What's an example of a lead generating campaign?

Lead generation has been around for years but it’s only recently that we have seen more businesses adopt this strategy as opposed to just relying on traditional methods like cold calls or emailing customers directly. To get started with your own lead gen campaign, here are some tips from industry experts on how to run one effectively.

The term ‘lead generation’ can mean many different things to different people depending on which stage they’re at within their business. For example, if someone was starting out in their career and had no experience selling anything then they may consider lead generation to be something along the lines of making cold calls (also known as telemarketing). If however, they were already working in sales and knew exactly what they wanted to sell then lead generation would probably refer back to them finding new clients through online advertising and SEO.

Whatever definition you use, lead generation is not necessarily about creating a list of subscribers who want to buy your product or service. Many times when companies talk about lead generation they actually mean getting visitors to your website who might eventually become buyers. However, before you start running any kind of lead generation campaign, make sure you understand what it means first and why you should bother doing so!

What is the difference between clicks and visits?

A click is simply a user clicking on a link on a webpage. A visit is typically defined as being on a page for longer than 3 seconds. So for example, if a person comes across a landing page while browsing Google and spends 5 minutes reading information on it without taking action, then the visitor could technically count as 1 visit. On the other hand, if that same person spent 10 minutes looking into products offered by the company and made a purchase after leaving the site, then he/she counted as 2 visits. In both cases, though, the goal was to create interest in purchasing goods or services. This is where lead generation differs from regular search engine optimization because instead of trying to rank highly for keywords related to those products or services, lead generators focus mainly on increasing traffic to websites that offer these items.

Can visits be higher than clicks?

It depends on whether you're using paid ads or organic search results. Organic search results tend to receive much less attention compared to paid ones. When comparing the two, it does depend on what type of ad you're paying for. Some advertisers prefer to pay for high-quality impressions rather than lower quality clicks, especially for short-term goals such as branding purposes. You can also see if the advertiser prefers to spend money on a particular keyword or geographic region. These factors all contribute to the effectiveness of each method.

Is there a difference between clicks and visits and how do you bridge the gap?

If you've ever worked in sales, chances are you know the importance of closing deals or converting prospects into buyers. One way to do this is by keeping track of your number of conversions. The reason most marketers don't keep track of conversion rates is because they believe that tracking everything makes data analysis too difficult. But, having said that, knowing how often users convert gives you valuable insight into how well you're performing as a marketer. It helps you determine which strategies work best and which ones need improvement. To calculate conversion rate, divide the total amount of transactions or revenue generated by the number of unique visitors.

Another important metric to measure is bounce rate. Bounce rate measures the percentage of visitors who leave the site immediately after viewing its content. The ideal bounce rate is close to zero percent since it shows that visitors found useful information on the page they visited and didn't abandon it right away. Knowing the average time users stay on pages is equally important. An increase in the average duration indicates better engagement and ultimately improved conversion rates.

Bounce rate and duration are usually calculated separately for desktop vs mobile devices. Mobile bounce rate refers to the percentage of mobile device users who exit the page once they reach its content whereas web browser's desktop bounce rate considers every single session regardless of the device used.

What is the difference between clicks and views?

Views refers to the total number of times someone viewed a specific webpage. Views can include multiple sessions lasting over 30 seconds per day. While clicks represent the number of links clicked on a given page. Clicks and views can be measured differently based on the platform. Desktop view counts are generally divided up among several tabs whereas mobile view counts reflect the entire screen. As far as calculating views goes, it doesn't matter whether a user sees a video or image on a page as long as they watched it for more than three seconds.

How to Generate Leads Using Lead Generation Campaign Examples

Now that you understand what lead generation really entails, let's take a look at some real world examples. There are plenty of ways to generate leads online, but there are certain techniques that perform better than others. Here are some proven tactics for lead generation success:

Search Engine Optimization - Most internet surfers today begin their search journey on Google or Bing. Therefore, optimizing your website for search engines is crucial if you want potential leads to find you. Use keywords strategically and ensure the text on your site is readable. Make sure your URLs aren't overly complicated and that your meta tags contain relevant descriptions about your product or service.

Email Marketing - Emails are still effective when it comes to lead generation. They provide easy access to contact details of interested parties and allow you to send customized messages based on previous interactions. Be careful not to bombard your contacts with constant emails. Sending too many emails can result in unsubscribe requests resulting in lost opportunities.

Social Media Advertising - Social media sites such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc., are great places to promote yourself and gain exposure. However, remember to target audiences carefully. Targeted advertisements require additional research to identify the ideal audience and avoid wasting money on irrelevant followers.

Content Creation & Sharing - Content creation and sharing is another tried and tested method for lead generation. Whether you post videos, articles or photos, share interesting content regularly to attract readers. By providing value to your community, you'll naturally build trust and authority. Your social network connections will likely turn into referrals and brand ambassadors.

Paid Ads - Paid ads are a good option if you're targeting a niche market or offering a specialized product that requires extra effort to educate consumers about. You can either advertise on popular platforms like AdWords or display ads on websites. Keep in mind that these options come with costs associated with setting up accounts, bidding on keywords, managing bids and measuring ROI.

Regardless of your budget, these five simple steps will go a long way toward helping you set up a lead generation campaign. Remember, lead generation isn't limited to digital channels alone. Whether you opt for paid ads or organic listings, always try to think outside of the box whenever possible. After all, creativity is key.

Are you ready to give lead generation a shot? Check out our free ebook "5 Simple Steps to Start a Sales Career" to learn more about how to jumpstart your sales career.

Lead Generation Campaigns are one of the most important aspects of any B2B business. It can be used as part of your overall strategy or it can even be used on its own. It’s no secret that effective lead generation is crucial for businesses wanting to grow and succeed. The question then becomes: How does one go about creating these lead generations? And more importantly, how can they get started with their first lead generation campaign?

A Lead Gen Campaign is typically defined by the following:

- A specific time period (usually 30 days) - This means that there is a start date and end date. You need to plan out this time frame so that you know when exactly you want to launch your campaign, who you would like to target, etc.

- An objective – What is the purpose of your campaign? Is it to increase traffic to your website? To drive social engagement? Or maybe just to promote a new product/service? There are many different objectives for lead gen campaigns but whatever your reason, make sure it aligns with the goals of your company. If you don't have a clear goal, your campaign won't work!

- Target audience(s) – This is where things get tricky because you never really know who is going to see your ads until after the campaign has been completed. So if you're targeting people based on demographics, location, interests, and other factors, you'll need to think about how to reach them once they've seen your ad. This could mean sending emails or making phone calls directly to those individuals.

The best way to create a great lead generation campaign is to use a combination of both online advertising and offline methods such as cold calling. Online advertising allows you to target potential customers from all over the world while offline techniques allow you to connect face-to-face with prospective clients. By including both online and offline strategies within your lead generation campaign, you can ensure that everyone sees your message at some point during the process.

Here we will provide three very simple examples of B2B lead generation campaigns. These campaigns were created using HubSpot software and were designed to produce high quality leads with minimal cost.

How do I run a lead campaign?

Before beginning any kind of lead generation campaign, it is essential that you understand what each stage entails. In general, a good lead generation campaign follows this structure:

1. Identify Potential Leads

This involves identifying which companies may potentially be interested in your products and services. You should consider doing research on competitors, industry leaders, and smaller players within your niche. Once you identify possible leads, decide whether they fit into your ideal customer profile. Depending on the type of product or service you sell, you might also consider reaching out to trade shows and networking events.

Once you've identified your targets, begin contacting them via email and direct mail. Keep in mind that you must always include opt-in forms in order to collect contact information. When someone signs up to receive further communications, you now have a warm prospect ready for you to convert into a sale.

2. Convert Prospects Into Sales Opportunities

Converting prospects into actual customers isn't too difficult. All you have to do is follow through with your initial outreach efforts. Make sure you send personalized messages to each individual, not mass emails. Your correspondence should aim to educate your prospects rather than trying to convince them that your solution is better than theirs.

If you find yourself having trouble converting prospects into sales opportunities, you might want to look into automating your lead conversion processes. Automation lets you take advantage of artificial intelligence technology to determine which leads are likely to become future buyers. For instance, Google Ads offers several automation tools that can analyze data and automatically filter certain types of contacts from others.

3. Close the Sale

Now that you've collected plenty of leads, it's finally time to bring them under your control. Here, you simply need to close the deal, offer them a free trial, and hopefully land a few repeat customers. As long as you keep providing value to your existing customers and prospects, they will continue to trust you and refer friends to you as well.

Remember that every single person who is contacted by you represents two chances to turn them into paying customers. Every interaction counts, regardless of whether it comes from a call center agent or a live chat session. Don't underestimate the power of a friendly voice on the other side of the screen.

What is a lead campaign?

While lead generation campaigns can vary greatly depending upon their intended purpose, here is a quick overview of what makes them unique:

- They usually last between 30 and 90 days - Most often, marketers use lead campaigns to test various marketing channels before deciding which ones to focus on moving forward. That being said, there are exceptions to this rule such as paid search campaigns and SEO initiatives.

- They require consistent effort - While some lead generation projects only involve a handful of employees, others may require dozens or hundreds. Regardless of size, however, a lead campaign requires constant maintenance throughout the duration of the project. This includes updating landing pages, writing copy, tracking conversions, scheduling updates, optimizing websites, and more.

- They rely heavily on automated systems - While manual tactics still play a significant role in lead generation campaigns, most modern campaigns tend to utilize AI technologies such as machine learning and predictive analytics. This helps reduce costs and improve results drastically.

How do I run a lead ad?

When running a lead advertisement, you have multiple options available to you. Some of the most common ways to advertise are listed below:

- Social Media Advertising - One of the easiest ways to attract attention on Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Snapchat, and other popular platforms is to pay for sponsored posts. With this method, advertisers bid against each other to place their advertisements near the top of relevant news feeds.

- Pay Per Click Advertising - Similar to social media advertising, PPC campaigns are highly targeted. Instead of placing your advertisement next to content shared by regular users, however, you instead choose keywords related to the products and services you wish to market. Advertisers bid on these terms, and whichever term brings in the highest amount wins.

- Direct Mail Marketing - Another old school technique that continues to prove itself valuable is direct mail marketing. Although costly compared to traditional advertising outlets, this tactic reaches thousands of potential customers in a short amount of time.

- Content Marketing - Since content is king, why not leverage it to boost your lead generation rates? After all, you wouldn't go buy something without reading reviews of it beforehand, right? Writing blog articles, videos, PDF guides, white papers, eBooks, infographics, case studies, slide decks, presentations, etc., is a great way to capture interest and build brand awareness among your target audiences.

In addition to producing content specifically tailored towards your desired demographic, remember to add links back to your website whenever possible. Doing so gives readers additional reasons to stay engaged and encourages them to share your content with others.

Conclusion

There are countless variations of lead generation campaigns, but the core concept remains the same. Whether you're looking to gather qualified customers for your brick & mortar store, a small startup selling handmade goods, or a large corporation operating across multiple industries, a lead generation campaign can significantly increase your revenue stream.

Lead Generation Campaigns are one of the most important aspects of any online business or company. They're essential for getting new customers and building up your list. The fact that they can be so effective means there are lots of different ways to approach them. To make sure you end up with as much success as possible, we've put together this article which covers everything from where to start, through to some tips and tricks when creating a campaign.

We'll cover all these things below, but first let's look at what exactly a lead generation campaign is. A lead generation campaign is a method used by companies to target potential clients who may want their services, products, or information. It's essentially like putting up billboards advertising your product or service. You would need to find someone interested enough to click on the advert and then buy whatever they were offered.

So far, so simple! But why is this process called 'leads' rather than simply calls? Well, because once you have targeted people interested in buying something (in this case your product) you now have two options as to follow-up with them - either contact them directly via phone call, email, social media message etc., or send them a free report/guide which could potentially convert into a sale if they choose to purchase. This second option is known as a lead. If you only sent out emails, for instance, this wouldn't really count as a lead conversion. So, even though you'd been targeting people interested in purchasing your product, they weren't actually going to buy anything until after being contacted. However, sending them a free report or guide could result in a sale.

The best way to use a lead generation campaign is to target specific keywords about your industry and niche market. For example, if you sell health and beauty products, you might target phrases such as "best hair dye", "hair loss treatment", "how to grow long hair fast" or "the benefits of coconut oil". These types of keywords tend to attract more searches per month, so you should see more traffic coming through and therefore more potential buyers. By using search engines like Google AdWords, Bing Ads, Yahoo Shopping, Amazon Product Advertising API, or others, you can also advertise these particular words and phrases on websites and blogs around the web, which increases the chances of those visitors clicking on your ads.

Once you know what type of keywords you want to focus on, you can then research competitors and figure out how much money you think each keyword costs. Then you can decide whether you want to try and compete against other businesses selling similar products, or whether you just want to offer better prices. Either way, you always want to ensure that you're spending less than your competitor for every single word you bid on. Otherwise, you risk losing money.

In addition to bidding on keywords, another great thing to consider doing is signing up for paid ads on Facebook and Instagram. Both platforms allow you to reach a wider audience than regular organic posts, and often cost less too. As well as giving you access to a larger demographic, these platforms give you the ability to track results, allowing you to measure ROI (return on investment).

There are plenty of other tools available for finding relevant keywords, including HubSpot's Keyword Tool, Market Samurai, SEMRush, Moz Pro, SpyFu, Ahrefs, Raven Tools, SimilarWeb, Alexa, WebmasterWorld Forums & Bloggers, Google Trends, Twitter Trending Topics, and YouTube Analytics. All of these sites provide useful info on what terms your competition are searching for, along with the estimated monthly revenue generated. Use this data wisely to determine how competitive your term is, and whether you should spend extra time optimizing your page content or focusing on SEO instead.

The last step is to set yourself up properly before starting your campaign. To begin with, you must identify your ideal customer and write down their profile. What kind of person is likely to become interested in your product or service? Is it a young professional looking for advice on healthy eating habits, a busy mum wanting to improve her child's diet, or maybe an older couple struggling with budget constraints? Whatever it is, you need to know how best to speak to your desired customer.

Next, you need to develop a strong landing page. Landing pages are the pages consumers visit after viewing your advertisement, usually within 24 hours of arriving on your website. Therefore, it makes sense to keep this page short and sweet, while providing valuable information and resources to entice viewers to stay longer and read further. Make sure you include links to other related blog articles or videos, as well as a clear CTA button (call to action), which encourages users to sign up for newsletters, download guides, watch demos or check out reviews. Always remember to add value to your readers, not only with compelling writing, but also with high quality images and graphics.

Finally, you'll need to come up with a creative strategy to promote your lead generation campaign. Think outside the box here - video clips, infographics, memes, ebooks, podcasts, interviews, presentations, white papers... the possibilities are endless! Don't overlook the power of social networks and influencers either. After all, everyone wants to appear popular, right? That doesn't mean you have to pay hundreds of dollars to get thousands of followers, however. Instead, you can easily drive massive amounts of attention to your cause by sharing interesting content across various channels.

Now you know how lead generation works, how to build your own campaign, and what steps to take to succeed. Remember to follow our rules above, and you won't go wrong. With a little effort and planning, you'll soon be able to reap the rewards of a highly profitable lead generation campaign. Good luck!

Lead Generation Campaign Example

The following video shows how to create a Lead Gen campaign in MailChimp.

First step - Create a template based on a specific product

Second Step - Add relevant content and images using templates

Third Step - Set up landing pages and send emails at scheduled time intervals

When starting out it’s best to go over all the steps above before actually launching your first email campaign. This way you get used to working with these tools and avoid making mistakes along the way.

Create a Template Based On A Specific Product

This process starts by going into the “Campaign Builder” section of your account. Here you'll find several options such as “Template Library” or "Custom Templates". To begin the creation process, click on either option.

"Template library" allows you to choose between pre-made templates and custom ones (depending on your needs). Selecting a template gives you access to its entire design and layout. It also includes elements like buttons, icons and other items that need to be duplicated throughout the email.

On the other hand, if you want to build your own template you have more control over the final look and feel. You can add text, pictures, videos and anything else you wish to include. Once completed, save the finished version and move onto the next stage.

In order to populate the template with content, select the item(s) you would like to use.