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B2B Lead Generation Software



The great thing about B2B lead generation today is that there is a lot of different software available to make your work easier. There are various tools for different tasks, which ensure that you have everything covered when it comes to generating the critical B2B leads to grow your business. In the end, you want to make sure you are using the simplest tools to automate your work partially, so you can get more done in less time.


It’s exciting to work in the world of B2B lead generation today. The Internet provides us with unlimited sources to find and capture leads and to create an automated process to reach out to these companies. This creates opportunities to generate dozens of leads every day, which you can directly send to your sales team to follow up and sign new deals. 


As the person in charge of these B2B leads, you want to make sure you can show off your work. Lots of tools provide comprehensive reports that analyze your results that you can share with your team. At the core, generating B2B leads is one of the most critical aspects of the entire business. An organization can only thrive when there are enough potential customers in the pipeline to sign new deals and to quickly expand the company's total customer base.


Whether your resources are limited or you can tap into a bigger budget, you want to make sure to pick the right tools. The right tools can help you deal with the more difficult tasks in a simple way. Here at Anyleads, we know the importance of generating the right leads and generating them quickly. Hence, this article dives into all the types of B2B lead generation software tools, to give you the right know-how to reach your monthly target of generated leads. 


Best B2B Lead Generation Software

When it comes to picking the right B2B lead generation software, you want to make sure to pay attention to several aspects. Some of those aspects can include the features of the software, the monthly pricing, and additional personal preferences. For example, some B2B Lead Generation tools will allow you to share progress with your team, allowing everybody to be on the same page rather than having to share Excel files with the team and make the process even less manageable.


The monthly cost will mainly be applicable when you are on a budget. However, it is also important when you want to make sure that the total cost of all the software you are using isn’t exceeding that budget. Not every B2B lead generation tool will allow you to do all the work you want to do, while others cover the whole process from front to back. Note that, when you are using different software for different tasks, you will need to make sure these can be connected and automated to a certain degree. You could, for example, use tools like Zapier to combine lead generation software to a CRM, allowing you to move the generated verified leads to the sales team quickly.


In the world of B2B lead generation software, we speak of different types of software that cover specific tasks. Here’s a short list of examples of the different kinds of software that are currently available in the world of online lead generation:


  • B2B Lead Capture Software Tools

  • B2B Email Marketing Software

  • B2B Lead Tracking Solutions

  • B2B Sales Lead Validation Software

  • B2B Lead Generation and Prospecting Software

  • Sales Chatbots for B2B Lead Generation

  • Social Proof for B2B Sales Leads


Software type

Purpose

Who is it for?

Advantages

Disadvantages

B2B Lead Capture Software Tools

Creating landing pages or page pop-ups to collect visitor information

If you are in charge of generating new leads on your own website, by providing additional resources such as whitepapers

  • Easy to optimize to get higher signup rates
  • Allows you to capture new leads on your website every day
  • Can be used in combination with free downloadable content such as whitepapers and additional resources

Some types of Lead Capture Software Tools require you to upload the data from the tool to your email marketing software, making it more difficult to fully automate the process 

B2B Email Marketing Software

Focused on marketing automation, this type of software can send cold emails or automated follow-ups to your leads - like Anyleads’ Emailing software 

If you want to reach out to new leads automatically (even if they haven’t heard from you yet) or want to set up an email drip campaign, B2B Email Marketing Software is the right choice

  • Can be fully automated with big lists of leads
  • Will be easy to connect to your own lead database or CRM to automatically send out emails at certain points in time
  • Able to track the email behavior of your targets, such as email opens, replies and clicks in emails

If you are reaching out to customers in the European Union, it’s hard to fully qualify to the new GDPR guidelines when sending out cold outreach emails

B2B Lead Tracking Solutions

Track all the visitor behavior through your visitor’s IP address or cookies

When you want to learn more about what pages your new leads are visiting, the B2B Lead Tracking Solutions can give you valuable information

  • Perfect for validating leads and seeing what pages they are most interested in
  • Gives you the right background information to send more emails or to reach out through a phone call
  • Is as easy as installing a small script on your website, which allows it to run in the background while your visitor scrolls through your website

Hard to implement when your website contains a limited number of pages.

Some types of B2B Lead Tracking Solutions are hard to connect to your existing software, or it can be tricky to implement this solution in your regular workflow

B2B Sales Lead Validation Software

Make sure that the leads you are generating belong to your target audience

When you want to make sure the leads you have captured and generated so far are within your preferred target audience, B2B Sales Lead Validation Software will help you out with specific filters and other personal criteria

  • Makes sure you always reach out to the right leads
  • Saves time by deleting the leads that aren’t worth pursuing right now
  • Allows you to run your desired number of leads

In some cases, the B2B Sales Lead Validation Software uses outdated information, resulting in details about leads that aren’t accurate today

B2B Lead Generation and Prospecting Software

Search through big databases of leads based on your own filters and criteria

When you want to find more leads based on filters and criteria of your current customers, B2B Lead Generation Prospecting Software will give you big lists of potential customers

  • Often includes contact details so you can reach out to the right person
  • Allows you to find huge lists of new potential leads, which you can upload to your Email Marketing Software
  • Easy to use and it often takes less than 10 minutes to generate a list with thousands of new leads

Some platforms that allow you to generate and prospect B2B leads can be very expensive or use outdated company information

Sales Chatbots for B2B Lead Generation

Set up a bot focused on generating new leads through your website or platforms like Facebook and Whatsapp

If you are in charge of validating leads and want to automatically generate them through your website, Sales Chatbots for B2B Lead Generation are a fantastic addition

  • Can be fully optimized to meet your own requirements
  • Helps in filtering out leads that don’t meet up to your company’s criteria
  • Gives a more personal approach to people that visit your website

Hard to set up properly as it requires some technical experience

Social Proof for B2B Sales Leads

Provide additional proof and trust to new visitors on your website by showcasing current customers

When you feel like visitors to your website could use a nudge to take action and sign up for a trial or demo, Social Proof for B2B Sales Leads can be extremely valuable

  • Creates a feeling of trust based on the behavior of similar leads that visit your website
  • Can be fully optimized based on layout and text
  • Is often very easy to set up and install on your own website

If you are new to the market, it can be hard to use social proof as you might not have any social proof at all due to the limited number of customers



B2B Lead Capture Software Tools

When it comes to Lead Capture Software Tools, you want to make sure that you are using software for different purposes. This allows you to do everything from a single dashboard, rather than having to sync new leads from one software to the other continuously. 


B2B Lead Capture Software Tools are great at turning the traffic (like traffic from your digital marketing campaigns) on your homepage, blog, or about us page into actual leads. By providing them with offers such as a free whitepaper with best practices for doing their work better, you are giving the right incentive for them to leave their email address and other personal information. You can then use this personal information in your own lead dashboard to create a customer profile and send them over to your automated email drip campaign, allowing you to get more data about this specific lead. 


It really depends on your own goals whether you should go very in-depth with this type of software. For example, you can just ask for an email address in exchange for the whitepaper. But you can also go as far as asking for: 


  1. Their first name

  2. Last name

  3. Email address

  4. Company details

  5. Phone number

  6. Their role within the company. 


By requesting more, you will have a lot more background information about this lead. Do take into account that asking for a lot of personal data might also result in a lower conversion rate, as people are usually less likely to fill in all the required information if there are multiple fields with information. 


B2B Email Marketing Software

The world of B2B Email Marketing Software has two sides: 


  1. the cold outreach type 

  2. the drip type


Most cold outreach email marketing software can be used to send cold emails to companies that aren’t familiar with you. However, when running cold outreach campaigns, tread carefully. Do not use purchased lists full of contacts who really have nothing to do with the solution you are offering. 


Instead, you should focus on getting a list of companies and email addresses of companies that are already somewhat familiar with your brand or company. With the cold outreach email marketing software, you can create a template including parameters (inputs for additional information you have about the lead), and the software will send out these emails automatically, every day. You can even include a small sequence, through which you will send a new email to the same lead three days later based on their behavior with the first email (such as unopened, opened, clicked, replied, etc.).


The drip email marketing software allows you to reach out to B2B leads who have signed up through a landing page (by downloading a whitepaper), filled out a contact form or used any other medium where they signed up for their email address. It allows you to, for example, send an email drip sequence to leads that recently signed up for a trial of your product or service. Drip email marketing campaigns are especially useful in giving insights and tips on how to use your product or service and can push the lead into scheduling a demo call - which means you can automatically forward it to your demo or sales team. 


With B2B Email Marketing Software, you want to make sure you look for software that allows you to connect it to your lead database, along with your CRM. All the information, including the tracking of opens, clicks, and replies, will be synced between your different types of software. This will ensure a better way of tracking leads and validating them before you send them over to your sales team. 


Some well-known examples of B2B Email Marketing Software Tools are:

  1. Anyleads

  2. SendInBlue

  3. MailChimp

  4. GetResponse

  5. Campaign Monitor

Anyleads

Anyleads is the top b2b lead generation software that helps you scale your business!

Anyleads’ email marketing software allows you to upload a list of new addresses (or directly load them from the Prospecting tool) to reach out to by using your own templates. It includes parameters, which means that you can use additional information about a lead within the email. 


For example, if you have the first name and company name of the lead, you can automatically replace the parameter in the email with that lead’s information. Anyleads also allows you to assign different criteria to when the next email will be sent out, like directly when an email is opened, or wait for 72 before sending a follow-up email. It also comes with a Tracking tool, which allows you to set up rules regarding sending out emails when someone visits a specific page on your website.


SendInBlue

B2B lead generation software such as sendinblue helps companies grow

Initially a bulk email software, SendInBlue also offers personalized email outreach. You can create groups of leads and assign specific templates to go out at certain points in time. This is especially useful when you want to reach out to hundreds of leads at the same time. 


MailChimp

B2b lead generation software such as mailchimp is one of the OGs of email marketing

Through MailChimp, you can send personalized emails to incoming leads or leads from a list you uploaded to MailChimp. Most features in MailChimp are focused on newsletters. However, through their personalized email software, you can create drip campaigns to send out to single leads or a whole list of leads. 


GetResponse

B2b lead generation software such as getresponse helps companies send personalized messages

When you want to send emails to new leads or leads that could use a bit of a reminder about your company, GetResponse is quite a solid choice. It allows you to upload a bulk list of leads or to send out personalized emails to single leads. Just like most other email marketing software tools, they will enable you to upload additional information to use it within the email itself. 


CampaignMonitor

utilize the power of b2b lead generation software to scale your business

Though most companies use CampaignMonitor to send out newsletters to big lists of customers, you can also use the software to reach out with personalized emails. You can also set up drip campaigns based on specific criteria, such as visiting pages on your website. Within these drip campaigns, you can assign specific rules like sending a follow up after a certain amount of time or if your lead hasn’t opened the initial email yet. 



Software

Automated emails

Track lead interaction

Score leads based on events

Add new leads easily

Forward leads to your CRM

Anyleads

Yes

Yes

Yes

Yes

Yes

SendInBlue

Yes

Yes

No

Yes

Yes

MailChimp

Yes

Yes

No

No

Yes

GetReponse

Yes

Yes

Yes

Yes

Yes

Campaign Monitor

Yes

Yes

No

Yes

Yes



B2B Lead Tracking Solutions

Your website is a goldmine when it comes to learning more about your leads. It’s the equivalent of tracking people in a store: you know the exact places your lead went, how long they were there, and what they found interesting. 


As you can imagine, these tracking solutions will allow you to get a lot more insight into what your leads find valuable. These insights can then be used to send them more information by email, or it can directly be sent to the sales team. If a lead spends a lot of time on a specific feature page but visits the pricing page for less than a minute, it might mean your solution is interesting to them but too expensive right now. 


Lead Tracking allows you to turn these events into more details about your lead. Then, your sales team can reach out to them to see if you can set up a call to discuss a discounted alternative.


There are different solutions for lead tracking. They all work with the same technology: they track the visitor behavior based on IP address or through cookies. By using a solution in your email marketing campaigns, you can identify every lead that visits your website. The dashboard of the Lead Tracking Software will then show you all the pages they have visited. You can even assign scores to specific pages internally, so a lead will receive an email or a call once they’ve visited enough pages to reach a specific score threshold. 


B2B Sales Lead Validation Software

When obtaining new leads and reaching out to them, you want to make sure that you can ensure the quality of the leads. It’s great to reach out to 100 leads, but if 90 of these leads are not your perfect future customer, then you’re just wasting time. 


When it comes to B2B lead generation, validating the leads is essential. You want to dedicate your most valuable resources to picking the right leads and signing new deals within this group of leads. Studies show that about half of website visits, that can be mistaken for leads, come from:


  • Spam 

  • Sales solicitations

  • Scoping out the competition


One way of validating leads is to find out whether their company details are fulfilling the criteria. For example, if you want to make sure that they have a big enough budget to buy your product or service, you should look at their annual revenue. Or, when someone signs up with an email address, you want to make sure that this email address is valid by using an email verifier


B2B Lead Generation and Prospecting Software

Back in the day, most companies would buy a massive list of potential leads from a lead generation company. But these leads were often not qualified, or the company details were outdated. Today, several solutions allow you to upgrade your B2B lead generation to a professional level by using prospecting software yourself. Companies such as Anyleads provide a big list of potential leads with company details that are updated regularly. This means companies you are prospecting will always meet the criteria that you’ve set yourself.


Prospecting leads is easy and requires only a few clicks. You filter based on specific criteria, such as the company size, department, role, location, revenue, and tons of other details. This narrows down your list, so you only get the leads that you want. You can then download the personal or company details to reach out to the right person within the company. 


Sales Chatbots for B2B Lead Generation

Though sales chatbots for B2B lead generation require some work, they can be a substantial additional asset in turning your visitors into actual leads. Most companies have a contact page with a contact form. This isn’t very interactive or unique. 


By using a sales chatbot instead, you can get more information from your visitor while providing an interactive contact form. They can answer questions related to: 


  • The company size 

  • Their role in the company

  • Personal information 


Then, you can reach out to them and even forward visitors to the FAQ section on your website.


The primary purpose of sales chatbots within B2B lead generation is to filter the leads that are looking for someone to talk to. You can even forward them to specific customer success managers within your company, based on the criteria they give you in the chat. Anyleads’ Sales Chatbot can help you generate more B2B leads by embedding a simple chat widget on your website with only a few lines of code and some adjustments in the back-end. 


Social Proof for B2B Sales Leads

When it comes to persuading visitors on your website, one of the essential elements is to show how other people are interacting with your company. If someone recently signed up for a trial, it must be something interesting, right? 


Until a few years ago, it was hard to show this social proof, as most websites couldn’t give an up-to-date feed of interactions of the events happening on their website. Today, it’s just a matter of pasting a few lines of code and setting up events on your website. 


This allows you to show that someone near your visitors signed up for a trial a few hours ago. Or you can show your visitors that company X just upgraded to the Platinum plan of your service or product. For example, Anyleads’ small social proof widgets pop up on the website, persuading new visitors to do the same. 


Social proof is powerful when it comes to generating B2B leads, as people are more likely to leave personal information when they see other people doing it as well. It’s like seeing ten people walking around with Starbucks cups, making it more likely for you to want to visit the Starbucks location closest to you.



Software

Automate notifications

Use localization based on user’s location

Set up multiple events to display

Fully customize the look of the widget

Unlimited notifications

Anyleads

Yes

Yes

Yes

Yes

Yes

FOMO

Yes

Yes

Yes

Yes

No

ProofFactor

Yes

No

Yes

No

No

ProveSource

Yes

Yes

Yes

No

No

Provely

Yes

Yes

Yes

No

No


Author

Mathieu Picard

CEO, Anyleads, San Francisco

We are the leading marketing automation platform serving more than 100,000 businesses daily. We operate in 3 countries, based in San Francisco, New York, Paris & London.

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Install a chatbot to capture visitors data and convert them to leads.

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Extract subtitles of Youtube videos to create unique content.

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