly Report" containing nothing particularly exciting, chances are slim that anyone will pay it significant attention. In terms of prioritization, then, the opposite holds true: People tend to focus on less relevant details or information. Likewise, if you happen to possess a large inbox full of unread e-mails from previous months, it’s highly unlikely that you’d notice half of them unless you search specifically for past items.
Of course, there's still a lot more to learn about optimizing productivity and improving overall workflow management. To help fill in the gaps, download our complimentary white paper, "5 Ways Technology Can Improve Your Productivity & Efficiency Today."
Danielle Janssen (@DJ_Jans) is CEO of Clarity Marketing Inc., an integrated digital agency specializing in B2B technology solutions across Canada, US and India. She currently serves as director of strategy and innovation for Dell EMC Digital Solutions Business Unit in Toronto. Previously Danielle held various leadership roles at Microsoft Canada, including VP Sales & Services, she was responsible for driving revenue growth, partner development and channel effectiveness globally. Prior to her role at Microsoft, Danielle worked extensively in sales, consulting and project management capacities. Danielle earned a Bachelor of Science degree in Computer Information Systems from Ryerson University.
You probably know how important your email list is for business growth and success, but did you ever wonder when exactly you should send an eNewsletter? And what are the benefits of doing so? These questions have puzzled many entrepreneurs who want to grow their businesses successfully through newsletters marketing.
This article will help you answer all these questions as well as offer some tips on optimizing this strategy for maximum effectiveness.
When to send a monthly newsletter?
First things first - there’s no universal rule here! The decision depends entirely on your industry, product/service offerings, target audience, etc., which dictates whether you can afford skipping a month or two between issues. If you're running a B2B company or service provider, then most likely you'll need to keep subscribers up-to-date with new products, offers, discounts, events, news, etc. On the other hand, if you own a small retail store or restaurant, there may not be much reason to go beyond once per quarter (or even less).
In any case, make sure to consider your current situation before deciding about frequency. It's also worth noting another thing - while planning out your content calendar, always take into account seasonal changes. For example, during summertime holidays like Christmas and Easter, people tend to spend more money than usual, so they might look forward to receiving information from stores and services offering special deals.
What is the best day to send a newsletter?
We'd recommend using Tuesday mornings, since Monday tends to get busy due to pre-weekend activities like shopping, parties, travel plans, etc. Also, remember that Friday afternoons are considered the worst days to publish anything online because most consumers usually check emails at night.
As far as specific times are concerned, we generally suggest publishing our issue around noon Eastern Time Zone. This way you won't miss anyone living outside of North America, and everyone will see your message right away without having to wait for a connection or lengthy download process. However, depending on your preferences and goals, you could choose alternative strategies such as mid-morning Pacific Time or late evening London Time.
What is the purpose of a monthly newsletter?
A good question. In general terms, the main goal of every newsletter is to provide readers with relevant, useful and interesting content that would otherwise be difficult to find elsewhere. Whether you run a blog, magazine, community website, social media page, event organization, eCommerce site, etc., your primary objective should be to inform and engage your audience. That said, don't forget that sometimes, less frequent updates are just enough to maintain interest levels.
Another point worth mentioning is that people who subscribe to your newsletter expect regular communication from you. When you stop sending them messages, they start losing faith in you and eventually unsubscribe. Therefore, consistency is crucial here too. Keep track of everything related to your newsletter schedule including deadlines, deliverables, subject matter, length, images, links, videos, etc. Once you establish your routine, stick to it unless you receive feedback indicating that something was forgotten or omitted.
Is it better to send a newsletter in the morning or afternoon?
It really doesn't matter when you post a newsletter to your subscriber list. What matters is what works best for your audience members' schedules. Some people prioritize getting positive emotions throughout the day by reading inspirational quotes or motivational articles published early in the morning, others prefer digesting ideas later in the afternoon. Ultimately, it's up to each individual reader to decide which suits her lifestyle best.
To put it simply, if your potential customers live nearby, try scheduling your newsletter releases closer to midday. Otherwise, feel free to pick whatever works best for you. Just bear in mind that later hours seem to bring higher bounce rates, meaning fewer open and clickthrough rates.
If you've decided to launch a newsletter already, here are few additional tips on getting started quickly and efficiently:
1. Make use of templates
Whether you plan on hiring someone else to design the template or write your text yourself, it pays off to save time by starting with readymade designs. You can easily customize these templates to suit your needs and add unique touches based on your brand identity.
Also, avoid jumping straight into designing your entire newsletter layout—you can always work on improving it over time, especially considering that it takes longer to tweak a large number of pages rather than several smaller ones.
2. Automate where possible
Don't waste precious time creating graphics and adding hyperlinks manually. Instead, automate tasks whenever you can. Use programs like Canva, Visme, Pikazo, etc. to create beautiful and engaging visuals for your newsletter. Or rely on plugins and apps that allow users to share posts directly via social networks.
3. Test different layouts
While working on improving your newsletter, test different layouts until you come across the perfect version. Then scale back the final copy accordingly. Don't worry about making minor adjustments now, as you can always revisit the whole project later on.
4. Focus on high quality content
Make sure to focus solely on writing high-quality content instead of trying to fit multiple topics into a single edition. Quality content attracts attention, engagement and leads to increased conversion opportunities. So, spend more time crafting excellent material and less time thinking about its formatting.
5. Try testing variations
Testing various headlines, subheadings, image sizes, font styles, colors, fonts, callouts, sections, charts, tables, etc. is essential for finding the best solutions for your particular situation. To give you an idea, you can start experimenting with a simple A/B split test of 2 versions of your newsletter. Here's how to set those tests up:
Create a second draft of your newsletter with one variation included and ask your contacts to fill out a short survey regarding their opinion. Afterward, compare the responses to figure out what worked best for your audience. Based on the findings, adjust the next batch of copies according to the suggestions received. Continue repeating this procedure until you reach a satisfactory conclusion.
6. Ask for feedback
Feedback plays a vital role in boosting user satisfaction. Asking followers for opinions helps you improve upon weak points in your newsletter and ultimately increase loyalty among your clients. Of course, you can solicit feedback privately via surveys or interviews, however, asking for input publicly has greater impact.
7. Be consistent
Consistency goes above and beyond basic rules of grammar and punctuation. Being consistent in your approach means sticking to a certain style, tone, format, color scheme, theme, voice, imagery, etc. Even though you might think that tweaking your newsletter here and there isn't necessary, taking extra measures to remain coherent makes your publication easier to navigate. Plus, it gives readers the impression that you care about their experience and comfort level with your platform.
8. Pay close attention to readability statistics
Readability metrics like Flesch Reading Ease Score (FRE), Gunning Fog Index (GFI) or Coleman Liau index (CLI) measure comprehensibility and ease of understanding for both native English speakers and nonnative writers. They show how easy a given piece of written content is to follow and grasp.
9. Create compelling calls to action
Callout CTAs attract more clicks, thus leading to improved conversions. But don't overload your readers with unnecessary promotions and banners. Stick to essentials like subscribing to your newsletter, signing up for promotional notifications, downloading whitepapers, purchasing goods and services, sharing posts, liking pages, following accounts, etc.
10. Avoid spammy tactics
Spamming refers to posting unwanted content designed purely to drive traffic and generate sales volume regardless of user consent. Although tempting, spammy techniques can actually harm your reputation. Moreover, spammers face severe penalties and fines from internet providers.
11. Integrate tracking tools
Tracking tools allow you to analyze data collected from your campaigns. Such analytics include demographics, interests, behavioral patterns, etc. Tracking provides valuable insights into overall campaign efficiency, allowing you to optimize future efforts.
12. Optimize images
Images play an integral part in conveying message value. Hence, it's important to pay careful attention to size, resolution, alignment, contrast ratio, lighting conditions, file type, and similar factors. Additionally, never underestimate the power of video. Videos grab audiences faster, hold their attention longer, and boost conversions significantly.
13. Include CTA buttons
CTAs stand for "call to actions". Callouts typically contain clear instructions on performing a task (subscribing to newsletter, opening whitepaper, requesting demo, buying products, submitting inquiries, etc.). Thus, they serve as effective ways to direct visitors toward completing the intended action. While placing CTA buttons strategically within the newsletter is helpful, you shouldn't neglect the importance of aesthetics either. Ensure that your button looks appealing and blends seamlessly into the rest of the document.
14. Leverage responsive web design
Responsive websites automatically adapt themselves to display differently on mobile devices vs. computers, thus maximizing cross-device compatibility. By incorporating responsive coding, you can build sites that load properly on desktops, tablets, smartphones, etc. Responsiveness increases visibility and boosts SEO rankings.
15. Simplicity counts
With the end of the year approaching and many people preparing to celebrate New Year's Eve with friends and family over drinks or dinner, it may seem like this article will have no practical use for you in your business. However, I assure you, there are plenty of questions that pop up every month when someone new joins our team. Asking yourself how to handle these issues ahead of time could save you hundreds if not thousands of dollars in wasted marketing efforts—and ultimately improve your bottom line.
We know that everyone has different preferences, so let’s dive into what we should focus on first before deciding whether to send out a weekly newsletter or a daily one.
What is the best time to send an email campaign 2021?
You might think that since most companies now offer their customers instant access to information through apps such as Facebook Messenger, Slack, etc., they don't need any kind of physical delivery anymore. But while some businesses are doing away with mailings altogether, others are trying to find ways around this trend by using text messages (SMS) instead. That said, studies show that emails get opened faster than SMSes because they take less time to read compared to texts. Another reason why email campaigns tend to perform better than those sent via other means is due to its ability to track metrics. The latter can sometimes lead to confusion because users aren't sure which app they received the message from.
So, what does all this mean? Well, it depends on your target audience and goals. If you want to reach as many potential clients as possible within a short period of time, then delivering your content at peak times would help maximize response rates. For example, early mornings tend to be more effective for B2C marketers who run e-commerce sites. On the contrary, B2B firms should consider targeting late nights because consumers usually look for deals during off hours. You'll also see higher engagement levels among millennials because they're used to receiving digital communications right after they wake up.
Email opens are highest between 10am - 5pm EST Monday through Friday. Email clicks are highest between 11am - 9pm EST Monday through Thursday. And mobile opens are highest between 12pm - 8pm EST Tuesday through Sunday. So, according to Google AdWords, Mondays and Tuesdays are considered prime days to deliver your content.
Another thing worth considering is local traffic patterns. If you plan to open your newsletter in the morning, make sure to send it later in the evening when most people are home. This way, you won't waste resources on opening links that never went anywhere anyway.
Lastly, remember that people change their sleeping schedules depending on weekends and holidays. Therefore, you should try to schedule your emails accordingly. In general, you should aim to hit the sweet spot where your subscribers spend the majority of their leisure time.
Are newsletters still relevant 2021?
One question that comes up quite frequently is "do people actually care about my newsletter?" It seems obvious that the answer is yes, otherwise, almost everyone wouldn't sign up for them. What's interesting here is that you shouldn't rely solely on subscriber numbers alone. Instead, ask yourself “why did they subscribe in the first place?” Did they sign up to receive updates on sales or discounts? Or maybe they wanted to learn something specific that isn't covered elsewhere? These answers will tell you much more about your readers' needs than just looking at overall views. After identifying their main goal(s), tailor your future communication plans accordingly.
If your newsletter doesn't address their primary concerns, chances are high they'll stop reading it soon enough. One quick tip to check this is to split test two versions of each issue. Ask a few random subscribers to review either version and compare responses. Then, determine which approach worked better based on feedback.
In addition to improving reader experience, another great benefit of running a newsletter is that it allows you to keep tabs on customer satisfaction. By comparing how long people stuck around vs. unsubscribed after getting your latest edition, you can gain insights into what exactly makes them tick.
Also, be mindful of seasonal changes. People generally go shopping earlier in spring/summer and around Christmas, so you'd want to update your offerings regularly throughout the year. A good rule of thumb is to start testing ideas at least three months prior to rolling them out full scale. Once again, splitting your tests into multiple iterations will allow you to identify what works well with your audience and what doesn't.
To recap, if you're planning to launch a newsletter, follow these steps:
Understand your target market and come up with creative solutions to meet their needs.
Test various formats to figure out what resonates the most with your community.
Find out what keeps them engaged and measure success accordingly.
Keep an eye on seasonal trends and adjust your messaging accordingly.
Track consumer behavior across channels to understand the impact of cross-platform interactions.
What is the best day to publish a newsletter?
While the ideal timing varies per industry and product category, the best idea is to simply experiment. Start with scheduling your next mailing sometime near the beginning of the following week and gradually shift things around until you discover a pattern that works for you. Here are some tips to get started.
Weekly newsletters work best for online services or products that require little user input. Examples include subscription boxes, membership programs, event ticketing, etc.
Monthly newsletters are suitable for businesses that sell consumable items or services. Examples include beauty kits, pet supplies, gym memberships, auto parts shops, etc.
Daily newsletters are best suited for brick-and-mortar stores offering fast service. Examples include coffee shops, restaurants, salons, nail studios, dry cleaners, etc.
Once you've determined your strategy, stick to publishing once a week unless necessary. Otherwise, you risk losing momentum and potentially alienate loyal followers. Remember, consistency matters!
When to send a monthly newsletter?
Nowadays, almost every company offers some form of loyalty program. Whether it's signing up to Amazon Prime or Starbucks Gold Card, people expect to accumulate perks along the way. While these benefits are definitely worthy of celebration, they don't necessarily warrant extra attention outside of special occasions. To avoid overwhelming your existing subscribers, opt for periodic reminders rather than constant notifications.
However, there are instances where a monthly newsletter can boost loyalty even further. When launching a new product or service, for instance, you should create a section specifically dedicated to highlighting what's coming down the pipeline. Notifying them beforehand puts them at ease knowing they won't miss anything important.
Finally, if you own a large platform that operates globally, you might want to consider creating separate editions for different markets. Using multilingual editors, you can easily translate copy written in English to dozens of additional languages without breaking the bank.
There are many things we can optimize in our daily work routine and habits to improve productivity while improving quality. However, there's something that seems like an obvious thing but most people don't know about it: when to send a newsletter.
It may seem irrelevant for your business, but if you take into account all the factors involved in this question, you will see how important it really is. And also why so few companies actually use it as a tool to increase their revenue.
In fact, I've heard from countless entrepreneurs who have been asking themselves "When to send my email marketing campaign?" In addition, I've seen many other marketers struggling with finding out what works best for them. They're wondering if they should simply follow others' steps and copy their campaigns without understanding whether these actions would benefit their own situation.
So let me help you by answering some basic questions on this topic based on real-life experience and data.
What time of the month should you send a newsletter?
As mentioned before, the first step is to understand which type of customer segment you want to target. Depending on those preferences, you'll need to adjust your strategy accordingly. For example, if your customers tend to buy products during weekends, then it makes sense to start your email marketing efforts earlier (i.e., early Sunday morning). Or if most of your buyers purchase items online after 5pm, it might make more sense to deliver your emails later in the evening (around 7pm) since they'd probably check them right away.
However, keep in mind that even though timing plays a major role here, it shouldn't dictate everything else regarding your content. As long as you provide high-quality information, prospects won't care much about the exact date and time you choose to send your newsletters.
I think it goes without saying that you should always test different periods and times to find out what works best for your specific audience and goals. But the point I'm trying to convey here is that you should never stick to a strict schedule just because everyone does it. You have to come up with strategies that work best for your target market!
If you're still unsure about what kind of subscribers would respond well to receiving your emails at certain hours, try looking at your mailing list's engagement rates over past months. If they look pretty similar throughout the weekdays, chances are good that posting new articles/campaigns at certain times would yield positive results.
Is it better to send a newsletter at the beginning or end of the month?
Once again, this largely depends on what you plan to offer your readers. Let's say that half of your customers buy products within 30 days of receiving your newsletters, whereas another group buys them around 60 days after. Would you rather receive visitors to your site in the mornings or evenings?
Of course, the answer is going to depend upon several variables. Such as number of total users, average order size, etc. So instead of giving you a yes or no answer, I suggest using Google Analytics to run tests on various scenarios and compare statistics across two groups. Then you'll get actual numbers that show you which period is likely to bring you higher conversions among your existing customers.
One additional note: depending on your industry and product category, the optimal delivery frequency could vary significantly between businesses. Some types of companies such as restaurants, banks and retail stores usually require weekly updates, while others may opt for biweekly updates. Once you determine which timeframe works best for yours, stick to it until you gain enough insights.
Another factor worth considering is seasonal demand changes: if you notice that orders spike up every Friday afternoon due to back-to-school promotions, maybe you should consider creating special offers that go live on Thursday nights. This way, your potential buyers wouldn't miss out on any deals and you'll enjoy increased sales thanks to timely marketing.
Finally, remember that shipping products in advance isn't always possible and sometimes has its own limitations. It's crucial to figure out how quickly you can ship once you open your doors to the public, especially in terms of inventory management. Otherwise, you may risk losing money on unsold products. Don't forget to calculate lead times too.
What is the best day to send a newsletter?
Nowadays, people expect fast responses to their messages. That's why having quick access to information is essential. People generally spend less than 10 seconds skimming through an article before deciding whether or not to click on it. Therefore, being able to reach your consumers at lightning speed is critical.
But how exactly do you measure response rate speeds? Well, it comes down to analyzing how long it takes for someone to read your latest piece of news. The faster it gets sent to his inbox, the sooner he can decide whether or not to act on it.
Here's where eCommerce platforms play a key role. Many merchants rely heavily on their shopping carts to handle transactions, track payments and manage inventory levels. These programs typically include built-in tools designed to analyze user behavior patterns and predict future trends. One of those features is called conversion tracking. With it, you can easily measure how effective your marketing tactics are and tweak your plans accordingly.
You can even integrate advanced analytics software that allows you to monitor traffic coming to your website on a per subscriber basis. By doing so, you can view detailed reports that highlight relevant visitor behaviors, including page views, bounce rates, cart abandonment, item completions, etc. All of which greatly influence your bottom line.
With all this said, each merchant is unique and your approach towards optimizing newsletter scheduling needs to reflect that. There's no single general rule that applies to everyone. Instead, focus on testing multiple solutions to discover what brings you the highest returns. Also, be sure to ask yourself if your current setup helps you stay productive. If it doesn't, perhaps investing in a robust CRM platform would simplify workflow and save you tons of precious time.
Lastly, don't neglect the importance of making your newsletters visually appealing either. Using templates and prewritten text is fine for beginners, but professional graphics, images and videos can help attract attention and boost brand awareness. After all, nothing beats personalized communication.
Can a newsletter be monthly?
Absolutely! Just ensure to regularly update your followers with fresh ideas, useful tips and tricks, discounts, promo codes, etc. Of course, keep in mind that it's easier to maintain interest in your customers when you consistently share valuable info.
On top of that, you can leverage different techniques to keep subscribers engaged, such as offering freebies, contests, coupons, giveaways, promotional materials, etc. Another great tactic is to encourage social sharing via links embedded inside your emails.
Also, bear in mind that delivering periodic reminders and announcements is an excellent way to build loyalty amongst your clients. A loyal client base means longer lasting relationships that ultimately translate into more sales. Plus, it gives you control over managing expectations and maintaining transparency.
And lastly...don't forget to add personality! Your tone of voice matters. When crafting headlines, titles and snippets, strive to create catchy, engaging and informative pieces. Try experimenting with different formats and styles if you feel stuck. Above all, avoid writing generic emails that sound bland. Be unique yet relatable. Speak directly to your reader's problems and concerns while keeping them entertained along the way.
All in all, developing strong ties with your customers is vital to boosting profits and achieving success. Taking advantage of modern technology and digital channels is undoubtedly beneficial. Yet, it's equally important to utilize tried-and-true methods that haven't gone obsolete.
That's why knowing when to send your newsletters is a fundamental part of growing your small business. Hopefully, now you've got answers to all your burning questions regarding this issue. Now you can move forward by implementing the findings discussed above into your next email marketing campaign.
Your marketing department has been hard at work for months on creating and distributing your 2020 annual report or new product launch announcement—the perfect timing for you this year! But what about next year? How will you know when it's "time" to issue another big update?
As with many other aspects of business development, there are no set rules in place to determine optimal times for sending newsletters, emails, announcements, etc., so every company needs to experiment and analyze its own data. The time of sending a newsletter may vary from industry to industry, as well as by region and even within different departments (e.g., sales vs. marketing). And it can also change over time based on internal factors like seasonal trends, events, market conditions, and more.
A lot depends on how fast your target audience reacts to updates. So if they're quick readers who download their mail right away, then maybe now’s the time. If it takes them longer to get back to you, perhaps later would be better. It all comes down to measuring return rates and analyzing your subscriber base.
So, why does it matter when the content gets delivered to subscribers? Here are just some reasons:
Email deliverability is one of the most critical metrics marketers use to measure success. Spam filters filter out junk before anyone ever receives it. When an organization sends too much promotional material, such as ads and links to landing pages, these same spam filters might block legitimate messages — and people won't see anything from you. By delivering high-quality, relevant news and updates consistently, you'll build trust among customers and prospects.
Timing plays a key role in boosting response rates, increasing clickthrough, and improving overall engagement. For example, research shows that consumers respond better to first thing in the morning than any other period during the day. This is because we tend to have fewer interruptions around lunchtime, which means our attention spans increase. In general, keep your communications brief and direct. Think strategically about what kind of information makes sense to share at each stage of the customer journey.
If you want to find out which days and hours produce higher open rates and clickthrough, it helps to look at historical data. You should create separate campaigns for holidays, weekends, and weekdays. Then test and monitor the responses. We recommend using A/B testing to optimize the campaign date delivery to ensure the highest possible conversions.
Now let's take a closer look at the questions below regarding the best way to schedule your communication efforts.
When is the best time to send an email?
There are plenty of tools available to help you track your open rate, clicks, bounce rate, unsubscribe rate, and conversion rate. While certain companies claim to improve deliverability through whitelisting techniques, others say they've found that doing so doesn't really affect things like opening rates and average number of opens per message received. However, if you need to make sure your email reaches inboxes, then you'd probably still benefit from having someone double check it before hitting Send. Otherwise, you could end up wasting money on unsolicited bulk emails, known as SPAM, which typically go straight into trash folders.
But don't forget that everyone isn't online 24/7, either. That said, you should consider the following points:
Include relevant images or videos (to engage users)
Use short paragraphs instead of long ones (they're easier to read!)
Keep lines short, lists concise, and sentences simple
Create easy ways for users to navigate the message, especially if they receive lots of correspondence
Provide multiple options for getting involved (i.e., social buttons)
What is the best time to send emails?
Once again, there aren't specific recommendations here, except to avoid sending emails between 10 p.m. and midnight ET. Sending late at night leaves your recipient less likely to check his/her inbox throughout the day since he/she might already be sleeping. Keep your emails shorter and provide helpful resources to solve problems or offer assistance. Also, remember that while most people usually spend Monday mornings catching up on reading email, Fridays are considered the busiest day for receiving them. Avoid scheduling emails on Friday afternoons, unless necessary.
Also, you should aim to send your email once daily to maintain regularity and consistency. If you fail to meet this goal, your reader may start losing interest. One exception is if you're promoting something special, like a sale or limited edition item. Don't worry about being overly promotional, though.
What is the best time of day to send an important email?
It turns out, the best times to contact prospective buyers are actually quite predictable. According to a study conducted by BrightLocal, US residents generally enjoy contacting businesses early in the working day between 9 am and 11 am. Business owners can capitalize on this window by offering promotions and deals specifically targeted toward those periods. They also reported that Tuesday was the top day for receiving calls.
However, there were some interesting exceptions. Sunday evenings saw the biggest spike in call volume, followed closely by Wednesday evening. Why did this occur? Perhaps it had to do with potential appointment conflicts or family activities taking place at that particular time. Or perhaps it simply came down to habit patterns. Whatever the case, it's worth experimenting with your own data to understand where your ideal clients' schedules overlap with yours.
Another noteworthy tidbit discovered by the study was that calling leads tended to convert better than email leads, suggesting that phone numbers are more valuable than addresses.
We've compiled additional tips to help you craft effective communication strategies. Check them out here.
When to send a 2021 newsletter?
While there's never going to be a single answer to this question, we think it's smart to plan ahead and try to predict whether 2021 will bring changes to your current mailing strategy. To do this, we suggest planning early rather than waiting until January 1st to decide. Here are three common scenarios to watch out for:
1. COVID-19 vaccine rollout: There's always uncertainty surrounding major public health issues, including vaccines. Since the timeline for rolling out vaccinations varies considerably across states, regions, and countries, it's difficult to pinpoint exactly when 2021 will fall under that category. As a result, we recommend monitoring and adjusting your plans accordingly.
2. New regulations: Every government agency wants to control messaging and media consumption during emergencies. Therefore, it's essential to stay informed and vigilant of new policies and guidelines that restrict access to certain types of content.
3. Holidays: With the arrival of spring and summer 2021, retailers will face a barrage of increased competition. Seasonal fluctuations in demand can impact sales and profits. Some brands choose to extend holiday shopping seasons due to increased consumer spending. Others postpone them altogether in anticipation of lower revenues and slower traffic. Either way, staying prepared can help mitigate losses.
Based on our experience, we anticipate a mixed bag of outcomes. Most experts agree that COVID restrictions may ease up sooner than expected, but they caution against false optimism. On the flip side, we expect retail stores to begin reopening earlier than originally planned. Regardless of what happens, we encourage you to prepare yourself financially and mentally.
In recent years, many business owners have been eager to find out what type of content will keep their readers interested and engaged in order to increase sales or generate more leads for future projects.
While some marketers believe that there are universal rules applicable across all industries when it comes to creating engaging content, others disagree.
They argue that each industry has its own specific needs, which can't be met by applying general marketing principles. The truth is somewhere between these two extremes. As long as you follow certain basic guidelines, your audience will appreciate your quality work even if they come from different sectors.
When's the best time to send a newsletter?
There are several questions regarding this topic because the optimal timing varies depending on who you're targeting. If your goal is to attract new subscribers, then the earlier the better. However, if you want to boost engagement with current customers, waiting at least three months after publication could help build stronger relationships.
If you run multiple campaigns simultaneously, make sure to take into account how much time each of them requires before deciding about publishing dates. It may also depend on your budget, so try to allocate enough funds for the project before starting anything else.
It doesn't matter whether we talk about direct mail, digital ads, emails, etc., since most people tend to check their inboxes several times every single day. Therefore, keeping them happy should always remain among our priorities.
As such, the following tips might prove helpful while planning your next newsletter.
Try to choose topics that are interesting both for existing and potential clients. You'll need to consider the target audience and determine what would appeal to them the most.
Pay attention to seasonal trends and holidays. They are well-known for boosting the number of clicks on links within your newsletter.
Create a series of articles around related themes instead of spreading them over individual posts. This strategy allows users to explore everything without having to read dozens of pages.
Optimize images, videos, infographics, charts, etc. Don't forget to include call-to-action buttons right below the corresponding media files.
Keep an eye on social media platforms like Twitter, Facebook, Instagram, YouTube, LinkedIn, etc. Whenever possible, integrate your newsletter directly into user feeds.
What is the best time to send an email campaign 2021?
Emails are great tools for reaching any kind of audience, regardless of where they live. In addition, it won't cost you too much money unless you decide to hire professional services that can optimize your messages using sophisticated software.
However, we recommend taking things slowly whenever possible. Sending unsolicited emails might trigger spam filters, thus preventing your message from getting through. Moreover, the recipients' internet connection speed shouldn't be taken lightly either. Some people use mobile data plans that don't allow high download speeds.
For example, Gmail limits the amount of attachments per email to 20MB, which means that you can upload no more than four pictures or 10 GIFs. Additionally, Google Chrome blocks webpages containing excessive resources, including large image libraries. These restrictions apply to other popular email providers as well.
You can overcome these limitations by upgrading your plan or switching to another provider altogether. But remember, once you start receiving complaints from frustrated users, you'll regret wasting precious bandwidth.
A good idea would be to conduct A/B testing first. With this approach, you'll learn which version works faster in terms of opening rates, clickthrough rates (CTR), average views, pageviews, bounce rate, etc. Once you know what works, proceed further and scale up accordingly.
Another option worth considering is segmentation. By dividing your mailing list into smaller groups based on demographics and interests, you can reach people whose profiles match yours more closely.
Segmenting your clientele helps you focus on individuals that fit your brand perfectly. For instance, you can create separate versions of your newsletter tailored specifically for men vs women, young professionals, baby boomers, etc.
Are newsletters still relevant 2021?
Yes! Even though ecommerce has changed dramatically over the past few decades, the fundamentals of running successful businesses haven't evolved significantly. That's why traditional marketing techniques continue working today just fine.
One of the biggest challenges facing modern entrepreneurs is finding ways to stay connected with their audiences 24 hours a day, 7 days week. And newsletters play a huge role in helping companies meet those expectations.
Moreover, despite being primarily used for generating traffic, newsletters contain information that users value just as much. They provide valuable insights into consumer behavior, preferences, etc.
But apart from attracting new prospects, newsletters serve additional purposes. Here are a couple of ideas you can implement immediately to maximize your efforts.
Use timely headlines. Your headline is the very first thing that anyone reads when browsing through your newsletter. Make sure to pay close attention to details.
Consider splitting long paragraphs into short sentences. Readers usually struggle reading lengthy text due to fatigue. Instead of focusing solely on selling products and services, split longer texts into digestible chunks.
Make sure to add calls-to-actions right above the article body. When someone finishes scrolling down, they probably feel inclined to act upon whatever advice was provided. Give them opportunities to opt-in via phone numbers, websites, etc.
Don't underestimate the power of visuals. Images bring life to boring facts. Use catchy thumbnails to draw viewers' eyes towards particular sections. Or combine various types of visual materials together to form appealing designs.
Add video testimonials. People love watching real stories rather than reading fabricated ones. Adding a dash of authenticity makes your newsletter look authentic and trustworthy.
Incorporate white papers. Most buyers view white papers as credible sources of accurate information. So, giving away free copies of reports increases the likelihood of making conversions.
What is the best day to publish a newsletter?
This question depends largely on how frequently your company publishes a newsletter. For example, if you send monthly editions, then sticking to weekly schedules should suffice. On the contrary, if you produce quarterly publications, you may want to adjust your schedule according to market demands.
Ideally speaking, you should pick a date that works for everyone involved. First, stick to deadlines set forth by third parties, such as printers, designers, etc. Then, leave plenty of extra room for last-minute changes.
If you don't mind spending extra time editing your material, go ahead and launch daily updates until everything gets finalized. Otherwise, wait patiently till everything goes smoothly.
With proper care, your newsletter will become an essential part of your overall marketing strategies. After all, nothing beats hard work and perseverance.