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Is LinkedIn premium really worth it?



Is LinkedIn premium really worth it?


LinkedIn has been around since 2003 as a social networking site designed specifically for professionals in various fields. The company offers services like professional networks, learning tools, and more that can help individuals improve their careers or find new opportunities.

If you're looking for a paid membership on LinkedIn, there are three main options available: free, basic, and premium. However, before we talk about each of these, let's take a look at why anyone would want to join. If you don't have an account yet, here's what you need to know about LinkedIn.

Why do people use LinkedIn?

LinkedIn was originally created with five goals in mind:

- To connect employers and employees alike

- To build relationships between companies and organizations

- To provide users with education resources they could access anywhere

- To encourage collaboration among members regardless of industry

- Finally, to give businesses more visibility online

Since then, the platform has evolved into one of the most popular places for professionals from all industries. According to Statista, over 2 billion active profiles were viewed globally in 2019 alone. That number only grew by 11% year-over-year (YOY) in 2020. That means there’s no shortage of potential connections for those who decide to make the move.

Additionally, LinkedIn boasts some incredible perks. You get to see your connection graph, where everyone else stands out based on mutual connections. There are also tons of educational materials available. Plus, you can participate in live events, attend meetups, and even host them yourself! It doesn't matter whether you work in marketing, sales, HR, IT, finance, management, etc., because every field will have something to offer.

And if you're already working somewhere, chances are you've used LinkedIn to keep tabs on your competition. After all, it wouldn't be hard to imagine any employer using this tool to search through resumes and figure out which candidates might fit best within their organization. This makes LinkedIn one of the top platforms for finding jobs, especially when combined with other recruitment apps like Indeed, SimplyHired, Monster, Glassdoor, and others.

Finally, LinkedIn gives you plenty of ways to grow professionally. Whether that involves building your network, improving your resume, or simply getting noticed by recruiters, the app provides countless opportunities for personal growth. And while LinkedIn isn't perfect, many experts agree that it's still one of the best places to start making meaningful connections.

Is it worth paying for LinkedIn?

Now that we understand what LinkedIn does well, it's time to discuss its shortcomings. Unfortunately, the service hasn't always received great reviews. In fact, it wasn't until 2015 that LinkedIn finally launched a revamped version of itself. Since then, however, it's become easier than ever to create engaging content and share valuable information with your peers. With that said, there are some drawbacks that come along with becoming a member. Here are some things to consider before signing up for a LinkedIn account.

The first thing you'll notice right away is that LinkedIn takes a lot of space on your phone. While it may not seem like much, the amount of data required to run the website can add up quickly. If you plan on browsing frequently, you'd better download the app onto your smartphone instead. Otherwise, you won't benefit from being able to access your profile whenever you feel like it without having to wait for it to load.

Another drawback comes down to privacy concerns. As far as I'm concerned, LinkedIn is just another way to broadcast my personal details publicly. When someone searches for me on Google, Facebook, Twitter, Instagram, YouTube, Snapchat, Pinterest, or whatever, I want to control exactly what gets shown. Sure, you can opt in to receive emails from LinkedIn, but that option isn't very user friendly.

In addition to that, the entire experience feels outdated compared to newer alternatives. For example, Microsoft recently rolled out Teams, which allows teams to collaborate together in real-time and easily exchange documents. This feature seems simple enough, but it didn't exist back in 2007 when LinkedIn became big.

Lastly, you'll likely encounter issues if you try to log into your account during peak hours. Even though the internet is supposed to be "free," there's nothing quite as frustrating as waiting 10 minutes for your login page to load. Luckily, you can avoid this problem altogether by creating separate accounts for different purposes. Doing so lets you switch between multiple devices effortlessly, too.



Why is LinkedIn premium so expensive?

There are two ways to go about earning money on LinkedIn—signing up for subscriptions or selling advertising space. Although both methods allow you to earn revenue, neither comes cheap.

For starters, a monthly subscription costs $15 per month, plus tax. Once again, that price increases if you choose to purchase a yearly package rather than opting for a quarterly payment plan. On the flip side, advertisers can sell ads directly on LinkedIn. Depending on the size of the ad, it can range anywhere from $5-$100 per click.

However, despite the high prices associated with either method, many analysts believe that it remains profitable to invest in LinkedIn. Some cite statistics showing that nearly half of the world's population uses LinkedIn daily. Other figures suggest that almost 80 million Americans actively use the platform, which translates to approximately 6.2 percent of the total U.S. population. These numbers indicate that millions of people spend a significant chunk of their day checking out the latest posts shared by their colleagues.

On the surface, it appears that LinkedIn is doing fine financially. But as mentioned above, it's important to remember that the vast majority of people aren't actually members. Many people view LinkedIn as a place to check out their friends' activities, not necessarily as a resource for finding employment. So, although the platform generates substantial amounts of revenue, it's difficult to say whether or not it's worth spending thousands of dollars annually on a single product.

Why is premium LinkedIn so expensive?

As you learned earlier, LinkedIn isn't cheap. At least not if you want to stay current with everything happening across the globe.

There are several reasons why LinkedIn charges so much, aside from the typical expenses associated with running a business. First off, the team behind the project needs to cover their own operating costs. Then, there's the issue of maintaining servers 24/7. Lastly, the developers must ensure that the software keeps pace with constantly changing technology. All of this requires investment, which puts pressure on the company to charge a premium rate.

But there's good news if you think you can handle the financial burden. A limited trial period typically accompanies the launch of a new product. During this period, the developer releases a small portion of the software for free. By testing the waters, the company ensures that users understand what they're buying beforehand.

Afterward, the team decides whether or not to continue charging subscribers for the full product. If you opt to stick around, the next step is to determine how much you'll pay. Again, this depends on what type of subscription you buy and how long you plan to remain a part of the community.

What kind of subscription do you prefer? Are you ready to commit to a long-term contract? Will you subscribe monthly or yearly? Whatever the case may be, it pays to shop around and learn about the different packages offered by LinkedIn. Just remember that the higher the price tag, the less risk you incur. Also, be aware that you shouldn't expect to save money if you decide to pay upfront. Instead, you'll end up owing extra once you cancel your subscription.

Ultimately, there's no such thing as a surefire way to predict whether or not investing in LinkedIn is worthwhile. Ultimately, it boils down to what kind of return you hope to achieve. Is it career advancement? Or perhaps you just want to expand your circle of contacts? Either way, LinkedIn can certainly help you reach your goal.

LinkedIn has been around since 2003 and over time has grown to become one of the most popular social networks in terms of users. If you're not already on LinkedIn, now might be a good time to join. It can help your professional network grow, as well as boost your visibility online by allowing you to show off your skills with an impressive resume or profile.

But there’s a catch -- LinkedIn isn't free. In fact, it costs $99 per year (or $9.95 monthly) to use the site fully. Here we'll discuss whether that investment will pay off and what exactly is included in this fee. Let us know if these answers satisfy your burning question!

Does LinkedIn premium get more views?

Yes, but only because so many people have signed up for it. The number of daily active users is currently at 2 billion, which means that more than half of all internet-connected humans are using the service. That makes it difficult to convince someone who doesn't yet have an account to give it a shot.

If you want to make sure you stand out from other professionals looking for jobs, then signing up for a premium membership could be helpful. There are two options available: individual ($19/month), or enterprise ($29/month). You may also choose between three different tiers within each option.

The first tier offers access to professional networking tools such as Groups, Company Pages, Jobs, etc., while the second tier allows you to create custom audiences based on certain criteria and reach them through email marketing campaigns. Finally, the third tier provides additional administrative controls like password resets.

You don't need any special training to set up your own page, either. Simply click “Create Page" under "Profile & Settings," select a template, add some information, and publish. From here, you can manage everything from adding links to your website, sharing content, and creating videos. Plus, you can connect your page with Facebook and Twitter accounts.

As far as getting traffic goes, LinkedIn does offer paid ads and sponsored posts, though they aren't cheap. Still, it pays to invest in advertising when your target audience spends thousands of dollars annually on digital media. A decent ad campaign could easily bring in hundreds of new subscribers every month.

In addition, LinkedIn offers several ways to drive targeted traffic directly to your personal page, making it easy to build brand awareness. As long as you’re willing to put in effort and spend money on advertising, then it’s definitely possible for you to earn back your initial investment.

Is LinkedIn premium worth it for leads?

It depends on where you work and what kind of customers you attract. For example, if you run a small shop selling high-end products, then LinkedIn is probably not going to improve your sales figures significantly. On the other hand, if you sell software to businesses located in India, then LinkedIn could actually generate more leads for you compared to competitors.

To see why, let’s take a look at how LinkedIn works in practice. First, you need to decide upon what type of company would benefit from hiring you. Then, you must find their contact details, usually via Google search. Next, you must go through your LinkedIn connections until you eventually find the right person to approach. Only after doing so, can you start sending messages.

Nowadays, LinkedIn helps you avoid cold calling. Instead, it sends relevant emails to contacts who fit your ideal clientele. This way, you won’t waste precious time trying to call random numbers on the phone book. And even better, you’ll save yourself from having to deal with rejection and awkward conversations.

Finally, once you receive positive feedback regarding your expertise, you can begin promoting yourself by writing articles and posting blog posts. Since most companies tend to hire freelancers with experience, you shouldn’t worry too much about competition. After all, even if another candidate gets hired before you, he or she still needs to learn your trade.

What are the advantages of LinkedIn premium?

There are quite a few reasons why you might want to consider buying a premium membership. For instance, if you regularly share educational materials across various platforms, then LinkedIn gives you greater control over your branding. With a premium account, you can customize your cover photo, change your display name, adjust your bio, upload multiple images, and edit your headline.

Plus, it lets you apply a background image to your profile page. These design elements allow you to clearly present your credentials, especially if you belong to a technical field. However, keep in mind that LinkedIn doesn’t support uploading files larger than 5MB.

Moreover, you can download and read documents without paying extra. Although downloading documents is always faster than reading them in real time, this feature is particularly useful if you plan to send large spreadsheets to clients.

Another advantage comes into play if you frequently travel for work. By purchasing a premium account, you gain access to an exclusive Traveler applet where you can store important data related to your trip. This includes flight itineraries, hotel reservations, directions, local weather forecasts, and maps. Of course, nothing beats being able to browse your calendar and check your schedule whenever you please.

Additionally, LinkedIn Pro enables you to monitor your activity statistics throughout the day. When you log in, you can view your followers' total impressions, clicks, shares, likes, comments, follows, etc. This tool is great for monitoring trends and gauging engagement levels among prospects.

Lastly, LinkedIn Pro members enjoy advanced analytics capabilities. They can track interactions with specific groups, follow hashtags, identify trending topics, and measure sentiment scores. All of this data can prove beneficial for improving productivity and increasing revenue.

How do I increase my LinkedIn views?

LinkedIn’s main goal is to provide quality user experiences. Thus, it takes pride in offering numerous resources aimed at helping you maximize exposure on the platform. Below are just four tips that can potentially enhance your visibility on LinkedIn. Keep in mind that none of them are guaranteed to instantly skyrocket your stats.

First, try reaching out to influencers. This involves contacting authors and bloggers whose profiles contain tens of thousands of followers. Once you establish rapport with them, ask them to promote your message on their blogs or YouTube channels.

Second, focus on building relationships instead of simply accumulating followers. This strategy requires patience and consistency. To stay productive, you should post engaging updates every week or two. This way, you’ll gradually accumulate loyal fans who appreciate your efforts.

Third, engage with others actively. Make sure that your LinkedIn feed contains plenty of original material. Posting interesting photos and short videos is a good idea, as well. Moreover, you should interact with fellow professionals on Quora and Reddit.

Last, remember to optimize your profile picture. Your profile thumbnail appears on top of everyone else’s pages and attracts attention immediately. So, ensure that your headshot looks sharp, colorful, and clear. Also, ensure that it fits within the limits of the mobile screen.

And finally, the best way to expand your follower base is by connecting with new people. Start by visiting LinkedIn Pulse, following industry experts, joining discussions, and participating in Q&A sessions. Don’t forget to add value, either, by answering questions and providing guidance. Just make sure that your responses are thoughtful and constructive.

Ultimately, no matter how hard you try, you cannot guarantee instant success. But spending a little bit of money on LinkedIn could yield significant results in the near future. And considering the amount of cash that potential employees are shelling out nowadays, investing in a premium account seems reasonable.

LinkedIn has a lot of options with which to choose from when looking at their full suite of tools and services available on the platform. With so many different ways to use LinkedIn, there are bound to be plenty of questions that arise as well. This guide will help answer those questions by going through all of the various products, packages, and subscriptions offered by LinkedIn in order to provide clarity around what they can do for you and whether or not they're worth your time and money.

If you want to know more about this subject, check out our article on why LinkedIn offers paid membership tiers. For even deeper analysis into all things connected to LinkedIn, we have an entire section dedicated to answering questions surrounding LinkedIn’s product lineup. If you still don't understand any part of it, check out these articles explaining everything from what makes Upwork better than LinkedIn to the differences between LinkedIn Learning and Coursera. Whatever reason you may have for wanting to learn more about LinkedIn, there's likely something here.

In addition, make sure to read our guide on how to properly use LinkedIn. It'll teach you everything you need to know, including setting up accounts, using the mobile app, connecting with people, creating profiles, and more. You might also find yourself wondering about other social networks such as Facebook and Twitter, too. To figure out where each one fits in compared to LinkedIn, check out our comparison chart of the three most popular professional networking platforms.

Now let's dive right into some answers!

Is LinkedIn premium cheaper for students?

Yes. The basic package ($12/month) allows you to search for jobs, connect with recruiters, see who views your profile, send messages, and share updates. Students pay $24.95 per month for access to additional perks like unlimited searches (which is helpful for finding internships), advanced search functions, messaging, improved security, and expanded sharing capabilities.

Is LinkedIn Pro worth it?

The main difference between the two levels is that LinkedIn Pro includes extra functionality for businesses. These include:

- Access to analytics reports showing insights into user behavior.

- Ability to create custom audiences based on information found within your account.

- Ability to add users directly from email lists.

- Ability to create ads that target specific groups of professionals.

This means that while having one of these upgraded packages may seem expensive for students, it could actually end up being beneficial after graduation. After all, if you plan on getting hired back into your old company, you probably won't have access to their internal analytics. However, if you intend to start your own business and build an audience yourself, then this might be exactly what you need. Plus, if you already belong to a large company, chances are they have similar data but aren't willing to give it away. In either case, LinkedIn Pro isn't cheap but it definitely pays off down the line.

Why LinkedIn premium is worth the money?

There are several reasons why LinkedIn premium is worth paying for, especially if you're planning on making connections with companies and building up your network. First, the core features mentioned above are great for anyone trying to grow their personal brand. Second, LinkedIn provides free education resources through learning centers called Academies. Some of them offer courses ranging from resume writing tips to interviewing skills. Third, LinkedIn continues to improve its service year over year. Last but not least, as your online presence grows, LinkedIn becomes increasingly valuable for employers.

As far as the price goes, remember that LinkedIn doesn't charge anything until you reach certain milestones. So if you've been working hard on growing your profile and adding new contacts, you shouldn't expect to be charged before reaching 10K total followers or 1M monthly active members. Once you hit those marks, though, LinkedIn starts charging accordingly.



What does LinkedIn Pro get you?

Aside from providing added value for businesses, LinkedIn Pro gives you the ability to customize your experience further. Here are just some examples of what you can do once you upgrade:

- Create customized landing pages for targeted content.

- Send bulk emails to multiple recipients.

- Post updates to multiple locations simultaneously.

- Add videos to posts.

- Use third-party integrations to pull in relevant information.

These upgrades allow you to take advantage of all the features that come along with the paid version without giving up any of the basics. They also mean that you're able to stand apart from others since you can tailor your experience to meet your needs instead of relying solely on LinkedIn's standard templates.

Note: While LinkedIn Pro is only available to US residents, you can always try signing up for a trial period to test out the features first. Just keep in mind that during your trial period, you won't receive credit toward your yearly bill unless you renew your subscription later on. As long as you do, however, you'll avoid getting billed again.

Also note that LinkedIn limits access to the premium versions to individuals and small businesses only. Companies must purchase individual licenses in order to obtain access to the feature set.

To learn more about how to become successful with LinkedIn, check out our list of useful links below:

How to Become Successful Using LinkedIn

5 Ways to Get More From LinkedIn

How to Build Your Personal Brand Through LinkedIn

Why is LinkedIn premium so important to me?

The most obvious reason why people subscribe to LinkedIn premium is because they want access to more professional content than they would get otherwise. The main feature that makes this possible is the ability to connect with other professionals in your industry (or any industry) and exchange ideas via direct messages. You might know someone who is a member of LinkedIn but doesn't have an account yet—if you send them friend requests, they'll see your profile and learn more information about you before deciding whether or not to accept.

Other reasons include having access to additional apps like Pulse, Groups, Research, etc., along with advanced analytics features like competitor tracking and competitive intelligence. These allow businesses to stay informed about how competitors operate and figure out where they may need improvement in areas like customer service, sales, marketing strategies, and much more. Businesses also get access to special offers provided by companies advertising on LinkedIn, and these deals can save them thousands of dollars over the course of a year. In addition to being able to receive discounts on things such as hosting, domain names, software licenses, and even vacation rentals, business owners can find new customers via email lists sent directly from LinkedIn members themselves.

In short, LinkedIn gives us all the opportunity we could ever ask for to make connections, build relationships, and grow our careers while helping others do the same. It's easy to forget how powerful it can be when used properly, so hopefully reading this article helps clear some confusion surrounding the topic.


Author

Anyleads

San Francisco

We are the leading marketing automation platform serving more than 100,000 businesses daily. We operate in 3 countries, based in San Francisco, New York, Paris & London.

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