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What email platform is best?

What email platform is best?

Email Marketing Software has become an integral part of any online marketing strategy. It helps businesses to connect with their customers through different channels such as emails, social media posts, etc. Email marketing remains one of the most effective ways to communicate with your audience because it allows you to send messages without having a website or mobile app.

The main aim of these services is to promote products or brands on various digital platforms like websites, blogs, social media pages, etc. by sending promotional emails that can help you generate more leads and drive sales. The key thing here is making sure the content of each message is relevant and informative so that they will be read thoroughly. Also, it should not contain any misspellings, grammatical errors, typos, etc. to ensure better engagement from readers.

So which email platform is best? Which one do I use? Here are some tips on choosing the right tool for your campaign! We have also listed down the top 10 email marketing providers based on several factors including pricing plans, customer support, integrations, user interface, ease-of-use, etc. So if you’re looking for a simple yet powerful solution for your professional needs, then check out our list below.

Who is the biggest email provider?

There are many email marketing solutions available today, but we chose four major players who provide excellent options for both personal and commercial usage. They include MailChimp, SendinBlue, Active Campaigns, and HubSpot. All of them have been around for years now and continue to grow day by day. In fact, according to Forbes, MailChimp was ranked No 1 among all email marketing companies in 2020. Let's take a closer look at this email service provider.

According to Statista, there were about 477 million active users (email addresses) across the globe in 2019, and over half of them live in North America alone. With almost two billion people connected via the internet, email is still going strong even after decades of existence. Therefore, it makes sense why the US dominates when it comes to email advertising platforms.

If you want to target Americans only, then Mail Chimp might be the perfect choice for you. If you don't mind targeting other countries too, then you may prefer another option. For example, SendInBlue offers its services in 28 languages worldwide. Similarly, Active Campaigns is a global platform that supports 41 languages. On the other hand, HubSpot is a cloud-based platform that provides 24/7 technical assistance globally.

Why Mailchimp is the best?

Mailchimp is known for being easy to set up and use. You won't find anything complicated or difficult in setting up a new account, nor will you get lost while trying to figure things out. This is probably due to the fact that it uses templates to make everything easier than ever before. As far as customization goes, Mailchimp lets you choose between three types of layouts depending upon how much control you wish to exert. However, if you're just starting out and don't know what you're doing, you can always opt for the standard template layout.

Apart from that, Mailchimp gives you access to tons of useful resources and training materials. And if you decide that something isn't working well on your campaigns, you'll receive full refunds within 30 days. Lastly, Mailchimp is extremely affordable compared to other similar alternatives. Their prices start from $5 per month, and go up to $25 per month, depending on the package chosen.

Is Mailchimp worth using?

Yes, definitely. Especially since they've made it very easy to create beautiful newsletters & eCourses, manage lists, track opens, clicks, bounces, unsubscribes, and conversions, run A/B tests, etc., using the drag-and-drop editor. That said, you'd be surprised at how quickly you can build a successful mailing list. There are plenty of tutorials and guides to help you along the way.

But remember, Mailchimp doesn't allow third party apps and plugins to integrate into their system unless otherwise specified. Hence, if you plan on integrating Google Analytics, ConvertKit, Instapage, etc., you will either need to switch to another platform or learn to code yourself. But if you're willing to invest time learning how to code, then Mailchimp is actually quite flexible.

Another important point to note is that Mailchimp is not really meant for big enterprises. If you're planning on building large mailing lists, tracking millions of subscribers, managing multiple accounts, running complex automated processes, etc., you would probably consider upgrading to either SendinBlue or Active Campaigns instead.

SendinBlue is great for anyone looking to increase traffic to their site or blog. It offers advanced automation capabilities with smart triggers, dynamic segments, conditional logic, and more. Plus, their reporting dashboard makes it easy to analyze data and understand exactly what works and what doesn't.

Active Campaigns is ideal for those who want to keep their contact information updated everywhere possible. Whether you're interested in creating personalized messages targeted towards individuals or groups, you can easily customize every aspect of the process. Apart from that, you can also import contacts directly from LinkedIn, Facebook, Twitter, Gmail, Salesforce, Outlook, and more.

On top of that, Active Campaigns offers custom branding, unlimited number of subscribers, automatic drip campaigns, customizable HTML snippets, built-in analytics, mobile compatibility, etc. While comparing these two platforms, we noticed that Active Campaigns has a slightly larger feature library. But overall, both of them are good options for marketers who value simplicity above all else.

Which email marketing service provider do you recommend? Share your thoughts with us in the comments section below!

1. MailChimp

MailChimp is a free tool that offers all the basic functionalities required by SMBs (Small & Medium Businesses). The service comes with templates, pre-designed campaigns, autoresponders, analytics, data export, custom field support, and many more.

Free plan – You can use this free version up to 2,000 subscribers.

Pro Plan - This paid version gives you access to advanced features like A/B testing, segmentation, auto responders, lead scoring, and so on.

Unlimited plans – If you have a larger list size than 2000 subscribers then you may want to consider upgrading to the Pro plan.

Mobile apps – For iOS users, there’s a native application available for your device.

Easy integration – Integrate your CRM system easily using Zapier.

Drag-and-drop editor – With its drag-and-drop editor, creating new campaigns becomes easier.

Custom fields – Customize the look and feel of your contact forms by adding custom fields.

Advanced reporting – Get detailed insights into how visitors interact with your content.

Automatic unsubscribes – Set automated rules which are triggered when someone leaves your mailing lists.

Built-in security measures – Protect your email from unwanted spam attacks by choosing between two levels: Basic and Advanced Protection.

Email marketing has become an essential part of any successful digital campaign. Email marketing helps businesses reach out to customers through newsletters or promotional emails that contain information about new products, services, sales offers, promotions, etc.

In this article we will look into some of the top email marketing providers available today so you can find the right one for your business needs. We have also looked at which are the best free email accounts as well as some of the best paid ones online. Lastly, we've highlighted a few popular email platforms on the web.

Which is the best free email account?

If you're thinking about starting an email marketing campaign but don't want to spend money then there's no better option than using a free email service. The only downside is that many of these services limit how much content you can send per day or even per month. This means it might take longer before you start seeing results from your campaigns. However, if you're just getting started with email marketing and not sure what kind would be best for you, here are several options:

SendGrid - One of the first companies to create a reliable and scalable email system back in 2004. It provides simple and easy-to-use SMTP servers (the standard way of sending mail), API integration and analytics, all for free! You get unlimited contacts and up to 100MB/day of storage space too. If you run out of space, they'll upgrade your plan without extra charge. Sign up here  or learn more about their plans.

Aweber - A powerful tool for creating professional looking and highly customizable landing pages, opt-ins forms, autoresponders, and subscription boxes. They also provide excellent support for different languages including Spanish, French, German, Italian, Portuguese, Russian, Polish, Czech, Hungarian, Danish, Swedish, Turkish, Norwegian, Dutch, Arabic, Hindi, Indonesian, Japanese, Korean, Thai, Vietnamese, Mandarin, Cantonese, Filipino, Greek, Slovenian, Croatian, Ukrainian, Latvian, Lithuanian, Romanian, Bulgarian, Serbian, Finnish, Hebrew, Hungarian, Slovak, Estonian, Macedonian, Albanian, Persian, Polish, Bosnian, Croatian, Czech, English, Esperanto, Farsi, Georgian, Gujarati, Icelandic, Kyrgyz, Kazakh, Lao, Malayalam, Mongolian, Nepali, Punjabi, Somali, Tajik, Tamil, Telugu, Uzbek, Urdu, Armenian, Belarusian, Burmese, Cambodian, Chinese, Crimean Tatar, Corsican, Galician, Hausa, Khmer, Kinyarwanda, Kirghiz, Lombard, Moldavian, Occitan, Pashto, Romani, Sindhi, Tagalog, Tahitian, Tuvan, Uighur, Volapuk, Walloon, Walsall, Warlpiri, Welsh, Yiddish, Yoruba, Zulu). Learn more about their plans here.

Constant Contact - Another company that has been around since 2003 and still going strong. With Constant Contact, you can easily manage multiple subscriber lists across various devices such as desktop computers, tablets, smartphones, printers, fax machines, and other media. While the basic package starts at $12/month, you can customize everything you see by choosing between a number of packages and prices. Here are some highlights of their offerings:

Basic Plan ($12) - Basic plan includes 1GB of storage, 5TB of total storage, 10,000 subscribers, 25 custom fields, 3 auto responders, 15 HTML templates, 2 mobile apps, access to your dashboard, ability to edit unsubscribe links, and the ability to add social icons to signup form.

Plus Plan ($24/mo) - Plus plan adds 50 custom fields, 30 auto responders, and 7 additional HTML templates.

Pro Plan ($29/mo) - Pro plan allows you to upload up to 250 MB of images, 200 custom fields, 12 auto responders, 24 HTML templates, and unlimited data storage.

Learn more about their pricing info here.

MailChimp - An established player in the market that was founded in 1999. Their advanced functionality makes it easier to manage numerous types of users and groups. MailChimp supports both Windows and Mac operating systems making them compatible with almost every device. There are two main tiers of plans depending upon how large your mailing list is. For smaller lists under 2000 members, MailChimp offers three plans: Standard, Professional, and Visionary. All three include a wide range of features like bulk editing, smart segmentation, automated drip campaigns, and personalization.

For larger lists MailChimp offers four plans: Business, Enterprise, Performance, and V3. These plans come with enhanced capabilities like single click automation, advanced reporting, real time insights, and integrated CRM.

Learn more about their pricing info here.

Active Campaign - Founded in 2008, Active Campaign is another great choice when it comes to affordable yet effective email solutions. They have over 800 integrations with leading software applications like Salesforce, Google Analytics, Shopify, Stripe, WordPress, Magento, Dropbox, Slack, Hubspot, Marketo, Facebook Ads Manager, and Zapier. As far as design goes, they make use of bright colors and beautiful fonts to catch your attention.

Their plans vary based on the type of user you are targeting. If you’re running an ecommerce store, you can choose between Personal, Small Business, Agency, Large Enterprise, and VIP. Their Personal plan costs $9/month while their agency plan starts at $39/month. On the other hand, their enterprise plan costs $99/month. Learn more about their pricing info here.

Zoho Campaigns - Offering a complete suite of tools to help build and grow your email database, Zoho Campaigns boasts of having over 400+ integrations with third party software. The platform offers a variety of plans ranging from $5-$10/user/month depending on your requirements. Some of its key features include drag & drop editor, automated workflow management, email template library, and built-in analytics.

HubSpot - HubSpot is a leader in providing quality email marketing software. In fact, it's considered as the 'de facto' open source solution for building high performing email marketing programs. Its robust feature set makes it easy to integrate with existing software, automate processes, and track conversions on each activity. Additionally, HubSpot is designed to work seamlessly with hundreds of APIs allowing you to extend its functionalities beyond email itself.

Here are some of the highlights of their plans:

Standard Package - Starting at $15/month, HubSpot offers 4 GB of storage, 500 subscribers, 6 lead capture forms, and a full calendar.

Professional Package - Starts at $25/month and gives you 12 GB of storage, 1000 subscribers, and unlimited leads.

Enterprise Package - Costs $45/month and gives you 16 GB of storage, 5000 subscribers, and unlimited leads.

Learn more about their pricing info here.

Whichever email platform you decide to go with, remember to keep your messages short and sweet. Keep it relevant to your target audience, stay organized, and avoid spam filters. Also, consider automating your campaigns so you can save tons of time and effort.

Which free email is safest?

As mentioned earlier, some of the above providers allow you to create a free account but impose limitations regarding the amount of traffic you can send daily. So, which is the safest? Well, according to our research, the answer depends on whether you're planning to sell anything via emails.

The general rule of thumb says to stick to reputable email marketing platforms like those listed above. Remember, never ever share your password with anyone and always double check the validity of the domain name before signing up.

What is the best email platform to use?

Nowadays, there are plenty of email platforms that focus solely on email marketing. But why do people still prefer dedicated email clients? Well, the truth is that it depends on your preferences. If you're comfortable working within the confines of a specific app then you should probably go ahead and pick one. Otherwise, try out a few different email client alternatives and figure out which works best for you.

Outlook is the most used email

You may know that Microsoft owns Outlook which is the default email program on Windows PCs. Most people tend to trust Microsoft and rely heavily on it when it comes to email communication. Although it does not have the greatest reputation among privacy advocates, it remains one of the most widely used email clients worldwide.

It also happens to be the most trusted email platform in terms of security. According to Statista, most people believe that the chances of being hacked while communicating via Outlook email are very low compared to Gmail or Yahoo Mail. And if your goal is to maximize conversion rates, then Outlook is definitely the preferred choice.

However, despite its popularity, Outlook isn't perfect. First off, it doesn't offer a lot of customization options. Secondly, it lacks cross-platform compatibility. So, if you're hoping to expand your audience outside of Windows, Outlook won't cut it.

Gmail gets the job done

Email marketing is an important tool to grow your brand online. It’s one of the most effective ways to reach prospective customers and convert them into paying clients. But managing all those emails can be difficult if you don't have time or resources to manage it yourself. That's where professional services come in handy, but they cost money. A lot of money.

One way around that problem is by using cloud-based email solutions like Gmail or Microsoft Outlook. However, these are not ideal because each offers their own set of limitations. For example, Gmail has no native ability to send bulk emails without adding recipients individually, so marketers who want to automate campaigns may run into problems there. And Outlook doesn't support as many advanced features as other platforms (like tagging) and requires more work from users than some others. Plus, there isn't much choice when it comes to mail providers.

Fortunately, we've rounded up the top five choices below. Each provides powerful automation capabilities and easy setup. Most importantly, though, they're affordable enough that even startups with limited budgets will find something suitable here. Let's take a look at what makes each email service stand out.

What is the best Mailchimp alternative?

If you already use MailChimp for your email lists, then you might consider switching over to another solution instead. The main reason behind this recommendation is that while MailChimp does provide plenty of useful options, its pricing model is extremely expensive compared to similar products on the market. In fact, MailChimp costs $10 per month plus 10% of every list subscriber. This means that if you had 1,000 subscribers, MailChimp would charge you $100/month just to keep track of them. Compare this to competitors such as Drip ($9 / mo), GetResponse ($8 / mo), and Campaign Monitor ($7 / mo). With these packages, your monthly fee covers everything, including sending unlimited emails to any number of contacts.

So, if you're looking for a reliable email management system that won't break the bank, check out our roundup of the best alternatives to MailChimp.

What is the best email service for business?

There are two types of companies when it comes to choosing an email service – ones that focus primarily on personal accounts, and ones that cater exclusively to businesses. Businesses often require additional functionality beyond basic email management, which is why some email hosts only accept corporate accounts. Others, however, accommodate both individual and enterprise accounts. If you fall into either camp, let's examine how each type works.

If you operate a business whose primary goal is customer relations, then you'll probably prefer a platform that allows you to segment contact lists based on certain criteria. For example, you could create a "High Priority" list containing people who make purchases frequently, and assign different messages to each recipient depending on whether he falls under that category. Or, perhaps you'd like to send special promotions to loyal buyers. Either way, you'll need a host that supports custom fields, which allow you to add personalized data to your contacts' profiles.

On the flip side, if you sell physical goods, you might benefit from a webmail option that includes shipping tracking. You wouldn't necessarily need a feature like this if you were selling digital content, since you could simply include the URL in the body of every message. Still, if you're planning to launch a subscription product, you should know about this capability ahead of time. Otherwise, you risk losing potential customers before ever getting started.

The second type of company typically needs to maintain multiple mailing lists for internal communication purposes. Some also need to connect external partners through various channels, including newsletters, social media posts, website forms, etc. So, if you're interested in building a robust email strategy, we recommend checking out our guide on the best email marketing software for business owners.

Which company is best in email marketing?

A few years ago, it was hard to say which email marketing service was the best. Nowadays, thanks to competition between established brands like Constant Contact, Marketo, and Pardot, the field seems pretty clear cut. At present, we think MailChimp still holds the title for being the most popular service overall. It boasts the largest user base, and has been around longer than almost everyone else. On the other hand, it lacks several key features that newer players offer, such as automatic reply generation. Instead, MailChimp focuses heavily on automating campaign creation via templates and drag & drop menus. If you prefer less customization, though, you may appreciate these benefits.

Still, MailChimp isn't perfect. Its interface is clunky, especially compared to new offerings like Drip. Also, although it's inexpensive, you pay extra for things like image hosting, file storage, and analytics reports. Finally, the lack of mobile apps leaves a big gap in terms of convenience. Because of these issues, we suggest considering a competitor during your research process.

That said, if you want a simpler experience with fewer bells and whistles, try SendGrid. Unlike its rivals, SendGrid is focused solely on delivering messages quickly and reliably through SMTP servers. As a result, it's one of the fastest email delivery services available today. All you really need to get going is a working account with a valid domain name.

How do I choose a good email marketing?

Choosing the right email marketing software depends largely on your goals and preferences. To give you some guidance, though, here are three factors worth considering. First, decide whether you plan to build automated emails or rely on templates. Second, figure out how many email addresses you need to store. Third, determine whether you want to integrate with third party applications or stick with standalone programs. We'll go over all of these points later on.

For now, take a moment to assess your current situation. Is your team currently handling your email campaigns? Are you happy with the results? Does anyone feel overwhelmed? If yes, maybe it's time to upgrade your existing system. Email marketing software should improve efficiency, reduce stress, and streamline processes.

Once you settle on a program, remember to follow these tips to ensure success. Use relevant subject lines, avoid spam filters, and always test your messages beforehand. Lastly, stay consistent—don't change anything once you start seeing positive results!



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