How to prospect by email?
You can write emails, but if they're not properly targeted at what you want from the recipient, then it's going in one ear and out another. You need to know how to make sure your emails get opened and read so that you have more chance of making a sale or getting someone interested enough to call back.
Here are some ways on how to use email marketing as part of your overall strategy to increase your business' revenue.
What subject for a prospecting email?
The first thing to consider when writing any kind of message is what do you want from them. What do you hope to achieve with this particular piece of correspondence? Is it just to introduce yourself and share information about your company, products or services? Or maybe you'd like to generate leads through which you could potentially convert into paying customers. Whatever your goal, there are certain things you must keep in mind while crafting your email subject line.
One important aspect is whether or not the title has been tested well before sending it to prospective clients. If possible, try finding statistics based on actual data rather than hypothetical ones. It also helps to see what other people who've received similar messages think of it. Use tools such as Google Trends, Buzzsumo and Market Samurai to find out what types of keywords tend to work best.
Another key area of consideration is to ensure that your subject makes sense within the context of your industry. For example, if you run a restaurant you may send out a promotional email about discounts on food items during specific days. But if you're selling office supplies, using words related to "discounts" might not necessarily appeal to your readership. Instead, try focusing on something else entirely. In your case, perhaps talk about trends in office supplies that happened recently. Maybe even go over new innovations in technology used by businesses today. This way, your target audience would feel as though they got value for their money instead of being bombarded with advertising hype.
Finally, remember to include your name and contact details somewhere in your subject line. The idea isn't to spam potential buyers, but to let them know exactly where to reach you!
What is a good subject for an email?
A compelling subject lines allows you to grab the attention of your reader and compel him/her to open up your email. A great opening sentence tells a person why he/she needs to pay attention immediately. That means including benefits and results that matter most to your prospects.
It's also helpful to highlight your product or service offering right away. Letting people know what specifically they'll receive once they click on the link is crucial because it gives them incentive to take action now.
If you own a store, say, for instance, you may choose to focus on an item with high demand that's currently available. On the other hand, if you're promoting online courses or e-books, you might decide to emphasize quality content that teaches your viewers about various topics.
Whatever approach you pick, it's essential to stay true to your brand image. People generally associate positive emotions with brands, so stick with those and don't veer off course. Also, avoid using generic language like "free offers," "new deals," etc. These phrases won't inspire confidence. When creating your headline, use action terms that describe the benefit your customer gets without directly mentioning price tags (i.e., free shipping) since your recipients probably wouldn't care much about that anyway.
When choosing a catchy subheading, think of something short yet sweet. This way, you can capture the attention of people quickly. Try incorporating acronyms or abbreviations too. They add impact without taking up too many characters.
Lastly, don't forget to check the spelling of your subject. Spelling mistakes aren't only unprofessional—they can also cause problems. While proofreading your subject, look out for misspelled words, improper punctuation usage, capitalization errors and incorrect grammar.
What should be the subject of email sales?
After deciding on a suitable subject, it's time to determine what type of offer you intend to present inside your email body. However, before we discuss different approaches to follow, it's vital to note that the concept of "selling via email" itself depends greatly upon the market niche you operate in.
In general, however, here are three main areas to incorporate into your email sales pitch:
1. Offer testimonials - Providing real experiences and stories from satisfied customers shows that you understand your clientele and are dedicated to serving their interests. Not only does this provide reassurance, but it also encourages trust.
2. Give incentives - Offering bonuses and perks can motivate consumers to buy your products or avail your services. Think about special promotions, limited times, coupons, promos, discount codes, gift cards, referral programs and anything else that can give your prospects a reason to act right now.
3. Ask questions - Asking pertinent questions provides opportunities for your subscribers to respond in order to show that you truly care about them and their opinions. This builds rapport between you and your customers and adds credibility to your efforts. After all, nobody wants to deal with pushy salespeople!
How to sell by email?
Once you've decided on a relevant topic, written a clear subject line and created an engaging email body, the last step is to craft a strong closing statement. Your objective should be to encourage users to submit their personal information in exchange for whatever reward you promise.
At its core, the purpose of every commercial transaction is to move the consumer closer towards becoming a buyer. Therefore, it's imperative to ask for feedback from your readers regarding your product or service. By doing this, you allow them to freely express themselves and tell you what they really desire.
On top of that, asking questions enables you to build deeper relationships with your followers and ultimately boost conversion rates. Here's a few ideas to put together a winning close:
Ask in advance: Before launching your campaign, solicit comments from friends, family members and colleagues. Allow them to guide you in developing effective strategies to improve the success rate of your next promotion.
Make it relevant: Keep your copy concise and professional. Avoid sounding overly enthusiastic or desperate. Maintain consistency throughout your entire email. Don't vary fonts or sizes either. And finally, never, ever overload the user with links and buttons.
Be authentic: Authenticity goes a long way in establishing a connection with your loyal fans. Be transparent and honest with your readers. Tell them what you stand for and how you plan to solve their problem(s). Make sure to demonstrate transparency and honesty in everything you post on social media platforms and elsewhere too.
Have faith: Always believe in yourself and hold steady no matter what obstacles come your way. Remember, nothing worth having comes easy. Sooner or later, hard work pays off.
Email marketing remains among the simplest methods for generating traffic to your website, especially for B2B companies. With these simple steps, you can start increasing your conversions exponentially. Just make sure you always adhere to basic rules of etiquette to prevent further damage to your reputation.
Email marketing is an effective way for businesses to stay in touch with customers, but it can also be challenging if done incorrectly. Email newsletters are one of those things we all hate receiving because they're boring or just plain weird.
The problem may not only lie within what's inside the newsletter itself, but how you send out your emails as well. Prospects these days have short attention spans and often respond better when approached via social media rather than through their inboxes. So here are some ways on how to make your emails more enticing.
How do you write a good prospecting email?
If you want them to sign up for something from your opt-in list, you need to get straight into people's minds right away. The best way to start off is writing a personal introduction letter to your reader (whoever opens your email). This should give them a hint about who you are and why they might find this particular piece useful.
Also add a call to action towards the end of the email so that your readers know exactly where you would like them to go next after reading your email. You could ask them to leave their names and/or contact information at the bottom for future communication. Some other ideas include asking them to subscribe to your mailing list, download a free report or join your affiliate program.
You can also use compelling copy such as "Your Name", "Dear [Name]" etc., which makes your email appear less formal. But keep it short and simple - too long and complex sentences won't impress anyone either. Most importantly, don't forget to mention yourself! Tell your subscribers who sent this email to them and thank them for opening it. It'll show professionalism and build trust between you and your audience.
And remember to always put your signature at the footer of every email you send. Your name, company title, website address, phone number and email ID should be visible. If you offer services, tell your followers' what kind of products or service(s) you provide. Letting others see your expertise and experience shows that you care enough to treat your clients professionally.
When crafting your subject line, think of what problems you solve for your target market. Also, try adding urgency words such as "limited" or "free" before whatever offers your subscriber most value. For example, if you run an eCommerce site selling discounted items from big brands, then you could say "Save $5 Off Any Order Over $50".
What else do I need to consider when sending an email campaign?
There are many different factors to take into account when creating any type of content, including length, design, layout, font size, colors, images, links, headers, subheaders, body text...the list goes on. Here are a few key points to avoid while composing your email:
Don't overdo with graphics and pictures. They are great tools to engage your audiences, however excessive usage of photos and images tend to distract visitors instead of keeping them focused on what you have written. Stick to 2 or 3 main ones per email and limit the rest to once in awhile.
Avoid using fancy fonts, especially script or cursive. These types of fonts may look cool and sophisticated, but it takes much longer to read. And chances are people aren't going to open your email to check out the new fonts anyway. Use standard fonts such as Verdana or Arial.
Keep paragraphs short and crisp. There is no point in wasting space with unnecessary details. Limit each paragraph to 4 lines maximum. People tend to skim down emails quickly nowadays, so don't waste spaces with useless info.
Use bullets points whenever possible. Bullet points break lengthy sentences and emphasize important keywords. That said, there's nothing wrong with using full sentences sometimes. Just stick to 1 bullet point per sentence max.
Limit images. Similar to the previous point, limiting images adds clarity to your message. Don't overload your emails with tons of distracting imagery. Keep it clean and professional looking.
Be consistent. Consistency means having similar formatting throughout your entire email campaign. Use the same color scheme and font style wherever possible.
Include links. Make sure your links work properly and don't misspell them. Links come in handy during SEO campaigns and they make your emails easier to navigate. Avoid linking directly to your own pages though since search engines view this negatively. Instead link back to your home page or another relevant internal URL.
Test everything thoroughly. Test everything, even if you feel confident that it works perfectly. Nothing beats testing early prototypes to ensure everything looks okay. In addition, test whether the links actually lead anywhere and whether the messages were received correctly.
Always proofread carefully. Proofreading ensures accuracy. Errors in grammar and punctuation detract from your credibility and professionalism, so double check your email before hitting Send!
How do I approach a prospect for the first time?
After you've composed an awesome email, it's now time to follow-up with your potential leads. When approaching someone for the very first time, it's important to set expectations upfront, both verbally and visually. Be clear about what you expect from them.
Ask questions related to their current situation, needs, goals, challenges, pain points, frustrations, dreams and wishes. Then listen closely to understand their answers. After hearing them out fully, summarize your findings and solutions in one single sentence. State clearly what benefits they'll receive from doing business with you.
Next, present your solution to their problem. At this stage, focus on building rapport with your prospect by showing empathy. Ask them open ended questions to learn more about their wants and desires. Show them how your product or service solves their worries and concerns. Try to incorporate testimonials and case studies to prove your credibility.
Finally, close the deal and ask them to become part of your community. Remind them how valuable your relationship will be, along with giving them a chance to ask anything they still haven't asked yet. Always reply promptly to inquiries. Never ignore comments left by your prospects. Respond immediately to them. While being responsive doesn't mean responding to everyone, it does imply taking ownership of customer feedback.
How to prospect by message?
Nowadays, consumers are bombarded daily with thousands of ads and promotions. As such, they tend to tune out advertisements unless they really stand out. To grab attention, marketers must develop creative strategies that differentiate themselves from competitors. One thing that has worked wonders for me is offering exclusive rewards or incentives.
For instance, let's say if your niche sells pet supplies, you could reward your loyal viewers with coupons redeemable against specific purchases made on your store. Or perhaps you could offer limited edition T-shirts to gain instant exposure among your audience. Whatever incentive you choose, just make sure it's unique and worth talking about.
Here's a real world example of how I used a reward system to attract traffic to my blog. My goal was to drive targeted traffic to my blog and increase sales. So, I created a competition called "Blog Of A Week" which gave participants a prize draw consisting of gift vouchers valued at £200. The winner was chosen randomly based on a raffle ticket number drawn from a hat after the contest had closed. More specifically, the winners were selected from the top 100 entries that got the highest amount of likes on Facebook.
I managed to reach my goal easily, simply by driving traffic to my blog consistently. Many of these highly engaged users became repeat buyers, thus increasing overall profits. What's more, I gained hundreds of new fans and subscribers without spending a dime on advertising. Now, that's a return on investment!
Just imagine what you'd achieve if you tried implementing any of the above methods today. Once again, thanks for tuning in! Please share us your thoughts on our articles. We truly appreciate your engagement!
To success & happiness,
Email is one of the best ways for businesses to reach out to their customers, but it can also be challenging if you're not familiar with how to approach people via an electronic medium.
Prospecting has always been difficult in any industry because most companies don't have access to their target audience 24/7. The good news is that there are many tools available nowadays which allow users to send emails from anywhere at anytime. It's just up to them to take advantage of those opportunities.
The following article contains some valuable information on how to pitch to new leads using email marketing as well as some simple steps to follow when writing a prospective letter.
What does "prospect" mean anyway?
A prospect is someone who could potentially buy what you offer or use your services. But they haven't done so yet. Prospects may include current clients, existing business partners, members of other organizations, referral sources (friends and family), and even strangers... depending upon your market niche.
There are several reasons why people choose not to purchase products or services right away -- such as time constraints, budget concerns, lack of knowledge about alternatives, etc. These factors make it more important than ever before to keep in touch with these individuals over long periods of time. That way, we can provide our service or product directly into their laps rather than trying to chase after them all the time.
One thing to note here is that not everyone wants to receive promotional material like offers and newsletters every week. If this bothers you too much then opt-in forms should suffice. You'll find lots of free templates online where interested subscribers simply fill out their name and email address. Then you build your list and contact them whenever you want. Or you can set up autoresponders that will automatically respond back to each person once per day. This makes sure that each subscriber doesn't get bombarded with messages during peak times.
Another option would be to partner up with another company whose own primary focus isn't selling. For example, if you're in construction work you might consider partnering with real estate agents instead of doing direct mailings. After all, the agent already knows his market very well while you still need to learn. A partnership agreement between both parties should be put in place first though.
And lastly, you can try sending individualized letters to certain groups of prospects based on data collected from previous projects. This strategy comes handy especially if your company specializes in specific types of jobs such as home improvement.
Now let's move on to the topic at hand: How to prospect by email.
How do you sell a product through email marketing?
Here are four easy strategies to increase sales and profits:
Create compelling subject lines. Your headline must catch your reader's attention immediately. Use powerful words such as FREE, NEW, UPDATED, SAVED, BIGGEST PROBLEM SOLUTION EVER!, MOST IMPORTANT IN YEARS! And remember to test different headlines until you come across something that works better. Also, never underestimate the power of humor. Be funny without being offensive. People love jokes. They laugh and feel comfortable with you. So start off lighthearted and end strong. Here are three sample headlines I came up with for my newsletter:
Giveaway an eBook. Offer a special report or e-book that gives your readers value for their money. You can give away something useful such as DIY instructions, recipes, videos, audio files, PDF documents, infographics, etc. Make sure however that what you've given away provides enough worth for others' consideration. In other words, the giveaway item(s) shouldn't be crap. And make sure to tell your readers exactly what's inside the package. What's the price? Is there a deadline? Can they qualify to win it?
Send updates. Share interesting stories, quotes, articles, pictures, videos, podcasts, etc. that relate to your message. Readers appreciate content that entertains AND informs them. Keep it short and sweet. Don't go overboard. Just share relevant pieces of info that support your main point. Don't worry if you run low on ideas sometimes - that's normal since no two days are alike.
Tell us how you really feel. Most entrepreneurs tend to think that sharing personal experiences is tacky and unnecessary. However, studies show that people resonate with things that happen to them personally as opposed to reading fiction books. Write down honest anecdotes related to your field of expertise and post them onto social media sites like Facebook. When you see something that interests you, click and read it. See what else you can dig up about it yourself. Soon, you'll become an expert in your area of profession. Think about it - wouldn't you prefer learning something from somebody actually experiencing it firsthand versus getting theoretical explanations from textbooks and lectures?
Get testimonials and endorsements. Showcase success stories of satisfied past customers. Ask permission from those happy folks beforehand and ask them to leave a comment on your blog or website. Include your customer's full names and photos along with their comments. As soon as possible, publish testimonial posts or pages on your site showing gratitude toward your loyal followers. Always give credit to whoever writes the review. Never plagiarize anyone's stuff. Copyright violations hurt small businesses big time.
How do you email a potential buyer?
In order to persuade your prospects to open your emails, you'll want to present them with a solid reason why they'd benefit from investing in whatever it is you're offering.
For instance, if you're promoting a book about making homemade crafts, you could say something like, "This book shows you how to turn old newspapers, magazines, fabric scraps, buttons, beads, dried flowers, recycled materials, etc., into fun and unique gifts."
Remember to add emotional triggers that appeal to human nature to gain immediate results. One great way to do this is by asking questions. Questions can evoke feelings within your reader. Try saying something like, "Dear [Name]..." followed by a question pertaining to her needs and desires. At the same time, avoid coming across as cheesy or shallow. Remember that your goal is to establish trust and rapport with your clientele.
If you're looking to promote a new line of clothes, you could say something similar to this: "Hi [Name], We know you care about fashion trends. Wouldn't you agree that having a wardrobe filled with chic outfits helps you look classy, polished, and stylish?"
You can also mention recent events that occurred around your business. For example, if you're offering consultation services, you could say, "I understand how frustrating it can be when people aren't able to solve problems easily. Have you had trouble finding answers to common questions lately?"
Also, remember to highlight benefits, features, guarantees, discounts, and bonuses. Explain exactly what the recipient is going to get out of buying your product or subscribing to your newsletter.
Never forget to thank your reader for requesting your information. Let him or her know that you won't release anything further unless he or she replies affirmatively to whatever conditions you require.
How to write a prospect?
As far as length goes, there's no hard rule regarding whether your email should be lengthy or concise. Usually, it depends on what type of relationship you wish to establish with your prospects. Longer ones usually contain key points about your offer whereas shorter ones only give the highlights.
When crafting your email, keep it conversational. Avoid formal language and jargon. Instead, speak plainly and slowly. Speak in terms of solutions rather than problems. Take extra precaution not to sound condescending or overly harsh. Be nice and friendly without compromising professionalism.
It's okay to occasionally sprinkle in little surprises to spice up your correspondence. For instance, you could tell your subscriber that you recently found a cool video clip he'd probably enjoy watching. By doing this, you create anticipation and excitement among your contacts. Plus, it builds loyalty.
Keep your sentences clear and straightforward. Present facts clearly and accurately. Leave out fluff and irrelevant details. Focus on what matters most to your sender or receiver.
Try to answer all inquiries posed by your recipients. If you fail to reply, chances are high that they won't return your call. On the other hand, if you keep ignoring their queries, eventually they'll stop returning your calls altogether.
Don't jump ahead to the next step until your recipient responds correctly to your initial request. If necessary, wait patiently and politely. Once again, repeat your inquiry only if they didn't answer satisfactorily earlier.
Don't harass your contacts either. Sometimes, people get annoyed when contacted repeatedly. If you suspect that yours is one of those annoying cases, wait 48 hours before resending your message. Otherwise, you risk losing credibility and respect.
Ask for feedback often. Find out what your prospects liked about the contents of your latest newsletter and what areas they'd like improvements on. Find out if they received any value from what they bought from you. Inquire if they plan on purchasing something in the future.
Lastly, refrain from spamming. Spam filters are becoming increasingly sophisticated and effective. Even worse, spammers can track your IP address and trace your location. Therefore, it's advisable to limit your outgoing emails to one daily maximum.
How do you form a prospect?
Once you've established communication with your prospects, it's now time to decide whether or not you want to continue building that relationship.