We are expanding our business. Launch Anyleads in white label with your own logo and colors. Create your own lead generation software.
Discover the Anyleads suite | Find emails, verify emails, install a chatbot, grow your business and more!.
blog

Study guide: How to Improve Lead Generation Results



Case Study: How to Improve Lead Generation Results

Photo by Austin Distel on Unsplash


The number of small and medium businesses was roughly 332.99 million by the year 2021 in the whole world, according to a statistic published by Statista. It is said that around 20% of startups fail by the end of their first year. This percentage increases to 50% by the end of the fifth year, and in ten years, 80% of such small businesses go down. Before you despair, you need to understand why exactly your business may not be performing as well as you expected. In some cases, failing businesses just need better insights to gain that edge in the market. Worry not! Because this article will dive into the world of managing small businesses. 


There could be several challenges that your business is facing. Lead generation is an important aspect of any business, as it helps to bring in new customers and boost revenue. However, the results are extremely prone to the conditions of the industry and the target audience. In the following case study, we will structurally analyze how a company with low profitability was able to boost its lead conversion.


THE CASE STUDY:


The company in question is a business-to-business software services provider. Their primary product is a project management software suite. They had been struggling to generate leads for their products, despite having a solid product offering and a well-designed website. After conducting a thorough analysis of its lead generation efforts, the company identified several areas where it could improve.


Issue 1: The first area of improvement was their website. The company realized that its website was not effectively communicating the benefits of its products to potential customers. They also noticed that their website was not optimized for search engines, which made it difficult for potential customers to find their products through search engines such as google or safari. 


To address these issues, the company architectured the website to put across the benefits of its products better. They also employed better search engine optimization (SEO), which helped their website rise in the ranks of web results.


Issue 2: The second area of improvement was their lead generation process. The company realized that its current lead generation process had low efficiency in capturing potential customers' contacts. They also noticed that the lead generation process was ill-designed and couldn’t nurture the existing leads properly. 


To tackle this problem, the company implemented a new lead generation process that included a quick lead capture survey on the website. Compounding this, they included nurture campaigns via email. This was a good way to engage and educate customers about the services that the company had to offer. Using the best online translation services ensured that they tapped foreign markets as well. This way, they improved their reach.


Issue 3: The third area of improvement was their strategy for content marketing. The company realized it was not effectively using content on its websites to generate leads. The blog was also not up-to-date with trends. 


To fix this, the company began publishing fresh, trending content regularly. 


As a result of these improvements, the company was able to significantly increase its lead generation results, the website traffic and conversion rate.


In short, this case study highlights the severity of conducting an exhaustive analysis of your lead generation efforts and identifying pain points which can be cured.


To condense our learnings, we must follow the process below for good lead generation results.

1. Use social media to create leads: Social media platforms like LinkedIn, Twitter, and Facebook can be used to generate leads by connecting with potential customers, promoting content and events, and running targeted advertising campaigns.


You can also use online platforms to get access to get good online services. If you are a student, you can buy an essay on sale to boost your academics, and if you are an entrepreneur, you can get assistance with your lead generation from online experts. Social media can help you reach industry professionals who can help you out.


2. Optimize your landing pages: Make sure your landing pages are optimized for conversions by including clear clarion calls, eliminating distractions and simplifying the process of filling out surveys, so people don’t quit midway.


3. Utilize referral marketing: Encourage current customers to refer people in their circles. This can be done by incentivizing them with offers. Companies like Zomato, Gpay etc. use this. 


4. Trade resources for information: Lead magnets like e-books, webinars, checklists and other resources. They can be used to collect contact information from potential customers in exchange for valuable educational resources. 


5. Retarget previous visitors: It allows you to show ads to people who have visited your website but haven’t opted for your product. This is a powerful way to generate leads from people who have already expressed interest in your service. Now you know why you see the same ad everywhere when you visit a website once.


6. Create an illusion of urgency: Use time-bound offers or scarcity to create a sense of urgency that encourages customers to quickly take up your product.


7. Rank your leads using a rubric: Lead scoring is a method of ranking leads based on their engagement and probability of conversion. This ensures that you don’t miss your hottest leads.


8. Reach out to influencers: Partner with industry influencers who will help you tap into their audience and generate leads. A top list at yahoo of several translation services will be useful while reaching out to foreign influencers. 


9. Test, tweak, repeat: Regularly test different strategies to see which ones work best for your business.


By incorporating these tips into your lead generation strategy, you can increase, by manifold, the chances of attracting and converting potential customers into paying ones. Remember that lead generation is an evolving process, and you must continuously test and try out new methods building on your existing strategy. This way, you will know what works for your company.


Author’s Bio - Ruby Butz


Ruby Butz is an aspiring entrepreneur. Over the years she’s spent in business, she has garnered several key insights that are invaluable to companies. A typical day in her life is spent as a consultant for major ventures. In her free time, she writes articles for budding entrepreneurs to learn from.


Author

Mathieu Picard

CEO, Anyleads, San Francisco

We are the leading marketing automation platform serving more than 100,000 businesses daily. We operate in 3 countries, based in San Francisco, New York, Paris & London.

Join Anyleads to generate leads

Error! Impossible to register please verify the fields or the account already exists.. Error, domain not allowed. Error, use a business email. Welcome to the Anyleads experience!

More than +200 features to generate leads 😍

illustration
Anyleads
Enrichment data software to find emails

The perfect product to generate high quality leads from B2B to B2C.

  • Access / extract from more than +15M B2B companies.
  • Extact local businesses from Google Maps.
  • Find company domains from names.
  • Get all employees emails from a list of domains.
  • Send all the data to your CRM via Zapier.
illustration
Anyleads
Email, phone & social media extractor

Extract emails, phones on the page of websites and download it to Excel or CSV.

  • Upload a list of websites to extract emails.
  • Export phone numbers from landing page.
  • Export social media urls (Facebook, Instagram ..) from pages.
  • Export to CSV or Excel in one click.
  • Send the data to your CRM or other software.
illustration
Anyleads
Find emails from first name, last name and company name

Discover emails from a CSV from 3 columns (first name, last name, and company name).

  • Upload big batch of CSV online to find emails.
  • Email discovery is fast and build emails from patterns.
  • Find valid emails from 3 data points.
  • Export to CSV or Excel in one click.
  • Send the data collected to your CRM or any software.
illustration
Anyleads
Chatbot solution to capture and convert visitors into leads

Transform your visitors into leads by capturing information from them.

  • Install unlimited chatbot to capture unlimited leads.
  • Customize the scenario of your chatbot.
  • Customize the color, position and the widget.
  • Export the leads into Excel or CSV.
  • Send directly the leads captured to your CRM or any software.
illustration
Anyleads
Daily registered domains with leads information

Discover each day thousands of new companies registered on Internet.

  • Prospect new businesses registered on Internet.
  • Transfer leads to campaigns to send emails on it.
  • Thousands of new leads uploaded each day.
  • Export all the leads into Excel or CSV.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Online review management to get more online reviews

Capture reviews from visitors, and increase your reviews on Google and Facebook pages.

  • Install and customize the widget on your website.
  • Collect more reviews, increase your SEO position.
  • Grow your Facebook page and Google page.
  • Export reviews into Excel or CSV.
  • Send reviews directly to your CRM.
illustration
Anyleads
Sequence (cadence) / newsletter campaigns tool

Send newsletter or sales emails with automatic follow ups.

  • Create unlimited campaigns and connect unlimited senders.
  • Warm up feature to increase your deliverability.
  • Send personalized images with our image personalization tool.
  • Send events to your CRM such as opens, clicks and replies.
  • Generate more sales meeting with automatic follow ups.
illustration
Anyleads
API to prevent fake emails registration on your service

Each time someone registers to your service, ping this API to verify if the email is correct.

  • Verify if an email exists to prevent fake emails.
  • Export results into Excel or CSV.
  • Ping in real time our API or plug it in your system.
  • Instant email verification.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Social proof notification widget tool

Generate and display notifications on your website to show random messages to your visitors. This will increase your sales and credibility.

  • Add unlimited websites.
  • Add unlimited notifications.
  • Create geo-targeted notifications.
  • Display random fake notifications.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Extract B2B emails from B2B social media

Extract emails and contact from B2B social media. Find new leads in one click and create targeted lists.

  • Create unlimted lists, filter by country, industry, size and job title.
  • Hyper targeted lead generation.
  • Generate B2B and B2C lists in one click.
  • Super fast emails generation.
  • Send leads to your CRM or other software.

Start generating leads with our software

Create your account and start your 7 day free trial!

Error! Impossible to register please verify the fields or the account already exists.. Error, domain not allowed. Error, use a business email. Welcome to the Anyleads experience! By registering you agree to the Terms and conditions agreement.

More than +200 features to generate leads 😍

We offer multiple products for your lead generation, discover them below!

>> Unlimited access to all products with one single licensecheck our pricing.

illustration
Anyleads
Enrichment data software to find emails

The perfect product to generate high quality leads from B2B to B2C.

  • Access / extract from more than +15M B2B companies.
  • Extact local businesses from Google Maps.
  • Find company domains from names.
  • Get all employees emails from a list of domains.
  • Send all the data to your CRM via Zapier.
illustration
Anyleads
Email, phone & social media extractor

Extract emails, phones on the page of websites and download it to Excel or CSV.

  • Upload a list of websites to extract emails.
  • Export phone numbers from landing page.
  • Export social media urls (Facebook, Instagram ..) from pages.
  • Export to CSV or Excel in one click.
  • Send the data to your CRM or other software.
illustration
Anyleads
Find emails from first name, last name and company name

Discover emails from a CSV from 3 columns (first name, last name, and company name).

  • Upload big batch of CSV online to find emails.
  • Email discovery is fast and build emails from patterns.
  • Find valid emails from 3 data points.
  • Export to CSV or Excel in one click.
  • Send the data collected to your CRM or any software.
illustration
Anyleads
Chatbot solution to capture and convert visitors into leads

Transform your visitors into leads by capturing information from them.

  • Install unlimited chatbot to capture unlimited leads.
  • Customize the scenario of your chatbot.
  • Customize the color, position and the widget.
  • Export the leads into Excel or CSV.
  • Send directly the leads captured to your CRM or any software.
illustration
Anyleads
Daily registered domains with leads information

Discover each day thousands of new companies registered on Internet.

  • Prospect new businesses registered on Internet.
  • Transfer leads to campaigns to send emails on it.
  • Thousands of new leads uploaded each day.
  • Export all the leads into Excel or CSV.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Online review management to get more online reviews

Capture reviews from visitors, and increase your reviews on Google and Facebook pages.

  • Install and customize the widget on your website.
  • Collect more reviews, increase your SEO position.
  • Grow your Facebook page and Google page.
  • Export reviews into Excel or CSV.
  • Send reviews directly to your CRM.
illustration
Anyleads
Sequence (cadence) / newsletter campaigns tool

Send newsletter or sales emails with automatic follow ups.

  • Create unlimited campaigns and connect unlimited senders.
  • Warm up feature to increase your deliverability.
  • Send personalized images with our image personalization tool.
  • Send events to your CRM such as opens, clicks and replies.
  • Generate more sales meeting with automatic follow ups.
illustration
Anyleads
API to prevent fake emails registration on your service

Each time someone registers to your service, ping this API to verify if the email is correct.

  • Verify if an email exists to prevent fake emails.
  • Export results into Excel or CSV.
  • Ping in real time our API or plug it in your system.
  • Instant email verification.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Social proof notification widget tool

Generate and display notifications on your website to show random messages to your visitors. This will increase your sales and credibility.

  • Add unlimited websites.
  • Add unlimited notifications.
  • Create geo-targeted notifications.
  • Display random fake notifications.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Extract B2B emails from B2B social media

Extract emails and contact from B2B social media. Find new leads in one click and create targeted lists.

  • Create unlimted lists, filter by country, industry, size and job title.
  • Hyper targeted lead generation.
  • Generate B2B and B2C lists in one click.
  • Super fast emails generation.
  • Send leads to your CRM or other software.