How to attract customers on Facebook?
Facebook is one of the most popular social media channels for companies and brands, as it offers a huge audience base for your company’s products or services. But what if there are no consumers online at all? How can you attract them to your page then?
This guide will show you how to use Facebook effectively so that users find your pages more often and start engaging with your posts. You should also see some tips on creating great content that would engage potential buyers.
The first step towards attracting new visitors is by using different types of posts that encourage interaction from others. There are many ways to achieve this goal, but we have chosen two effective ones—boosting posts and live videos. In addition to these tools, there are other tactics such as adding links to your profile, which lead people back to your website or blog. However, they work better when used together. To help you get started, here's our list of recommendations.
How do you attract customer attention?
Boost Post allows businesses to add their own call-to-action buttons next to every post. The tool has several features that allow marketers to monitor performance, track clicks, set up multiple campaigns, etc. It’s easy enough to learn about boosting posts and understand its capabilities. If you're interested in learning more about boosting posts, check out this short video below where we discuss everything you need to know.
Live Video Ads (LVA) is a feature offered by Facebook that lets advertisers send messages directly into viewers' newsfeeds. This way, not only does LVA reach prospective clients who actively look for relevant ads on Facebook, but it also helps increase brand awareness among those who haven't heard about your business before. By taking advantage of this feature, you can easily position yourself as a leader in your industry and provide valuable information through educational content. For example, you can share useful articles, infographics, and even product reviews on your personal profile. All of these things will drive traffic back to your main site or blog and promote sales. We recommend starting with a small budget. Also, keep in mind that LVA doesn't guarantee higher conversion rates than regular Adverts. So, be sure to test it properly.
If you want to try LVA, simply go to your account settings " Advertising & insights " Audience & inventory > Manage inventory. Here you'll see a button Add campaign link called Create Campaign. Click it and select Create New Campaign. Choose Start testing now to begin! Once you've completed your research, click View details to complete setup and review your results.
Another option available to boost engagement is Instagram Stories. With this function enabled, you can publish stories within minutes after posting something on your timeline. These updates appear in feed just like stories published on Instagram itself. They disappear automatically once viewed, though.
To enable Story Feature on Business Profile, visit Settings " Social Sharing " Show Stories. Make sure that toggle switch beside Story Features is turned On. Then choose whether you'd like to receive notification emails each time someone shares your story on their Timeline.
With such additional options, your followers won't miss anything important.
How to make a publication that attracts customers?
It may seem like a daunting task to design unique publications, but it's really easier than it looks. First, decide the goals of your publication. Are you trying to inform readers about particular topics? Or maybe attract them to specific actions? Whatever you plan to accomplish with the publication, consider what you expect from it. Is it supposed to inspire emotions? Encourage discussions? Answer questions? Your publication must reflect your target group's needs. Next, think of ideas for titles and headlines. Try to come up with catchy names that catch people's eyes right away. And don't forget to include calls-to-actions! A clear CTA makes your communication much clearer. Asking for feedback or asking readers to take certain action will definitely improve response rate.
Some of the best practices for publishing attractive newsletters include including images, GIFs, quotes, facts, statistics, testimonials, graphics, polls, quizzes, interactive elements, etc. Be careful not to overdo it. Otherwise, your newsletter might become too complicated to read. Keep in mind that you shouldn't put any text inside image frames. Instead, place it around the frame. That way, your message remains readable and understandable.
As far as colors are concerned, stick with black, white, grey, blue, green, red, yellow, orange, purple, pink, brown, and maroon. Don’t change color schemes frequently. Stick to one tone throughout the entire template. Colors convey emotion, so pick one that matches well with your brand personality. Remember that dark backgrounds tend to give off negative vibes. Use light background instead.
Once you have figured out exactly what you want to say, it's time to move onto designing the layout. While doing so, remember to follow three simple rules:
Keep paragraphs short. Long sentences turn reader's focus toward themselves rather than reading further.
Use bullet points. Bullet lists are easier to digest than long blocks of texts. Readers love bullets because they feel less overwhelmed. Plus, they're convenient to skim through.
Be consistent across your templates. Having a standard format conveys professionalism and shows that you care about making your communications appealing.
You can download free newsletter layouts from websites like Newsletter Templates [Broken URL Removed] (left), Design Resources (middle), and MailChimp Forum (right).
For inspiration, check out the following examples:
While writing copy for your publication, ask yourself the question: Does my publication deliver value? Good content always delivers good results. When developing your newsletter, ensure that it includes interesting, informative, and practical pieces of advice. People appreciate content that solves problems, inspires passion, and motivates them to take positive steps.
Also, pay special attention to the font type and size. Choosing the wrong fonts can spoil the whole appearance of your publication. Usually, sans serif fonts are preferable since they're clean and modern looking. Bold and italics are another matter. Overuse of bold and italicizing words can cause eye strain and distract users from the actual content. Besides, excessive use of these techniques can actually harm readability. So, avoid putting too much emphasis on visuals. Content is king!
How do you create content that attracts customers?
Content creation can sometimes prove difficult for newcomers. Although there is plenty of information on the web, nobody wants to consume tons of data. Therefore, you need to strike a balance between keeping things concise yet informing.
In terms of length, it's recommended to limit both articles and photos to 400 characters per line. Take note of this rule while composing messages posted on various platforms. Not everyone reads as fast as you do. Users scan messages quickly. So, breaking longer phrases down into smaller chunks is crucial.
There are many techniques you can apply to grab user attention faster. According to studies conducted by Google, Twitter, Pinterest, Reddit, YouTube, LinkedIn, Tumblr, Snapchat, Medium, and Facebook, the average person skims through tweets, statuses, pins, comments, and posts at lightning speed.
Try to incorporate keywords strategically to make your content stand above competitors. Most importantly, however, make sure your content reflects your brand identity. Consumers prefer quality over quantity.
Here are some helpful guidelines:
Provide high-quality information. Provide detailed answers to common queries.
Write persuasive arguments backed by evidence.
Make your content visually appealing. Include compelling charts and graphs.
Add freshness to your content. Update regularly.
Let your voice shine through. Speak confidently and clearly.
Create originality. Think outside the box.
Don't spam people without permission.
Share meaningful links. Link your content to other sites.
Your content should resonate with potential buyers. Give them reasons to trust you. Providing trustworthy solutions to real issues will build credibility. At the same time, make sure your content isn't full of hype or empty promises. After all, you wouldn't want to lose loyal fans due to misleading statements.
When crafting promotional materials, refrain from applying the 80/20 principle. Focus on providing 20% more value than rivals. If you aim to beat competition, you should strive to offer 40% more value. However, you can still save space for creative concepts.
Instead of trying to impress users with flashy designs, let your creativity flow freely. After all, beauty comes from simplicity.
One thing worth mentioning is the concept of storytelling. Visualize your narrative arc carefully. Share your point of view in order to create memorable moments. Tell people why they should care about your subject.
According to research, 90% of people connect emotionally with narratives. In fact, storytelling is more powerful than hard selling. Consider incorporating humor, suspense, drama, irony, surprise, fantasy, etc. into your future projects.
What can I write to attract customers?
Nowadays, it seems impossible for anyone to resist talking about themselves. Even strangers usually open conversations based on self-promotion. Some people may argue that telling your life story on Facebook sounds cheesy, but there are numerous benefits to sharing personal experiences. Just make sure to stay true to yourself. Avoid exaggerating or lying.
Your business is based on attracting new clients, but what if they're already interested in you and just need a little push to make that first step toward ordering from you or signing up for one of your services? In this case, it's important to know where these potential prospects like to hang out online — so you can use those places to market yourself effectively.
Facebook has become such a popular social platform with more than 1 billion active users worldwide. It’s not uncommon for businesses to be present there, whether as competitors, partners, influencers, etc., but their presence isn't always easy to spot.
In fact, most companies don't have an effective strategy for reaching prospective customers through Facebook. However, once you understand the basics of how people interact on Facebook and learn some simple tips about attracting them to your page, you'll be able to reach out to them directly. Here we explain all of this in detail.
How do you attract customers to your page?
People tend to spend several hours each day scrolling through feeds, reading posts and checking updates. And because Facebook offers many ways for users to discover content, including newsfeeds, groups, events, ads, apps, etc., you should take advantage of every opportunity available. Even though you may only see a few likes and comments when you post something, it will eventually catch someone's attention, especially if enough other people liked it too. This means that even a small number of interactions could lead to significant results (if done correctly). So, keep track of everything posted by others and monitor your own activity regularly.
Another useful option: You can create a quiz or survey app that allows visitors to fill out forms without having to leave the site. If you want to get creative with surveys, try using a tool called SurveyMonkey. The service has over 300 million monthly respondents who answer questions ranging from fun personality quizzes to industry-specific questions. All responses stay anonymous unless participants choose otherwise. Another great way to promote your business is to add polls to your blog sidebar. For example, pollsy allows bloggers to easily embed polls into their articles. With Pollsy, you can also set your preferences regarding which types of polling tools work best for you.
It's worth mentioning that creating your own website makes things easier than trying to compete with big brands on Facebook. While posting links to your company's homepage might seem tempting at times, it's often better to focus on creating original content instead. That said, you can still provide helpful information related to your products/services, along with contact details and directions.
Where to find its customers?
After identifying the right audience, you need to decide where to look for them. Your target group might consist of different age ranges, genders, professions, locations, interests — basically anything that helps narrow down exactly whom you'd like to talk to. Once you've decided on certain criteria, you can begin searching for relevant audiences. On Facebook, you can search for people based on location, gender, language, relationship status, education level, occupation, city, birthday, and more.
To find people according to specific parameters, head straight to your Page Insights section and select "Audience." There, under Audiences tab, scroll down until you arrive at "Targeted People," then click Create Audience. From now on, whenever you type in any combination of words listed above, Facebook will show you profiles of people matching these characteristics. Alternatively, you can simply enter keywords like "women" or "men" in the Search bar, and Facebook will automatically pull up profiles containing women or men.
If you're looking to advertise a product or service specifically targeted to young adults between ages 18 and 24, consider targeting people born after 1983. According to data provided by Facebook itself, 60 percent of people within this demographic belong to either Gen Z (born 1996) or Millennial (born 2000 onwards) generations.
You can access similar options for finding people older than 65 years old, younger than 35 years old, or for anyone else who wants to drill down to specifics. After choosing an appropriate audience, you can start interacting with them directly.
How do I find customers?
Once you've identified an audience you wish to approach, the next step is figuring out how to communicate with them. To do so, think about why and how you would actually benefit from talking with particular individuals. Try to imagine what kind of problems they face daily, and how your solutions could help solve those issues. Then, craft answers to common queries that relate to your brand and audience. Next, create catchy headlines and write short descriptions of topics. Finally, include calls to action to encourage readers to share your messages.
When deciding what kinds of content to publish, remember that images and videos stand out much more on Facebook than text alone. Don't forget to check the performance of your published posts before sharing them publicly. You can do this by clicking on Posts in your profile menu, hovering over them, and selecting See Post Stats. Keep tabs on engagement rates throughout your campaigns so you won't waste time and money on content you aren't getting positive feedback on.
One thing you definitely shouldn't overlook while crafting unique, engaging content is offering incentives to subscribers. When it comes to making purchases, consumers love freebies. Offering exclusive discounts, special deals, coupons, or giveaways boosts interaction levels among followers significantly. Make sure to offer appealing perks to entice people to join your list. Otherwise, you risk losing potential buyers — and that's no good for anyone involved.
Also, don't hesitate to ask people to participate in contests or competitions, and give away prizes as rewards. They're fun, interactive, and increase exposure considerably. Just ensure that contestants meet eligibility requirements beforehand.
On top of that, you can boost visibility of your Facebook page by adding Followers Pins. These icons appear alongside shared stories in News Feed, showing who originally wrote or commented on the post. By doing so, your fans' faces suddenly pop up wherever you post. Also, you can highlight a person's profile picture with Followers Pins to draw additional attention to his/her story.
Lastly, since people typically prefer viewing video posts rather than plaintext ones, you should utilize this feature. Video posts allow you to showcase multiple pictures simultaneously, thus giving viewers a visual overview of what's happening inside. Plus, you can upload high-quality clips from third parties, such as YouTube, Vimeo, Instagram, Twitter, Snapchat, et cetera.
Where are customers located?
Now that you've got a clear idea of what it takes to attract customers on Facebook, let's discuss some basic demographics. Although general statistics vary depending on regions and countries, a lot of research suggests that Facebook users around the world fall into three categories: Generation X (those born 1965-1980), Baby Boomers (those born 1946-1964), and Millennials (those born 1980 onwards). Therefore, you probably have quite a bit in common with all three segments.
Baby boomers generally enjoy spending leisure time browsing social media sites. As such, they usually care less about price tags and materialistic aspects of shopping, opting instead for quality items or experiences. Meanwhile, millennials tend to value convenience and affordability more than anything else. Hence, they prefer purchasing goods delivered straight to their doors or using cashless payment methods, such as PayPal.
However, regardless of generation affiliation, everyone enjoys hearing about awesome deals. Because of this, you can leverage discount codes and promos offered by various retailers. Simply go to Retailer Pages & Promotions on Facebook Marketplace, browse through hundreds of shops, and pick the ones you believe cater to your customer base the best. Remember that you can filter filters based on category, popularity, distance from user residence, and more.
Facebook is a place where people go to connect with their friends and family, but it's also a powerful tool for businesses looking to reach new audiences. In fact, more than half of US adults use social media sites like Facebook, Twitter or LinkedIn. And while most companies have a presence on these platforms, few make effective use of them.
The good news is that there are plenty of creative ideas out there when it comes to attracting users through your page. Here are some useful tips for business owners who want to learn about how to attract customers on Facebook.
How to attract customers at will even if no one knows you?
You've probably heard the term "word-of-mouth" often enough as part of sales promotion strategies. The same principle can be applied to digital marketing too. If you're wondering how to attract customers without any prior knowledge, here are four simple things you should consider doing...
1) Make sure your profile photo stands out from other accounts' photos. You don't need to spend thousands of dollars on graphic design services. Just create a unique profile picture by adding color to your Facebook cover photo.
2) Create a catchy header image suitable for all types of content (e.g., blog posts). This way, when potential customers come across your post, they'll instantly recognize your account. Keep the dimensions small so your logo isn't distorted.
3) Be active on your Facebook page! Even if you aren't using Facebook as a personal profile yet, you still must set up your company profile before anyone else does. Use your status updates to share interesting stories about your brand, product launches, promotions, etc.
4) Utilize Facebook Live broadcasts strategically. For example, during live video chats, ask questions directly to viewers. Or try running contests or quizzes in real time. When someone answers correctly, tag them publicly so everyone watching can see their name appear next to the correct answer.
These are just three easy steps you can take right now to start generating buzz around your brand online. As soon as potential clients find out about what you offer, they may click through to your website.
What are 4 ways to attract customers?
When it comes to creating awareness among consumers, many marketers believe traditional advertising methods are better suited for driving traffic to websites. However, today's savvy audience members expect brands to engage with them on multiple channels. Social networking has become increasingly popular over the past decade because its user base tends to look for authentic interactions between themselves and brands. It's why Instagram influencers have garnered millions of followers.
If you want to understand how to attract customers on Facebook, think beyond typical promotional banners and advertisements. Instead, focus on providing valuable experiences for visitors first. Take inspiration from these innovative examples below...
1) Offer exclusive deals and discounts regularly. People love freebies. They especially enjoy getting something for nothing, which makes loyalty programs ideal for boosting customer engagement.
To keep track of your program progress, put together a spreadsheet listing details such as date, type of deal, percentage off, value of discount, expiration dates, etc. Then, send regular e-mails reminding readers of upcoming offers. That way, they won't forget to check back later.
2) Give away limited edition products only available during certain times. By giving away special items, you encourage fans to visit your store again. Plus, since they receive something extra, they'll likely feel compelled to spread word about it within their own circles.
In addition, you could run specials based on seasonality. For instance, let's say Valentine's Day falls near Christmas. Your goal would be to give shoppers a reason to shop during those two weeks instead of waiting until January 1st rolls around.
This strategy works well for apparel stores, restaurants, salons, spas, fitness studios, and much more. All you need to do is plan ahead to ensure everything runs smoothly.
3) Start weekly challenges and giveaways using Facebook Live. With this method, you can build hype for future events and boost visibility for current promotions.
For instance, you can host a trivia contest where participants submit answers to questions related to your service area. At the end of each week, announce winners and award prizes accordingly. Not only does this approach drive traffic to your site, but it keeps visitors engaged long after they leave Facebook.
4) Hold daily Q&As sessions on your Facebook Page. To draw more attention to your page, schedule short 15-minute videos called "Ask Me Anything". Ask relevant questions regarding topics ranging from industry trends, best practices, to trending issues.
Then, respond quickly to comments and questions posted by others. Letting users interact with your posts on a frequent basis helps increase fan engagement overall.
Also, remember not to overload visitors with information. While answering queries might seem appealing at first glance, it can turn into an overwhelming experience for many. Try keeping the duration of each session under 30 minutes maximum.
How do you get customers to know you?
Once you've attracted loyal followers, you need to work hard to convert them into paying customers. Fortunately, there are several ways to accomplish this task effectively. First, pay close attention to the following principles...
5) Build relationships with influential individuals. There are tons of ways to gain exposure for your brand online. But taking advantage of opportunities created organically by third parties is always the safest bet.
Consider reaching out to bloggers, reporters, editors, journalists, experts, leaders, etc. These kinds of contacts are usually open to promoting various aspects of your enterprise. Afterward, thank them for helping you promote your latest offerings.
6) Incorporate visual storytelling tactics in your campaigns. A compelling story told visually goes a lot further than words alone. For instance, include pictures showing process flow, staff wearing branded attire, testimonials from satisfied customers and shots of happy employees working efficiently.
7) Share engaging content consistently. Whether you run ads, sponsored posts, or promotions, stick to posting quality material every day. Posting great articles, images, and videos encourages interaction from both existing and prospective customers alike.
8 ) Provide original content. Always strive to deliver fresh, high-quality content. Doing so builds trust among consumers and generates positive feedback. Also, stay focused on offering helpful resources rather than self-promotion.
9) Run surveys and polls. Engaging with your target audience doesn't mean simply talking at them. What really matters is building genuine connections. So, whenever possible, conduct surveys and polls to gather opinions and insights.
10) Encourage sharing. Sharing content with relevant hashtags boosts the chances that other users will stumble upon it. Once shared, the odds of going viral increases significantly.
Remember, you shouldn't spam your followers with irrelevant messages, nor should you inundate them with unwanted notifications. Rather, treat your audience respectfully.
11) Focus on community management and moderation. One of the biggest mistakes made by many entrepreneurs is trying to manage their entire social network singlehandedly. This results in inconsistent responses from different personalities.
Instead, delegate specific tasks to team members who understand your goals. Since you already established rapport with them, they can help improve productivity and efficiency.
12) Empower your team to speak freely. Many managers worry that allowing their workers to talk openly on social media presents a risk of having sensitive data exposed. However, the opposite happens quite frequently.
By empowering teams to express themselves freely, you allow them to develop stronger relationships with prospects. Moreover, your employees will feel confident expressing viewpoints related to the brand itself. Thus, they'll be able to generate discussions that lead to innovation.
13) Monitor competitors closely. Although being aware of competition plays a vital role in growing your business, blindly copying models and strategies used by rivals is never recommended.
So, once you identify your top competitors, analyze their activities carefully. Look into factors including SEO optimization techniques, content creation, branding, ad copywriting, etc.
After studying their approaches, reflect on what worked and what didn't. Then, apply what works while avoiding anything that seems ineffective.
14) Track response rates. Don't overlook the significance of tracking conversion metrics. Understanding how leads were generated allows you to measure ROI accurately.
15) Manage negative reviews properly. Negative reviews tend to affect consumer confidence negatively. Hence, it's important to handle complaints swiftly and professionally.
16) Consider incorporating AI technology. Artificial intelligence software designed specifically to monitor your brand's reputation can provide insightful reports. Such tools can then assist you in determining areas needing improvement.
17) Implement a comprehensive crisis communication plan. Like any major event, crises demand immediate action. Therefore, you should establish clear protocols for responding to unexpected situations.
Let your team know exactly whom to contact in case of emergency. Prepare FAQs that address common inquiries pertaining to the incident. Finally, review crisis plans periodically to avoid similar scenarios occurring again down the road.
18) Include customer support representatives. Having access to qualified professionals who can answer questions immediately is crucial for ensuring smooth operations.
19) Maintain consistent tone. Customers appreciate consistency regardless of whether it pertains to internal policies, message delivery, or employee dress code.
20) Stay connected to your customers. Most businesses fail to realize the importance of staying connected to their consumers. Regularly checking in with them provides ample opportunity to improve workflow.