How to prospect online?
The Internet has now become an essential tool for developing a business. The more you learn about how people search, shop and connect with others in their niche, the easier it will be to find new prospects, clients or partners that fit your ideal customer profile.
Here are some of the best ways to start using this resource to develop a successful MLM business.
How to prospect on social networks?
You probably know that there's no shortage of websites where you can meet other like-minded individuals. In fact, there are so many sites available today from all over the world that if you're not careful when searching for them, you could easily get lost in a sea of information without ever actually making any meaningful connections.
One way to make sure that doesn't happen is by leveraging social media platforms such as LinkedIn, Twitter, Google+ etc., which allow users to create profiles, add photos, share videos and write blogs. This allows them to build up their own personal brand and attract followers interested in what they have to say. But beyond just building a following, another important aspect of connecting with potential leads is to engage them and show interest in what they post on these pages. By doing this, you'll also help establish yourself as someone who genuinely cares about others' opinions and thoughts.
Another tip would be to use tools such as Tweetdeck, Hootsuite, Buffer and Social Oomph to manage multiple accounts simultaneously. There are plenty of apps out there designed specifically to monitor different social media accounts at once, meaning you don't need to spend time switching between tabs every few minutes to see whether anyone replied to one of your tweets last night.
Although most of us already know that creating a professional looking website isn't really necessary anymore, having a blog attached to our social account profiles helps give off the right image of professionalism, credibility and authority. It gives prospective leads something tangible to go back to after reading through your posts, rather than simply clicking away before finishing.
In addition to posting interesting articles, you should try engaging visitors in conversation via comments sections and asking questions. A good rule of thumb here is to always keep things positive - don't try to sell to strangers unless they ask for it directly first!
Finally, remember to take advantage of the power of hashtags (#) in order to increase visibility among your target audience. For example, you might want to look into starting a campaign around #MLMerChat (for members of specific MLM communities), #MLMProblems (to highlight common problems within the industry) or even #mlmprosperity (in case you've been experiencing a recent surge in signups). You may also consider joining relevant groups on popular social networks and sharing content that relates to those topics.
If you'd like to read further tips and advice on how to effectively utilise social media in your MLM efforts, we recommend checking out this article. And if you're still unsure about how to proceed, why not check out our top 10 mistakes made by beginning marketers below?
What is social prospecting?
Social prospecting refers to contacting existing contacts and potentially persuading them to join your team. Although it sounds easy enough, it requires great care as well as respect for privacy laws and regulations, particularly when dealing with current employees or colleagues.
There are several methods of conducting social prospecting, but they generally fall under two categories – cold calling and warm calling. Cold calling involves reaching out to complete strangers and convincing them to join your team regardless of whether they are currently open to working with distributors or not.
Warm Calling is done much differently as it attempts to persuade former friends and acquaintances to rejoin your team, either because they were recently removed from a list due to poor performance or they became inactive altogether. Warm calling works better for both parties involved since it takes the pressure off of the person initiating contact and puts emphasis instead on establishing trust with the individual.
When used wisely, social prospecting can bring results quickly and efficiently. However, it's important to note that the success of your campaigns relies heavily upon the quality of the relationships established beforehand. If you don't treat everyone fairly and respectfully, then chances are high that they won't feel comfortable giving you permission to market to them later on. On the flip side however, if you approach each interaction professionally and offer value to your conversations, then you stand a chance of getting referrals and repeat orders down the road.
As previously mentioned, social prospecting is often referred to as "attraction marketing" and is based on the idea of attracting people towards you by providing valuable resources and services. As long as you remain respectful and genuine throughout interactions, you shouldn't run into too many obstacles along the way.
A key concept to understand when learning how to prospect online is that in order to succeed, you must provide real value above anything else. Think of it like this: Would you prefer to receive discounts or freebies from a stranger who barely knows you, or would you accept superior service from someone whom you already know and admire personally?
It goes without saying that being authentic and transparent during all communications is vital to gaining trust from your prospects. Remember that whatever it is you're trying to accomplish, the end goal is ultimately to secure a sale.
So what strategies can you employ to ensure maximum effectiveness? One effective strategy is to reach out to people who are actively seeking solutions related to your product or service. To find these types of people, you can utilize third party directories, forums and message boards. Another method is to identify hot button issues relating to your chosen field and address them accordingly.
Lastly, you can leverage testimonials from satisfied customers to gain instant credibility. Don't shy away from using video clips of happy customers talking about how wonderful your products are. This tactic seems to work especially well for B2B companies and small businesses.
How can salespeople use social networking while prospecting?
Whether it's via email, text messages or live chat sessions, it's imperative that you never promote your opportunity solely through automated systems. Never send emails containing links or attachments straight to people's inboxes unless they have requested them themselves. Instead, include personalized greetings and introductions, as well as useful information pertaining to their particular situation.
Additionally, avoid sending generic newsletters to people's inboxes, as this tends to turn recipients off immediately. Be creative and think outside the box when coming up with ideas for lead magnets and offers. Some examples of unique concepts to incorporate into future promotions include customized gifts cards, eBooks, white papers, webinar recordings, membership packages, subscriptions, coupons, gift certificates, travel vouchers and event tickets.
And although it may seem counterintuitive, sometimes offering deals and discounts can be beneficial to your cause. Offering special rates and incentives to loyal subscribers can boost retention rates and overall profits. Also, be aware that the majority of consumers tend to compare prices across various channels, including social media, so if you can offer lower costs compared to competitors, you can win big time!
How do I prospect on Facebook network marketing?
Facebook is undoubtedly the biggest player in the game when it comes to social networking. With over 1 billion active monthly users worldwide, its popularity cannot be denied. Additionally, approximately 97% of American adults aged 18 years old or older report frequent usage of Facebook.
However, unlike other social media platforms, Facebook makes it difficult to determine exactly how many people are viewing your updates and wall postings at any given moment. That said, there are certain steps you can follow to improve your odds of generating leads on Facebook. First, set your status update preferences to Public so that everyone on Facebook sees everything you publish. Next, decide whether you want to limit access to only Friends, Followers, Only Me or Everyone.
Next, click on Settings & Privacy " Contact Preferences " Who Can Request Your Email Address. Then choose Edit Allowed List and select People From [Your Friend Lists]. Lastly, enter your preferred email address and save changes. Now whenever someone requests your email, you will automatically be notified via email.
Also, stay updated on trends within your industry. Join discussions on trending topics and answer frequently asked questions. Use hashtags (#) in your status updates to draw attention to your page. Finally, encourage feedback and comment replies from readers. Since Facebook keeps track of user activity, this is very helpful in showing engagement statistics to management regarding your page presence.
With all of these factors combined, you can expect to generate significant traffic to your page on a consistent basis. Just remember to maintain transparency and authenticity at all times. If you come across as pushy, spammy or deceitful, you'll lose your reputation fast!
While there are certainly many benefits associated with utilizing social media in your MLM business, there are definitely risks involved as well. Therefore, it's critical to educate yourself thoroughly before jumping headfirst into this exciting arena. After all, the main objective behind becoming educated about social prospecting is to protect yourself against falling victim to scams and fraudulent schemes.
To recap, the five basic rules of social prospecting are:
Respect privacy laws and regulations
We hope you enjoyed our little primer on how to prospect on social networks. We covered a wide range of tactics that cover virtually all forms of communication mediums, ranging from SMS texts to live chats and phone calls.
Remember: Always research and consult legal guidelines before attempting any form of social prospecting.
With so many people using their computers, smartphones and tablets everyday, it's no surprise that there is also more information available than ever before about businesses in general and individual products or services in particular.
This means that if someone wants to find out something they can easily search the web and see what comes up. They may even be able to read some reviews of companies offering similar things as themselves. This could then lead them to make a decision whether to buy something or not. But how exactly does this happen when we have such easy access to all these resources? Well, one way that people look at buying stuff is by searching for relevant terms and seeing what other people say about it. And because of this, the best place to start your research is probably on sites like Facebook, Twitter and Reddit where users will often discuss specific topics or just generally talk about whatever interests them.
But while social networks are great places to begin researching potential clients, they aren't always enough. After all, most people don't want to post every bit of personal info publicly, and instead only share certain details depending upon who they're talking to (like a friend group). So how else can you go about getting targeted traffic to yourself? There are several ways, but here are five of the top ones that work really well. Let's take a closer look below!
How do you get prospects on social media?
One thing to keep in mind is that you should never try to market directly to everyone without first establishing some kind of relationship with them. The easiest way to do this is through posting links to interesting articles or videos that relate to your niche on various social networking sites -- especially those that allow commenting -- and asking users to comment back if interested. You'll need to know which sites are popular in your industry though since each person uses different platforms. For example, LinkedIn tends to appeal mostly to professionals whereas Quora attracts knowledge-seekers while Pinterest appeals to women over 40 looking for fashion inspiration. Once you've established relationships with others online, you can also send them emails sharing interesting news stories related to your field, special deals etc., or invite them to join you on another site or app. This helps build trust between you and the user. When they feel comfortable interacting with you, they might eventually end up becoming actual paying clients!
Another good option for building trust is creating informative blogs about your company. If you own a bakery or coffee shop, create posts about baking tips or delicious recipes. Or maybe you sell dog food, write about why canned foods are better for dogs than raw meat diets. Whatever your product, you should aim to provide helpful content that shows your expertise and ability to solve problems or answer questions. Just remember to include calls to action somewhere throughout your blog posts so readers will actually click away from reading to learn more. You can also add "share" buttons next to your article titles to encourage visitors to spread word around via social media.
How to prospect with Google?
Google searches are essentially the main way most people browse the web today. It doesn't matter whether you run a small business or a global corporation -- having a strong presence on Google is crucial. People usually type in keywords relating to the service or item they're after in order to search for results. Your job is to ensure that your website ranks high for these phrases, making sure that whenever anyone types them into Google, yours appears above competitors' pages. In fact, ranking highly for certain key words on Google is vital for any brand hoping to increase its visibility and attract more attention. To help improve rankings, you can hire a professional SEO consultant who knows how to optimize your site properly. Alternatively, you can opt to pay per clicks rather than per month. With PPC marketing, advertisers bid on certain keyword strings in exchange for ad space on websites showing up on search engine result pages. By bidding higher, marketers can appear earlier in search listings and therefore earn bids worth more money. However, you'll still have to compete against other brands vying for the same customer base.
If you'd prefer not to spend time optimizing your entire domain, you can explore alternative methods like writing unique content pieces for different areas of your site. Search engines love fresh ideas and originality. Write short paragraphs containing your primary message and link to additional sources of valuable information such as stats, studies or case studies. Then, embed snippets of text and images within hyperlinks leading to external domains. Doing this ensures that your page gets credit for linking to third-party material, increasing credibility but also boosting organic reach. Lastly, you can set up Google Alerts to monitor mentions of your name, location and/or product across multiple social channels. Whenever someone writes about you, you'll receive notification straight to your inbox. Respond promptly to show your interest and professionalism.
How do I use Google Maps?
There are plenty of reasons why you would want to drive somewhere, particularly if you're going alone. Whether you're visiting family nearby, taking part in a road trip or simply wanting to check out somewhere new, maps can come in handy for helping plan routes. One common reason why you might choose to use Google Maps is because it allows you to save locations as favorites. Users can bookmark spots within the map itself or tap their phone's address bar to open directions right inside Chrome. If you want to draw in prospective buyers, consider adding your favorite restaurants or bars on the map too. Since almost everybody checks Yelp reviews prior to eating somewhere anyway, including these establishments on Google Maps makes sense. Not only is this convenient for travelers, but it gives you a chance to showcase your menu items in front of people browsing for local businesses. Make sure you update your menus regularly so your customers can discover what's trending and newly added!
What other ways do you think entrepreneurs use the internet to grow their businesses successfully? Share your thoughts in the comments section below!
Prospecting is one of those things that we all know in theory but few actually get right, or even attempt. It's not hard to see why - there's so much to think about! All sorts of questions need answering (what product/service should I offer?, how am I going to market it?, what price point will work best?), plus the whole issue of selling yourself and your company comes up too. In short, prospecting can be daunting and scary if approached without preparation.
But when done well, prospecting can also be hugely profitable. The key lies in knowing exactly who you want as a customer before starting any marketing activity. And while this may sound like common sense, many people simply don't have enough information to make their decisions until they've tried everything out. They then end up spending money on lots of different products from different companies with no clear idea of which might suit them most effectively. This isn't just inefficient - it also wastes time and money.
So here are some tips to help you approach prospecting on the internet more confidently and successfully...
How to prospect on the internet?
Before getting started, decide exactly what kind of website visitor you're aiming at - i.e., which niche market or group of people you're looking to target. Once you have this nailed down, you'll find it easier to identify where to look for these potential clients. For instance, if you sell childrens toys, you could try looking for parents interested in kids' gifts, or grandparents wanting something fun and funky for Christmas. Or perhaps a local bakery offering cupcake-making classes would benefit from being found by women aged between 30 & 40 years old. Whatever you choose though, make sure there's plenty of content focused around solving problems or helping visitors solve real issues. That way, you won't come across as another sales pitch site.
Once you've got a good idea of the type of person you're trying to reach, search through directories such as Google Places, Yelp etc. You'll probably notice quite quickly whether other websites targeted specifically at this audience exist already. If yes, great! A competitor in the same area working within similar parameters means less competition. On the flip side, however, if there aren't competitors yet, this doesn't mean you shouldn't start building one anyway. Simply focus your initial efforts on creating quality content aimed at attracting traffic rather than competing against someone else. After all, nobody knows how successful your brand might eventually prove to be unless you give it a go first!
Also consider using social media sites such as Facebook, Twitter etc. to build a following of prospective buyers. These audiences tend to be highly responsive to offers made via social networks, so you stand a better chance of making an impression this way. Just remember to use relevant hashtags (#favorsocialmedia) to ensure your tweets show up in searches related to your field. Also keep an eye open for events relating to your industry or region - conferences, workshops, trade shows and so forth - and attend whenever possible. Even if you're unable to meet face-to-face, staying plugged in via email, phone calls or Skype chats will allow you to stay abreast of trends affecting your particular interest.
Finally, don't forget article writing. Write articles promoting your expertise and interests and submit them to free reprint directories (such as EzineArticles). Although you're unlikely to reap massive returns straight away, over time you should begin receiving links back to your own site from all kinds of sources. As long as these linkbacks remain active, your ranking tends to improve considerably. So write regularly, promote your blog posts everywhere, comment on others' blogs and generally spread the word. Don't worry about SEO too much - search engines still rank pages based largely on the amount of incoming links pointing towards them.
As far as technicalities are concerned, there are several software tools available that automate various aspects of the process described above, including setting up accounts, managing profiles and posting updates. Some examples include Social Mention, Hootsuite and TweetDeck.
How do you do online prospecting?
Now that you understand the basics of online prospecting, it's time to put them into practice. Start off by choosing a platform (i.e., a specific method of communicating with existing users) that suits your budget. Examples include email newsletters, eBooks, interviews recorded onto video and audio files, or live chat sessions. Then tailor your message accordingly. Use simple language and avoid jargon wherever possible. Above all, keep things interesting! Most people prefer hearing about solutions rather than problems, so provide useful guidance rather than endless lists of features.
Next, set up a profile page for each individual user type. Give them a name and photo, add a description, and list your specialties and services. Make sure you fill out your "About Me" section too, providing details about your experience, education and qualifications. Finally, tell readers anything necessary about your location, opening hours, contact methods, payment terms and policies, and general tone and style. Remember to check your spelling and grammar occasionally during development.
Don't stop there though! Now it's time to create an attractive landing page featuring your top offerings and compelling reasons for buying. Try to incorporate both written and visual elements. Test the layout thoroughly by showing friends and family members. Ask them what they thought, and ask again after tweaking certain parts. Keep an eye on statistics, too. See what works and what doesn't, and adjust accordingly. You can monitor conversion rates by adding additional fields to forms used for signup purposes. Look out for errors, broken links, duplicate entries, bad data and missing info. Fix immediately, otherwise you risk losing valuable leads.
How do you attract a prospect?
After establishing your credentials and explaining what makes you unique, it's important to share this knowledge with anyone wishing to learn more. But you mustn't bombard your followers with constant requests for money. Instead, present yourself as an expert willing to talk candidly about your experiences and successes, along with any caveats or limitations. Do this in a manner that demonstrates respect for your listeners and integrity, and always let them know that they're welcome to contact you anytime for further discussion. Build trust early on and nurture relationships throughout.
Another effective strategy involves guest blogging or authoring articles for high-ranking, reputable websites and publications. By doing so, you demonstrate your credibility, commitment and ability to deliver results. You can then leverage your reputation to land speaking engagements at conferences and exhibitions, or appear on podcasts and radio programs. Alternatively, you can join forces with fellow experts to form a joint venture. Consider reaching out to bloggers and journalists whose areas of coverage closely match yours. Offer your thoughts on topical matters, and explain how your insight can enhance their reporting. Eventually, you may receive a reciprocal arrangement whereby you'd contribute to theirs as well.
Lastly, you can take advantage of paid advertising strategies. There are numerous providers of such services, although note that cost often equates directly to return on investment. Be wary of "free" adverts placed on low-quality sites or appearing alongside spammy material. When assessing bids, pay attention to delivery timescales and overall costs. Pay per click campaigns usually involve paying only once for clicks generated by sponsored ads displayed elsewhere on third party webpages. However, bear in mind that PPC can be expensive and requires significant maintenance expenditure. Directories such as Yahoo Answers, Craigslist Jobs and Gumtree Job Centre can also produce decent leads.
What are the 3 ways to turn online prospects into customers?
To conclude, here are three ideas worth considering regarding turning online prospects into actual customers. First, aim to establish rapport with your audience as soon as possible. Develop meaningful connections rather than merely pitching promotional messages. Second, be professional. Treat everyone with courtesy and honesty from the outset. Third, don't expect instant success. Your job is to continue improving and refining your outreach techniques over time.
And finally, never underestimate the power of persistence. Building lasting partnerships takes patience and dedication. Prospecting on the internet can sometimes feel like pulling teeth, so stick with it! Never lose sight of the fact that you're ultimately responsible for bringing in revenue, so develop a strong support structure and delegate duties amongst colleagues whenever possible. Successful businesses are built upon solid foundations established decades ago by dedicated individuals. With a little luck, maybe you can follow in their footsteps.