What is LinkedIn marketing for?

LinkedIn has become one of the most popular and effective tools in today’s digital age. It was founded by Reid Hoffman and Paul Graham in 2003, with offices based out of San Francisco (California), New York City, Dublin, London, Shanghai, Sydney, Tokyo, Mumbai, Berlin, Moscow, Singapore, Beijing, Hong Kong, Seoul, Taipei, Buenos Aires, Amsterdam, Paris, Tel Aviv, Madrid, Stockholm, Oslo, Warsaw, Vilnius, Helsinki, Zurich, Istanbul, Kiev, Melbourne, Cairo, Dubai, São Paulo and Rio de Janeiro.

It boasts an active user base of more than 855 million members from 190 countries who are actively engaged in sharing information about their professional lives. The platform also allows users to connect with people they know professionally or socially, making it a great place to network and find new job opportunities. 

This massive number of connections combined with its ease-of-use makes it one of the best platforms available to market yourself online. However, if you want to get started with this powerful resource then read our guide to getting started with Linkedin below!

Should you use LinkedIn for marketing?

Many experts believe that LinkedIn can help build relationships between companies and potential clients. As such, there are many businesses hiring employees via LinkedIn. This means that having a strong account could potentially open up a lot of doors for you when trying to land a position at another company.

However, some believe that LinkedIn isn't necessarily the best way to advertise your services. Some say that Twitter is better because it's so quick and easy, while others prefer Facebook due to its large audience size.

There aren't any hard rules about which social networking site is better for marketing - only general advice given by different experts.

The truth is that each person will have his own opinion depending upon his needs when looking for employment. If you're just starting out and need to make contacts quickly, then perhaps LinkedIn might be the best option for you. On the other hand, if you've been working for years and already have plenty of contacts, then maybe you'll benefit more from a traditional approach like sending emails or cold calling.

If you're not sure whether LinkedIn is right for you, we recommend reading our article on why LinkedIn is still relevant after all these years. We go into detail explaining exactly why LinkedIn is a good choice for those looking to expand their career prospects.

What are the cons to LinkedIn advertising?

While LinkedIn offers several benefits, it does come with certain downsides. Just like every service offered by technology, there is always going to be something missing.

One of the biggest issues surrounding the advertisement side of things is that advertisers don't actually see the results of their efforts until long after they've spent money on them. Since the advertisements take time to show up, it often takes months before someone sees any results. This is especially true when dealing with paid advertising. In addition, since LinkedIn doesn't allow tracking, you won't be able to determine which particular methods worked best. You may even notice that some of your competitors are spending less on advertising yet generate higher profits than you.

Another problem with LinkedIn is that it's difficult for brands to measure the impact of their marketing strategies. For example, if you try to track the effectiveness of your ads, you might end up confusing the metrics instead of seeing clear numbers. Therefore, you won't have enough data to improve your performance moving forward.

Can LinkedIn be used as a marketing tool?

In order to answer this question, let us explain how LinkedIn works. When you create an account, you choose both an email address and password. Once you enter your profile details, you start building your reputation among your colleagues and friends.

You can add your website URL here, but remember that only your first page matters. Your second page must include links back to your main website and/or blog. After creating your profile, you can begin connecting with individuals who share similar interests. These connections appear in your "network" section where you can view everyone else's profiles too.

Once you receive permission from someone to connect with them, you can send messages to each other within the community. Although LinkedIn gives you access to public groups, you should avoid joining groups without permission. Each group member decides who joins and who leaves, so you never know who will be monitoring your activity.

After you join a few groups, you can search for topics related to your industry, hobbies, etc. Then you can post updates regarding your activities to keep followers updated on what you're doing. While posting updates, you can link to external websites or share images and videos directly from your computer.

Finally, once you build sufficient credibility, you can apply for jobs via LinkedIn. Employers look at your LinkedIn profile to assess your skillset and decide whether or not to contact you further.

How much should you spend on LinkedIn ads?

Since everything depends on your goals and target audience, there's no exact amount that you should invest in LinkedIn ads. There are two ways to increase visibility on LinkedIn:

1) Paid advertising

2) Organic promotion

Paid advertising requires you to pay monthly fees to run targeted ads either on LinkedIn itself or on third party sites. For instance, if you wanted to focus on attracting women aged 18-24 living in America, you would buy a package of ads targeting this demographic.

Organic promotion refers to posts made by individual users. Unlike paid advertising, organic promotions require you to write articles or upload photos and videos that contain keywords specific to your niche.

Although LinkedIn ads offer numerous features like geotargeting, image optimization and video ads, it's important to note that these features cost extra. So unless you plan to hire a team of marketers, you'd probably save more cash by investing in organic promotion rather than paying for expensive ads.

LinkedIn offers three types of advertising packages. They range from $0-$100 per month. Below is a list outlining the differences between them:

Standard Package ($20): Offering 3 ad formats: Company Page Ads, Profile Image Ads, Video Ads

Company Page Ad ($25): Similar to standard package, however, this includes additional options including Sponsored Updates, Promoted Posts, Lead Generation Forms and Group Mentions

Profile Image Ads ($40): Allows you to display sponsored ads next to your profile pictures

Video Ads ($50): Can be displayed anywhere on LinkedIn

Premium Packages ($75): Includes unlimited Company Pages and Profile Images

Lead Gen Form ($150): Works similarly to a landing page except that it displays the form on your homepage instead of redirecting visitors away to another site

Group Mentions ($300): Allow you to mention anyone in a group. This feature costs 10 times more than basic mentions

To learn more about LinkedIn advertising, check out our tutorial on How To Use LinkedIn Advertising Effectively.

For more tips on how to boost your LinkedIn presence, visit our dedicated LinkedIn guides page.

LinkedIn is one of the most powerful and effective ways to market your startup or small-to-medium sized business. The platform offers an incredible opportunity to connect with people who are actively searching for information about your industry. By using this tool effectively, you can help build relationships that will lead to more sales opportunities down the road while boosting your credibility as well. 

To learn more about how to use LinkedIn for your business, here’s everything you need to know about what it means to be on LinkedIn.

What is LinkedIn marketing for?

LinkedIn is a network where professional businesses go to find new customers. It has been described as “the largest professional network in the world with over 900 million members worldwide." This massive user base gives companies like yours access to thousands upon thousands of potential customers every day. If you want to make sure they see your message, you have to get them there first! That's why marketers rely so heavily on LinkedIn marketing strategies.

The goal of any good LinkedIn marketing plan is to attract attention by creating engaging content (e.g., blog posts) that appeal to your target audience. Once someone takes notice of your post, you'll start building trust between yourself and your followers. You'll also create interest among those who don't follow you yet. Your ultimate aim is to turn these interested parties into paying clients.

When you're ready to take action, you'll need some tools for setting up automated email drip campaigns and other types of outreach. These services provide templates that allow you to easily set up messages to send out to specific groups of users or individuals within your database. They also offer features such as scheduling reminders to ensure you never miss an important deadline again.

Most importantly, all of these resources give you control over your own data. While many companies may not care much about their customer's privacy, you probably do. So when you're ready to sign up for a service, make sure to ask whether they keep track of your personal information (namely, which emails they've sent). Otherwise, you risk losing control over what happens to your contacts' details once you hand them off.

If you'd rather focus on writing quality content without worrying too much about automation, then try hiring a freelance writer instead. There are plenty of freelancers who specialize in writing articles specifically for LinkedIn. When working with one of these experts, you won't even need to worry about formatting because they'll handle that part for you. All you need to do is review each draft carefully before sending it out. This way, you'll avoid embarrassing mistakes that could cost you future customers.

What does a branding agency do?

Branding is something we often associate with logos, fonts, colors, etc. But at its core, branding refers to the overall look and feel of a product. In terms of online brands, that typically includes things like website design and logo creation. A great example of this would be Nike, whose iconic swoosh logo is instantly recognizable to anyone who sees it.

A branding firm helps organizations develop a distinct identity that resonates strongly with consumers and employees alike. This process involves thinking critically about the type of person you hope to acquire as a client and ensuring that your brand reflects that image. For instance, if you run a bakery, you might consider developing a brand that emphasizes healthy ingredients and natural flavors. Alternatively, if you sell luxury cars, you might decide to emphasize speed and style. Regardless of what products you produce, having a consistent voice across all platforms makes customers feel comfortable enough to interact with you regularly.

Your brand isn't just limited to physical objects either. Think about how different Apple seems compared to Samsung. One looks sleek and sophisticated, whereas the other comes across as clunky and unrefined. Both companies have similar products, but their respective designs reflect entirely different personalities.

So, what exactly goes into making a branded environment? Here are five steps you can incorporate into your next project -- regardless of whether you choose to hire a full-time employee or a freelancer:

1. Define your ideal customer. Who are your primary targets? What kind of personality traits do they exhibit? How old are they? Where do they live? Are they male or female? Do they prefer technology or nature? And so on.

2. Develop a persona for your brand. Now that you know who you want to target, think about how you want your brand to come across. Is it going to be friendly and approachable? Or edgy and cool? Does it lean toward the cutting edge or traditional? Whatever the case, nail down a clear picture of how your brand wants to appear to others.

3. Decide on your tone. As mentioned above, your brand needs to mirror certain characteristics. However, it doesn't necessarily mean that you have to mimic an existing brand to achieve success. Instead, you can create a unique entity that stands apart from competitors. To accomplish this feat, you must define your brand's voice.

4. Choose your color palette. Colors play a huge role in conveying moods and emotions. Make sure that whatever scheme you settle on matches your brand's goals and values. If you're looking for inspiration, check out sites like ColorLovers and Pantone to see what works best for various industries.

5. Create visuals that support your brand. Remember, your brand is made up of both visual elements (logos, photos, graphics, videos, etc.) and written language (copywriting, copy editing, etc.). Since each element plays a vital role in establishing your brand, put thought into how you want them to communicate together. Don't forget to include links back to your site whenever possible. People love clicking on things!

Now that you understand the basics of branding, let's talk about some additional tips for improving your chances of getting hired.

What should I expect from a branding company?

While many agencies claim to be able to create stunning websites or amazing logos, only a few actually deliver results. Unfortunately, finding the right fit can be difficult. Fortunately, there are some key indicators that will indicate whether or not you're dealing with a reputable outfit. Keep reading below to discover some red flags to watch out for.

1. Transparency - Ask prospective firms to share detailed estimates regarding timelines and costs. Be wary of claims that "we usually charge X amount per hour" because it's impossible to tell how long they spent designing something until after the fact. It's better to receive an upfront estimate than nothing at all.

2. Communication skills - Get references from past clients. Also, ask questions during meetings to gauge how responsive the team is. Ideally, you want to meet with representatives of several departments throughout the entire process. Finally, always confirm deadlines via phone call. Not doing so indicates poor communication skills.

3. Experience level - Hiring someone who knows their stuff is certainly preferable, but don't overlook candidates with less experience altogether. Some projects require specialized knowledge. After all, no two companies are built identically. Therefore, hiring someone fresh off the boat could cause problems down the line. On top of that, experienced workers tend to command higher pay.

4. Quality assurance - Look closely at portfolios and previous work samples. If you spot errors or inconsistencies, move on immediately. Most agencies employ dedicated QAs to catch issues early and prevent expensive rework later.

5. References - If you haven't already done so, request references from current and former clients. Ask to speak directly with them to verify what was said during interviews. Make sure that everyone involved in the conversation had the same understanding of the candidate's capabilities and abilities.

6. Flexibility - Try speaking with multiple teams to determine which ones seem willing to bend to accommodate your preferences.

7. Cost - Before signing anything, ask for proof of insurance. Then, compare prices against rates offered by local vendors. Many agencies offer discounts for bulk orders, referrals, and loyalty programs.

8. Team size - Smaller shops tend to operate more efficiently since they have fewer hands to juggle tasks. Large operations, however, sometimes struggle to stay organized.

9. Reputation / reviews - Check out testimonials posted online, especially those submitted by happy customers. Companies that enjoy high marks tend to stick around longer than average outfits.

10. Support - Find out whether or not the agency provides training classes and workshops geared towards beginners. If so, enroll today!

In addition to following these guidelines, you should also perform due diligence whenever possible. For example, make sure to read up on the history of the firm and conduct research on recent deals signed. Doing this will enable you to identify potential conflicts of interests and safeguard your bottom line.

Finally, remember that a good reputation alone won't guarantee positive outcomes. You still need to show commitment and dedication to succeed in the long term. So make sure to invest time and energy into learning as much as you possibly can about your chosen field. With that being said, now that you have a basic idea of what constitutes a professional branding agency, it's time to put your money where your mouth is.

LinkedIn has become one of the most effective ways to market and advertise your products or services online. It’s also the third largest professional network in the world with more than 900 million members and growing! The key to success on LinkedIn is having a strong profile that shows you are not only credible but up-to-date with current events, trends, and industry news.

To help you get started we have compiled some useful tips to take advantage of LinkedIn's unique features such as group discussions, video sharing, polls, webinars, live streaming, Q&A sessions, and much more. Whether it be to build trust among prospective clients, provide valuable information to existing customers, or simply engage with other marketers looking for advice, there is no better platform available today to share knowledge and connect with potential prospects.

So if you want to learn about all things related to LinkedIn then this article is just right for you. We will discuss everything from setting up your account to creating engaging posts and videos. If you're ready to begin learning about LinkedIn marketing strategies then let's go.

What is a LinkedIn agency?

An agency is a company which represents multiple companies by providing them with various advertising services. They can either employ individuals who specialize in those particular areas (which are referred to as specialists) or they may hire a team of people who focus on different aspects of their clientele (known as generalists).

The difference between these two approaches is important because each type requires a slightly different approach when working with clients. Let's look at both options below.

How do I start a LinkedIn agency?

If you decide to create a new agency you should first determine whether you want to represent businesses or individuals. This decision depends largely upon your experience and skill set. For example, if you are highly experienced in SEO or PPC management you might want to consider starting an agency representing small businesses. On the other hand, if you are someone who wants to make money online without any previous experience then you probably would want to start off running an individual service instead.

After making this choice you need to find out what kind of market you would like to target. You could choose to make yourself open to everyone in the world or limit your audience to a specific niche. In addition, you will need to select a name for your company that best reflects its purpose. Finally, you must register your website domain so that visitors can easily access it. Once you have done all of this you will be able to proceed with building your LinkedIn presence.

Now that you know what you want to accomplish with your LinkedIn page, you can move onto setting up your profile. Make sure you include relevant keywords in your headline, summary, picture caption, and bio. Also be sure to add links to your site, blog, email address, phone number, and other helpful details. After completing all of this you will be good to go! Now that you have created your LinkedIn profile you can put together a list of qualified leads. To attract people to your site you will need to post quality articles that show why your expertise matters. People will visit your site after reading your posts and see compelling reasons to follow along. As soon as they sign up for your newsletter you will receive another lead. Keep doing this until your list grows exponentially.

What does an agency do?

When you run a full-service agency you take care of every aspect of your clients' needs. Some agencies offer many different types of services while others prefer to stick strictly to one area. Here is an overview of the main tasks performed by agencies and freelancers alike:

Creating landing pages - Landing pages are websites designed specifically for a single task where users can download files, subscribe to newsletters, fill out forms, etc. These sites allow businesses to collect emails addresses and gain customer feedback before moving forward with further communication. Many agencies develop custom landing pages for their clients.

Writing SEO content – Search engine optimization (SEO) refers to methods used to improve a webpage’s position in search engines. An agency can write original content for clients that focuses on keyword phrases they wish to rank high in Google searches.

Paid advertising - Paid advertisements are paid messages sent directly to social networks. Advertisers pay a certain amount per click on a link to generate traffic. A few popular platforms for paid advertisement include Facebook Ads and Twitter Promoted Tweets.

Content creation - Content creation covers anything that involves writing. Agencies often produce content for clients including blogs, whitepapers, eBooks, infographics, slideshows, press releases, case studies, and interviews. Sometimes they also design logos, banners, brochures, flyers, posters, presentations, and reports.

Social Media Management - Social media management consists of monitoring activity across several social channels and responding accordingly. Most managers will perform basic maintenance tasks including posting updates, commenting on conversations, and replying to inquiries. They may even schedule tweets or send direct messages to followers.

Researching competitors - Researching competitors means finding out detailed statistics about their performance within the same marketplace. Companies usually rely on analytics software packages to track user behavior and monitor sales figures.

Marketing automation - Marketing automation includes tools used to automate repetitive tasks. Such programs are perfect for automating processes such as sending promotional offers to subscribers, scheduling social media postings, managing contacts lists, tracking conversions, and generating reports.

Website development - Website development encompasses designing websites, developing layouts, and coding HTML code. Developers ensure that websites meet accessibility standards, comply with security regulations, and display correctly regardless of browser settings.

Analytics - Analytics enables organizations to measure and analyze data regarding interactions between consumers and brands. This allows firms to understand patterns of consumer interest and predict future outcomes based on past results.

Web hosting - Web hosting accounts enable internet users to upload digital assets such as images, documents, audio files, and videos. Some hosts charge a fee whereas others require payment monthly or annually. Hosting providers often provide additional software applications such as email servers, databases, shopping carts, and forums.

Customer support - Customer support entails answering questions submitted via telephone calls, email, chat rooms, or instant messaging. Companies create policies covering topics ranging from refunds to terms of service violations. Support agents typically answer FAQs, troubleshooting problems, and resolving conflicts.

Account management - Account management involves handling billing issues, maintaining contact records, negotiating contracts, and establishing relationships with suppliers. Managers may communicate with vendors on behalf of clients, conduct inspections of facilities, review financial statements, negotiate prices, and resolve disputes.

Business consulting - Business consulting involves helping companies assess their strengths and weaknesses, identify opportunities, and implement changes needed to grow. Consultants may assist with organizational restructuring, strategic planning, resource allocation, product research, budgeting, personnel selection, and hiring decisions.

Design - Design comprises graphic techniques applied to print materials such as books, magazines, newspapers, brochures, leaflets, signs, packaging, logos, posters, billboards, and window displays. Graphic designers use color theory, typography, layout grids, photography, illustration, and animation to create eye-catching designs that capture attention.

Logo design - Logo design entails choosing colors and fonts, sketching ideas, selecting a final form, and preparing proofs for approval. Clients request logo concepts, sketches, and proof sheets during meetings with designers.

Copywriting - Copywriting refers to written communications intended to inform readers about a topic. Writers use words, sentences, paragraphs, headlines, subheads, graphics, tables, charts, photos, quotations, illustrations, and multimedia formats to convey complex ideas effectively.

Software testing - Software testing includes checking computer programs for errors, identifying bugs, verifying functionalities, evaluating performance, and validating compliance with regulatory requirements. Testing ensures that applications function properly under varying conditions.

Graphic art - Graphic art applies visual elements such as photographs, drawings, diagrams, paintings, sculptures, models, animations, video clips, and sound recordings to deliver messages. Artists draw inspiration from nature, history, science, technology, literature, music, politics, religion, philosophy, culture, economics, society, education, and fashion.

Video editing - Video editing combines footage captured on cameras into coherent sequences. Editors cut, splice, adjust contrast and brightness levels, apply filters, and add special effects. Editing involves arranging shots, adding transitions, correcting flaws, and synchronizing sounds with visuals.

Audio recording - Audio recording involves capturing voices and instruments onto tapes, CDs, DVDs, or MP3 players. Recorders record sounds in real time, allowing producers to edit later. Engineers use microphones, mixers, equalizers, amplifiers, preamplifiers, compressors, delay units, and echo chambers to achieve desired sound qualities.

Photography - Photography involves taking pictures using film or electronic sensors. Photographers shoot subjects against plain backgrounds, frame scenes, compose compositions, light subjects, and apply lighting effects. Professional photographers earn income through assignments, stock photo licensing, commercial projects, workshops, seminars, speaking engagements, and personal portfolios.

Sound mixing - Sound mixing combines recorded vocals, instrumental tracks, and background noises to create a cohesive composition. Mixers match songs, fade in and out at appropriate points, balance volume levels, and eliminate unwanted noise.