Is LinkedIn sales Navigator worth the money?

LinkedIn has been around since 2003 and in that time they’ve acquired over 400 companies including Lynda, SlideShare, and Buddy Media. They also offer various other services such as their job search engine (which was formerly called People You May Know) and email marketing service. Nowadays, many people view LinkedIn primarily as a professional networking site where members can connect with colleagues and potential employers. 

But don't be fooled by its image of being just another social network. It's actually one of the best places on the internet to find clients and customers! One of the reasons why so many businesses are using this platform is because it offers them access to millions of professionals who want what they do. Another reason is that most business networks require users to pay monthly or yearly fees which often leave small-business owners without any option for affordable ways to market themselves online.

So while there are plenty of paid options available, here's an honest look at whether LinkedIn Sales Navigator is worth the price tag when compared to free alternatives.

Why should I use LinkedIn Sales Navigator?

First things first...what exactly is LinkedIn Sales Navigator? In short, it's a tool that allows you to automate your entire sales process, making prospecting easier than ever before. The way it works is through creating scripts that will automatically send emails to specific individuals based on information found within your profile. For example, if someone checks off "I'm looking for a new position" then you'll receive an email asking about your skillset. If you respond positively to this message, it could lead to a call back. And once you're talking to them, you can start closing deals.

This may sound like something out of science fiction, but there's no magic behind it all. Instead, it's simply a matter of knowing how to create these automated messages in advance, and having systems in place to follow up afterwards. This is especially helpful for those who struggle with cold calling and lack confidence when approaching strangers. But even if you've mastered the art of phone calls, LinkedIn Sales Navigator can still help you.

If you aren't sure whether you'd benefit from LinkedIn Sales Navigator, check out our list of top 10 advantages of using LinkedIn.

Do I need sales Navigator for LinkedIn?

In simple terms, yes. Without it, you won't see much success with LinkedIn, and the chances of getting hired will decrease dramatically. However, not everyone needs to purchase the full package. There are two main components that come with Sales Navigator: Premium and Standard versions.

Premium version ($399 per month, $39.99/month annually), comes with unlimited leads and allows you to set up multiple campaigns. On top of this, you can choose to add additional features such as Lead Scoring, Advanced Email Marketing, Custom Reports, etc. These extra tools allow businesses to target more effectively, improving ROI.

Standard version ($299 per month, $29.99/month annually), includes everything above except for custom reports and advanced email marketing. Both editions include a 30 day trial period, allowing you to test the software before committing to a long term subscription.

Both versions give you access to a massive pool of qualified leads. According to Business Insider, LinkedIn claims that each user receives 20+ connections every week, meaning you can potentially reach thousands of professionals daily. So if you're struggling to generate revenue, getting a quality list is key.

The good news is that both versions provide the exact same functionality, so whichever one suits your budget better will depend entirely on how big your company is. A bigger enterprise might prefer the flexibility offered by Premium, whereas a smaller firm would likely opt for Standard.

Do I need sales Navigator?

As mentioned earlier, LinkedIn provides a ton of value for anyone wanting to grow their business. However, there are some limitations. Most notably, you cannot upload files into profiles, nor can you customize templates. Also, you won't be able to make changes to contact lists after setting up a campaign. That said, if you're already selling products online, you probably know how important these little details can be.

On the plus side, you'll save tons of time thanks to automating tasks that used to take hours upon hours. Plus, you'll never forget to ask critical questions during interviews again. Finally, you'll always have a readymade script to show potential employees and vendors alike. Allowing you to focus on building rapport instead of wasting precious minutes trying to remember what to say next.

What is the difference between LinkedIn and sales navigator?

Let's put aside the fact that LinkedIn isn't really a "sales" platform and instead focus on the differences between the two platforms. As previously stated, both are extremely valuable resources. However, we feel that LinkedIn Sales Navigator is far superior in nearly every aspect. Here's why:

1. Access to Unlimited Leads

Since LinkedIn doesn't restrict the number of contacts you can import, you can literally build an army of prospective buyers. Whether you sell physical goods or digital ones, this gives you the opportunity to meet hundreds of possible customers every single day.

2. Automated Follow Up

You can schedule automatic responses to incoming messages. Or, you can manually reply whenever necessary. Either way, you'll never lose track of communication again. Just imagine responding to each person individually, sending personalized messages, and collecting data on which types of answers convert best. Then, once you identify patterns among successful interactions, you can adjust accordingly.

3. More Targeted Clients

While both platforms allow you to send bulk messages to large groups, LinkedIn Sales Navigator makes it easy to filter results down to individual accounts. Say you want to learn more about freelancers interested in web design and development. With standard edition, you must either scroll through countless pages of irrelevant content until finding relevant candidates, or spend several hours searching for suitable keywords yourself.

With Premium though, you can narrow down results to individuals whose profiles contain certain words, phrases, and tags. This means you'll waste less time chasing dead ends, saving you valuable time in the end.

4. No Limits on Content Creation & Editing

Unlike LinkedIn, Sales Navigator lets you edit and optimize images and videos uploaded directly onto profiles. Not only does this save you lots of time, but it also helps increase engagement rates. Imagine reaching out to a potential client via video chat, sharing stories about your product and showing samples, all without leaving the comfort of your home office.

5. Easier Reporting & Analytics

Sales Navigator allows you to easily export data to excel sheets, CSV files, and PDF documents. While this information might seem mundane at first glance, it allows you to analyze trends amongst different demographics, compare conversion rates across channels of advertising, and more.

6. Quicker Responses

By giving you instant feedback on each response, LinkedIn Sales Navigator reduces the chance of losing prospective clients due to slow customer support. When you click on a question mark icon in a conversation thread, you immediately see which answer worked well and which didn't. You can then decide whether to keep trying or move on to the next step in the sale cycle.

7. Less Hassle

There's nothing worse than going through dozens of conversations, only to realize that someone hasn't responded yet. By implementing automation, you won't have to worry about forgetting about them. After all, you wouldn't expect a robot to call you at 11pm, right?

8. Real Time Data Analysis

When comparing both platforms, LinkedIn Sales Navigator stands out as the clear winner. Since it saves your responses in real-time, you can instantly analyze stats regarding your performance, conversions, and overall experience. Meanwhile, LinkedIn lacks the ability to store data on past conversations. Sure, you can download older threads, but you won't be able to study trends on a particular subject.

9. Better Customer Support

Finally, let's talk about customer support. While LinkedIn doesn't offer 24/7 live chats, it does have dedicated representatives on standby throughout the week. Furthermore, you can submit tickets anytime if you encounter problems with your account. This might not seem like a huge deal, however, it ensures that the website remains functional at all times, preventing downtime and lost opportunities.

10. Easy Setup

Not only does LinkedIn Sales Navigator have fewer steps involved, but it's incredibly straightforward to configure. Within seconds, you can integrate your existing database into the program. Once done, you'll receive immediate notifications whenever someone opens your profile, clicks on a question mark icon, or sends you a direct message.

Overall, LinkedIn Sales Navigator deserves praise for offering a comprehensive solution for growing your business online. Even if you're currently satisfied with other solutions, we highly recommend checking it out. Not only will it improve your productivity, but it'll boost profits too.

LinkedIn has been around for years now and I can't remember when they first introduced their "sales" product called LinkedIn Premium (now known as LinkedIn Sales Navigator).

It's no secret that many people use LinkedIn as a way of finding new business partners or potential customers. So what makes this tool so special compared with other social networks like Facebook or Twitter? Is there any reason why you should pay $99 per month on top of your normal membership fee?

I'm going to answer all these questions in one post today. Here are some things you need to know about LinkedIn Sales Navigator before you make a decision whether or not it's worth paying extra for.

If you're looking for more information, check out my article on how to find leads using LinkedIn.

Is LinkedIn premium different than sales navigator?

Premium is basically LinkedIn's version of Google AdWords where you bid on keywords related to your industry. You also have access to paid ads such as sponsored content which gives you even greater exposure.

Sales Navigator is similar to Google Analytics - it shows you who visits your website, how long they spend on each page, where they came from etc., although it doesn’t tell you anything about those visitors' interests or demographics.

In short, both tools help you improve your organic search rankings by showing you relevant keywords used to find your site and provide analytics data. They do this without having to worry about SEO because neither tool will alter your existing code.

There are two ways to purchase either service. The first option is through monthly payments based on the number of users accessing your profile. This is great if you want to keep track of who's visiting your profile every day. However, if you don't really care about daily traffic then you might be better off signing up for a yearly subscription instead.

The second method is to buy an annual plan which includes both services at once. It costs less upfront but you'll have to pay again next year unless you cancel early. If you choose this option, make sure you read everything carefully! There are hidden charges which could cost you hundreds of dollars over time. For example, LinkedIn says that you must renew your account every 12 months regardless of whether or not you've accessed the platform since your previous renewal date.

This means that if you sign up for an annual plan, but stop using the service shortly after, you will still have to pay until your current contract expires. To avoid this problem, stick to the monthly payment model.

Is premium and sales navigator the same?

Yes, they are very similar products offering almost identical features. But there are differences between them, especially if you decide to go with the annual billing option.

For example, if you opt into sales navigation, you won't see ads while browsing the web. On the contrary, if you go with premium, you may notice sponsored posts appearing in your feed. And finally, sales navigator allows you to create landing pages whereas premium provides basic analytics.

So, depending on which service you pick, you may end up missing certain features. In fact, you probably shouldn't mix them together.

You can always upgrade later if you realize you made a mistake. As long as you stay within the terms of service, you won't incur additional fees.

Is it worth getting LinkedIn Sales Navigator?

Before answering this question we'd better look at exactly what LinkedIn offers. According to the official website, here are just some of its benefits...

LinkedIn has been around since 2003. It's not like Facebook where everyone knows what it is, or Twitter which people use more as news than anything else.

It has become one of the most popular social networks in the world with over 400 million members worldwide (and growing). Most people who are on this site don't know exactly what they're looking at though. In fact, just under half of those using LinkedIn aren't even aware that there's a "Sales" section when viewing their profile - I'll show you below why that's important.

The majority of users come here to find jobs, connect with old friends, network, learn about new companies and businesses, and keep up-to-date on current events. But some of these users also want to sell something too!

If you find yourself asking, "Does LinkedIn offer any value?" then you might be interested in learning about LinkedIn Sales Navigator (formerly known as DiscoverOrg) because it can help you reach out to potential customers and make cold calls.

Is LinkedIn Sales Navigator worth the money?

LinkedIn Sales Navigator was originally launched in 2012 by B2B software company Cendyn and now offers two versions of its service. The first version is called LinkedIn Premium and costs $300 per month while the second is a free website called LinkedIn Free.

In addition to being able to view your contacts' profiles, LinkedIn Sales Navigator helps you manage follow ups and track responses so you can identify hot leads before they close themselves off from further contact.

You can use the platform to search through millions of records within minutes and filter them into groups based on keywords such as job title, location, industry, etc. This allows you to quickly see all relevant connections without having to scroll through entire lists manually. And best of all, everything is available right inside LinkedIn itself so you never have to leave the app to access these features.

So let's say you wanted to target someone working for a pharmaceutical company. You could click on the pharma tab, enter the name of the person you were targeting, select the city/state they live in, and look through thousands of targeted results instantly.

This feature alone makes LinkedIn Sales Navigator worth every penny compared to other services out there that you need to pay hundreds of dollars each month for.

But is it really worth paying $300+ per month for LinkedIn Premium? That depends entirely on whether or not you plan to actually use the service. If you do nothing but use LinkedIn Sales Navigator to send emails out, build relationships, and wait for potential clients to respond, then yes, it’s definitely worth it. However, if you don’t already have a strategy for getting response rates high enough to justify spending anywhere near $300 per month, then you should probably pass.

Is LinkedIn Premium worth it for sales?

When asked about the effectiveness of LinkedIn Premium, many experts will tell you that it isn't very helpful at all unless you have a specific business model in mind. According to Forbes, LinkedIn Premium may be useful for marketers, but it won't necessarily improve your conversion rate. As long as you're selling products online, LinkedIn simply won't help you much.

However, if you're a sales rep trying to reach out to potential clients, LinkedIn Premium may be a great place to start. For example, you can set up email templates for different types of messages and easily schedule automatic emails to go out at certain times throughout the day.

These automated emails allow you to send multiple messages without needing to spend time interacting with anyone in real life. Plus, you can customize your message to include things like images, videos, links, and even audio files depending on what type of product you're offering.

And speaking of emailing potential clients, if you've ever tried sending personalized emails to prospective customers via regular mail, you know that it takes forever. With LinkedIn, however, you can write a single email once and send it out to potentially thousands of recipients -- making it easy to stay connected with potential customers without wasting countless hours doing it the traditional way.

Another thing to consider is how much time you would normally spend talking to individual prospects face-to-face versus over email. If you typically talk to 20 people during 30 minute meetings, imagine what it feels like after sitting down for 15 days straight. A lot less pleasant, I'm sure. So if you work for a small business and your goal is to generate revenue, it's probably better to save your precious time for more productive activities.

With LinkedIn Premium, you can create customized landing pages to capture data from visitors and gather information about your ideal customer persona. Then, you can craft a series of questions that lead people toward signing up for your newsletter or buying whatever it is you're selling.

As far as tracking responses goes, LinkedIn doesn't provide full analytics reports like Google Analytics, but it's still pretty decent. When you receive a response, you can check the number of views received, the source of traffic (i.e., direct link clicks vs organic), and even the date range of visits. All of these details are displayed graphically alongside your main dashboard page.

For instance, you can see if your top performing content is generating interest and attracting attention. Or perhaps you'd like to compare the amount of traffic coming from various sources to figure out which ones perform well overall. These metrics are useful for determining which marketing strategies bring in the most conversions.

What is LinkedIn Premium good for?

There are lots of reasons why LinkedIn Premium could be beneficial for you personally. After all, the ability to interact with others directly is always going to give you more opportunities to grow your network and expand your knowledge. Of course, it's not going to replace actual human interaction completely, but it certainly comes in handy when you're struggling to find ways to promote your brand effectively.

Also, if you're planning to launch a startup or join another company, LinkedIn Premium is a must-have tool that will greatly increase your chances of finding qualified candidates. Because LinkedIn Premium gives you complete control over your profile, you can showcase your skills and experience clearly, along with all the valuable insights you gain from connecting with other professionals.

On the flip side, if you're currently employed somewhere else, you might prefer to stick with LinkedIn Free instead. There are plenty of benefits to using LinkedIn Free, including the ability to post updates automatically, participate in discussions, share articles, and use apps without worrying about extra fees.

Of course, if you do decide to sign up for LinkedIn Premium, remember that it's not cheap. Even if you only end up using the paid portion of the service occasionally, it's still going to cost you between $200-$400 per year. At least you can try it out for free first...