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What is the good subject line for introduction email?



What is the good subject line for introduction email?


Introduction Email Subject Line Examples and Tips — What's the Good Subject Line For Emails?

Everyday, we are bombarded with hundreds of messages from every possible source. It can be hard to keep track of everything that comes our way! The easiest method is to use Gmail labels to sort incoming mail into different categories so it’s easier to find what you're looking for at a glance. But if you want better control over how this works, there’s a great setting called Smart Labels which lets you set up custom labels based on criteria such as sender or content type. This feature allows us to filter out junk mail faster while still giving us an easy way to see all types of message together without having to open them individually.

This means that when someone sends us an email, even though they could send us many other kinds of messages (such as links to social media posts), we will only get one notification about their general message instead of several individual ones. And because these new messages appear right under our main inbox view, we won't have to hunt through multiple tabs just to check updates.

When you receive a new message, Gmail shows a preview window above your inbox showing who sent it, its size, etc., but underneath the list of unread mails. If you look closely, you'll notice a little icon next to each item indicating whether it was marked as SPAM or not. Below the preview pane, you may also notice another small panel containing additional information about the message itself. In addition to being able to click "Delete" to remove the message entirely, you might also choose to mark it as read or unanswered depending on your preferences.

In this article, we will discuss some basic rules to follow when creating a good email marketing subject line. We'll explore common mistakes people make when crafting emails, then share a few ideas on how to improve your own copywriting skills by following those guidelines. Finally, we'll round things off with some actual examples of creative email subjects along with helpful hints on what NOT to include. By the end of this article, you'll know exactly what makes a killer subject line, and more importantly, why it matters. Let's start with the basics...

What is a good subject line for emails?

The most important thing to remember when composing any kind of email is that you need to grab attention fast. After all, if no one opens your email, what's the point? So, here are some quick ways to create catchy subject lines that compel readers to take action.

Be relevant. The title should speak directly to the reader's needs. Avoid vague terms like “free eBook giveaway' or something similar. Instead, try using words like ‘how to lose weight quickly,' 'top 10 travel destinations,' or anything else related to topics they care about.

Ask questions. People often love getting involved in discussions. They feel motivated to respond when others ask questions or seek answers. Therefore, asking a question within your subject heading can help encourage responses. Consider adding phrases like “what do you think?' or ‘wouldn't it be nice if…'.

Use lists. Lists show structure and organization. Even if your recipients aren't familiar with your company name yet, they will likely recognize your brand after seeing a short description of services followed by bullets outlining each service. Also, consider including numbers in your subject header. A simple rule of thumb is to add more than three items per bullet point.

Avoid clichés. Everyone knows clichéd expressions tend to attract clicks. Keep away from tired expressions like “let me give you my top 3 reasons why…" You can always explain yourself further once inside the body of the email.

Keep it brief. Most people skim their inboxes first before opening up specific messages. As a result, you must condense your thoughts down into concise sentences and paragraphs. Shorten long explanations whenever possible. When necessary, provide extra details later in the email itself.

Make it personal. Showing your unique personality goes a long way toward establishing trust. Try injecting humor or self deprecation where appropriate. Remember, however, that you shouldn't come across as too funny or sarcastic. Otherwise, your recipient may feel insulted. Your tone should match the nature of relationship between you and your customer.

Use bolded text. Bolded text grabs attention much quicker than regular font does. Make sure to avoid making your entire email bold unless absolutely necessary.

Add images/videos. Adding visuals helps break up longer texts, especially when formatting emails for mobile devices. However, you should never place videos or graphics inside your subject field. Always embed YouTube or Vimeo links into the body of your email.

Don't forget keywords. Search engines pay close attention to keyword density, so try incorporating essential terms throughout your email. Use them naturally, and stay away from cliche buzzwords.

Avoid excessive punctuation. Don't let excess exclamation points distract readers from what you're trying to say. These symbols tend to annoy users and ultimately cause confusion.

A word of caution: Never underestimate the power of white space. Many studies found that spacing plays a crucial role in grabbing user attention. One study showed that spaced letters were twice as effective at attracting attention compared to non-spaced versions. Another experiment revealed that viewers preferred shorter spaces between sentences rather than longer gaps.

Create urgency. Urgency creates anticipation and desire to act now. Be aware that extreme urgency can backfire if used improperly.

What should I put as the subject in an email?

Your email subject line doesn't necessarily have to contain a call to action. Sometimes, sending a friendly greeting via email can work wonders alone. Here are a couple of examples of perfectly acceptable greetings:

Hi [Recipient Name],

Hope you had a wonderful Thanksgiving holiday. We've been thinking of you lately, wondering how you enjoyed your turkey feast!

We'd love to hear back from you soon. Please reply today to confirm your dinner reservation.

Looking forward to hearing back from you,

[Company] Team

Dear [Name],

Thanks for reaching out last week regarding our proposal to launch a new product. Unfortunately, due to current market conditions, we decided against pursuing this project at this time.

Thank you again for taking the time to reach out. We hope you understand our decision and wish you luck moving forward.

Best regards,

Team

Notice how both emails convey useful information, but differ greatly in style. While the second example offers a straightforward explanation of why the deal didn't go through, the first example provides context around the event. Both are equally polite, and neither contains a direct request for feedback. On a side note, you might want to double check your spelling before hitting Send. Mistakes happen.

If you decide to offer a call to action, it should be clear and obvious. Ideally, you should inform your customers about a particular problem you think they face and suggest a solution. To illustrate, here's a sample subject line offering a free trial discount:

Free Trial Offer - Save $10 Off New Subscriptions With Us Today

Or, you could simply state that you would appreciate receiving comments. Regardless of what you decide, you should strive to incorporate a clear call to action wherever possible.



How do you write a sales letter subject?

Sales Letter Subject Example #1 -- Preselling Through Questions

Using curiosity effectively has proven to increase conversions. Simply stating, “I'm interested in knowing your opinions," isn't enough. Customers typically enjoy interacting with companies that ask probing questions, allowing them to engage more deeply with their products and services.

Here's an example of a presell subject line:

Q&A Session — Ask Me Anything

Sales Letter Subject Example #2 -- Direct Address

It's true that some people prefer indirect communication methods. Others prefer direct contact. Still, there is nothing wrong with providing a simple address. Some people may prefer calling over email, while others may prefer talking to someone personally.

To appeal to everyone, here's an example of a direct-to-email subject line:

Direct Mail Package – Order Now

Sales Letter Subject Example #3 -- Emotional Highlight

Emotions play a significant part in human interactions. Studies have shown that emotions influence purchasing decisions. Additionally, consumers tend to react emotionally to certain colors and fonts. Using emotional language can draw consumer interest and boost response rates.

Consider this example, highlighting a recent promotion:

Promotion Ending Soon! Get 50% Off All Orders Over $50 Today Only

Sales Letter Subject Example #4-- Catchy Call to Action

Call to actions serve two purposes: 1) alert potential customers that a purchase is needed 2.) prompt them to complete the transaction immediately. Notice how these two objectives require slightly different wording.

For instance, telling somebody to buy their favorite shirt may seem appealing, but it lacks clarity. Conversely, saying “click here” is highly specific since visitors know exactly what to expect. Of course, you should aim to strike a balance between simplicity and specificity.

Here's an example of a very specific call to action:

Buy My Shirt! Click Here to Find Your Size and Add Item to Cart

Sales Letter Subject Example#5 -- Attention Grabbing Headline

Headlines represent the primary tool for capturing eyeballs. Think carefully about what you want to tell customers in order to generate interest.

Writing great introductions has always been difficult, but with so many people using Gmail and other popular webmail clients as their main method for communicating online, it's even more important than ever that we learn how to craft effective ones.  If you're not sure what goes into one yet, here are some guidelines on crafting the perfect opening salvo when someone first interacts with you via email.

In this article, I'll share my top 10 list of things to include in a great intro email subject (and why) along with several examples from real inboxes across Facebook, Twitter, LinkedIn, Google+ and Instagram.

What do you put in the subject line of an introduction email?

First off, let me start by stating what shouldn’t go in there! There are certain words or phrases that will get caught by the spam filter if used excessively, like "free" or “top secret.” Other common mistakes include overuse of punctuation marks such as exclamation points or question marks. You might think they make your message look friendly, but they can also come off as too aggressive. Keep them to a minimum while still conveying enough personality. The same applies to capital letters - use sparingly.

The following is a shortlist of items that work well together without being overdone. They may seem simple at first glance, but each word was carefully chosen based on its purpose.

1. Your name. This is obvious, right? It’s vital to show who you are and keep it short. If possible, try adding something personal about yourself before signing off. For example, "Hey Anna," instead of just plain, "Anna." Don’t forget to add extra spaces between names.

2. A greeting. Greeting doesn’t have to mean formal. Use casual language like hi, hey, hello, cool, etc., depending on whether you know the person you’re contacting personally. Try avoiding contractions unless appropriate. Be careful though because sometimes greetings can sound stiff. So try combining two different types of greetings. For instance, you could say: Hi John, hope all is going well with you and your family.

3. Who sent it. You want to give readers a reason to open your mail besides curiosity alone. Letting them know who initiated contact helps. Just avoid including any identifying information about the sender - e.g. ‘from Alice Smith.’ Also avoid asking questions. Instead ask a question directly related to the topic of conversation.

4. What’s new. When sending out updates, you don’t need to announce every little change. But if you happen to find something interesting, then tell readers about it. In fact, only highlight the major changes. Otherwise, leave minor details for later conversations.

5. Urgency. People tend to respond better if an update is urgent. Especially during stressful times, urgency works wonders. Make your point quickly and move on. Avoid long paragraphs unless necessary.

6. New status. Give users a heads up about upcoming events. Even better, provide concrete dates. Tell them exactly where you’ll see them next. And if you have plans already confirmed, state that clearly.

7. Date/time. Always mention exact dates whenever possible. Time slots are especially helpful. Addresses can help too. However, avoid giving phone numbers unless absolutely required.

8. Action steps. Offer solutions to problems. Ask for feedback or suggestions. Show you value user input, regardless of whether you actually take action on those ideas.

9. Emotionally charged content. Readers love stories, especially involving emotion. Share heartwarming tales of triumph and failure alike.

10. Call to action. End with clear instructions regarding what the reader should do next. Or simply suggest ways he or she can reach you.

11. Signoff. Close your letter with a heartfelt goodbye. Then sign your signature with proper grammar.

12. Signature block. Include your title and company info. Plus throw in additional relevant links within the text itself.

What should be the subject for an introduction email?

Your subject matter isn’t limited to telling everything upfront. It can also serve as a teaser to entice recipients to read further. Remember, anything that gives away key pieces of information, either intentionally or unintentionally, will end up getting filtered by spammers.

Here are a few general rules for deciding upon a subject line for your email.

Avoid generic subjects like "Subject Line Here". These kinds of lines are easy to type and fast to send, but they won't stand out. At least convey your true intentions through the body of the email.

Use the person’s full name. That way, you’re making sure everyone gets the memo. Of course, no one likes to feel ignored, which leads us to our second tip...

Try to incorporate keywords. As mentioned earlier, these are often picked up by spam filters. Think of them as hints for human eyes to spot. Common terms include industry jargon, acronyms and random nouns.

Keep sentences brief. Most email programs today limit the number characters per line. Therefore, break up lengthy statements into smaller chunks. Shorten long sentences and remove unnecessary commas. Break down compound verbs into shorter forms.

Remember to capitalize properly. Capitalization refers to emphasizing specific words in a sentence. While the rest of the phrase remains lowercase. Never mix upper-case and lower-case versions of the same word throughout your entire correspondence.

There are exceptions to all of these rules, so play around with them until you arrive at a system that works for you.

What is a good example of a subject line for an email?

I've scoured dozens of messages from actual inboxes across social networks and compiled the most creative, clever and attention grabbing subject lines below. Hopefully, you'll find inspiration among these to create yours.

Facebook

Twitter

LinkedIn

Google+

How do you write an introductory subject?

As you saw above, there are hundreds of thousands of existing email templates floating around on the internet. Some of them are really good, others aren't so hot. Unfortunately, since they were written by humans rather than computers, the latter group tends to miss the mark far more often than the former.

While it would be nice to believe that computer algorithms can somehow divine meaning from mere strings of symbols, that just ain't the case. Spam bots are programmed to recognize patterns known to hackers, but beyond that they have very basic programming skills. So they rely heavily on keyword searches to classify incoming data.

That means that the trick lies in finding a balance between simplicity and complexity. Complexity is tough to pull off, but keeping the message concise is easier. To illustrate this concept, consider the following three sample subject lines from real inboxes:

Example 1 | Example 2 | Example 3

Let's dissect each one separately:

Example 1: "Dear Joe, We found a glitch in our security systems last week. Please confirm receipt of this email."

This is a pretty straightforward request. But notice how much simpler it is compared to the second option…

Example 2: "Hi Joe, please find attached a copy of our latest report detailing recent issues discovered with our network security."

It takes longer to understand what this email is saying, and that makes it harder to digest. It doesn't explain why you emailed him specifically, nor does it offer a solution. On the other hand, this version is less likely to trigger spam filters:

Example 3: "Attached you'll find a detailed breakdown of four critical vulnerabilities recently identified in our corporate firewall. Based on preliminary findings, we recommend updating your browser immediately to protect against malicious attacks."

Notice how this third example is the shortest of all options, and yet the message packs quite a punch. By focusing entirely on solving problems, it avoids becoming bogged down in technicalities. Additionally, it presents tangible benefits without seeming overly sales oriented.

Of course, there's nothing wrong with trying to sell services or products in your emails. All you have to remember is to focus on building relationships first. Once trust is established, you can begin discussing business opportunities.

The most important thing about any email you send out, whether it's marketing or personal, is its Subject Line. What does that mean exactly? It means if the title doesn't grab someone right away, they might delete it without even reading it. Here are some of the best ways to create an irresistible subject line and how to use them in different situations.

\tYou can read more on our guide here.

How do you write a good subject line for a sales email?

Make sure to include "call me" somewhere in the body of the message. This makes it easier for prospects to know who to call when they're ready to make a purchase. If you have multiple people working on the same project, this will help them remember which one to talk to first.

\tIf possible, add some urgency by using "today only". For instance, "Today Only - 50% Off Clearance Items." Even better would be "Sale Ends Today," as in "Ends Today Sale Starts Now!" People love deals like these because they want something NOW!

\tUse numbers whenever you can. Numbers are proven to increase response rates—as long as you aren't making up numbers (see below). Adding percentages such as 90% off or 75% off increases perceived value further.

\tWhen sending out emails promoting discounts, always tell potential customers what kind of discount they'll receive. Don't just say "Save 20%"; instead, say something along the lines of "Save 20% On All Orders over $100", so readers know exactly what they'll get.

\tDon't go overboard with the adjectives either. While adjectives are great at creating emotion, too many of them are overwhelming. You may also find yourself struggling to come up with enough keywords to fit all those adjectives together into one sentence.

\tBe careful not to exclude anyone from your list with overly general language. Try to avoid words like "everyone" or "everybody", since excluding certain groups could end up alienating part of your audience.

\tAlso keep your sentences short and simple. The shorter and simpler the text, the less likely it is to fall victim to Spam Filters. Avoid big phrases, especially ones that appear excessive or redundant.

\tAvoid clichés like "great deal" unless there really is a great deal available. Instead, try to be original, especially when it comes to titles. That way, your headline has a chance of showing up in Google searches. Just think outside the box.

\tKeep things interesting by adding humor. But make sure it's tasteful—don't force it. Find funny images online then simply insert them into your email where appropriate.

\tTry to vary your headlines regularly. Once you've sent out several messages with identical subjects, your subscribers start to lose interest. Change the subject each time you mail out a new offer. Your subscribers won't mind if you occasionally mix up the offers you send out. And never ever...ever repeat anything.

How do you write an opening subject line?

Include relevant information at the top of the email. Tell recipients why they need to open the email and why they'd want to respond. Also let them know what benefits they'll enjoy once they click through.

\tAdd a clear link back to your main website/offer. Include links to other pages within your newsletter or landing page. A strong call to action is required in order to generate clicks.

\tWrite your subject line in present tense rather than past tense. Present tense implies that you are still doing whatever it was you were doing while writing the email. Past tense suggests that whatever you wrote happened before now.

\tCreate excitement with curiosity questions. Potential buyers are much more willing to give their credit card info or sign up for subscriptions when they feel genuinely intrigued. Create intrigue by asking questions like, "Are you tired yet?"

\tAsk a question, but don't answer it directly. Give the reader incentive to click through by leaving him wanting answers, but not knowing precisely where he'll learn his answers. One tactic we recommend is offering a free download after clicking the "Open Me" button. Ask a question and provide plenty of useful content in the email itself. Leave the rest to the imagination.

\tTest your subject lines against real users. Email testing software lets marketers quickly compare test results side-by-side, giving them valuable insights into improving conversions. There are dozens of services that allow you to test your subject lines, including Litmus, Mail Chimp Labs and Hiveroque.


What is subject in email with example?

\tHere's a practical example of how a well thought-out subject line can turn a plain old boring e-mail into a hot prospecting lead:

\tSubject: How To Save Money Shopping Online Like An Internet Genius

\tMessage Text: Hey [name], I'm looking forward to connecting soon. In today's world of super high prices and crazy shipping fees, shopping online isn't always easy. Fortunately, you can save money easily and effortlessly by following my step-by-step instructions. Click here to see how you can cut costs down to size.

\tNow imagine you had written the exact same letter, except replaced the bolded word with another similar phrase. Which version would produce more leads and therefore more profits?

\tWhich version gets opened more often? Of course, the second option wins hands down. Why? Because it creates curiosity. By changing the wording slightly, we created suspense around the topic. We made readers wonder whether we were going to discuss saving money, or discussing how to shop online like an internet genius. When crafting your own copy, take note of subtle changes that can impact conversion rates significantly.

How should the subject line be in a business email?

Businesses must focus heavily on subject lines when trying to attract attention in Gmail accounts. Emails from businesses tend to sit in folders separate from individual members' inboxes, so getting noticed requires creativity.

\tIt's crucial to identify unique selling points for your company. Use these attributes to craft compelling subjects that draw visitors in and encourage them to follow through on your calls to action. Business owners can also benefit greatly from learning how to write effective subject lines. As a result, they will gain greater control over email marketing campaigns and ultimately improve ROI.

There are thousands of articles and blog posts dedicated to explaining tricks and strategies for crafting killer subject lines. However, no matter how detailed or specific, every expert agrees that successful subject lines are highly creative works of art. They require skillful word choice and strategic placement to maximize their effectiveness. So next time you find yourself staring blankly at your computer screen, wondering how to write a catchy subject line, look no farther than your dictionary or browser bookmarks. These resources contain hundreds of ideas waiting patiently for you to put forth on paper.

\t1. How to Write a Great Subject Line | Copyblogger Academy

\t2. Effective Subject Headings | EzineArticles

\t3. 7 Tips for Writing Killer E-Mail Subjects | Article Marketing Institute

\t4. 5 Steps to Writing Better Sales Letters | About.com

\t5. 10 Ways to Craft Unforgettable Subject Lines | CopyBlogger

\t6. 8 Examples of Creative Product Titles Using Ellipsis | CopyBlogger

\t7. 9 Simple Tricks to Master the Art of Selling With Words | Forbes

\t8. 6 Things Every Freelancer Should Learn From Amazon Book Cover Designers | Blogilates

\t9. 11 Websites Where You Can Practice Your English Grammar Skills | Time Management Ninja

\t10. Best Practices for Creating Compelling Open Rate Landing Page Headlines | RocketFuel Traffic

\t11. 4 Free Tools to Help Improve Your Brainstorming Techniques | Crew

\t12. 3 Easy Ideas for Crafting Catchy Facebook Ad Campaigns | Social Media Examiner

\t13. Top 10 Secrets of Successful LinkedIn Profiles | LinkUpReady

\t14. 13 Useful Twitter Search Terms Everyone Should Be Familiar With | Twiends

\t15. 15+ Awesome Resources to Build Stronger Confidence | Brazen Life

\t16. 12 Essential Excel Formulas Beginners Need to Know Before Becoming Accountants | Investopedia

\t17. 10 Powerful PowerPoint Speech Templates for Any Occasion | Slideshare

\t18. 17 Amazing Chrome Extensions Anyone Can Install Right Away | Browser extensions 101

\t19. 19 Cool Apps for Learning iPhoneography Basics | App Advice

\t20. How to Choose the Perfect Font for Any Project | Typetester

\t21. Most Popular Programming Languages Based on Job Demand and Salary Growth | IEEE Spectrum

\t22. 25 Sites Full of Inspiration for Graphic Novel Creators | Deviantart

\t23. 10 Books Guaranteed to Increase Self Discipline | JamesClear

\t24. 14 Must Have Android Apps No Tech Geek Should Live Without | Android Authority


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