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What are cold emails examples?



What are cold emails examples?


Cold email is one of the most powerful tools in your arsenal when it comes to closing business opportunities with strangers -- but if you aren't using them effectively, they can also be detrimental to your career.

Email has always been an essential part of any professional's workflow. It was invented during the industrial age as a means of efficient communication between people working together on projects. But today, we're living in an era where technology has made us more connected than ever before. The only thing standing in our way from achieving maximum efficiency is ourselves. And so, here are some ways to improve your email etiquette and use cold email to its fullest potential!

Today, I'd like to share how you should approach sending out cold emails. We've compiled all the best practices into this article, which will help you craft a winning pitch to anyone in your network. If you want to learn about other aspects of cold emailing such as personalization or follow-up strategies, check out my post on why cold email isn't dead yet.

Does email marketing still work in 2022?

In 2020, there were over 2 billion active users on social media platforms worldwide. That number continues to grow every day, and by 2021, we expect that figure to reach 3.3 billion. So yes, email marketing works. You just need to make sure that you're approaching each new prospect correctly.

The biggest mistake you could possibly make would be to try to sell something to someone without first getting permission. Let me give you an example: My friend once sent an email to her sister after their mother had passed away. She asked her sister what she wanted to do with Mom’s house, because she knew her sister wouldn’t have time to clean up the place. This was not the right approach. Instead, she should have gotten her sister’s approval beforehand. Just imagine if she didn't ask permission, and then suddenly started pressuring her sister. Imagine how awkward that conversation would go.

So instead, you should start off by asking questions regarding whether or not your prospect likes the idea of selling. Then you'll be able to determine next steps based on their answer. In fact, many clients come to us seeking advice on how to send cold emails to prospective customers. They think that cold emailing is outdated, ineffective, and even borderline spammy. However, these same prospects don't hesitate to buy software from us. Why? Because they know that we care enough to find out what makes them tick before trying to sell anything at all.

If you're looking for ideas on how to approach cold emails, let's take a look at the statistics below. What percentage of cold emails are successful? How do you politely email someone who hasn't responded?

Is cold emailing still effective?

We live in an increasingly digital world where everything moves quickly. People are used to receiving information instantly through apps like Facebook Messenger, Slack, WhatsApp, Twitter DM, etc.. When that happens, we tend to forget about reaching out to others face to face. As a result, cold emails became popular among marketers due to their instant results. These days, cold emails can easily convert into leads, which is great news for both brands and businesses.

Here are two reasons why cold emailing is so valuable:

1. Cold emails provide immediate feedback.

When you receive a response to an email you sent, you immediately see how the person feels about your message. A positive response shows that you hit the mark and got the attention of your reader. On the contrary, negative responses tell you that your efforts failed. This is very useful info for future pitches. For instance, if you sent a product demo video to someone, you might notice that they disliked it, whereas if you received a similar video request via LinkedIn, you may realize that the person liked the content. Both scenarios are equally valuable for improving subsequent pitches.

2. Cold emails allow you to connect with people directly.

As mentioned above, cold emails offer immediate feedback and enable direct connection with people. Many times, those connections turn into long term relationships. After connecting with a stranger online, you might decide to meet them in person at an event or conference. Or maybe you end up creating a partnership with them to launch a joint venture. Either way, you get to build deeper relationships with people beyond the scope of your current project.

This is important because building deep relationships with customers helps increase customer lifetime value. Ultimately, this increases revenue per user while reducing churn rates. Furthermore, having strong ties with your audience will help you create better products, services, and campaigns.



What percentage of cold emails are successful?

Studies show that around 40% of cold emails actually resulted in replies. Of course, there's no perfect formula here since different companies and industries have varying success rates. Still, that doesn't mean you shouldn't bother sending cold emails anymore. On the contrary, I believe that you should continue doing so until you achieve success.

Some factors that influence your success rate include:

Your industry/business niche

Whether or not you already have a rapport with your target market

How well you research your recipient

Follow-ups

There are three types of follow-ups you can perform depending on the nature of your relationship with your recipients:

After initial contact - you can either wait for several weeks/months or send another email.

During the lead generation phase - you can reach out again within 24 hours, 7 days, 30 days, 60 days, 90 days, 6 months, 9 months, 1 year, and 5 years.

Cold emails have been around since the beginning of time. They're still used today by some companies as their main method of communication with potential clients or customers. The fact is that they can be effective if you know how to use them properly. But not all cold emails are created equal -- there's more than one way to skin this cat.

If you've never sent out a cold email before, it might seem like an intimidating prospect. You may think about what you'd say in your message, but then wonder whether anyone would actually respond. This article will help you understand why cold emails can be so powerful, and give you some advice on how to craft these messages effectively.

The first thing to consider when writing a cold email is where you'll send your pitch. As we discussed earlier, cold emails should always go through a lead-generation system such as MailChimp, Leads2List, SalesLoft, or PersistIQ. These services collect names from various sources including social media sites and databases of leads, which makes the process much easier. If you don't already have a list, you need to build one yourself. We recommend using LeadPages to build yours quickly, although other options exist. Once you have a list, you can start sending cold emails.

But just because something goes into a list doesn't mean you'll receive any response back. Cold emails must be written carefully, especially if you want to follow best practices. Here are three things to keep in mind while crafting your pitches.

How do I make a cold email list?

One great place to get started building a list is LinkedIn. There are several ways to find people on LinkedIn who fit your target audience, and then request permission to add them to your list. One option is to search for someone specific such as "CEO" or "CFO," and see what comes up. Another is to look at industry groups you belong to and choose a few relevant ones. Then click on the name of each group and read over the description to see who else belongs to it. For example, if you were interested in hiring accountants, check out the Accountancy Professionals Group. Finally, visit LinkedIn Pulse to browse articles related to your interest. You can also post your own content there. LinkedIn Pulse is part of LinkedIn advertising tools, which means it shows ads alongside your posts. So even though you aren't paying for the ad space, it does count towards your monthly budget.

Once you've found a few people whose interests match your business goals, ask to join their lists. To do this, open a new email and type in the following:

Hi [name],

I'm excited to connect! I noticed you're involved with [industry] __________, and thought you might enjoy reading my latest blog post. It discusses how X problem could affect Y industry. Would love to hear your feedback. Best,

[Your Name].

You can customize your pitch depending on your business. Make sure to include enough details to show that you care about the person receiving your message. And remember to sign off politely. Keep in mind that you probably won't be able to speak directly to everyone on your list, so you'll need to send multiple messages until you reach someone who wants to talk.

This is only one part of your strategy, however. Next, you'll need to decide where you'll send your messages. Since you're targeting businesses rather than individuals, you'll likely want to focus on B2B opportunities instead of selling products or services. In order to generate qualified leads, you'll need to ensure that your offers are both useful and interesting. When creating your message, take inspiration from the following sections below.

How do I set up cold email marketing?

Now that you have your list built, it's time to begin sending messages. Depending on your product or service, you may want to contact prospects individually or via bulk emails or autoresponders. Either way, here are a few ideas to get you going. First, let's discuss how to approach individual contacts.

For instance, if you sell software, you may want to try contacting every single customer listed on your website. While this may sound difficult, it isn't impossible. After signing up for Mailchimp and setting up a free trial, simply navigate to Tools→Sending Lists and select Customers. From there, you can view your entire mailing list and filter based on whatever criteria you choose. Selecting All Contacts allows you to access all information associated with those who signed up for your site.

Alternatively, you could send an automated email inviting people to opt-in to a newsletter. Or you could offer a discount code to entice prospects to buy right away. Whatever you decide, once you have a list ready to send your messages, it's important to test different approaches before settling on a final plan. Send two versions of your email to different recipients and measure results to determine which works better.

As for bulk emails, you'll often want to leverage existing systems to automate certain parts of your workflow. An excellent tool for automating your list management is Sendlane. With Sendlane, you can set up automated campaigns that run daily (or weekly), automatically generate landing pages, and track conversions. Your subscribers don't even have to know anything about this extra step. Just tell Sendlane what you want to happen, and everything takes care of itself.

Finally, if you haven't yet heard of autoresponder services, now's the perfect time to learn more. Email automation has become increasingly popular among marketers looking to save time and money. Autoresponders allow you to schedule automatic replies to incoming messages without having to manually address each one. For small businesses, these types of services can cut hours spent managing inboxes down to minutes per day.

With autoresponder platforms, you can easily manage hundreds of messages at once. And unlike manual methods, you don't need to spend endless amounts of time monitoring your campaigns. By scheduling, tracking, and responding to your emails automatically, you can maximize your ROI and increase conversion rates.

How do I create a database for cold mail and calls?

While many entrepreneurs prefer cold emails, others feel uncomfortable calling people and asking for appointments. Luckily, there are plenty of solutions available to handle phone calls too. For instance, you can download CallRail to record conversations between you and prospective clients. Alternatively, you could use Ringba, which lets you call prospects automatically after qualifying them online.

However, neither of these services require you to develop a large database. Instead, they rely on existing data collected during your initial outreach efforts. Even if you're trying to grow your company organically, you can use these services to fill gaps left by traditional methods.

To sum it up, cold emails are extremely versatile, and can be used to communicate with almost any kind of buyer. Whether you're pitching a client, making introductory inquiries, or closing deals, there are tons of resources available to help you succeed. Take advantage of them!

Yes, yes...this one. A lot of people believe that cold emails are dead. That’s nonsense.

We’ve seen countless examples of successful cold emails being sent out, and received responses. They really DO work, and we guarantee you’ll be surprised at how easy it is to master.

Do cold emails ever work?

When done correctly, cold emails can produce amazing results. However, you shouldn't expect immediate success. Many people tend to underestimate the amount of effort required to successfully market your brand. Before jumping straight into cold emails, it helps to have a clear idea of exactly who your ideal buyers are, and what sort of messaging resonates most strongly with them. After all, you wouldn't walk onto a crowded street wearing a tinfoil hat, would you?

So, if you aren't sure what to say in your cold emails, read our guide on 5 common mistakes startup founders make with their emails. It includes helpful insights on what NOT to say in your emails, plus practical strategies for overcoming objections and improving your chances of getting a positive response.

Have questions about cold emailing? Need some guidance to kickstart your journey? Head to our Help Center page and submit a question. Our team of experts is happy to provide answers tailored specifically for your needs.

You're trying to connect with someone new or reconnect with someone who hasn't reached out to you in awhile. You've got their email address but they don't respond back to your initial message. What now? Do you just re-send the same old thing? Or do something different? Here's how to take action when you can't reach them by sending a new approach—a "cold" email.

Cold emails have been around since we started using computers as tools instead of typewriters. They were popularized by direct mail companies like MailChimp, where marketers would send messages from strangers directly to potential customers. Nowadays, this type of marketing has changed into digital messaging platforms like LinkedIn Pulse, Twitter, Instagram and Facebook. In other words, cold emails aren't really about reaching more people anymore. Instead, they focus on building relationships with existing contacts. And yes, there is still value in these types of communications. But let's be real here... if you want the best results, you need to start thinking outside the box. That's why I'm sharing some great ways to improve your cold emailing skills and increase your chances at getting replies.

What do you say in an email after no response?

As soon as you receive an unreturned email, you should immediately begin drafting an appropriate reply. There are two main things you'll need to consider while writing a cold email: what to include, and how much information to give. A good rule of thumb is to keep it short and sweet. If possible, try to make it personal so the recipient will feel connected to you. For instance, you could ask for feedback on a project you worked on together, share a funny story, or even offer advice based on your expertise. This way, you show you care enough to invest time in connecting with another person. When it comes down to it, you never know which one of those actions may help sway the conversation.

Here are some examples of common questions you might use during a cold email exchange:

"Hi [person], hope all is well! How did work go today?"

"Hey [person] - thanks again for taking my call yesterday. Let me know if there’s anything else I can help with."

"I saw you mentioned working on [project]. Are you enjoying the process so far? Did you find any issues along the way?"

How do you politely follow up on an unanswered email example?

Once you've sent the first email, you might not hear back right away. It doesn't mean you should stop pursuing the relationship altogether. After three days pass without receiving a reply, you can send another email asking whether they received your previous message. Depending on the situation, you can also opt to send a reminder via text or phone call. Just remember, sometimes people prefer texting rather than talking over the phone. So, you can always choose between those options depending on the preference of both parties involved.

For example, if you haven't heard back from someone within the last few weeks, you could choose to either send a quick text or call them to check in. You can then continue to see if they responded through social media channels such as Instagram or LinkedIn. If nothing happens, then maybe it's time to move onto the next step. However, if you had positive interactions previously, it's probably safe to assume that they'd respond positively to your latest communication. The key is to remain patient and persistent.



Should you cold email people?

Before answering this question, it's important to note that it depends on the context. One of the most effective ways to build long term connections online is through networking. Networking can come in many forms, including attending industry events, joining groups/forums, participating in meetups, etc. Basically, whenever you interact with others in order to learn, grow personally, professionally or socially, you're engaging in network activities. These activities tend to lead to meaningful relationships that benefit everyone involved.

Now, imagine you're invited to join a group on LinkedIn. Once you accept the invite, you realize that there are hundreds of members already present in the community. Some of them you've interacted with before, but most likely, you won't recognize anyone in particular. Is it worth spending time looking at each profile individually? Probably not. Would it be better to simply browse the profiles of the top 5 leaders in the community? Definitely.

This is exactly the idea behind cold emailing. By targeting specific individuals, you limit yourself only to the most relevant audience that matches your interest area. As a result, you end up having conversations with people who wouldn't otherwise engage with you. Not only does this save you time, but it helps you cultivate valuable relationships that pay off later on. On top of that, cold emailing allows you to establish your credibility as a leader in your field.

It's OK to contact people you don't know personally. Even though you may think that cold emails are only meant to target strangers, that isn't true. Everyone has friends, colleagues, family members and acquaintances who don't necessarily belong to your inner circle. Cold emails allow you to communicate with people who you couldn't normally talk to.

The answer is yes, provided you stick to the rules set forth by various state laws. Most states prohibit businesses from contacting residents unless they provide consent or actively sign up for newsletters or promotions. However, these laws vary widely across the country, making it difficult to generalize.

To avoid falling foul of the law, make sure you understand your state's regulations and act accordingly. Also, make sure to verify that you own the domain name used in your correspondence. Otherwise, you may risk being charged with spamming or impersonating a business.

So there you have it. Hopefully, you found this article helpful in learning how to create and effectively use cold emails. To learn more about how to leverage cold emails in your career, visit the links below:

Email Marketing Software: Email marketing software makes it easier to manage multiple campaigns simultaneously. Get free trials of the best email marketing apps available. 

LinkedIn: Learn everything you need to know about LinkedIn's powerful features and functionality. From creating professional bios, optimizing profiles, increasing visibility, and growing followers, LinkedIn offers plenty of opportunities for professionals.

Persistence IQ: Whether you're looking for answers to frequently asked questions or solutions to everyday problems, Persistence IQ provides the resources you need to succeed. With its extensive library full of articles, videos, guides, and courses, Persistence IQ delivers knowledge quickly and easily.

Salesloop: Easily track every interaction made with prospects and clients. Track leads, nurture inquiries, and monitor conversions. Use Salesloop's free trial to gain access to all features.

Yesware: Manage all incoming email and tasks instantly. Create custom inboxes to organize your team's day-to-day workflow. Schedule automatic reminders for recurring tasks. Set up automated drip emails to stay organized. Start a free 14-day trial.

Lemlist: Leveraging the power of automation, Lemlist lets you schedule emails to be sent automatically. Save time managing your list, and spend more time communicating with your subscribers.

PersistIQ: Stay ahead of competition with easy-to-use analytics that measure your impact. Quickly identify insights about your website visitors and optimize your content strategy. Gain insights about your competitors' websites and discover what works and what doesn't. Try it FREE for 30 days.

Salesloft: Improve customer service with chatbots powered by AI. Chat with your customers anytime, anywhere in minutes. Increase conversion rates and boost revenue. Free 7-Day Trial.

Inc.: Get inspired by thousands of stories shared by entrepreneurs just like you. Discover ideas and strategies to propel your startup forward. Get $10 credit towards a subscription when signing up.

Marketing Automation Platforms: Choose from dozens of providers offering advanced marketing capabilities. We recommend Hubspot because it combines CRM, autoresponder, landing page builder, email marketing platform, webinar tool, SEO analysis tool, and lead management system.


Author

Mathieu Picard

CEO, Anyleads, San Francisco

We are the leading marketing automation platform serving more than 100,000 businesses daily. We operate in 3 countries, based in San Francisco, New York, Paris & London.

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The perfect product to generate high quality leads from B2B to B2C.

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Email, phone & social media extractor

Extract emails, phones on the page of websites and download it to Excel or CSV.

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  • Export social media urls (Facebook, Instagram ..) from pages.
  • Export to CSV or Excel in one click.
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Find emails from first name, last name and company name

Discover emails from a CSV from 3 columns (first name, last name, and company name).

  • Upload big batch of CSV online to find emails.
  • Email discovery is fast and build emails from patterns.
  • Find valid emails from 3 data points.
  • Export to CSV or Excel in one click.
  • Send the data collected to your CRM or any software.
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Anyleads
Chatbot solution to capture and convert visitors into leads

Transform your visitors into leads by capturing information from them.

  • Install unlimited chatbot to capture unlimited leads.
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  • Export the leads into Excel or CSV.
  • Send directly the leads captured to your CRM or any software.
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Daily registered domains with leads information

Discover each day thousands of new companies registered on Internet.

  • Prospect new businesses registered on Internet.
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  • Thousands of new leads uploaded each day.
  • Export all the leads into Excel or CSV.
  • Send collected data to your CRM or other software.
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Anyleads
Online review management to get more online reviews

Capture reviews from visitors, and increase your reviews on Google and Facebook pages.

  • Install and customize the widget on your website.
  • Collect more reviews, increase your SEO position.
  • Grow your Facebook page and Google page.
  • Export reviews into Excel or CSV.
  • Send reviews directly to your CRM.
illustration
Anyleads
Sequence (cadence) / newsletter campaigns tool

Send newsletter or sales emails with automatic follow ups.

  • Create unlimited campaigns and connect unlimited senders.
  • Warm up feature to increase your deliverability.
  • Send personalized images with our image personalization tool.
  • Send events to your CRM such as opens, clicks and replies.
  • Generate more sales meeting with automatic follow ups.
illustration
Anyleads
API to prevent fake emails registration on your service

Each time someone registers to your service, ping this API to verify if the email is correct.

  • Verify if an email exists to prevent fake emails.
  • Export results into Excel or CSV.
  • Ping in real time our API or plug it in your system.
  • Instant email verification.
  • Send collected data to your CRM or other software.
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Anyleads
Social proof notification widget tool

Generate and display notifications on your website to show random messages to your visitors. This will increase your sales and credibility.

  • Add unlimited websites.
  • Add unlimited notifications.
  • Create geo-targeted notifications.
  • Display random fake notifications.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Extract B2B emails from B2B social media

Extract emails and contact from B2B social media. Find new leads in one click and create targeted lists.

  • Create unlimted lists, filter by country, industry, size and job title.
  • Hyper targeted lead generation.
  • Generate B2B and B2C lists in one click.
  • Super fast emails generation.
  • Send leads to your CRM or other software.

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More than +200 features to generate leads 😍

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illustration
Anyleads
Enrichment data software to find emails

The perfect product to generate high quality leads from B2B to B2C.

  • Access / extract from more than +15M B2B companies.
  • Extact local businesses from Google Maps.
  • Find company domains from names.
  • Get all employees emails from a list of domains.
  • Send all the data to your CRM via Zapier.
illustration
Anyleads
Email, phone & social media extractor

Extract emails, phones on the page of websites and download it to Excel or CSV.

  • Upload a list of websites to extract emails.
  • Export phone numbers from landing page.
  • Export social media urls (Facebook, Instagram ..) from pages.
  • Export to CSV or Excel in one click.
  • Send the data to your CRM or other software.
illustration
Anyleads
Find emails from first name, last name and company name

Discover emails from a CSV from 3 columns (first name, last name, and company name).

  • Upload big batch of CSV online to find emails.
  • Email discovery is fast and build emails from patterns.
  • Find valid emails from 3 data points.
  • Export to CSV or Excel in one click.
  • Send the data collected to your CRM or any software.
illustration
Anyleads
Chatbot solution to capture and convert visitors into leads

Transform your visitors into leads by capturing information from them.

  • Install unlimited chatbot to capture unlimited leads.
  • Customize the scenario of your chatbot.
  • Customize the color, position and the widget.
  • Export the leads into Excel or CSV.
  • Send directly the leads captured to your CRM or any software.
illustration
Anyleads
Daily registered domains with leads information

Discover each day thousands of new companies registered on Internet.

  • Prospect new businesses registered on Internet.
  • Transfer leads to campaigns to send emails on it.
  • Thousands of new leads uploaded each day.
  • Export all the leads into Excel or CSV.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Online review management to get more online reviews

Capture reviews from visitors, and increase your reviews on Google and Facebook pages.

  • Install and customize the widget on your website.
  • Collect more reviews, increase your SEO position.
  • Grow your Facebook page and Google page.
  • Export reviews into Excel or CSV.
  • Send reviews directly to your CRM.
illustration
Anyleads
Sequence (cadence) / newsletter campaigns tool

Send newsletter or sales emails with automatic follow ups.

  • Create unlimited campaigns and connect unlimited senders.
  • Warm up feature to increase your deliverability.
  • Send personalized images with our image personalization tool.
  • Send events to your CRM such as opens, clicks and replies.
  • Generate more sales meeting with automatic follow ups.
illustration
Anyleads
API to prevent fake emails registration on your service

Each time someone registers to your service, ping this API to verify if the email is correct.

  • Verify if an email exists to prevent fake emails.
  • Export results into Excel or CSV.
  • Ping in real time our API or plug it in your system.
  • Instant email verification.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Social proof notification widget tool

Generate and display notifications on your website to show random messages to your visitors. This will increase your sales and credibility.

  • Add unlimited websites.
  • Add unlimited notifications.
  • Create geo-targeted notifications.
  • Display random fake notifications.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Extract B2B emails from B2B social media

Extract emails and contact from B2B social media. Find new leads in one click and create targeted lists.

  • Create unlimted lists, filter by country, industry, size and job title.
  • Hyper targeted lead generation.
  • Generate B2B and B2C lists in one click.
  • Super fast emails generation.
  • Send leads to your CRM or other software.