Is sales Navigator on LinkedIn worth it?

LinkedIn has become one of the most popular social networks in the world. It's no surprise that marketers are spending more time using this platform than ever before - even though they're not getting great results.

With so many people joining LinkedIn every day, there’s now a wealth of data available about who your ideal customers are. But with all these new connections, how can you find them? And what should you be doing once you've found them?

The answer lies in a tool called “Sales Navigator” by Marketo. This app allows you to automate your entire prospecting process, providing real-time responses to those interested in buying your product or service.

But is it really as good as its reputation suggests? Is it actually worthwhile to pay $50 per month for? Or would you rather just go without it and try another method instead? Let's take a look at everything we know about LinkedIn Sales Navigator...

How do you use LinkedIn Sales Navigator effectively?

There are two main ways to market through LinkedIn Sales Navigator. You can either send messages directly to potential buyers, or you can connect with other users' profiles and start conversations.

You can also create "buzz" campaigns to generate interest in specific products or services. These buzz campaigns will then provide opportunities to reach out to targeted individuals and offer them further information regarding your business and/or website.

If you want to use LinkedIn Sales Navigator to make cold calls (i.e., call strangers), you need to sign up for LinkedIn Premium ($49.99/month) or Business Plus ($199.00). If you don't already have a subscription, you'll first need to purchase a 1-year plan for $499.

What does sales Navigator on LinkedIn do?

Selling via LinkedIn has evolved over recent years thanks to tools like Sales Navigator. Before Sales Navigator was released, marketers used their own personal contacts to build relationships with prospective clients. Nowadays, however, all you need is a little bit of software and some smart thinking!

Whether you're selling online courses or physical goods, you can use LinkedIn Sales Navigator to target certain types of audience based on demographics. For example, you could choose to focus on B2B companies or high net worth individuals.

Then, you can segment them down into different stages of decision making. The result is that you'll always stay relevant when talking to a particular group of people.

How do I sell on Sales Navigator?

As mentioned above, you can use LinkedIn Sales Navigator to approach anyone on the network. However, since it's such a large database, the chances are that these people won't be actively looking for anything right now. So where do you begin?

When approaching someone, you should aim to ask questions which will help to engage the person while still being professional. Once you've established rapport, you can move onto asking open-ended questions designed to encourage discussion.

It might sound obvious, but remember to keep things short and sweet. No one wants to read several paragraphs of text. Instead, break up long emails with shorter ones containing bullet points, photos, videos, etc.

Once you've got enough material together, add links back to your site where appropriate. Remember that you're trying to build trust here - you don't want to appear too pushy.

Finally, after building enough momentum, you should introduce yourself. Don't worry - everyone knows exactly what you mean by this part! Just say something along the lines of 'Hi [insert name], my name is X and I run Y company'. Then follow up with a simple question to see whether they'd be willing to meet up.

If the response isn't positive, thank them for taking the time to chat and politely end the conversation. By following this process, you can ensure that your message gets seen by the right kind of person at the right time.

How do I use LinkedIn for sales?

By far the best way to leverage LinkedIn is to join groups related to your industry. Here you can learn valuable insights about current trends, discover useful tips, and share knowledge with others.

For instance, if you were planning on writing a blog post, why wouldn't you check out the Marketing Bloggers Group? They probably have lots of questions relating to blogging. Alternatively, if you were wondering how to promote a YouTube channel, you'd definitely benefit from checking out the Video Creators Network.

This isn't limited to niche topics, either. When you search LinkedIn Groups, you can filter by any keyword imaginable. Simply type in keywords like'marketing','social media', 'online marketing', etc. and you'll soon be presented with hundreds of options.

From here, you can spend hours browsing each option and finding useful resources. As well as learning about content creation strategies, you can also gain insight into common mistakes made by other professionals.

Once you've gained a lot of value from LinkedIn Groups, consider sharing relevant posts with your followers. People often appreciate seeing that you care about our interests and concerns, and this helps to increase engagement rates.

Remember that you shouldn't spam your friends with endless updates. Rather, think about posting articles regularly throughout the week. That way, your readers feel like you're genuinely invested in their lives.

And finally, don't forget to participate in discussions whenever possible! Not only will this boost your follower count, but it will show that you truly understand your field. After all, nobody likes a wallflower!

How do you use LinkedIn Sales Navigator effectively?

In summary, LinkedIn Sales Navigator provides a much better experience than old fashioned networking techniques. In addition to allowing you to target audiences based on age, gender, location, education level, job title, income bracket, and more, it gives you access to a huge pool of leads.

However, if you want to stand out among the competition, you need to develop a strategy unique to your brand. Start slowly by creating small lists of names and email addresses. From there, you can gradually expand your reach until you're reaching thousands upon thousands of people!

So yes, LinkedIn Sales Navigator is absolutely worth paying for. But it doesn't come cheap, especially compared to traditional methods. With that said, it's certainly worth investing in if you believe in your product and enjoy helping others succeed.

I've been using LinkedIn for about 2 years now and I always thought that this platform was one of my best tools to find new business leads. Then I tried out another tool called LinkedIn Premium which lets me send personalized emails to everyone who has viewed any of my profiles or content (such as articles). But then I realized something - while they are great at finding people interested in what I'm doing, there's no easy way to communicate with them directly. So I decided to try out LinkedIn Sales Navigator instead. And boy am I glad I did!

LinkedIn Sales Navigator allows you to create a list of all your connections and invite them to a private group where you can share information with them through messages and post status updates. The best part though is that unlike other platforms such as Facebook Messenger, WhatsApp, etc., you don't need to pay anything extra just to use these features. It's completely FREE!

But let's be real here... when it comes to making money online, you will definitely want to invest in some sort of marketing automation software like HubSpot or Marketo so you can automate repetitive tasks and make more money. If you're looking to learn more about those types of programs, check out our roundup of 30+ Best Marketing Automation Software You Can Buy Now.

So today we'll take a look at whether or not LinkedIn Sales Navigator is worth investing in. Let's start by talking about how much it costs.

How do you mass message on LinkedIn sales Navigator?

It doesn't cost you anything per person because it automatically sends bulk invites to anyone who views a profile or article you publish. This means that if someone clicks on your link and enters their email address, they will receive an invitation immediately without having to sign up first.

However, keep in mind that since you're sending invitations to random people, you won't know exactly who opened the email until later. To avoid annoying your friends/family members, you should set up filters within your inbox to hide unwanted mailings.

You also cannot reply to individual messages unless you go into each thread individually and click "reply" before you hit Send. Instead, you should open the entire conversation inside of Sales Navigator and respond to every single person individually. That way you can track your response rate and see who really wants to hear from you.

If you'd rather spend less time trying to figure out who saw your content and would like to connect with you, consider setting up autoresponders with Mailchimp or AWeber. These services allow you to schedule automated replies to specific groups of contacts based on criteria you choose.

Is LinkedIn sales Navigator same as premium?

Yes and no. As mentioned earlier, LinkedIn Sales Navigator isn't a paid program. However, if you decide to upgrade once, then you can access several additional features. For example, you can view analytics data regarding the number of times a particular contact opens your messages. Plus, you can add custom fields to improve your targeting process even further.

What's interesting is that after upgrading, you can easily downgrade back down to the original version if you decide it wasn't worthwhile for whatever reason. There's nothing stopping you from upgrading again if you feel like it.

Can I have LinkedIn premium and sales navigator?

Nope. Once you purchase LinkedIn Sales Navigator, you can never cancel your subscription. Although you can deactivate your account, you still own everything stored inside of it. In fact, you can't even export your data if you ever wanted to transfer it somewhere else.

The good news is that they offer a 14-day trial period for both versions. After that, you can either subscribe monthly or yearly depending on how long you plan to stay active.

How do I switch from premium to sales navigator?

Unfortunately, LinkedIn doesn't give you options to change between versions. What you can do however is remove yourself from the LinkedIn network entirely. By deleting your account, you will lose all the data associated with it including saved searches, followers, etc. Also note that if you delete your account, you will lose your ability to log in with a different username.

Another option is to disable notifications via your settings page. When disabled, you will no longer receive email alerts about new activity on your profile.

In order to rejoin LinkedIn, you must reactivate your account. Keep in mind that most social media networks require users to verify their identity by uploading a photo ID. Since LinkedIn requires its users to upload a full name, date of birth, country code, gender, and phone numbers, it may be difficult to prove who you are if you attempt to reactivate your account.

Also note that disabling notifications might affect your engagement score. People tend to ignore accounts that aren't updated regularly. Therefore, disabling notifications could actually hurt your chances of getting responses from others.

Lastly, remember that if you deleted your account, you will still be able to search for it under "deleted user." Just don't expect to see anything related to your old account.

Do you think LinkedIn Sales Navigator is worth the investment? Are there any downsides to spending $100/year? Share your thoughts below!

What Is LinkedIn Sales Navigator

LinkedIn Sales Navigator enables professionals to search and connect through their network of contacts within the social networking site.

The service allows users to browse through their connections' professional networks to see who may be engaged in similar industries to theirs. Users can also use filters such as industry, job title, company size and location to narrow down potential matches.

Once the user finds someone interesting, they can send them a direct message via LinkedIn Messenger. In addition, the service provides access to all the information found in your profile including contact details, work history, education, skillset, endorsements, recommendations and more.

So how does LinkedIn Sales Navigator compare to other platforms like LinkedIn Pulse, Twitter and Facebook ads? Let’s take a look below.

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LinkedIn Premium has been on our radar since we first heard about it back in 2014. At that time, the company was offering access to their professional network for $10/month. That's pretty cheap when compared with other social networks like Facebook or Twitter which charge upwards of $15 per month (and sometimes more).

Since then, however, LinkedIn has continued to grow its features and services. In fact, there are now over 400 million members worldwide using this platform to build their online presence. This makes LinkedIn one of the most popular platforms among both businesses and individuals looking to make connections, find jobs, and learn new skills. So what makes LinkedIn so special? And is LinkedIn Premium even necessary anymore? Let's take a look at these questions below!

Is LinkedIn premium worth it for small business?

In order to answer whether or not LinkedIn is still worth paying for, let’s start by taking a look at who actually uses LinkedIn. According to Statista, as of May 2020, approximately 1 out of every 5 people on Earth use LinkedIn. Which means that nearly half the world's population can be found on this platform -- making it one of the largest social media sites in existence today.

So why do companies continue to spend big bucks on advertising campaigns promoting them on LinkedIn instead of simply spending less than $1 per user? The simple answer is because they know that people will notice your ads no matter where they appear. When someone sees your ad, they're much more likely to click through to read more about your product or service. You never know exactly how many clicks those ads generate, but according to AdEspresso, each click costs around $0.40. With that said, imagine that you could drive 2-3x more traffic to your website just by showing up in front of potential customers' eyes. Now that would be worth investing some extra cash into your marketing campaign wouldn't it?

Now that we've established the value of having hundreds of millions of users and billions of pageviews per day, let's talk about how much all of that adds up to. Here's another stat provided by Statista - the average member spends 3 hours on the site each week, meaning that roughly 1 billion minutes are spent on LinkedIn every single day. By comparison, Facebook reports that 500 million minutes were watched globally during 2019. It seems like a lot of time, right? But when you consider that this data includes everything from job hunting to checking in on family and friends, it doesn't seem quite so bad after all. Especially considering that the same figure also shows that LinkedIn generates 4 times more revenue than Facebook.

You may be wondering why anyone would want to invest in such a large scale social media platform. Well, aside from driving massive amounts of targeted traffic to any given webpage, LinkedIn offers several benefits beyond just being able to connect with prospective clients. For example, LinkedIn allows you to create public profiles, send messages, share articles, and post videos without ever leaving the site. All of these options allow you to stay connected with others while maintaining a sense of privacy. Plus, LinkedIn provides analytics tools allowing you to track interactions between yourself and your followers.

And finally, if you run a small business, chances are good that you need to market yourself outside of traditional methods like print brochures and TV commercials. Because of this, LinkedIn has become a great tool to help spread awareness of your brand and increase sales leads. What's more, unlike other social media platforms, LinkedIn gives you complete control over who sees your posts and updates. Therefore, you don't really have to worry about your competitors seeing something before you do.

All told, LinkedIn continues to offer incredible opportunities for businesses interested in reaching consumers across the globe. However, it should be noted that just because it works well for certain types of organizations doesn't mean it will always produce positive results. As mentioned above, there have been numerous studies conducted on behalf of major brands attempting to reach out to younger audiences via Instagram. While the majority of these efforts failed, there are instances where marketers saw success. One thing is clear though: If you're going to invest in marketing tools, LinkedIn shouldn't be left off your list.

Do I have to pay for LinkedIn and sales navigator?

If you haven't already subscribed to LinkedIn, you'll need to purchase a subscription plan before you can begin using the platform. There are two main ways to go about doing this: monthly or yearly subscriptions. On the one hand, the monthly option allows you to try out different plans until you determine the best fit for your organization. Meanwhile, annual subscribers receive unlimited access to LinkedIn and can switch between plans whenever they choose.

The good news here is that it's very easy to cancel your LinkedIn membership once you decide to stop using it. Just head to My Account " Subscriptions to manage your account settings. Then follow the instructions onscreen to either renew your current subscription or delete your entire profile. Either way, you won't incur any additional charges.

But wait...what about sales navigator? Does LinkedIn sell that too?

While LinkedIn does provide a basic version of their software called Sales Navigator, many professionals believe that it isn't enough for serious networking purposes. Instead, they say that you'll see better results by purchasing an enhanced package that includes email alerts, advanced search filters, automated messaging capabilities, etc. These packages range anywhere from $100-$700 depending on the level of functionality included.

As far as whether or not the paid versions are worth the investment, opinions vary greatly. Some argue that the feature set offered by Sales Navigator is sufficient, while others feel that it's lacking crucial elements needed to truly improve productivity. Regardless of the case, the bottom line is that there is definitely a strong demand for this type of software.

Is sales Navigator in LinkedIn free?

At least for now, there doesn't seem to be a fully functional trial available for Sales Navigator. Even worse, the official FAQ states plainly that "there are no refunds" for any of the paid products sold by LinkedIn. Which basically leaves us with one conclusion: Unless you're willing to risk losing thousands of dollars, you'd better buy whatever version of Sales Navigator you think might be useful.

It should be pointed out that you aren't obligated to sign up for any form of payment unless you wish to subscribe to the full suite of LinkedIn products. This means that you can download the software completely free of charge and use it for personal projects without incurring any kind of penalty.

However, keep in mind that you cannot upload files larger than 20MB to your profile. Also, you must agree to LinkedIn's Terms of Service prior to signing up for anything.

Does LinkedIn sales navigator cost money?

Yes, unfortunately. Like almost every other digital product or service, you'll have to fork out some cash in order to gain access to LinkedIn's extensive library of tools. The good news is that the price varies wildly based solely on your needs.

For instance, if you're looking to promote a particular skill or expertise to attract potential employers, you'll probably end up shelling out somewhere between $200-$500 to obtain the proper training materials. Meanwhile, if you merely want to show off your professional background to boost your credibility in your industry, you can expect to shell out closer to $50.

Of course, there are plenty of reasons why LinkedIn may be a worthwhile investment. Whether you're trying to expand your customer base, advertise your own business, or just look to boost your resume, it pays to know your competition. To put things simply, if you don't have a solid strategy in place to effectively utilize LinkedIn, you're wasting your hard earned money.