Discover the Anyleads suite | Find emails, verify emails, install a chatbot, grow your business and more!.
blog

What is a good LinkedIn headline for marketing?



What is a good LinkedIn headline for marketing?


LinkedIn has more than 500 million users worldwide who actively use the site daily to connect with other people, find jobs or recruiters, and grow their professional network. As such, it's no surprise that many marketers are using this platform as an effective way of connecting with potential clients and customers online.

However, while there may be hundreds of thousands of profiles on LinkedIn, only a handful will stand out from the crowd when it comes to attracting attention. This means having a great looking profile can make all the difference between getting noticed by someone new or being overlooked altogether.

So what should you focus on when designing your LinkedIn profile? Below we've rounded up some top tips for creating a strong profile based around our own experiences so far. We'll also give you some ideas on how to improve your chances of making it onto Google search results pages too!

What is catchy headline?

When writing a headline for your LinkedIn profile, think like a journalist. You want to grab the reader’s interest straight away – whether they’re coming across your profile via organic searches or through a targeted advertisement (like those shown above). Try not to go overboard with keywords, but instead concentrate on providing enough information in order to pique curiosity. For example, if you were selling sports shoes, perhaps ‘Top 10 Best Selling Sports Shoes In The World Today’ would work well.

If they click the link, hopefully they’ll read further into your profile before deciding whether or not to continue reading. If you have a lot going on, consider breaking down content into smaller chunks rather than trying to cram everything into one long page. Remember, your goal here isn't necessarily to get clicks, just to engage readers enough that they keep scrolling...and maybe even take action at some point along the line.

What is a good marketing summary for LinkedIn?

The most important part of any business-oriented website is usually its About section. It provides essential details about the company, including where it was founded, who owns it, why it exists, and what makes it unique. While it doesn’t need to include every single detail, it still needs to provide a clear picture of what sets your brand apart from others.

Your LinkedIn Summary should ideally consist of a short paragraph explaining exactly what your company offers. As mentioned earlier, try to avoid overloading content onto your profile – a 1-2 sentence description will suffice. A common mistake made by inexperienced LinkedIn users is to put themselves first - don’t worry if you feel strongly about something, but remember that this is your opportunity to show off your expertise and experience, so choose wisely.

Also worth noting is that while you might see lots of recommendations on your profile, they aren’t always accurate reflections of your abilities. Make sure you check them thoroughly before posting them yourself.



How do I write a marketing summary for LinkedIn?

Here are three easy steps to follow when writing your LinkedIn Profile Summary:

1) Summarise your entire career path.

Start by listing your educational background and achievements, followed by positions held previously which relate to your current role. Finish off with a list of projects completed or goals achieved, then end again with a brief overview of what you currently do.

2) Be specific.

Try to describe each position listed in detail, highlighting key skills used, successes, failures, challenges faced, etc. Don’t forget to add links back to your own website or blog if relevant. Also mention any awards won or recognition received, as well as anything else that showcases your personal qualities or capabilities.

3) Keep it concise.

While you shouldn’t leave anyone guessing what your qualifications and experience actually entail, stick to 100 words maximum per item. Think carefully about your wording, particularly when referencing previous roles. Use language specific to LinkedIn to help boost engagement rates.

A final tip is to avoid self promotion wherever possible. While it’s OK to briefly highlight your accomplishments, aim to present yourself as an expert whose opinions matter. Instead of saying “I am experienced in X field”, consider adding “My research led me to discover Y solution” or “In my opinion, Z approach is superior”.

What are some good headlines for LinkedIn?

It’s hard to know for certain without testing different variations, however according to industry experts, you should strive for a headline containing 3-5 words. Remember, you’re aiming to catch someone’s eye within seconds, so don’t waste valuable screen space on lengthy copy.

Below are two examples of successful LinkedIn headlines shared by various sources online:

'Graduate Recruitment Consultant'

'Professional Networker'

Both headlines contain similar amounts of text yet both draw people in instantly. They’ve been created specifically for LinkedIn, so you can rest assured that they’re optimized for success.

You could also experiment with shorter versions of the same message to test different word combinations. To save time, you could create several variants and compare the resulting performance metrics. However, bear in mind that this is likely to increase your CPM costs substantially.

To learn more about how to optimize your LinkedIn profile for SEO purposes, head to our guide below:

1) Find Your Target Market

2) Set Up Campaign Structure & Content Strategy

3) Create Landing Pages & Engage With Leads

4) Optimize Your Website & Blog Posts

5) Build Backlinks & Get More Traffic

6) Measure Results & Analyze Data

7) Improve Conversion Rates

8) Track Competitors & Identify Opportunities

9) Grow Your Audience & Generate New Revenue

10) Expand Beyond Social Media

1) A Good Headline Example

This example shows how writing a well-written headline can help you stand out from the crowd.

The first thing we want to look at here is the headline itself. The headline describes what’s inside the article and gives readers a clear idea of what they will be reading next. It should also grab the reader’s attention so he/she clicks on it. In this case, it clearly states “Top 5 Things You Can Do With Google Analytics” which makes us curious enough to click through and read the rest of the content.

There’s another benefit to having a compelling headline like this -- if someone sees it when searching for something related to analytics (Google Analytics), then they may go straight to the page where there’s a link to download the free app called Google Analytics! This helps bring traffic back to your website by creating links to relevant pages within your own site.

Another point worth mentioning is that this kind of headline is a great opportunity to include keywords that relate directly to the topic being discussed. For example, if you were discussing the benefits of Google Analytics, you could add the keyword "analytics" right underneath the title to make sure search engines pick up those words.

If you have any questions regarding how to write a headline for LinkedIn, feel free to leave them below.

LinkedIn has become one of the most popular online networks on the planet. It's easy to see why — it's an open platform where people can connect with their peers, share ideas and build professional connections that could have lasting impacts on their careers. But while you might be using LinkedIn to find new opportunities or make friends, what does your profile say about you? How are you going to stand out from the crowd when there are already thousands of other profiles vying for attention?

If you've just started looking at how to market yourself through this channel, then chances are you haven't spent much time thinking about your own personal brand yet. You may not realise quite how important it will be to get your career off to a flying start as soon as possible - and you certainly don't want to end up like those who put too little effort into building their profile before they even begin exploring career options. So here we'll look at some tips and tricks for creating a killer LinkedIn profile which makes you shine above all others.

So if you're ready to take control over your career by mastering LinkedIn, read on! We'll show you exactly what you need to know to create a great profile that really stands out. And remember, once you master the basics, you should also check out our guide to writing effective cover letters.

How do I write a LinkedIn summary with no experience?

The first thing you need to think about is whether you're going to include any information about yourself on your profile page. If so, then you need to decide what kind of content you're going to use. The two main types of content available are text-based (called "summary") and images (called "profile pictures"). However, both require plenty of planning and thought.

To help you plan ahead, let's consider three common scenarios. First, imagine someone without any previous work experience applies for a role managing a team. They'd probably provide something along the lines of "I'm currently studying for my MBA degree" or similar, followed by a few sentences describing their management skills and areas of interest. Second, imagine you apply for a senior position within a company but have never worked outside of college. In this case, you wouldn't necessarily tell them anything about your education or achievements since you would assume that they already know everything about you based on your CV. Finally, imagine you applied for a junior role within the same company but had previously been working full-time during your studies. This person would likely list their education under Education & Training, rather than Personal Information.

Now that you have the basic structure down pat, you need to add details such as your current employment status, roles held and qualifications gained. For example, you might describe your present role as "manager", mention your past positions and explain the reasons behind each. Then, depending on what you're applying for, you might expand on the subject matter you studied at university, or talk about your hobbies or interests that relate to the industry you wish to work in. Alternatively, you might choose to focus more on your strengths, experiences and accomplishments instead. Whatever you do, always keep things simple and avoid jargon or technical terms. Remember, you're trying to convey a strong sense of self in order to convince recruiters that you deserve consideration for certain roles.

Finally, you need to fill in any gaps left by your chosen headline. For instance, if you go for a generic title such as "Marketing Manager", you must add further detail about your area of expertise. There's nothing worse than being pigeonholed into a specific role because you didn't spend enough time making sure your LinkedIn profile reflects your true abilities.

What is the best profile headline?

As well as providing a brief introduction about yourself, you'll often also need to create a compelling headline which gives potential employers a clear idea of what type of candidate they're dealing with. A lot depends on the nature of the role you're after, but you generally shouldn't underestimate the importance of this element either. After all, hiring managers aren't interested in knowing every single detail about your background. Instead, they only care that you're capable of performing the tasks required for the job.

In fact, many candidates struggle to come up with a memorable title due to the lack of guidance offered by their HR department. As such, it's usually better to invest time upfront in choosing a suitable heading. Try starting with words related to keywords associated with the job post itself, e.g. "MBA Marketing Manager". From there, you can move onto more general descriptions such as "Digital Marketer" or "Sales Executive". Ideally, try to avoid phrases like "self employed" or "freelance writer" unless you're truly confident that your experience matches the requirements of the role.

Another option worth considering is to ask colleagues or friends for advice regarding the perfect headings for different jobs. Most companies tend to advertise in various publications, including local newspapers and magazines, so asking around won't cost you anything. Just bear in mind that everyone's opinion will differ slightly, so you may occasionally receive unwanted feedback. That said, it's still worth taking advantage of this opportunity whenever possible.

Lastly, you need to think carefully about the language used in your headline. Avoid colloquialisms like "boss", "coffee addict" and "dinosaur enthusiast" unless you genuinely fit these categories. Also steer away from overly formal titles such as Mr., Ms. etc. These days, most people prefer to address individuals by their names alone, so stick to this convention wherever possible.

How do you write a headline about yourself?

This is actually easier than it sounds. To begin with, you simply need to pick a name that reflects your personality and shows off your key attributes. Think about what qualities you enjoy talking about and which ones you feel proudest of having achieved. Next, think about what you believe you bring to the table in relation to the role you're applying for. Lastly, think about how you'd describe yourself to a friend or colleague. Once you've done all of this, combine the results together into a short sentence. For example, you might describe yourself as "a driven individual with extensive knowledge of technology and proven leadership ability."

Keep in mind that most people tend to avoid discussing themselves directly when asked in interviews. Instead, they'll typically discuss their achievements, responsibilities and relevant qualifications. When answering questions about past roles, however, it's perfectly acceptable to refer back to your LinkedIn profile. After all, your resume provides a detailed outline of your entire professional history, whereas your LinkedIn profile focuses solely on your recent activities. Keep in mind that you can easily edit your profile later on if you change your mind about the wording.

Finally, you need to ensure that the overall tone of your profile suits the style of the website you're posting on. Your headline needs to reflect the image you're aiming to portray, so make sure to select a font size that fits the design aesthetic. Bear in mind that you should aim to appear authoritative and trustworthy to prospective clients, so avoid using profanity or slang. Likewise, avoid using exclamation marks as they sound extremely childish, especially if you're targeting younger audiences.

There are lots of different ways to develop a solid LinkedIn presence, but none of them comes close to the power of crafting a killer headline. By ensuring that you highlight your most desirable traits, you'll set yourself apart from the crowd. Plus, with these handy resources, you'll quickly learn how to craft a winning LinkedIn headline that gets noticed. Good luck!

You can follow us on Twitter (@Zachary_V) and Facebook (/ZacV).

A compelling LinkedIn headline can make or break how well you are perceived by potential employers. There's no denying that this one of the most important elements of your profile. It will also help you stand out from the crowd when it comes to applying for jobs online.

LinkedIn has become an essential tool for those looking to find work, whether they’re just starting their career or want to get back into the workforce after some time away. With more than 400 million users worldwide, the platform offers a wealth of opportunities to connect with people who could potentially give you a helping hand if needed.

However, while there are many ways to use the site, including finding new connections, attending relevant events, and even writing articles on topics related to your industry, using LinkedIn properly requires knowing what makes a great LinkedIn profile headline. And although we've written several guides on the subject (here's our guide to the top 10 mistakes made by first-time LinkedIn users), here are some tips based around specific types of profiles.

What should I put as my LinkedIn headline?

The purpose of your LinkedIn headline is to draw attention to yourself through keywords and phrases which relate specifically to your background and expertise. This is especially useful for those seeking employment but may not have much experience at all—you don't need to go overboard with keywords if you're inexperienced though. Instead, keep things simple and focus on the skills you do have. The most effective way to do this is to write down any words or phrases that come to mind when thinking about what you enjoy doing and why someone would hire you above others. For example, "I love working with startups" or "I'm passionate about designing websites."

In order to make sure you capture the right audience, choose a headline that highlights your key strengths and skills. If you're unsure where to start, try searching LinkedIn itself for similar content before creating your own. You'll likely discover other successful profiles which offer key insights into what works well for them.

Similarly, you might consider trying different variations of your headline depending upon your desired audience. A generic "Professional Resume Writer" won't appeal to everyone, so you might instead opt for something like "Solutions Architect at X". By adding additional details such as your company name and role within the organization, you're able to target individuals directly based on their needs.

When writing your LinkedIn headline, remember that the more concisely you describe yourself, the better off you are. While long descriptions tend to attract more views, shorter ones usually lead to higher clickthrough rates. Try to avoid overusing superlatives ("best", "most", etc.) unless you really mean it.

Finally, bear in mind that your headline doesn't necessarily have to appear at the very beginning of your profile. As long as you include it somewhere, then it still counts towards making you memorable on LinkedIn! Remember that, unlike Facebook, Google+, Twitter, Instagram, YouTube, and Pinterest, LinkedIn allows you to upload up to 300 characters per post.

What should I put as my headline in LinkedIn?

As mentioned earlier, LinkedIn's headline feature gives you plenty of leeway to express yourself. However, you shouldn't underestimate its importance when crafting your profile. Your headline acts as the foundation for everything else you share on LinkedIn, so it must communicate your core values clearly and succinctly.

To create a catchy headline, think about what type of person you'd most like to meet if you met them today. What kind of impact would they leave behind? How would they change the world? Think about what makes you unique among your peers, and translate that knowledge into a headline. Then, take a look at recent posts and reposts on LinkedIn to see what kinds of headings resonate with readers. Once you know what resonates, build your next headline accordingly.

If possible, add a short video to your LinkedIn profile that illustrates exactly what you did throughout your professional life thus far. Some companies prefer candidates who demonstrate their passion and commitment to a particular cause via videos rather than text alone. In addition, you can show prospective employers how dedicated you are by talking about past experiences which highlight your achievements.

Lastly, you should always strive to remain authentic when posting on LinkedIn. Many recruiters use LinkedIn to determine how much value you bring to the table, and if you sound too scripted, they aren't going to pay close attention to anything else you share. On the flip side, if you're overly opinionated, you run the risk of alienating colleagues who disagree with you. So, stay true to yourself, and let your personality shine through without being offensive.



What is the best headline for LinkedIn for job seekers?

Your headline isn't only valuable because of what it says about you. It helps you convey your message effectively, which means it matters greatly when applying for jobs on LinkedIn. According to LinkedIn's data, nearly half of all job applicants fail to mention their education level or years of experience on their resume. Therefore, having a clear and concise LinkedIn headline gives you a leg up during the initial stages of the hiring process.

For job hunters, the headline provides an opportunity to sell yourself in a few sentences. It lets potential managers know who you are, what you're capable of, and what you hope to achieve in your future position. To increase your chances of getting noticed, tailor your LinkedIn profile to match your chosen field and include the following information:

List three accomplishments you're proudest of

Describe your previous roles and responsibilities

Share your current salary expectations

Provide links to samples of your work

This will allow you to differentiate yourself from other potential hires and set yourself apart from competitors. Moreover, since your title is often limited to a single word, it's crucial to emphasize your brand name whenever possible. When describing your qualifications, stick to your main skill sets and focus on what you're known for. Use active verbs and strong adjectives to communicate your proficiency levels. Finally, provide concrete evidence of your abilities through sample projects or testimonials.

What should my profile headline be?

While each individual situation is unique, there are certain traits you should aim to embody when constructing a LinkedIn profile. First, you should never forget that your primary goal is to get hired. That means focusing your efforts on presenting yourself in the most appealing light possible. Take the time to craft an engaging story that shows your passion, enthusiasm, and overall professionalism. After all, you wouldn't expect to spend hours every day reading resumes and cover letters, would you?

Second, you should always remember that your LinkedIn profile reflects everything you're sharing elsewhere. Since you're already spending countless hours honing your personal brand, you shouldn't neglect the same standards when building your LinkedIn account. Don't worry about sounding boring or repetitive, just follow the fundamentals outlined above and you'll soon notice benefits popping up everywhere. Lastly, consider sharing your full name wherever applicable. Although it's unlikely anyone will ever search for you under that moniker, including your middle initial on your LinkedIn profile ensures you'll receive credit for every achievement listed below.

With more than 400 million members worldwide, LinkedIn continues to grow rapidly. In fact, according to Statista, it now boasts approximately five times as many monthly active users compared to four years ago. More importantly, LinkedIn remains central to the careers of millions of Americans, particularly younger professionals who rely heavily on the network to land their dream jobs.

Therefore, it's vital that you carefully select and optimize your LinkedIn profile to boost your visibility and improve your chances of landing interviews. In turn, this will further enhance your ability to secure employment once you finally find the ideal gig.


Author

Anyleads

San Francisco

We are the leading marketing automation platform serving more than 100,000 businesses daily. We operate in 3 countries, based in San Francisco, New York, Paris & London.

Join Anyleads to generate leads

Error! Impossible to register please verify the fields or the account already exists.. Error, domain not allowed. Error, use a business email. Welcome to the Anyleads experience!
More than +200 features to generate leads
Register to start generating leads

Create your account and start your 7 day free trial!

Error! Impossible to register please verify the fields or the account already exists.. Error, domain not allowed. Error, use a business email. Welcome to the Anyleads experience! By registering you agree to the Terms and conditions agreement.
More than +200 features to generate leads

We offer multiple products for your lead generation, discover them below!

>> Unlimited access to all products with one single licensecheck our pricing.