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Is LinkedIn good for sales?



Is LinkedIn good for sales?


Do you want to be successful in your career and make more money than ever before? Are you looking for ways to stand out from all of your competitors that will help you get more clients and earn higher commissions? Should you learn something new or try something completely different? Maybe you just need some ideas on what to do with your business right now. Whatever it may be, there's one thing we know for sure -- LinkedIn can't hurt.

If you're not using LinkedIn at this moment then chances are high that you've heard about its potential benefits. The site has been around since 2003 but only recently have people started taking notice of what it can offer them as an online marketing tool. It seems like everyone wants to jump into the world of social networking these days! Why wouldn't they when it gives us access to so many other opportunities? And even if you don't plan to market yourself through social media, it still offers great value by helping you connect with others who share similar interests.

But what exactly does LinkedIn offer? What industries are most active on the site? Is social selling really working on the platform? We'll explore those questions below. But first let's look at which platforms are better suited for generating leads.

Which is the best platform to generate leads?

It depends entirely on where you'd like to take your lead generation efforts. If you're new to lead generation and think Facebook might work well for you, go ahead and give it a shot. If you already understand the concept of lead generation and simply feel that Twitter isn't quite up to par, maybe you should switch gears to see if LinkedIn works better for you.

The key here is finding the right balance between being able to reach a large audience (which makes it easier to find prospects) while also ensuring that you're reaching the right people (who actually care). There are several factors to consider when selecting a social network for lead generation purposes. These include whether or not you prefer to receive comments directly from your contacts, whether or not you would rather send private messages instead of tweets/posts, and whether or not you wish to remain anonymous. A few popular sites for lead generation include Twitter, LinkedIn, Pinterest, Instagram, Google+ Communities, Reddit, Tumblr, Yelp, YouTube, and Flickr. Each of these services has pros and cons depending upon your preferences.

When determining which networks to focus on for lead generation, keep in mind that the type of content posted on each site varies greatly. For example, you could post links to articles on LinkedIn whereas you would tweet about news stories on Twitter. This means that you'll likely gain different results based on which service you choose. To increase the likelihood of success, try posting links to relevant information across multiple social networks.

What skills should I put on LinkedIn for sales?

Now that you've learned how to effectively use both Twitter and LinkedIn for lead generation purposes, it's time to start thinking about putting together a profile for your own personal brand. This includes choosing appropriate keywords and adding compelling headings to describe your background, expertise, education, and experience. You may decide to add additional details pertaining to areas such as specific companies you worked for and awards won along with any certifications or licenses you hold. Once you finish designing your profile, you can begin sharing it with friends and family members to encourage them to follow you.

As far as what skills to list on LinkedIn goes, you may be tempted to show off your technical abilities by listing C++ programming, HTML5 development, Java programming, Python coding, Ruby language, PHP programming, JavaScript, Objective-C, SQL, Adobe Photoshop, Dreamweaver, Flash, Illustrator, InDesign, Fireworks, Dreamweaver CS6, etc. However, unless you regularly interact with developers in person, your ability to write code will probably not provide much benefit to anyone outside of your immediate circle. Instead, stick to writing articles related to topics that interest potential customers.



What should I put for sales on LinkedIn?

LinkedIn provides a way for users to create groups within their profiles. Groups are designed to foster collaboration among individuals who share common goals and objectives. By creating a group and inviting others to join, you can easily organize your connections and stay connected with fellow professionals. You can also set parameters for membership to ensure that certain types of individuals are excluded from joining. As long as you meet the qualifications required for membership, you can invite whomever you please to join your professional group.

Once you create a group, you'll be provided with options regarding how often you want to view updates made to the page through email alerts, RSS feeds, and notifications. You can also enable "suggested" posts that appear above everyone else's activity feed to highlight recent accomplishments and events organized by other members of your group. Another advantage of having a group is that you can schedule meetings via phone calls, video conferencing applications, webcams, and Skype.

For salespeople, LinkedIn groups allow you to build relationships with peers and colleagues who might otherwise never cross paths. They also serve as a place to showcase your knowledge and expertise without giving away too much information about yourself. Since you're no longer limited to 140 characters per message, you can share useful insights and recommendations relating to your field of expertise.

While it's true that building relationships can sometimes end up becoming more trouble than it's worth, it doesn't mean that you shouldn't bother trying. After all, you may just discover someone who needs your help down the line. One way to avoid getting stuck with unproductive discussions is to use "favoriting" to save interesting conversations for later reference. When you come across a conversation that piques your curiosity, click the star icon next to the name of the individual whose words you enjoyed reading. Then you can return to that thread whenever you have free time to spend catching up.

What skills are best for sales?

You may wonder why you should invest time learning about the latest trends in technology if you don't intend to use it professionally. Well, aside from the obvious reason that knowing how to operate a computer helps you become more employable, you should also recognize that the Internet continues to evolve rapidly. Sooner or later, whatever skill you possess today is bound to become obsolete tomorrow. Learning new things keeps you sharp and allows you to expand your horizons. Plus, learning new tricks always feels nice!

In addition to making sure that you invest time improving your communication skills and boosting your resume, you should also devote some energy toward honing your sales techniques. When it comes to selling, there's nothing worse than coming across as desperate. People tend to avoid dealing with salespeople because they believe that once they hand over their cash, they'll never hear back again. While some sellers claim to enjoy cold calling, we recommend against doing so. That approach tends to result in fewer sales due to rejection fatigue. On the other hand, effective online methods of lead generation help minimize the amount of pressure you exert during initial contact.

There are plenty of resources available to teach you how to properly pitch your product or service. Online courses, books, seminars, ebooks, videos, audio recordings, and podcasts all deliver valuable lessons on how to present yourself confidently and persuasively to prospective buyers. Of course, you could also enroll in classes at local community colleges or trade schools.

We hope that this article gave you some insight into how to leverage LinkedIn effectively for your own career advancement. Now that you've got a handle on the basics, you're ready to apply what you've learned to your own situation. Whether you're interested in starting a small business or expanding your client base, there's almost certainly a niche waiting to be filled. Take action now and watch your business grow exponentially!

Sales Prospecting and Sales Lead Generation - Is there an overlap between these two terms? Yes! In fact, they may be even more closely related than you think. When we talk about sales lead generation, we're talking about generating traffic that can potentially become clients or customers of your business -- but not necessarily right away (though it usually will). The process of sales lead generation typically involves identifying prospects who might have interest in what you do, following up with them over time, and ultimately closing deals.

It's important to note here that while "sales" and "lead generation" are often used interchangeably, this isn't always true. For example, when I work with my own clients, I don't consider myself a salesperson. Instead, I'm a professional coach, consultant, trainer, author, speaker, and/or entrepreneur who specializes in helping people improve their lives by learning new skills and creating positive change. And since I help others learn those things too, I also refer to myself as a teacher, mentor, facilitator, etc. -- all of which involve teaching someone something (like how to write a book, speak at a conference, start a blog, or run a successful business) without expecting anything back from them other than appreciation for doing so. But if you were to ask me directly, I'd say that I am a sales person because I know how to find and attract potential clients, build rapport, create value for them, and close the deal.

And guess what? All of these activities require a lot of networking. Whether it's through phone calls, emails, face-to-face meetings, virtual events, webinars, one-on-one coaching sessions, online classes, seminars, teleseminars, or any combination thereof, networking takes place via some form of communication medium. As such, many people view "networking" and "social media marketing" as synonymous. That said, I disagree with this characterization. While both types of activity focus heavily on connecting with people and building relationships, social media marketing focuses primarily on driving traffic to websites and promoting content, whereas network marketing tends to focus more on finding prospects and then converting them into paying customers. It's also worth noting that just like traditional forms of marketing, social media marketing has its limits. Even though Facebook advertising costs less per click than Google AdWords (for example), it still only works well if you already have a large enough fan base and audience to get noticed organically. So again, if you want to maximize the effectiveness of your efforts, make sure you choose the proper channels and platforms based on your goals and objectives.

As far as LinkedIn goes, it doesn't matter whether you call yourself a sales expert, a sales manager, a sales rep, a marketer, a buyer, a recruiter, a career coach, a leader, or a brand ambassador -- whatever you do, using LinkedIn for sales purposes should be part of your overall strategy. Here's why...

Is LinkedIn good for sales?

LinkedIn makes it easy to search for professionals within specific industries, target companies within certain vertical markets, identify individuals based on geographic location, job title, company size, seniority level, education levels, interests, and other factors. You can easily see which companies employees are affiliated with, where they live, and what kind of jobs they've had in the past. This information allows you to understand better who they are and what they could potentially bring to your business. After all, if they've been working for a competitor, you probably won't want to hire them. On the flip side, if you happen to be looking for a particular skill set and you see that someone has worked successfully in multiple roles at several different companies, chances are they'll likely be able to fill that role quickly.

There's another reason why LinkedIn is great for sales: you can send targeted messages to hundreds of thousands of contacts every day. Unlike email newsletters or direct mail campaigns, you can reach people precisely when you need to. There's no guessing game involved. Just pick a contact list based on their profile information and send a message or update. Then sit back and watch the results roll in.

How to Use Linkedin for Sales Prospecting

Whether you prefer to use LinkedIn as a tool for sales lead generation or prospect research, there are plenty of ways to go about it. First and foremost, you must figure out exactly what type of business you're trying to grow. Are you targeting small businesses? Large corporations? Startups? Government agencies? What kinds of services does your ideal client offer? Once you decide, you can search for companies located near you or elsewhere around the world. LinkedIn provides you with access to millions of profiles across various industries and locations, making it easier than ever before to zero in on the perfect match.

Once you find the right match, it's important to take the extra step to personalize your approach. You can either try cold-calling or sending personalized messages. To begin, check out the top posts made by your competitors, look at their latest updates, read articles written by influencers in your field, or simply browse the news feeds of relevant groups. From there, determine who among your connections would be interested in reading these pieces, and follow up accordingly. Remember, you're going after qualified leads here, so be polite, respectful, friendly, and helpful.

If you feel comfortable approaching strangers, you can also opt for cold calling. Most users tend to block unknown numbers, especially if they receive unsolicited texts. However, if you manage to bypass this safeguard, it's possible to schedule text messages to appear to come from real people. This tactic comes with risks, however, since you never really know whom you're contacting until you open the conversation. Also keep in mind that most businesses don't allow outside vendors to initiate contact unless they have permission.

To avoid getting blocked, make sure you sign up for premium membership first so you can add additional filters to minimize spammy messages. Plus, it's smart to use a free trial account initially to practice. This way, you can test the waters and see how each method feels. Of course, if you're really serious about growing your business, you'll eventually upgrade once your trials end.

Another option is to post ads on LinkedIn. These are essentially mini-marketing campaigns designed specifically to increase awareness and drive traffic to landing pages. They can include links to your website, video clips, images, infographics, case studies, white papers, and much more. Since everyone else sees them, you stand a greater chance of being seen as well.

Lastly, you can also leverage LinkedIn Groups to gain insights about your competition. By joining relevant discussion forums, you can discover valuable data points about your niche including common challenges faced by buyers, current trends and topics of concern, and upcoming conferences and expos. Armed with this knowledge, you can tailor your messaging appropriately and effectively.

So yes, LinkedIn is definitely a powerful platform for sales prospects. But remember, it's just one piece of the puzzle. A strong sales funnel requires constant effort and attention, so don't expect overnight success. Be patient, keep practicing, stay focused, and consistently put forth your best performance. Eventually, your hard work will pay off.

Does LinkedIn generate leads?

In short, yes. According to HubSpot Research, 68 percent of B2B marketers plan to continue using LinkedIn for lead generation in 2020. It seems that LinkedIn continues to remain in high demand, perhaps due to the fact that it offers a wealth of useful features that appeal to virtually anyone.

The bottom line is that LinkedIn serves as a terrific resource for gathering relevant information about prospective clients, allowing you to develop deeper understanding of their needs and motivations, and subsequently craft more compelling messages that resonate deeply with them. Ultimately, this translates into higher conversion rates and improved ROI.

Should you connect with leads on LinkedIn?

Yes. Unless you're a solo practitioner, team member, or employee of a single organization, you absolutely must engage with your connections whenever possible. Not only does this provide an excellent source of referrals, it's also extremely beneficial for strengthening existing ties and forging new ones. Additionally, connecting with colleagues helps you establish common ground, share ideas, and collaborate in order to achieve mutual benefit.

While you shouldn't treat LinkedIn as a replacement for face-to-face interactions, it certainly can complement them quite nicely. One of the biggest advantages of LinkedIn is the ability to communicate effortlessly and conveniently with your peers. You can use it to track down information about potential hires, exchange feedback, discuss problems, brainstorm solutions, and generally foster closer bonds between colleagues.

Of course, you also have the choice to ignore or delete unwanted connections. Don't worry, though. Your privacy settings ensure that your connections cannot violate your trust.

It's no secret that we live in an increasingly digital age. Social media has become part of our daily lives and it seems like everyone uses at least one or two platforms. But what does this mean for your career prospects as a professional?

In an ideal world, every company would have its own dedicated marketing team who could reach potential customers through various channels such as television ads, radio spots, email campaigns, websites, etc., but let me ask you - do you think there will ever be enough time to manage all these different tasks? I'm afraid not! And even if you do find some free time, which companies can afford to hire people full-time just to handle their online presence while they focus on growing their brand image?

The answer to both questions is none other than social media. It's true that most businesses already have accounts on Facebook, Twitter, YouTube, Snapchat, Instagram, Pinterest, and so forth, but what separates them from regular users is the fact that they're actively using those services to engage with existing clients, attract new ones, and promote their brands.

Nowadays, almost any type of business can benefit from having an active social media account. Whether you want to create buzz around your latest product launch, advertise discounts during Black Friday shopping season, or simply get more exposure for yourself as a marketer, chances are someone else is doing exactly the same thing right now. The only difference between you and them is whether you have set up a profile for your business and started interacting with others via social media.

If you don't know where to start when it comes to creating a social media strategy for your business, here are three simple steps you should follow to make sure you're ready before getting into the action.

Is LinkedIn good for selling products?

Yes, yes, yes -- LinkedIn is definitely the biggest social network in existence today. More than 300 million members worldwide use LinkedIn to connect with each other and discover opportunities within their industries. And since the majority of professionals belong to groups and communities related to their specific fields of expertise (e.g. IT specialists), networking becomes much easier and faster thanks to LinkedIn Groups.

With all these advantages, why wouldn't you use LinkedIn for sales prospecting purposes instead of wasting valuable time on Craigslist or browsing job boards? After all, who doesn't need extra money nowadays? Here are five reasons why you should join LinkedIn for business:

1) You'll have access to many targeted leads with relevant experience in your field without spending too long searching for them.

2) Your contacts won't mind sharing their contact information with you because you've proven that you value their opinion by joining their community and keeping up with their activities. This way, you show them that they matter to you and you care about what they contribute to society.

3) Since LinkedIn allows you to add multiple email addresses to your profile, you can send personalized emails to anyone interested in learning more about your company.

4) Using LinkedIn Sales Navigator, you can learn everything about your target audience including their work history, education background, skills, current position, and more. This tool also lets you see the top 5 influencers within your niche based on number of connections, followers, and activity level.

5) By connecting with your target audience directly through LinkedIn InMails, you can share useful content related to your industry and build trust among your prospective buyers.

Can you use LinkedIn to sell products?

Of course you can. As mentioned earlier, LinkedIn offers tons of tools to help you grow your business and expand beyond local markets.

You may wonder though why you should bother spending hours posting links to your website in order to increase traffic. There are several ways to boost engagement on LinkedIn and drive traffic to your site in the process:

1) Create engaging blog posts that contain helpful advice and interesting facts about your subject area. Share them once or twice per week, depending on how often you update your page. Make sure to include compelling headlines that grab readers' attention and encourage them to click and read further.

2) Post articles written by experts in your industry. Even better, post guest blogs from reputable sources and mention the author(s) somewhere in your article. Don't forget to link back to their profiles.

3) Use LinkedIn Pulse to keep track of trending topics related to your industry. Keep adding fresh content regularly, especially if you notice that certain keywords are gaining traction over time.

If you'd rather spend less time managing your social media pages, consider hiring a virtual assistant to take care of everything from scheduling posts to handling customer service inquiries. Depending on your needs, they might charge anywhere between $10-$50/hour.



Is LinkedIn a good place to sell?

No doubt that LinkedIn is a great resource for finding qualified leads for your business, but it isn't always easy to convert them into paying customers. Here are four things you must remember when promoting your products on LinkedIn:

1) Start off with asking permission first. When you send promotional announcements via InMail, make sure to state clearly that you're contacting people outside of your personal network. People tend to ignore requests sent to random strangers, so be upfront about whom you're targeting and make sure they agree to receive your message.

2) Always provide real benefits to your subscribers. Instead of sending generic "free gift" promotions, offer something truly beneficial to your audience. For example, try offering coupons exclusively available for LinkedIn members, exclusive deals on limited stock items, or special discount codes applicable only to your newsletter subscribers.

3) Provide quality content when possible. While writing original pieces is certainly preferable, repurposing high-quality material published elsewhere and rebranding it under your own name might prove to be effective as well. Remember that your goal is to educate your audience and entertain them at the same time. If you succeed in accomplishing both goals at once, they'll probably come back to visit again.

4) Be consistent. With millions of users constantly visiting LinkedIn every day, it takes only minutes for your posts to disappear down the proverbial rabbit hole. So make sure to schedule your updates ahead of time and stick to a routine schedule regardless of how busy you might feel at the moment.

Lastly, make sure to stay focused on providing genuine value to your subscribers. Your main objective shouldn't be to sell anything, but to give people the chance to improve themselves through your recommendations and suggestions. That's why you should never attempt to trick people into buying your products or signing up for expensive services.

Is LinkedIn a good platform for business?

Absolutely! LinkedIn gives you access to hundreds of thousands of professionals across the globe with similar interests and backgrounds. They also allow you to easily search for people by keyword, location, title, company name, and more. Plus, since you can communicate privately with individuals without needing to worry about spam filters, LinkedIn makes it quick and easy to establish relationships with people whose opinions you respect and value.

As far as features go, LinkedIn provides plenty of options for you to enhance your user experience. From customizing your homepage layout to setting preferences for notifications, you can customize practically every aspect of your profile and interactions with friends, colleagues, and future employers.


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Anyleads

San Francisco

We are the leading marketing automation platform serving more than 100,000 businesses daily. We operate in 3 countries, based in San Francisco, New York, Paris & London.

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