How to Do a Follow-Up Email That Gets Results
Follow-up emails can be an effective way to stay top of mind with potential and existing customers alike. If done right, a timely and strategic follow-up email can help boost your rapport with recipients, drive engagement, and even increase conversions. Before you start firing off emails, however, it pays to strategize your approach and gain an understanding of the tactics that will give you the best results. Read on for our guide to crafting a follow-up email that gets results.
The Basics of Follow-up Email
Follow-up emails are an important part of most businesses. Whether you’re following up after an initial touchpoint, checking in after a meeting or responding to an unanswered email, they are key to keeping the lines of communication open and staying top of mind with your contacts. Knowing the basics of how to write a follow-up email is essential for anyone looking to establish and maintain successful relationships. First, understand the purpose of the email. What’s the goal of sending the follow-up? Are you trying to request more information? Or are you just confirming something you already discussed? Make sure your email is tailored to the specific purpose. Second, keep it concise and to the point. If you want a response, include a call to action. This could be a question or something else that requires a reply. Keep things simple and avoid long paragraphs. Next, edit for tone. How do you want to come across in your email? Do you sound positive and encouraging? Or do you sound angry or out of sorts? Keep it friendly, but professional. Finally, remember to be polite and considerate. Even if you haven’t received a reply, thank the recipient for taking the time to read your message. Let them know you value their time and will follow up if they need clarifications or further information. With these steps in mind, you’re well on your way to mastering the basics of follow-up emails. It might take time to craft the perfect email for each contact, but it’s well worth the effort as the ability to follow up effectively can help you build strong relationships and stay top of mind with key contacts.
Types of Follow Up Emails
Follow-up emails are a great way to remind potential customers or partners about why they should take action. Whether it’s a sales lead, customer feedback, job application, or project status update, following up in an appropriate way can be a helpful reminder. Here are some different types of follow up emails that can be used depending on the situation. Sales Follow Up Email - A sales follow up email is sent to connect with potential customers to remind them why they should move forward with your services or product. It’s a polite way to remind someone that you’re there to help them and it’s also a way to get feedback from previous interactions. Job Application Follow Up Email - Sending a job application follow up email is a great way to keep the employer updated on your application process and remind them why they should consider you for the position. Customer Feedback Follow Up Email - A customer feedback follow up email is sent with the purpose of collecting valuable feedback from customers. This type of email can be used to thank customers for their business and get insights on areas where improvements need to be made. Networking Follow Up Email - Networking follow up emails should be sent to everyone you have made contact with while networking. This email should go beyond just saying thanks and provide helpful resources such as an article or a recommendation. Project Status Follow Up Email - Project status follow up emails are useful for keeping all stakeholders in the loop and ensuring a project is progressing as planned. These emails can also include updates on the progress of the project and how close it is to completion. Following up appropriately can make all the difference in getting the response you want. These are just a few of the main types of follow-up emails, but with creative thinking, you can adjust them to fit any type of communication. The key is to be polite, professional, and courteous in all your communications.
Shorter Is Usually Better
When it comes to writing and communicating, the old adage "Less is more" certainly applies. Generally speaking, shorter is usually better. Not only does breaking up big blocks of text into smaller, more digestible pieces make it easier for readers to gain meaningful insights, it also helps to engage the audience and keep their attention, which is essential for conveying effective messages. One of the most important reasons to keep things short is to avoid overwhelming readers with an excess of information. Often, when people are met with long, detailed content, they tend to lose interest or zoning out, and end up missing key points. Shorter pieces of text are much easier to comprehend, which makes the information and any other commentaries within more accessible and meaningful. Short texts are also easier to scan, as fewer words mean a more concise structure. Not only does this help to keep readers focused, it also makes it easier to convey key elements of a message. So, when it comes to important emails, for example, readers can extract the essential points quickly and easily. In addition to being easier to read, shorter texts are also more effective when it comes to making direct and meaningful impacts. As an example, a well-crafted tweet can spark a conversation which can ultimately lead to positive change. On the other hand, long-winded novels are likely to leave readers unmoved and discourage further action. The bottom line is that when it comes to successful writing, shorter is usually better. Not only does it help to grab readers' attention quickly, it also allows writers to communicate their key points more effectively. Though it's sometimes tempting to express thoughts in great detail, in the end, it's best to keep texts concise and to the point.
Make the Subject Line Attention-Grabbing
The subject line of an email is arguably one of the most important parts of sending a message to a potential customer or client. As the first thing they will see when they open their inbox, if it doesn't grab their attention they are unlikely to click through and read any further. So how can you make sure your subject lines are attention-grabbing and effective? One of the key elements of an eye-catching subject line is keeping it short. Try to keep it to around five to seven words, using enough words that the recipient can get an understanding of what the message is about but not too many that it is overwhelming. Concise subject lines are more likely to encourage readers to open. In addition, it is important to use language that will pique a person's interest. Questions, curiosity, and interesting facts are all great reasons to open an email. Vague statements may confuse the reader and decrease your chances of a response or click through. Instead, use strong, actionable words, like ‘discover’, ‘unlock’, or ‘unveil’ to hook your reader and draw them to your message. Personalization can also go a long way when writing attention-grabbing email subject lines. Instead of using a generic message, take the time to include the person's name in the subject line. Using a person's name shows that you took the time to personalize the message specifically for them, and this kind of effort can go a long way in showing the recipient that your message is worth their time. Finally, don't forget to create a sense of urgency. We are naturally inclined to act quickly on things that could vanish if we do not act fast. If possible, try to include a countdown in the email subject line to let the reader know that there is a limited window during which they can act. If you follow these tips, you are sure to make an email subject line that is eye-catching and effective. Make sure you keep it concise, consider interesting action words, personalize it, and create a sense of urgency for the recipient. With a few simple tweaks to your subject line, you are sure to see an increase in response rates.
Email Subject Lines
An attention-grabbing email subject line is essential to ensure that your emails get opened. Here are 5 ways to create effective email subject lines to capture your audience's attention:
- Include the recipient's name
- Make the subject line specific
- Include a benefit
- Keep it short and captivating
- Provoke curiosity
Include Your Engagement CTA
Utilizing an effective engagement CTA (Call to Action) is a very important part of any online marketing strategy. Your engagement CTA should be clear, concise, and easy to understand so that consumers have a simple call to action that they can quickly take with minimal effort. This will help make sure that they know the full scope of the interaction and what to expect from it. Engagement CTAs should be timely, relevant, and well-placed. Try to place them on pages or in ads where there’s an agreed-upon level of interest from the customer. Additionally, try using different design elements to draw attention to the CTA. You can use colors, fonts, and other techniques to make it stand out from the rest of the page. When it comes to content, make sure to provide high-quality and engaging information. The content needs to be focused on informing the customer about the product or service, as well as give them a reason as to why they should take your CTA. Try including personalized recommendations or reviews for the product or service that you’re providing. This will give them a better idea of how it works and why they should go ahead and take your CTA. When writing engaging CTA copy, consider the type of customer that you’re targeting. Is it a local customer? Is it an international customer? Make sure to tailor your message for each type of customer that you’re targeting. Additionally, make sure to create a sense of urgency with your CTA. For instance, include phrases like “take advantage now”, so that customers don’t miss out on a great opportunity. Finally, track how well your CTA is performing over time. Take notes on what’s working and what’s not, and make changes accordingly. Utilizing effective engagement CTAs is an essential part of any online marketing strategy, so it’s important to ensure you’re taking the steps to evaluate your performance. By following the above suggestions, you can ensure that your engagement CTAs are effective and drive the best possible return on investment. Be sure to recognize how powerful a tool an effective CTA can be when it comes to marketing your products and services.
Keep the Emails Customized
If you want to remain competitive in the business world, it is essential to personalize your emails. Many times recipients will be inundated with numerous emails of the same generic content and they may delete them without even opening them. By customizing your emails, you ensure that your emails will have maximum efficacy and that they will be opened, read, and, hopefully, acted upon. Personalizing emails can be done in several key ways. First, make sure that you are addressing the recipient personally. Include his or her name in the subject line and throughout the body of the email as well. Also, use all available information to craft your emails in a more personalized manner. Utilize data such as a customer's purchase history, as well as any research you have done on the individual, to craft an email that is tailored more closely to the interests of the individual. You can further customize your emails by demonstrating your knowledge of what the recipient desires from your company or by simply asking what types of emails or offers they would prefer. This will show the other party that you are taking the opportunity to discern their needs and that you are providing value to them. In addition, when sending out emails with a bulk-mailer, you can include html animations and graphics. This will make your emails appear more professional, creative, and eye-catching. Finally, one of the most important things to keep in mind when customizing emails is to avoid sending out the same email to everyone. There should always be a unique approach taken and an effort made to make the email more bespoke for each recipient. Personalizing emails is the most effective way to increase engagement and ensure that recipients receive content that will appeal to them. By using the above tips, you can ensure that your emails are customized and tailored to meet the needs of the recipient. Your emails will stand out, capture the attention of the recipient, and ultimately, lead to greater success.
Avoid Being Too Pushy
Being effective is the key to success in any field. Knowing the importance of influencing others and selling ideas can help you become more successful. However, in order to be effective in this endeavor, being too ‘pushy’ should be avoided at all costs. No one appreciates it when someone is too pushy. People value their free will and when someone comes on too strong or has an aggressive approach, it can make others feel overwhelmed and uncomfortable. This unconformable feeling could lead to losing the conversation and, not learning anything from the other person. When trying to present an idea to someone, it is important to focus on the value of the idea in an effort to increase chance of acceptance. Look for points of agreement and, make sure you listen to the other person’s viewpoint. They may surprise you with their insights and by listening more, ideas may evolve into even better ones. The main key to avoiding being too pushy is to demonstrated respect and empathy to the other party. It’s not easy to sell an idea even if it’s the best one out there. Acknowledging people’s feelings and positions will make them more willing to consider the idea you are proposing. It is also important to realize that pushing too hard often backfires. People tend to resist any issue they see as being forced and, they may have the tendency to find whatever type of defect exist in the proposed idea. Overall, being effective while influencing others is a major key to success. In order to effectively do this, it is important to not be too ‘pushy’. Practice respect, show empathy, and ask about the other person’s viewpoints. Following these tips could mean a significant improvement in your skills, which could improve relationships and pave the way to success.
Learning how to avoid being too pushy is an important part of developing healthy relationships with others. It doesn't only apply to relationships between people, but with anything else you engage in, like business relationships and sales transactions. Here are five tips for achieving this:
- Learn to listen to others
- Find out what others need and want
- Be flexible
- Be patient
- Be helpful
Timing Is Everything
Good timing in life is essential, as it can make all the difference to one's success or failure. Success, or happiness, is often attributed to good luck or other unearned factors, when in reality it is often achieved by approaching life with a careful consideration of timing. Waiting for the right moment to take action can lead to many benefits such as feeling more fulfilled, achieving more success, and having better luck. For instance, a person might have a great idea for a new company. However, if they jump straight into starting the business, they may not have considered the state of the market or whether they have the necessary resources for success. If they instead waited for the timing to be right, they could assess the market and decide if it is the right time to start. Furthermore, good timing can also provide momentum. Moments can present themselves that can give a person the extra push they may need to make a decision or take action on something. Similarly, successful people often talk about timing their actions in order to use the surge of energy from striking while the iron is hot. Similarly, in relationships, timing is critical. If a person waited until the right moment to start talking to a potential partner, it may lead to a better connection than if they had rushed in prematurely. Taking the time to let the relationship build naturally may lead to a more fulfilling outcome as opposed to pushing for a premature declaration of love. In conclusion, timing is essential in life. Whether it is for a simple task, launching a business or entering a relationship, one should always take into account the timing of their decisions. Many successes are the result of waiting for the right moment, and rushing into action can often lead to avoidable, negative outcomes. For this reason, timing is an important skill to master and the underlying driver of many successes.
Call to Action Language Matters
Language plays a powerful role in shaping the very thoughts and perspectives we carry in life. From a young age, the words of our loved ones shape how we see the world and the values and morals that we come to embody. Although language is not physical in nature, its intangible effects are far reaching and can often reflect and perpetuate larger social and structural injustices. Therefore, it is important to consider how language matters and apply this knowledge in our daily lives. As our understanding of intersectionality increases, it is important to be mindful that words can be used to oppress, exclude, and hurt certain social groups. For example, using language that limits or excludes persons with disabilities or LGBTQ+ persons, or any group of people, is not just wrong, but can have long lasting effects. To foster a climate of true acceptance, inclusivity and understanding must be at the forefront of our conversations. Honesty and respect must shape our verbal and written communication in order to facilitate meaningful interactions and aid in the liberation of those that have been detrimentally affected by language and the power dynamic that often lends itself discreetly to our cultural frameworks. It is our responsibility as citizens to be conscious of how language is used, both in everyday vernacular and literary works. In order to create a truly just and equitable culture, it is vital that we, as individuals and communities, call attention to language that alienates, undermines, and dis-empowers. Furthermore, we must actively work on changing the language that we use to ensure that it is reflective of the respect and understanding we wish to have for one another. With language, comes the power to create a more equitable and inclusive culture. So let’s use this knowledge and the power of words to challenge and take ownership of the power dynamics of speech, by upholding the humanity of those around us.
A/B Test Your Follow Up Emails
An A/B test for follow-up emails is an essential part of a successful marketing strategy. It allows marketers to see what works best to turn leads into sales. By testing different variables, such as subject lines, content, and call to action, businesses can optimize their email campaigns for maximum conversion potential. When designing an A/B test for follow-up emails, the trick is to focus on changing only one variable at a time. Depending on the stage of your funnel, some of the variables you might test are subject lines, tone of voice, and email length. You'll also want to consider who the target audience is, since different audiences may respond better to different variations. Once you have the different versions of emails, you'll want to split your list of contacts into two or more equal groups. Depending on the size of your list, you can also divide the list into segments. This way, the effects of the A/B test will be more accurate. After you've split the list you're ready to send out the emails. It's important to track the results of the A/B test. To do this, decide what metrics you'll be measuring. The two most common are open rate and click-through rate. You can also create your own custom metrics depending on the goal of your test. Once you've measured the different versions of the emails, you can compare those to determine which performed best. By A/B testing your follow-up emails, you're giving yourself the best chance for success. You'll be able to gain valuable insights into what works for your audience and optimize your email campaigns to turn leads into conversions.
Stand Out with Visuals and Graphics
Using visuals and graphics is a great way to stand out in the crowded world of digital marketing. It is a powerful way to grab the attention of your audience and make sure your message stands out from the crowd. Visuals and graphics can come in many forms, from photography, to video,Illlustrations ,infographics, and logos. Images and visuals help to draw attention to your content. In addition, visuals can be used to emphasize key points in your contentand make them more memorable. Visuals and graphics often make it easier for people to understand complex ideas. Whether it's an infographic that explains complex data, an image that shows a process, or a video that explains something visually, visuals are effective at simplifying complex topics. Using visuals also helps to break up long pieces of text into more manageable chunks. In addition to getting people to engage with your content, visuals can also help to drive more traffic and followers to your website and social media platforms. People are more likely to share content if it has an interesting graphic or visual attached. When it comes to visual design, remember that less is often more. Too many visuals can be overwhelming and detract from your main message. Finding the right balance between visuals and text is key to creating content that stands out. In conclusion, using visuals and graphics is an effective way to stand out and engage your audience. Whether it's an infographic, a video, an illustration, a logo, or something else, visuals will help to draw attention to your digital marketing content. Keep your visuals simple and relevant to your message and you'll be sure to stand out from the crowd.
Having visuals and graphics to represent information, data, and story-telling can help make your presentation stand out in a unique way. It can help bring your message to life, boost engagement, provide clarity, and create an enjoyable and memorable experience. Here is a comparison of what visuals and graphics can offer.
|Pictures, charts, videos, etc.||Images, illustrations, logos, etc.|
|Can build an emotional connection||Illustrates ideas in a creative way|
|Provides a snapshot of data||Explains complex concepts|
Personalize Where Possible
In today's world, companies are recognizing that personalizing their customer experiences are leading to increased customer satisfaction and retention. Personalizing experiences is key to keeping customers engaged with a company or brand. We can see personalization almost everywhere. Big companies like Amazon and Google have taken personalization to the next level. Each time customers log onto any of these sites, they are provided with tailored content and products that are relevant to them. For example, let's say a customer is interested in a new camera. If they conduct a search, Amazon, for example, will provide related products with offers and discounts that the customer may like. Dynamic content has become a great way for companies to personalize their content. Dynamic content allows companies to provide different customer experiences based on their behavior or data. This makes it easier to guide customers through the journey and provide them with the content they are interested in. Personalization also extends to customer service. Companies are making it easy for customers to easily contact them. With live chat features, customers can ask questions at any time and get a response from the company in real-time. Companies are also using personalized emails that address a customer by name. Another personalized customer experience is personalized product recommendation. This helps the customers quickly find the products that are tailored to their preferences and needs. Companies like Amazon are using AI technologies to provide personalized product recommendations. Personalizing the customer experience does not only benefit the customer but the company as well. Companies benefit from improved customer satisfaction and loyalty. Personalizing also helps companies target the right customers with the right products or services since the content is tailored to their preferences. Personalizing where possible is an effective way to engage customers and increase customer satisfaction. Companies need to leverage all available resources, such as data and AI technology, to provide personalized experiences. Doing so improves customer satisfaction and loyalty, leading to better customer retention.