We are expanding our business. Launch Anyleads in white label with your own logo and colors. Create your own lead generation software.
Discover the Anyleads suite | Find emails, verify emails, install a chatbot, grow your business and more!.
blog

What is an inbound marketing lead?



What is an inbound marketing lead?


The term "inbound" has become so popular that it's now being considered a buzzword for any kind of marketing strategy. But what exactly does “inbound” mean? And how can you use it effectively as part of your business' overall marketing efforts?

If you're looking to improve your sales process or need more qualified leads, then knowing about inbound marketing will be important to help you achieve those goals. In fact, many companies have already started using inbound marketing techniques because they've seen success stories where other businesses used these methods successfully. There are also plenty of tools available online today that allow people to create their own campaigns based on specific needs. So if you want to learn more about how to properly implement this type of campaign, keep reading below to find out everything you need to know.

What are examples of inbound marketing?

Before we dive into explaining the concept itself, let's take a look at some real world examples of inbound marketing. First off, when someone visits one of your websites (or perhaps even clicks through to your landing page), there are two main things that happen. The first thing is that they get exposed to information related to whatever product or service you offer. This could include videos, articles, ebooks, and anything else that helps them understand why they should choose your products over others.

This initial exposure is known as "awareness." Awareness alone isn't enough though - you still need to present something compelling that makes visitors want to buy right away. That's where the second step comes in, which is called "conversion." When someone sees something interesting and compelling enough to make them decide to purchase, that's conversion. It doesn't matter whether they click on a link to buy or not, but rather that they see something valuable and take action.

So by combining awareness with conversions, you'll be able to bring potential customers closer to making a decision to buy. These types of campaigns are often referred to as "lead gen," since they focus primarily on generating new leads who may eventually turn into paying clients. You might hear them described as "warm leads" instead, however, since these are likely to be people who are interested in learning more before committing to buying. While warm leads aren't quite ready to buy yet, they do represent an opportunity to engage with them further and try to convince them to change their mind.

You don't necessarily need to rely solely on advertising sites like Facebook and Google Ads to generate leads. For instance, you could pay for ads on LinkedIn and Twitter to reach professionals who would likely be open to hearing more about services similar to yours. Or maybe you'd prefer to spend money on creating content specifically designed to connect with prospective buyers. Either way, once you start getting leads coming in, you'll soon discover that it's much easier to qualify prospects than trying to cold call every single person in your database.

What is inbound marketing?

Now that you know how to identify effective inbound marketing tactics, here's a quick summary of what all of that means. A lot of times, marketers refer to inbound marketing simply as "content marketing". While that may sound simple, it actually refers to a variety of different activities depending on the industry you work in. Let's break down each aspect of inbound marketing individually so you can better grasp its importance.

Email Marketing

One of the most common ways to promote your company online nowadays is via email blasts. As long as you're sending emails directly to your client base, you won't violate any spam laws. Plus, email lists are incredibly useful for building relationships with your audience and keeping tabs on who opens your messages. If done correctly, this method allows you to send relevant offers along with educational material without worrying too much about annoying your subscribers.

Social Media Advertising

Another great way to increase brand recognition and visibility is by placing advertisements on social media platforms such as Instagram, YouTube, Pinterest, etc. Depending on your budget, you can either hire outside agencies to place these ads or build your own ad campaigns yourself. If you go with the latter option, you should consider hiring an agency only after carefully reviewing their portfolio. Make sure they're familiar with your target market and industry, otherwise you run the risk of spending lots of time and money promoting products that no one wants to buy.

Content Creation

Creating original content is another key component of inbound marketing. Whether you produce blog posts, infographics, case studies, podcasts, or video tutorials, having high quality pieces of written or visual materials will help drive traffic back to your website and boost engagement rates amongst your readers. Once you develop a good reputation among your followers, you'll be able to earn trust and credibility while also establishing yourself as an expert within your niche.

Website Design & Development

A well-designed site will give users a clear idea of what your organization stands for and what value they'll receive from working with you. Additionally, having a professional design will set you apart from competitors and show visitors that you care about customer experience. Finally, a clean layout will make browsing your website faster and less frustrating.

Direct Mail Campaigns

While direct mail campaigns haven't been around forever, they remain extremely powerful due to their ability to deliver targeted results. With direct mail, you can communicate with consumers in a personal manner, allowing you to convey a message that resonates deeply with potential customers. Since this approach requires you to invest more time upfront, it's unlikely that you'll ever hit the jackpot with these types of campaigns unless you pay attention to detail. Still, if you follow certain guidelines, you can significantly cut down on wasted resources and boost ROI.



How Do I Get Started?

To put it bluntly, you just need to get going. Nowadays, virtually anyone can launch a successful website or blog within minutes thanks to free hosting options offered by major web hosts. To save time and energy, you should probably avoid starting from scratch. Instead, find a template that suits your purposes and customize it according to your preferences. Then, head over to WordPress.com or Blogger to host your pages.

Once you've got a basic setup up and running, you'll need to begin gathering data. Start by asking friends and family members if they know anyone who might benefit from your offerings. Then, ask them to share your contact details with everyone they think would be receptive to receiving more information. Next, conduct keyword research on topics related to your field to find relevant blogs that you can submit guest posts to. Afterward, check out forums and groups dedicated to your topic of choice to determine whether there exist any communities that would be worth joining.

Finally, you'll need to come up with unique ideas for your next round of content creation. Don't worry if you feel stuck, though -- inspiration can strike anywhere at anytime. Try brainstorming concepts during your daily commute, while watching TV shows, or whenever you notice an idea popping into your head. Just remember to write all of your thoughts down so you don't forget any of them later.

There are countless creative ways to apply inbound marketing principles to your business and career. No matter what stage you're currently at, it never hurts to stay current with trends and best practices. Keep exploring to expand your knowledge and find out more about how to succeed with inbound marketing.

Getting quality inbound marketing leads can be difficult if not impossible for many small businesses. The good news is that there’s a solution – one which has been proven by thousands of business owners like yourself who have taken advantage of it.  The key is understanding how they work so you can apply them at your own company too.

So let's take a look at exactly what an inbound marketing lead looks like, where they come from, and most importantly, how you can start attracting more of them on behalf of your organization today.

How do you get inbound marketing leads?

As we discussed earlier, getting qualified leads is no easy task, but here’s one thing that all successful companies agree on – cold calling just doesn't cut it anymore. In fact, according to HubSpot, "less than 20 percent of B2B marketers use traditional sales techniques." That means less than 1% of their efforts go into making calls or sending emails -- even though these methods still account for over half of lead generation activities.

Instead, modern marketers (and especially those looking to increase revenue) need to focus much more heavily on digital advertising. And since online search engines now play such a huge role in driving traffic to websites, it makes sense that they're also used as sources of potential customers.

And while social media platforms don't provide any direct access to consumers (at least initially), they do offer tremendous benefits when it comes to generating new website visitors. Not only does every visitor feel compelled to share content with others, but they leave behind tons of valuable data about themselves, including email addresses. This information becomes part of the rich tapestry upon which our future campaigns will grow.

Nowadays, people expect brands to make itself available wherever they may be. It's important to remember that this isn't something that happens overnight. Building trust through consistency takes time, patience, and dedication. But once you've established yourself as a leader in your industry, you'll find that building relationships with other professionals is easier than ever before.

Just think back to your favorite restaurant chain, or maybe the local coffee shop you love going to every morning. They each likely had some sort of online presence years ago, but it wasn't until recently that they started putting up signs outside announcing specials or offering free Wi-Fi. Now they're everywhere, because word spread faster than you could drive to pick up a latte.

That's essentially what happens when you build a strong brand online. People hear about you first through friends, then family, and finally via referrals. Once they become aware of you, it's very unlikely they won't want to learn more about your products and services. So instead of trying to convince them directly, why not give them plenty of opportunities to see what you have to offer?

What are inbound leads?

Your goal is to generate interest among prospects who might eventually buy from you. To achieve this, you must show off your value proposition. When someone sees your message, they'll immediately ask themselves two questions: “Why would I care about this?" and "Is this worth my money?". If you answer both with a resounding yes, they'll be interested enough to click on your link or visit your site.

At this point, you're ready to begin nurturing your audience. Nurturing refers to the process whereby you continue communicating with prospective buyers using various forms of communication channels. You can nurture them through different mediums depending on your needs. For instance, you can send them educational articles, newsletters, promotions, offers, etc., but you always aim to keep things personal, fun, and engaging. All of these elements help create a positive experience, which ultimately builds credibility and increases demand.

Once you've gained the attention of targeted audiences, it's crucial that you nurture them further. After all, it took you months to reach them in the first place. Your best bet is to stick around and keep providing relevant content whenever possible. As long as they know that you're willing to listen, you'll never lose control of the conversation again.

This is called "inbound" marketing because it focuses on creating an environment in which people naturally seek you out. Instead of chasing after your target market, you wait patiently for them to discover you. And when they do, you engage in meaningful conversations that demonstrate your expertise and authority in your field.

How quickly should you contact inbound lead?

It really depends on your situation. Some companies prefer to wait until a customer has expressed genuine interest. However, if you'd rather move fast, you can try contacting inbound leads right away. Just keep in mind that this approach requires extra effort.

For starters, you'll need to develop better skills for qualifying leads effectively. Qualifying leads means finding out whether a person is truly interested in buying from you based on the following criteria:

- What problems did he/she solve?

- Did s/he choose your product/service over similar alternatives?

- How often do they purchase from you?

- Are they loyal to your brand?

If you meet all of these requirements, it's safe to say you have a true prospect worthy of being contacted. Of course, you must be prepared to address objections head-on, otherwise you risk losing them forever.

Finally, you'll need to put together a compelling story that explains how your solutions benefit their specific challenges. Make sure you include stories of satisfied clients, testimonials, case studies, and anything else that illustrates the value you bring to the table. These are known as "storytelling wins," and they're essential for turning cold leads into warm ones.

Remember that you don't necessarily need to speak with inbound leads personally. While it's ideal, it's not necessary. A simple phone call or short video interview can suffice. Even better yet, consider hiring a virtual assistant who specializes in connecting with leads. Their ability to capture high-quality details allows you to craft personalized messages tailored specifically to each individual.

What are the 5 inbound principles?

1. Content creation - Create original, useful materials for your subscribers. Don't copy anything from anyone else. Be brave enough to stand out from the crowd and write unique material that speaks to your audience.

2. Authority & Expertise - Know your subject inside and out. Showcase real-world examples that prove your knowledge. Focus on delivering results.

3. Consistency - Stay consistent throughout your entire campaign. Offer regular updates and fresh content that keeps readers coming back for more.

4. Personalization - Never forget that every subscriber wants to feel special. Always treat them differently, and make sure to tailor everything accordingly.

5. Measurement - Track your progress towards achieving goals. Use analytics tools to analyze performance indicators and adjust where needed. Remember to track metrics across multiple channels and use those insights to improve overall effectiveness.

While none of these tips guarantee success, you definitely shouldn't underestimate the power of taking action. Many businesses fail simply due to lack of initiative, and that's why it pays to follow these five steps closely.

Ultimately, the choice is yours. Do you want to spend hours pouring over stats and reports, hoping for the perfect outcome? Or do you want to spend a couple minutes crafting a pitch that perfectly fits your client's unique needs? With a little bit of luck, you'll soon realize that investing in inbound marketing puts you ahead of the competition.

As a professional, it's your responsibility to constantly stay abreast of trends and changes within your field. Doing so helps ensure that you remain competitive, informed, and productive. Plus, it gives you the opportunity to connect with fellow experts who can lend assistance along the way.

If you're a business owner or marketer looking for ways to drive more traffic to your website, then you should know that there are two types of people who visit websites - those coming through search engines (outbound) and those directly visiting them (inbound). Inbound marketing refers to all these methods as well as other forms of digital advertising used to promote products and services on a website.

The goal of any kind of marketing is to build long-term relationships with customers so they buy again when you need their business. Inbound marketing helps businesses achieve this objective by attracting new visitors to their site via online ads like Google Ads, social media posts, email campaigns and landing pages. And since most companies have limited budgets, hiring someone to do inbound lead generation can be very expensive. So how does one go about doing this task without breaking the bank?

Today we'll discuss the basics of inbound marketing and show you some examples of effective inbound lead generation techniques you can use. Read below to get started.

What is meant by inbound marketing?

As mentioned earlier, "inbound" means something that comes into your company rather than going away from it. Instead of sending emails to prospects asking if they want to hear more information about your product or service, you instead create content that attracts potential clients to come back to your page. This process involves creating valuable resources such as blog articles, white papers, ebooks, guides, videos and webinars among others. These materials help educate existing and prospective customers while also enticing them to take action by signing up for newsletters, downloading free reports or purchasing premium subscriptions.

What's the meaning of inbound marketing?

When you think about traditional marketing tactics, you might picture billboards, television commercials or flyers. But today's consumers expect marketers to provide useful, helpful and relevant content to keep them interested and engaged. The Internet has changed consumer behavior even further, making it easier for anyone to find just about anything at any time. As a result, many brands rely heavily on inbound marketing to capture the attention of potential buyers.



Why is it called inbound marketing?

Marketing professionals refer to inbound marketing as "pulling leads." It refers to the fact that once the prospect visits your webpage, he/she will feel compelled to call you because you've provided value-added content that piques his interest. You don't ask for money upfront, but instead try to persuade him to make a purchase after giving him enough info to convince him to act.

What is inbound in simple words?

To put things simply, inbound marketing requires you to generate qualified leads first before attempting to sell them stuff. To gain access to a larger pool of possible clients, you must prove yourself trustworthy in order to earn their trust over time. Once you successfully establish rapport with your target audience, they become receptive to hearing your message. After gathering important data, you begin to craft messages tailored specifically to their needs using various channels including paid advertisements, SEO and PPC campaign.

Now let's look at three common examples of successful inbound lead generation jobs.

1. A salesperson working for a home improvement store may spend hours every day cold calling homeowners in her area. She calls until she finds someone willing to schedule an appointment, which is usually around 30 minutes each way. With hundreds of homes to contact, this person could easily lose focus. However, if she had created a database of names and addresses collected during previous conversations, she would only have to dial numbers until she found somebody who was ready to schedule an appointment. That saves time and energy, allowing her to focus on generating leads that are likely to close deals.

2. An accountant running a small practice may work alone with no assistants and little extra funding. Her marketing budget consists mostly of printing brochures and mailing letters to past clients requesting payment plans. While this approach works, it's not ideal because not everyone responds favorably. If she wanted to reach a wider range of prospects, she'd need to advertise in local newspapers, magazines and radio stations.

3. A real estate agent trying to sell a property in California might send postcards to all the neighbors along the street. He knows that if he gets a response, it's probably because the recipient saw something interesting in his message. By reaching out to multiple contacts, he increases his chances of finding a buyer quickly. The same strategy applies to selling cars, boats or commercial properties.

You can perform similar tasks by following a few easy steps outlined below.

Step 1: Find a list of targeted keywords related to your industry. For instance, a car dealership in Dallas TX might choose keywords like best deals and cheap cars.

Step 2: Create unique content based on those terms. Use tools like HubSpot to write engaging copy that answers questions posed by readers and directs them toward your website.

Once you start getting results, continue testing different approaches and optimizing your efforts until you see steady growth. Keep reading for additional tips on improving your inbound lead generation success rate.

In addition to learning how to improve your inbound lead generation skills, you should consider taking advantage of automation software. Automation makes managing large lists much simpler. You can set rules to automatically follow up with prospects who haven't responded yet. Or you can direct certain groups of prospects to specific pages on your website depending on whether they filled out a form, downloaded a report or purchased something. Here are five excellent solutions to automate your entire workflow.

Use automated email marketing platforms like Active Campaign to manage large lists. When you signup for an account, you'll receive templates designed to save you time. You can select the type of mailings you want to send -- standard welcome letter, special offers, reminders etc. Then enter recipients' name, address and phone number into pre-built fields and click Send. Your system will handle everything else.

Automate your website with HubSpot. Using HubSpot allows you to control every aspect of your website's design from homepage layout to navigation links. All changes made to your site live immediately. Plus, you can integrate emails, blogs and CRM systems to increase engagement between prospects and your brand. Sign up for HubSpot for $25 per month.

Optimize your landing pages using LeadPages. Landing pages offer a quick snapshot of your website's offerings. They allow you to present an overview of your brand in a single place without distracting users with unnecessary details. LeadPages lets you change text, add images, upload video slideshows and embed widgets. Choose from a variety of layouts and colors to customize your page template. Get started for free.

Create professional-looking documents using DocuSign. Documents play an integral role in closing sales. Whether you're writing contracts or proposals, it's crucial to include plenty of detail. And since many leads respond better to PDFs, you may want to give yours a custom design. DocuSign simplifies document creation by providing templates, signatures and mobile apps. Start for free.

Finally, consider outsourcing part of your inbound lead generation process. There are several good options available. One of our favorites is Salesforce Marketing Cloud. Not only does it allow you to create personalized landing pages, it also automates your entire workflow with advanced scheduling capabilities. Pricing starts at $15 per user monthly.

In conclusion, inbound marketing isn't rocket science, but knowing how to implement it effectively takes experience and expertise. Follow these basic guidelines and you'll soon discover that inbound lead generation is less daunting than it looks.


Author

Mathieu Picard

CEO, Anyleads, San Francisco

We are the leading marketing automation platform serving more than 100,000 businesses daily. We operate in 3 countries, based in San Francisco, New York, Paris & London.

Join Anyleads to generate leads

Error! Impossible to register please verify the fields or the account already exists.. Error, domain not allowed. Error, use a business email. Welcome to the Anyleads experience!

More than +200 features to generate leads 😍

illustration
Anyleads
Enrichment data software to find emails

The perfect product to generate high quality leads from B2B to B2C.

  • Access / extract from more than +15M B2B companies.
  • Extact local businesses from Google Maps.
  • Find company domains from names.
  • Get all employees emails from a list of domains.
  • Send all the data to your CRM via Zapier.
illustration
Anyleads
Email, phone & social media extractor

Extract emails, phones on the page of websites and download it to Excel or CSV.

  • Upload a list of websites to extract emails.
  • Export phone numbers from landing page.
  • Export social media urls (Facebook, Instagram ..) from pages.
  • Export to CSV or Excel in one click.
  • Send the data to your CRM or other software.
illustration
Anyleads
Find emails from first name, last name and company name

Discover emails from a CSV from 3 columns (first name, last name, and company name).

  • Upload big batch of CSV online to find emails.
  • Email discovery is fast and build emails from patterns.
  • Find valid emails from 3 data points.
  • Export to CSV or Excel in one click.
  • Send the data collected to your CRM or any software.
illustration
Anyleads
Chatbot solution to capture and convert visitors into leads

Transform your visitors into leads by capturing information from them.

  • Install unlimited chatbot to capture unlimited leads.
  • Customize the scenario of your chatbot.
  • Customize the color, position and the widget.
  • Export the leads into Excel or CSV.
  • Send directly the leads captured to your CRM or any software.
illustration
Anyleads
Daily registered domains with leads information

Discover each day thousands of new companies registered on Internet.

  • Prospect new businesses registered on Internet.
  • Transfer leads to campaigns to send emails on it.
  • Thousands of new leads uploaded each day.
  • Export all the leads into Excel or CSV.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Online review management to get more online reviews

Capture reviews from visitors, and increase your reviews on Google and Facebook pages.

  • Install and customize the widget on your website.
  • Collect more reviews, increase your SEO position.
  • Grow your Facebook page and Google page.
  • Export reviews into Excel or CSV.
  • Send reviews directly to your CRM.
illustration
Anyleads
Sequence (cadence) / newsletter campaigns tool

Send newsletter or sales emails with automatic follow ups.

  • Create unlimited campaigns and connect unlimited senders.
  • Warm up feature to increase your deliverability.
  • Send personalized images with our image personalization tool.
  • Send events to your CRM such as opens, clicks and replies.
  • Generate more sales meeting with automatic follow ups.
illustration
Anyleads
API to prevent fake emails registration on your service

Each time someone registers to your service, ping this API to verify if the email is correct.

  • Verify if an email exists to prevent fake emails.
  • Export results into Excel or CSV.
  • Ping in real time our API or plug it in your system.
  • Instant email verification.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Social proof notification widget tool

Generate and display notifications on your website to show random messages to your visitors. This will increase your sales and credibility.

  • Add unlimited websites.
  • Add unlimited notifications.
  • Create geo-targeted notifications.
  • Display random fake notifications.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Extract B2B emails from B2B social media

Extract emails and contact from B2B social media. Find new leads in one click and create targeted lists.

  • Create unlimted lists, filter by country, industry, size and job title.
  • Hyper targeted lead generation.
  • Generate B2B and B2C lists in one click.
  • Super fast emails generation.
  • Send leads to your CRM or other software.

Start generating leads with our software

Create your account and start your 7 day free trial!

Error! Impossible to register please verify the fields or the account already exists.. Error, domain not allowed. Error, use a business email. Welcome to the Anyleads experience! By registering you agree to the Terms and conditions agreement.

More than +200 features to generate leads 😍

We offer multiple products for your lead generation, discover them below!

>> Unlimited access to all products with one single licensecheck our pricing.

illustration
Anyleads
Enrichment data software to find emails

The perfect product to generate high quality leads from B2B to B2C.

  • Access / extract from more than +15M B2B companies.
  • Extact local businesses from Google Maps.
  • Find company domains from names.
  • Get all employees emails from a list of domains.
  • Send all the data to your CRM via Zapier.
illustration
Anyleads
Email, phone & social media extractor

Extract emails, phones on the page of websites and download it to Excel or CSV.

  • Upload a list of websites to extract emails.
  • Export phone numbers from landing page.
  • Export social media urls (Facebook, Instagram ..) from pages.
  • Export to CSV or Excel in one click.
  • Send the data to your CRM or other software.
illustration
Anyleads
Find emails from first name, last name and company name

Discover emails from a CSV from 3 columns (first name, last name, and company name).

  • Upload big batch of CSV online to find emails.
  • Email discovery is fast and build emails from patterns.
  • Find valid emails from 3 data points.
  • Export to CSV or Excel in one click.
  • Send the data collected to your CRM or any software.
illustration
Anyleads
Chatbot solution to capture and convert visitors into leads

Transform your visitors into leads by capturing information from them.

  • Install unlimited chatbot to capture unlimited leads.
  • Customize the scenario of your chatbot.
  • Customize the color, position and the widget.
  • Export the leads into Excel or CSV.
  • Send directly the leads captured to your CRM or any software.
illustration
Anyleads
Daily registered domains with leads information

Discover each day thousands of new companies registered on Internet.

  • Prospect new businesses registered on Internet.
  • Transfer leads to campaigns to send emails on it.
  • Thousands of new leads uploaded each day.
  • Export all the leads into Excel or CSV.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Online review management to get more online reviews

Capture reviews from visitors, and increase your reviews on Google and Facebook pages.

  • Install and customize the widget on your website.
  • Collect more reviews, increase your SEO position.
  • Grow your Facebook page and Google page.
  • Export reviews into Excel or CSV.
  • Send reviews directly to your CRM.
illustration
Anyleads
Sequence (cadence) / newsletter campaigns tool

Send newsletter or sales emails with automatic follow ups.

  • Create unlimited campaigns and connect unlimited senders.
  • Warm up feature to increase your deliverability.
  • Send personalized images with our image personalization tool.
  • Send events to your CRM such as opens, clicks and replies.
  • Generate more sales meeting with automatic follow ups.
illustration
Anyleads
API to prevent fake emails registration on your service

Each time someone registers to your service, ping this API to verify if the email is correct.

  • Verify if an email exists to prevent fake emails.
  • Export results into Excel or CSV.
  • Ping in real time our API or plug it in your system.
  • Instant email verification.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Social proof notification widget tool

Generate and display notifications on your website to show random messages to your visitors. This will increase your sales and credibility.

  • Add unlimited websites.
  • Add unlimited notifications.
  • Create geo-targeted notifications.
  • Display random fake notifications.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Extract B2B emails from B2B social media

Extract emails and contact from B2B social media. Find new leads in one click and create targeted lists.

  • Create unlimted lists, filter by country, industry, size and job title.
  • Hyper targeted lead generation.
  • Generate B2B and B2C lists in one click.
  • Super fast emails generation.
  • Send leads to your CRM or other software.