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How to Write a Follow Up Email: 12 Expert Tips

How to Write a Follow Up Email: 12 Expert Tips

Your interview’s gone, and you’d like to thank the interviewer for taking the time out to have a look at you and consider your candidacy. You also would like to depend on the interviewer, potentially in a gentle way, to help speed up the hiring decision. That’s where a follow-up email comes in! A powerful follow-up email should display the best parts of your conversation, help the interviewer recall the details of the meeting, and nudge them to action with a solid call-to-action. Writing up a powerful follow-up email to thank the interviewer can be daunting, so we have rounded up 12 expert tips to make writing up a follow-up email easier. Read on to learn how to write a follow-up email after an interview for the best results!

1. Keep it Short

The concept of keeping it short is one that has become increasingly popular lately. We are inundated with information and data, and it can be overwhelming. We want to make sure that we get to the core of what we need to learn and remember, as quickly as possible. Keeping it short means giving only the information necessary to understand the topic and removing any unnecessary details. When writing, it’s important to focus on giving relevant information and avoiding fluff. By doing this, you are making sure that your reader focuses on only the most important details, and doesn’t become lost in a sea of unnecessary words. This is especially true when writing marketing materials. What you want the reader to focus on should be as obvious as possible, and by cutting down on the words and keeping things succinct, the message comes through better and easier. Keeping it short can also save you time. By being concise and using concise language, you are not only helping your reader understand the information quickly, but you are also saving yourself writing time. Writing can take quite a bit of time if you don’t focus on getting to the point quickly. So, when you’re writing, make sure to keep it short. Keep the language concise and don’t waste time with unnecessary details. This will help your reader better understand your point while also saving you valuable time.

2. Remind them of the Job Position

Getting employees to fulfill their job responsibilities should be a top priority for employers. As such, it’s important to keep your staff on track and remind them of their responsible roles. Through this, you can reinforce the expectations of your business and create the proper alignment of effort across the organization. When it comes to reminding your staff of their job position, you should start by sending out an email or letter outlining the expectations of the role. This should include details about the duties and responsibilities associated with the job, outlining how they contribute to the organization’s success. Additionally, specify what success looks like in the role by setting out a clear career path for employees within the specific position. This way, employees understand how their role fits into the larger organizational structure and how their daily efforts can help them succeed in their career goals. You can also remind employees of their job position by organizing regular one-on-one meetings or team meetings. This gives employees the opportunity to discuss their successes, challenges and progress within the role, while also providing you with an opportunity to give feedback or provide insights that will help them enhance their performance. During these meetings, you should provide recognition for achievements and discuss the various opportunities available to employees within the job position. Furthermore, you can often use external learning and training resources to help remind your staff of their responsibilities. Utilizing online courses, workshop seminars or other educational materials can provide employees with a better understanding of their specific job position and how they can best fulfill their role. Overall, reminding employees of their job position is key to fostering a sense of purpose and ensuring they remain aligned with the mission of your organization. By utilizing the strategies mentioned above, you can help keep your staff feeling motivated and remind them of their role within the organization.

3. Entice the Reader with Benefit-Driven Content

Are you looking to entice your readers with benefit-driven content? You have come to the right place! A great benefit-driven piece of writing helps your reader visualize the many advantages of your products and services, and often leads to an increase in conversions. Here are a few tips to help you create benefit-driven content that entices your reader: 1. Identify the Benefits - What are the specific benefits that your product or service provides? Make sure your readers can clearly identify what they are getting. 2. Focus on the Reader - Put your reader in the center of the piece. What will they get out of it? How will their life be improved by using what you have to offer? Make sure you are focusing on the needs and wants of your reader. 3. Use Numbers - A great way to help your readers visualize the advantages of your products and services is to use numbers. Give them numbers, percentages, and facts so they can truly understand the power of your offering. 4. Add Visuals - Visuals can help your reader envision the possibilities of your product or service. Include visuals that reflect the benefits you are delivering. 5. Incorporate Reviews & Testimonials - Reviews and testimonials from existing users are some of the most powerful tools to help you entice your reader. Ensure your reviews and testimonials reflect positive feedback, and highlight the advantages of your product or service. By following these tips, you can create compelling benefit-driven content that will entice your reader. It's an effective way to draw attention to your product or service, and can increase engagement and conversions. So, get out there and start creating compelling content that promotes the advantages of your product or service!

4. Highlight Your Qualifications

When you apply for a job, a hiring manager is looking for more than just the right skills and qualifications to fill a position. Most employers are interested in finding the best person for the job and as such, you are expected to prove why you would be the perfect fit. In order to do this, it is important that you highlight your qualifications when applying for any job. Depending on the job and the company hiring, highlighting your qualifications may take a few different formats. Your resume should include a comprehensive list of relevant skills and experience, and while your cover letter should touch on these points, the primary focus should be on highlighting the things that set you apart. Talk about why you’re passionate about the position and why you’d be the perfect choice for what the company needs. For example, if you’re applying for a customer service position, an employer is likely looking for someone with strong communication skills. Talk about how you excel in communication and have experience dealing with customers. Sometimes, physical evidence of your qualifications can also help your application to stand out. If you have awards or certifications that are relevant to the job you’re applying for, make sure to include them with your application. Showing a hiring manager that you have something to concretely back up your claims helps put you ahead of the competition. In an interview, its best to focus on your eligibility and experience even more. Bring along a portfolio with any evidence that could support your qualifications, and be prepared to answer questions that will further prove you would be the perfect fit for the position. Don’t be afraid to speak proudly of your achievements and the work experience you have had in the past. At the end of the day, the best way to highlight your qualifications is to be confident and honest. If you have the right experience for the position and answer questions with assurance, you will likely make an impression that will last. Employers want to see that you not only have the right skills, but that you are also motivated and passionate about the position. By highlighting your qualifications, you show that you are prepared and ready to take on the job.

This introductory paragraph introduces the topic of highlighting your qualifications. Highlighting your qualifications is an important step to making sure you stand out in the job market. To make sure you make the most of this step, consider the following five elements:

  • Research the Company & Role
  • Create a Winning Resume & Cover Letter
  • Prepare for Professional Interviews
  • Create a Professional Network
  • Gather and Showcase Relevant Achievements

5. Communicate Gratitude

Showing your appreciation and gratitude towards someone or for a particular situation is important and does not always need to be material and expensive. In fact, effective communication to convey your gratitude can be just as meaningful and even more impactful in developing strong and long-lasting relationships. Simply saying ‘thank you’ is usually the first go-to source of expressing one’s appreciation and gratitude, but putting thought into how you communicate your appreciation and gratitude can be even more rewarding to both parties involved. It is important to think of how you would like to be treated, and also to respond with humility when receiving appreciation and gratitude. Acknowledging one’s own ‘thank you’ can often make the receiver feel obligated to return the favour, or feel awkward in the situation. Being authentic and genuine when identifying someone’s contribution or expressing appreciation and gratitude can also make a big difference. Instead of just providing generalities, show that you fully acknowledge the efforts the person has undertaken and appreciate the gratitude that is being shown towards you. Showing appreciation and gratitude can be done in a variety of ways depending on the situation and the recipient. For example, a thank you card or letter; a phone call or an email; a kind gesture such as taking a person out to lunch; or something personal such as a small, meaningful gift. Understanding the emotion behind showing appreciation and gratitude can help to express it in a more effective way, regardless of the situation it is being conveyed to. Taking the time to communicate appreciation and gratitude can be beneficial to both parties involved, and serves as a simple but powerful act of kindness.

6. Show Your Interest and How You Add Value

Regardless of the role you’re applying for, it’s important to demonstrate interest in the company and how you add value. Let your enthusiasm shine and also show how you’d be the ideal fit for the position and the role. Start by researching the organization and its culture and values; you can find out a lot from their website, their social media accounts and news articles about them. Think carefully about how your experience and skills fit with what the company needs now; what can they gain if they hire you? Describe the value you could bring to the job both in terms of your technical and soft skills. Before an application, or even before an interview, consider connecting with the company on social media. Follow them on LinkedIn and Twitter, or subscribe to their online mailing list to get to know about their products and services. Doing this also makes them more likely to remember you when you apply. When it comes to application, follow the instructions provided and make sure you include clearly how you fit the job. Highlight what you can bring to the company and why you think you’re perfect for the position. Also, be sure to mention how you can help the other departments within the organization. In an interview, you’ll be asked to elaborate on how you would add value. Again it’s important to draw from experience, training and evidence-based examples of how you could contribute. Don’t forget to emphasize the qualities the company needs from you such as problem solving, communication, customer service skills, etc. Finally, emphasize your goal to form a long-term relationship with the organization and how you can help them to reach theirs. If you demonstrate your enthusiasm, demonstrate that you have no problem adapting to the company culture and can do the job, you’ll have a much better chance of success.

Showing potential employers or clients your portfolio gives you the opportunity to get your work in front of them. A portfolio on a website or blog is a great way to do this, as you can include detailed information about the projects you have worked on, as well as high resolution photos and videos. By including links to your online portfolio, you can showcase your best work and provide potential employers and clients with an overview of your capabilities and experience. When including links to your online portfolio on your résumé or in job applications, make sure you use a short, concise URL. This makes it easier for employers and clients to quickly review your portfolio without manually typing the entire URL address into the search bar. Additionally, you can use your portfolio to provide a platform to highlight any additional skills or experiences in addition to your résumé. Many employers, investors, and potential clients visit online portfolios before they make hiring decisions. This provides you the opportunity to leave a great first impression that lasts. A well-crafted portfolio can also impress potential employers by showing your technical proficiency, ability to design a professional website, and attention to detail. Adding your portfolio link to your resume, social media profiles, and emails will also allow employers and clients to easily access your portfolio without the need for additional prompting. Including links to your online portfolio has a myriad of advantages. Not only does it show potential employers and clients a more in-depth look at your professional background and experience, it also helps them access your portfolio quickly and easily. With a few simple steps and the right tools, you can create an online portfolio that positively represents your work and showcases your experience and skills.

As a creative professional, having an online portfolio is essential to showcase your work and grow your network. I've compiled a list of five tips to help you create a polished portfolio that showcases your skills and accomplishments.

  1. Pick the Right Web Platform
  2. Design a Cohesive Layout
  3. Highlight Your Best Work
  4. Organize Your Material Well
  5. Include A Contact Page

8. Provide a Timeline

Timeline for Defeating Coronavirus 2020 January - The World Health Organization is notified about strange coronavirus cases in Wuhan, China. The disease is referred to as novel coronavirus (nCoV). March - The World Health Organization declares a global pandemic. Many countries around the world begin to implement social distancing efforts, business closures, and travel bans. May - Scientists around the world have developed over a hundred antibody-based treatments and therapies. Clinical trials are underway. June - The United States, Canada, and other countries around the world lift pandemic restrictions, allowing the re-opening of businesses and public gatherings in certain locations. July - Some countries in Europe, Asia, and the Americas have seen a significant decrease in cases, due to more effective control measures and medical treatments. Vaccine candidates have been produced and are being tested on humans. November - The World Health Organization announces that multiple vaccine candidates have been found to be safe and effective against COVID-19. Vaccination programs begin in many countries. 2021 January - Vaccine distribution continues to expand across the world, with the U.S., Canada, and the European Union leading the way. The WHO releases more stringent guidance to ensure efficacy of vaccines. March - COVID-19 cases have dropped significantly in many parts of the world due to the success of the vaccination programs. Some countries have seen no new cases in months. May - Most countries have seen a dramatic decrease in the number of cases. International borders begin to reopen, and travel restrictions lessen in many areas. June - Vaccine production has caught up with demand, with almost two billion doses administered in the first half of the year. Vaccination campaigns continue, and it is estimated that 80% of the world's population will have received a vaccine before the summer. September - The WHO declares that COVID-19 is no longer a public health emergency of international concern. Vaccinations continue, however, to prevent potential variants from spreading. 2022 January - With more than 95% of the world's population vaccinated, the number of new cases and deaths due to COVID-19 have dropped drastically. The process of global recovery begins. May - International travel has resumed to pre-pandemic levels. Businesses have reopened and recovered, before beginning the long process of rebuilding economies. July - Vaccination campaigns finish off in many parts of the world. An estimated 98.5% of the global population has been vaccinated against COVID-19. December - It has been 2 years since the beginning of the pandemic, and the world is well into the process of fully recovering from it. Scientists have declared that the virus is now under control.

9. Offer a Resource for Further Questions

As a consumer, it’s not always easy to find answers to all your questions. That’s why it’s important to provide customers with an easily accessbile resource for further questions–one which can help them make informed purchasing decisions, or even just answer a simple query. When offering a customer resource, it’s a good idea to make sure that information is easy to find and comprehend. A great way to do this is by providing a FAQ page, allowing customers to quickly locate answers to their questions. Providing helpful links to external sources of information can also be beneficial. Another option is to have an area on your website dedicated to customer service. This can include contact information and a brief overview of the services your business provides, along with pricing information. To take it a step further, consider providing a live chat feature where customers can connect with someone from your team to get answers to their questions. It’s also great to offer customers an online forum where they can share their experiences related to your products or services and ask questions of others who have already gone through the experience. These forums can be very beneficial, as they allow customers to get help from those who may have already dealt with a similar issue to the one they face. Finally, don't forget about the power of social media. It can be a great resource for customers to ask questions and get an instantaneous response. Platforms like Twitter and Facebook make it easy to provide customers with a quick answer to their questions and help guide them in the right direction. In conclusion, providing customers with a resource for further questions is essential in making them feel supported and in helping them make informed decisions. By offering a FAQ page, contact information, an online community, and even the use of social media, businesses can become a valuable source of knowledge for their customers.

10. Consult the Subsequent Interview Process

In any job interview process, it is imperative to understand the different steps of the process and what to expect. This allows for adequate preparation, both in terms of skillset and research for the job. The following outlines the different stages of the interview process. The first step often involves completing an application or providing information to the employer. This may be done online or on paper. Depending on the job, there may also be a short assessment or test to complete. The second step is typically a phone screen where the employer will ask a series of questions to determine if the candidate would be a good fit for the job. This might also involve a brief discussion about the candidate’s experience and background. Following this, the employer may choose to do an in-person interview. This could include a group discussion, during which the employer may ask the candidate to answer some behavioural questions or perform a task/role-play. This could also involve a one-on-one meeting with a manager or other interviewing panel. At the conclusion of the in-person interview, the employer may request that the candidate take part in a second round of interviews or they may make their decision in that step of the process. If the employer wants to move ahead with a second round, they may assess the candidate’s technical or analytical skills or have a more in-depth discussion about the role and the candidate’s experience. The final step is usually a job offer, during which the employer will provide an offer letter outlining the expectations of the role and any additional terms and conditions. At this stage, the job candidate may provide feedback or counter-offers to the employer’s terms. This is also the stage where the job offer is accepted and the start date is decided upon. Understanding the different stages for interviewing can help to ensure that a candidate is thoroughly prepared for each step of the process. It also gives a better idea of what to expect when beginning the job search process.

11. Insert a Call-to-Action

When it comes to any marketing campaign, a call-to-action (CTA) is essential. It is the critical component that turns a passive webpage or advertisement into a persuasive communication that encourages visitors to take action. CTAs are compelling phrases or words used to trigger an immediate response from a customer to make their way down the sales funnel. Without a clear call-to-action, many visitors will simply view your page or advertisement and move on, leaving you with little to no return on your investment. When developing your call-to-action, use words that evoke a sense of urgency and create a sense of excitement. Words such as "Now," "Today," "Hurry," "Limited Time Only" or other action-oriented phrases can help create an emotional connection with your audience. Additionally, try to keep your CTA short and sweet; you want to capture your audience's attention quickly! It is also important to position your CTA prominently. Make sure it stands out and isn't buried within a long-winded message. It should be the main focus on the page and create an immediate connection. Also clearly state the next steps for users to take; "Sign up today," "Order now," or "Join now" should be easy to see and understand. Keep in mind that what works for one business or product may not work for another. Try out different techniques to see which one works best for you. Take note of the demographics of your audience and use words that are likely to resonate with them. Finally, use analytics to track and measure the performance of your efforts. Measurements such as conversion rate, click rate, and engagement time can all help you to better understand how effective your CTAs are with your target audience. In conclusion, a strong call-to-action is critical to any successful marketing campaign. It is the key way to turn your potential customers into actual customers and should not be overlooked. Craft a captivating CTA, use words that evoke a sense of urgency, place it prominently, and track its performance to tweak your approach until you get it just right!

When it comes to website pages, a Call-to-Action (CTA) is an element that encourages users to take a desired action. CTAs can be used to improve website engagement and also help direct a user’s decision-making process. Knowing when and where to insert a CTA is key to improving web traffic.

Including a CTA Not Including a CTA
Engages viewers and makes it easier to take action Viewer must search for a way to take action
Increases conversions and leads May struggle to turn viewers into customers or leads
Improves user experience and site engagement May lack the user's interest

12. Proofread Your Email

Proofread your email before sending - it is as important as writing it. By taking the time to double check your work before it is sent, you reduce the risk of errors and improve the clarity of your message. The first step in proofreading is to carefully read and to make sure that the content you wrote makes sense and follows correct grammar and punctuation. You should also reword any sentences that are unclear. Secondly, check the information you are providing is accurate and up to date. This is particularly important for emails that include any form of attachment, such as a link. Drawing attention to irrelevant or erroneous detail can damage the credibility of your message. Thirdly, scan for typos and small mistakes. Most email programs have a spell check feature that can help detect any errors before they are sent out. It is also useful to read backwards to be sure that all of the words in the message are spelled correctly. Finally, pay attention to formatting. Make sure the font and margins match. If you are sending out a large email, consider using bullet points or numbering to break the information down into more manageable blocks. Proofreading your emails can save you from embarrassment and make your communication more effective. Invest a few extra moments of your time to check your email, look for errors or have someone else read it for you – it will be worth the effort.



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