What is a cold email Agency?

Cold email agencies like LeMEL List (based out of the UK) and KlentySoft (Canada based), have been around since 2012 but they are now starting to become very popular with people who want their business or personal brand to be seen online.

In this article we’ll look at what exactly a cold email company can offer you and why you should use one if you don't currently have an effective way of communicating with potential clients on the internet.

If you're not sure whether you need a cold email company then read our guide about cold email vs traditional email marketing first before continuing here.

What is a cold email Company?

A cold email company is essentially someone that provides a platform where businesses can send automated messages to interested parties without having to go through another person. This means it's really easy to set up campaigns as well as being able to automate them so you won't even know when somebody has responded. It also saves time because there isn't any human interaction involved which makes it easier to keep track of results and follow-up.

It's important to note that these companies aren't just for small businesses though - big brands such as Google have used them successfully too. They're especially useful for reaching people outside of your usual customer base.

The main benefit of using a cold emailing system over regular email marketing is that it allows you to target specific groups of people rather than everyone. You might find that some people respond better to certain types of content while others prefer video calls. Using a cold email service gives you the ability to tailor your message depending on whom you're targeting.

This means you'll likely see much higher open rates as well as clickthroughs. The good news is that most of these platforms charge by the number of recipients rather than per piece of mail sent, meaning you only pay for the success of your campaign rather than paying upfront regardless of whether anyone actually opens your email or clicks on anything inside.

Should I Cold Email a company for a Job?

As mentioned above, cold email is particularly suited to reaching out to new customers and potential leads instead of existing ones. If you already have a relationship with a business then cold email may still be right for you. However, if you haven't previously established contact with them then a cold email could be just the thing to make things happen.

You might think "Well I'm a freelancer/contractor/freelance writer etc.." so you wouldn't normally expect to approach other businesses directly would you? Well yes you probably should! There are plenty of ways that you can reach out to people you'd never otherwise come into contact with. For example, if you were looking for work doing copywriting, social media management, web design or graphic design then cold email may just be the perfect tool for getting yourself noticed.

In fact, when working with other businesses, cold email is often the best method you've got available to you. As soon as you begin approaching businesses via email you're instantly building trust and credibility within the industry. Once you've built this relationship you can move onto more formal methods of communication such as phone calls, Skype meetings, face-to-face events and maybe even in-person networking.

How Does Cold Emailing Work?

When sending a cold email to someone, you'll generally provide a few pieces of information including your name, website URL, bio, your qualifications and experience as well as links back to your portfolio. Then you'll ask the recipient to take action either by providing feedback or asking questions. Depending upon the size of the recipient's database this process can vary from 5 seconds to 15 minutes.

However, once you've done all this you'll receive no response whatsoever. In order for this to work effectively you must ensure that your subject line is appropriate and compelling enough to catch attention. Ideally you'll want something along the lines of “Dear Sir/Madam,” “I am writing regarding [your product / service]” or “Do you have a moment?”

Another great tip is to include something related to the niche market you're trying to break into. So if you're trying to sell dog grooming products then you could add something like "We love dogs!" into the subject line. This shows both personality as well as relevance to the topic.

Once you've written your email remember to always double check spelling mistakes and grammar errors. These are two areas where many people struggle. Also try to avoid long paragraphs and sentences whenever possible. Keep everything short and sweet. Finally, proofread your whole letter thoroughly before hitting Send. No matter how hard you try, typos will slip past you sometimes.

Finally, remember that although there may be no direct reply from the recipient, they may still share your email with friends and colleagues. When you hear nothing back after several days or weeks, simply send again. Don't worry, they're bound to eventually hit that 'Send' button sooner or later.

How Do I Start A Cold Email Agency?

To answer this question it helps to understand the different parts of running a successful cold email business. First off, finding people to send cold emails to is relatively simple. Anywhere between 1000 and 100000+ contacts can easily be found on LinkedIn alone. You can also search for similar professionals in your area by searching for local directories such as CityVox and ZipRecruiter.

Next, you'll need somewhere to host your emails so you can collect data on whether they've opened the email or clicked on a link. Here you'll have lots of options ranging from Gmail accounts to dedicated servers. Some providers allow multiple domains to be hosted under the same account whereas others require each domain to be its own individual account. Whichever route you choose, you'll need to register for separate email addresses for every single domain that you run.

Then comes the part that takes a little longer but pays dividends down the road. Setting up automation is essential. Most providers let you schedule your emails to automatically send out daily, weekly or monthly reminders. But you'll also need to consider setting up autoresponders. An auto responder is basically a series of prewritten text responses designed to entice the reader to act.

These responses can range from welcoming greetings ("Hi," "Welcome"), thanking the reader for taking the time to engage with your email, explaining why you contacted them and giving advice on how they can solve their problem.

In addition to automating your emails, you'll also want to integrate them with third party applications and websites. One option is to create RSS feeds from your emails so that you can display relevant content on your blog or landing page. Another idea is to embed videos on YouTube or Vimeo so readers can watch a brief demonstration of the product or service you're offering.

At this point you'll be ready to launch your cold email campaign. All that remains is to wait patiently until you hear back from those you emailed. Remember, you shouldn't expect immediate replies unless you've made yourself stand out among the crowd.

Hopefully this article was helpful and gave you some insight into cold email marketing. If you have a particular question please leave a comment below and we'll help you out.

When it comes to email marketing, there’s no shortage of choices - from the tried and tested auto-responder, through to creative templates designed for specific industries or niche groups. But what about when you need something that’s different, tailored specifically for an individual lead with no pre-existing relationship with you at all? That's where cold email marketing can come into play.

While many people use this approach as part of their overall strategy, some marketers prefer to send out cold emails on its own merits alone. This could be because they have a particular product or service which requires them to reach out directly to potential new customers without using any other form of communication (such as social media).

Cold emailing isn't just used by businesses who want to sell products or provide services – if you're looking to grow your business through influencer marketing or content creation, then consider using cold email to build relationships with industry leaders.

So, what exactly does a cold email mean? And why would anyone even bother doing it? Here we'll look at everything you need to know before deciding whether cold emailing might be right for your company...

How do you write a cold email script?

The first thing to understand here is that writing a good cold email doesn’t necessarily require a lot of complicated software programming knowledge. You don’t really need anything beyond Microsoft Word, but having access to a decent word processor makes things easier than if you were trying to type up a response manually.

Once you've got your text written down, make sure that you include clear instructions for the recipient on how best to respond. If you think that your prospect may not reply straight away, then give them time to read through your message so that they feel like they're being treated fairly. You also need to keep track of responses over time, including details such as when each one was received, whether they responded positively or negatively, and even what actions they took afterwards.

It's helpful too if you try to match your subject line closely to the opening lines of your body copy to ensure that both parts of the email stand out clearly. Then again, you should always aim to avoid going overboard with subtext to help your reader process your message quickly. The fewer words you use, the better. Remember that most people scan messages these days rather than reading them thoroughly – make sure yours stands out above the crowd.

Also bear in mind that while some people find cold emails tedious due to their lack of context, others love them precisely because they represent a direct connection between sender and receiver. So long as you are respectful and polite throughout the whole message, your recipients won't care whether or not you start off warm. Just remember to stick to facts and figures wherever possible, avoiding emotional appeals unless absolutely necessary.

Can you email cold leads?

Of course, you certainly can – as long as you follow our advice above. However, you shouldn't expect to receive a positive response rate of 100%, especially if your target audience consists mainly of tech savvy millennials. While it's true that younger generations tend to appreciate directness and honesty much more than older ones, they still value personalisation very highly. As a result, you should only ever contact someone if you genuinely believe that you have something unique to offer them. In addition, don't forget to check yourself once in a while to see whether you're putting people off with certain aspects of your message.

If you're wondering whether cold emailing works, the answer is yes. It has been proven repeatedly that cold email campaigns generate more clicks than typical 'warm' approaches, and they can increase conversions by anywhere from 40% to 80%.

As mentioned previously though, you probably wouldn't want to rely solely on cold emailing to drive traffic towards your website – instead, combine it with other methods such as SEO, PPC advertising and article publishing. Cold emails are great for building rapport with existing clients, however, so it's worth considering incorporating them into broader strategies alongside more traditional forms of marketing.

Is cold email GDPR compliant?

This is another question that depends entirely upon your situation. If you operate within the EU, then you must adhere to strict standards under the General Data Protection Regulation (GDPR) – otherwise, your organisation could face hefty fines or worse. Your email campaign needs to contain opt-in boxes, and you cannot collect data from third parties.

However, if you run a US based enterprise, you do not need to abide by GDPR regulations. Instead, companies operating outside of Europe often choose to focus on customer privacy protection via a combination of encryption techniques and browser add-ons. These measures allow users to remain anonymous online, meaning that they can browse freely without fear of information disclosure.

Do cold sales emails work?

We'd say that there is strong evidence to support the effectiveness of cold email marketing. According to research conducted by MailChimp, around 50% of respondents said that they had opened an email sent by a stranger, compared to 34% of those receiving similar communications from acquaintances. Furthermore, the same study found that 42% of strangers replied to unsolicited emails, whereas only 32% did so after being contacted by friends or relatives.

These statistics indicate that cold emailers have considerably higher success rates than conventional methods. Of course, you can never guarantee results, but if you're prepared to put effort into crafting a well thought-out message, then you can usually count on getting a response. After all, it's unlikely that your prospect will open an email from you if they aren't interested already.

In conclusion, cold email marketing is definitely worthwhile. Not only does it cost less to set up than alternatives, but it also generates a high number of clickthroughs thanks to its low barrier to entry. Plus, you can tailor it to suit your exact requirements, making it ideal for generating revenue streams of various kinds. If you're willing to invest a bit of money upfront, then you can create a system that ensures maximum returns.

Cold emailing can be confusing and difficult for the first time user of this technique. There is a lot to learn about it but if you're serious about growing your business by attracting new customers through cold email then you need to know what a cold email agency is and how they work so that you don't end up wasting money on something which won't deliver results.

The best way to find out how to use cold email correctly is to ask someone who does it regularly - a successful marketer or entrepreneur with a proven track record of success using cold email effectively. The person I spoke to was Andrew Leman from Klenty, he runs his own cold email agency (Klenty) and has been doing it since 2014 when he started off as a freelancer working for other companies before setting up Klenty in 2015.

He's also written several articles on the subject, including How to Cold Email like a Pro, 4 Ways To Make Your First Cold Email Work & What You Need To Know About Using Cold Emails As A Marketing Tool. For this article, we've asked him some questions about what exactly a cold email agency is, how they work, and how you should go about using them properly to drive traffic to your website and grow your sales.

So here's our conversation...

Andrew Leman: "A cold email agency is essentially just any company that sends out automated emails to potential clients, usually via an autoresponder platform."

"It doesn't have to be specifically selling anything," says Andrew, "but rather promoting yourself or whatever product/service you're offering. It could be lead generation or content writing too. But generally speaking, it's not going to be about building a list at all because that would defeat the purpose of cold emailing - getting people to respond directly to you without having to engage in any kind of relationship or build trust!"

How do you email a cold agent?

Andrew: "There are two main ways of approaching this: either send pre-written emails to agents or create personalised messages based around their interests and preferences. Both approaches are effective, although slightly different in terms of approach and outcomes. With pre-written emails it's important to keep things short and sweet, while still engaging enough to pique interest. Personalising the message means taking into account specific information such as name, gender, age etc. This allows you to tailor the message accordingly, making sure it comes across as genuine and relevant."

How do you write an email to an agent?

Andrew: "For both approaches, there needs to be some form of call to action within the email itself - whether that's signing up for free tips, downloading a report or clicking a link to register for a webinar. Ideally the CTA will be designed to encourage interaction further down the line, such as inviting them to follow you on social media or subscribe to your newsletter. If you want to ensure that they click through though, make it clear where to sign up right away and keep it simple. Don't try to sell them something unless they've expressed an interest and given you permission to do so."

"You may think 'But wouldn't that annoy my subscribers?'" asks Andrew. "Yes, but only if you actually take action afterwards. And even then, most people prefer receiving promotional emails than spam anyway."

How do you email a cold SDR?

"This one gets trickier," admits Andrew. "Because if you're targeting a single individual, obviously the goal is to get them to respond. So you'll probably start off by creating a generic email template, perhaps adding a few personalized elements depending upon the recipient. However, once you've got them interested, you'll need to take it up another level to show why they should choose YOU over anyone else. In order to appeal to every prospect, you might consider starting a dialogue with them instead of pitching straight away."

"In addition to being interesting, you'll also need to include useful resources related to whatever topic you're covering in your email."

"That said, email campaigns aren't always guaranteed to convert. Sometimes it takes quite a bit of persistence and effort to close deals, especially if you're contacting high-level decision makers. They often require multiple pitches and calls to land a deal successfully."

What do you say in a cold email?

"I'd recommend keeping things fairly straightforward," advises Andrew. "If you're trying to convince somebody to buy something, make sure you cover the benefits and highlight the features of that item. This is far easier to do in a brief, concise email than during a phone call or face-to-face meeting."

"Don't forget to mention any special offers, discounts or promotions you might have running at the same time. Some will opt to purchase immediately after reading your email, others may wait until they see additional value in your offer."

"And finally, remember to thank them for giving you their attention. No matter how good your pitch is, it's easy to lose focus if you feel self-conscious or awkward. The key thing is to remain professional throughout, no matter how nervous you might feel beforehand."

To summarise:

1. Create a compelling initial impression

2. Engage the reader emotionally

3. Offer a solution tailored towards them

4. Get them involved in the conversation

5. Keep it short and sweet

6. Be persistent

7. Build rapport

8. Include links / resources

9. Thank them for listening

10. Follow up with future communication

11. Take note of any objections raised

12. Close the sale

Now it's time to put these tips into practice and find out how much it costs to hire a cold emailing service. Click below to contact Klenty now.

Agency vs Cold Email

The term "cold" is used because we send an unsolicited message, usually via email, without having any prior relationship with our recipients.

"Hot" or "warm" means we have some kind of connection with them before sending out the mail. It could mean that we've had contact with them before, been working with them, known their names etc. In these cases, we would use warm emailing as opposed to cold emailing.

It's important to note that there is no set definition of who qualifies as a "SDR". A single-degree-of-separation (SDS) is someone whose connections with you are limited to one degree of separation from yours. They may not have worked at your company directly, but might have worked with someone who has done so. For example, a co-worker who knows your boss, another colleague who works closely with your boss, or a friend of your family member who went to school with your sister. This person is now considered part of your network.

In most circumstances, when using cold emailing, your goal is to reach people outside your own personal network. You want to attract attention, interest and ultimately sales leads from strangers. The key here is that you cannot call yourself a "stranger", just because you did not personally meet anyone involved in the prospect's decision making process.

For instance, let's say that you found out about a potential client while doing research online. As soon as you find out about them, you should start building relationships with them - especially if you think that they might turn into clients someday. If