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Which among the following are the three ways to look through your contact list?



Which among the following are the three ways to look through your contact list?


This question requires someone who has experience with HubSpot Email Marketing Certification Exam Questions, so if you're reading this article that means you have a lot of experience using HubSpot's tools! If you've been using HubSpot for several years but want to brush up on some advanced topics or get certified as a professional, check out our free training videos and articles. Here we'll help you understand what an email marketing strategy is all about.

Before starting off, I should point out that there are actually four main types of email marketing campaigns you can run:

Email blasts (also known as broadcast emails) sent by companies like Amazon, Netflix, etc., where they promote new products or services. This type of campaign is usually triggered when users opt-in from other websites.

Targeted Emails sent to specific groups based on their interests (e.g. sports fans). These typically come after users take action on one of your web pages.

Relationship Emails designed to keep customers engaged over time by staying connected via newsletters and ezines. Relationship Emails also use tracking technology to help marketers measure engagement levels.

Personalized Campaigns created specifically for each customer based on his/her profile data. Personalized Campaigns allow advertisers to target potential buyers very effectively and efficiently.

In this post, we will focus on Inbound Email Marketing Strategies. They fall into two categories - "one touch" and "multi touch". One Touch refers to any kind of email blast that goes directly to prospects without prior interaction between both parties. Multi Touch refers to sending multiple followup messages to people who haven't made a purchase or request information within 30 days of the initial message. We refer to these later as Follow Up Messages since most businesses do not call them anything else.

The first way to view your Contacts List involves looking for certain patterns. For example, let's say you decide to build a targeted relationship mailing list. You may notice that many of your Contacts fit either of these descriptions:

They live outside the US

Their company doesn't offer standard English language support

You don't want to spend too much money contacting them

Those kinds of Contacts would be good candidates to exclude from your list because you won't be able to reach them easily. The second category includes those who fit none of the above criteria. Let's see how to filter them out.

As mentioned earlier, there are basically two types of email marketing strategies - one touch and multi touch. Since we already know which ones work best for us, here's why one touch isn't appropriate when filtering out Contacts. It will only affect Contacts who bought something recently and aren't likely to buy again soon. So, this method wouldn't be helpful for building long-term relationships. Also, the goal behind building a Contact database is to grow your business organically instead of doing things artificially. Therefore, excluding anyone who purchased anything less than 3 months ago could hurt your overall revenue stream. After all, even though they might not make another sale, those Customers still might end up making referrals for you down the road. As far as cost goes, one touch simply costs nothing extra. But imagine having thousands of Contacts in your Database who didn't respond to recent purchases...that kind of clutter can really bog down your system. Not to mention the fact that it makes little sense to try to sell to Contacts whose purchasing habits are unpredictable. Why waste your valuable resources trying to figure out whether someone will eventually become a Customer anyway? And if they did buy, how quickly would they pay? Those questions are better answered by using a multi touch approach.

Another thing worth mentioning is that whenever possible, avoid including Contacts with poor credit ratings. Bad Credit Ratings indicate low credit scores, meaning higher interest rates and often times lower limits set by financial institutions. A bad Credit Rating can cause problems when applying for loans or mortgages. Some banks refuse to provide financing to such individuals while others charge astronomical fees just to process loan requests. Even worse, they sometimes report negative items to major bureaus, causing significant damage to future job opportunities. To prevent that from happening, always consider removing Contacts with a bad Credit Score before adding them to your Database.

Now that we have clarified a few points, let's move onto Step 2 of filtering out Contacts with poor Credit Scores:

Step 1: Identify Contacts With Poor Credit Ratings

To identify Contacts with Poor Credit Ratings, go back to your Contacts Lists and search for Contacts with a history of late payments. Clicking on Late Payments reveals a whole separate page showing detailed info regarding past due amounts. Most importantly, under Payment History section, select Show All.

Once you click on Show All, you will see all sorts of payment records. Select View Details next to Amount Due and choose Date Last Paid from the dropdown menu below it. Then scroll down to Date Delinquent. Once you enter a date range for it, hit Find Results. Your results will show the amount owed plus interest accrued until last paid along with the total amount overdue. Finally, copy the values for Total Amount Overdue and Interest Accrued Until Last Paid and paste them into Excel spreadsheet.

For example, once I entered June 2016 to Date Delinquent, my results showed $1,000+ in unpaid bills. Now that I'm done copying the numbers, I opened a blank sheet in Excel to calculate the interest rate. On top of the worksheet, insert a column labeled Interest Rate then fill it with actual interest rates. Next, divide the number you copied earlier ($1000 + $1k = $1100) by the value of the Interest Column, which was calculated by dividing the outstanding balance by the length of time delinquent. Example: Interest Rate / 1100 ÷ Interest Column Value = 0.097% Using simple math, multiply 1000 x.097%, which equals 90.7%. Insert this value into cell B2 (or whatever column represents Interest Rate in your Worksheet), press Enter, and drag across the rest of the columns.

Next, open Calculator app and enter 100*90.7=869.05. Copy this result and Paste it into Cell B3, pressing Enter. Repeat this procedure on every row containing late payment details. When finished, add all those percentages together to determine the average percentage of monthly payments received.

By default, the Spreadsheet shows 12 rows per group. However, depending upon the size of your Data Sheet, this calculation could take quite a bit longer. Thus, if you need more accuracy, increase the Number Rows displayed to 50.

Let's now talk about Step 3: How to Filter Contacts Based on Their Average Monthly Balance Owes.

Back to your Excel Spreadsheets, right click anywhere inside the Values Box. Choose Format Cells.... From the options available, select Currency & Ordinal. Then, change Type Category to Percentage, and finally input the same formula used previously for calculating the interest rate. Lastly, repeat this entire process for every column displaying outstanding balances.

So, back to the original question: Which are the three ways to look through your contact list? By selecting Contacts with poor Credit Ratings, you can eliminate them automatically. Of course, there is no hard rule stating exactly how many Contacts must be filtered out for every Database. That depends entirely on your own needs. Just remember to keep in mind that by omitting these Contacts, you risk losing access to them altogether.

If you ever feel overwhelmed by the thought of dealing with large volumes of incoming mail, it might be time to start outsourcing. There are plenty of affordable Virtual Assistants willing to handle everything from answering calls to managing your inbox. Outsourcing allows you to concentrate on running your business rather than wasting countless hours sorting through endless spam.

When it comes to working with lists, there's no such thing as over-complicating things. However you want to choose to view them, they can be overwhelming. And sometimes, that's because of the way they're organized -- but not always!

There are lots of reasons why looking at a long list might cause confusion or even panic (what if we've missed someone?). But what about when you have too many people to keep track of already? Here's how you can better manage your contacts using HubSpot CRM software.

HubSpot is one of the best online tools for small business owners who need help managing their customer relationships. The platform makes it easy to connect with clients via phone calls, emails, text messages, social media channels, and webinars.

You'll also find HubSpot useful for creating new leads and nurturing old ones once you get to know them better. We all make mistakes and misjudge certain people before we really get to know them. That's where HubSpot comes into play.

In this article, let's explore some common questions around adding contacts to a specific list within HubSpot and then move onto groups and blasts later.

How do I add a contact to an existing list on HubSpot?

If you're wondering how to add a contact to an existing list on HubSpot, here's how it works:

Open up your account. If you don't see any listed under "Main Menu" like Contacts & Lists, click Home " Main Menu.

Click Add Contact. You will now be able to search by name or last initial. Enter the person's first and/or middle names.

Fill out other details including address, phone number, email, etc. Once done, hit Save.

The process may vary slightly depending upon which version of HubSpot you use. For instance, if you select Create New List instead of Adding Existing Person, you would enter data similar to step 3 above except that you will only be given options for selecting a list rather than entering a field for individual fields.

Once added, you should receive a confirmation message letting you know whether the addition was successful.

Now, let's say that you just received a phone call from Bill Smith and his information looks something like this:

Bill Smith - 415 555 1212

It turns out he has saved himself under two different categories: Phone Calls and Clients. So, wouldn't you agree it'd be helpful if you could find him quickly so you didn't waste time scrolling down through the entire list trying to locate him? Well, you can thanks to groups.

How do I create a group in HubSpot?

Creating a group allows you to organize your customers together based on various criteria. This makes finding them easier. Plus, it helps you figure out how to reach each member of the group individually without having to scroll through hundreds of entries every day. To create a group in HubSpot, follow these steps:

Go to Groups " +Add Group.

Enter a Name for the group.

Select Memberships. You have two choices: Customer or Leads. Select whichever applies most closely to the type of relationship you wish to establish with your members. Then fill in the rest of the required fields. Hit Save.

Your newly created group should appear right below My Groups. It will show the group title along with its description and link. Clicking on this opens up a dropdown menu that displays a preview of all available membership types.



How do I send a mass email on HubSpot?

Mass sending lets you automatically send an emailed broadcast to multiple recipients. In order to set up a bulk mailing campaign in HubSpot, follow these simple steps:

Go to Mass Emails " Send Broadcast.

Choose a date range that you wish to target.

Pick either Weekly or Monthly frequency.

Set the Message Template.

Decide if you want to include attachments.

Then press Send. Your chosen recipients will receive an email alerting them that they were selected to participate in the event. They will be asked to confirm their participation and after doing so, the email will start going out.

For those concerned about privacy issues, HubSpot offers customizable filters and settings for keeping personal info secure. These features include setting expiry dates, limiting access, blocking IP addresses, etc., giving users control over the content of their emails while maintaining compliance laws.

Remember, if you prefer to send emails manually, you can still do that as well. Just go to Tools " Mass Emails and select Manual. From there, simply copy and paste the same instructions from above.



How do I send an email blast from HubSpot?

This feature is great if you work with large numbers of prospects. With your own newsletter template ready in advance, you can schedule future broadcasts ahead of time. All you need to do is decide exactly who you want to invite and input relevant information regarding the subject matter.

To begin, open up your account and navigate to Mailings " Newsletter Templates. At the top of the screen, you will notice a few templates preloaded for you. Each template includes preset sections for basic information, images, videos, testimonials, etc. Simply pick the correct option for your needs.

After choosing your preferred template, you will then be prompted to customize it further. Fill out the appropriate fields until everything matches your desired specifications. Finally, hit Publish Draft.

A confirmation page will pop up. After confirming that you wish to proceed, you will receive an automated notification informing you that your draft is scheduled to run.

That concludes our overview of the three methods used to sort through your contacts list. Of course, since HubSpot is designed to save you time and increase productivity, it doesn't end there. There are plenty of additional features worth exploring.

Take advantage of HubSpot's free trial offer to test drive the full functionality of the tool. When you become fully vested in HubSpot, you can take advantage of its discounted pricing plans.

And remember, if you ever experience technical difficulties with HubSpot, you can easily refer back to this article to troubleshoot whatever issue arises. Or maybe you're interested in learning about another CRM solution. Either way, HubSpot provides comprehensive training materials covering topics ranging from beginner tips to advanced techniques.

So, if you haven't tried HubSpot yet, you definitely owe it to yourself to give it a try today!

The question was pretty straightforward, "what are the three ways to look at my contacts?" I didn't have any idea what he meant by this strange questions. So I decided to take a shot on it. The answer that came up in front of me shocked me because it seemed too weird for its own good sense! To make things worse, when I told him about this shocking discovery, his response was 'Ohh...that's interesting!' What does all of this mean then? Which one should be followed if you want to know how to view your contact list from different angles?

Well, these three methods will help you get an overview of who is in your contacts list. You can use them as reference points or even try out some new ideas with them. But before we proceed further into discussing each method let us define what they actually do or what their functions are. We will also elaborate on which ones are better suited for beginners and advanced users alike.

What are the three ways to look at your contacts?

This may seem like a very simple concept but there are many people who fail to realize that looking at your contacts gives you a broader perspective than just viewing it as a long row of names. This approach allows you to see where you need improvement. It helps you understand how well your present strategies work against your competitors' techniques, and whether or not you're able to beat them. In other words, it provides you a lot of valuable information regarding your business performance and growth prospects.

These days most companies tend to conduct periodic reviews of their clients' businesses. They check how effective their sales campaigns were and how much money did they generate. If you are running such a review program yourself, then these three approaches would definitely come handy for you as the time comes closer to evaluate your progress toward achieving certain goals.

In order to give you a clearer picture here are examples of using each of these three options to analyze the effectiveness of your current efforts.

Method 1 - Analyze Your Contacts List From Top Down

Start off by listing down everyone in your contacts. Look over those contacts and think about why you've added them in the first place. Were they really worth adding? Are they still important today? Do they provide value for you? And lastly, ask yourself if you could remove anyone without having to worry about losing customer service or client relations. Then go back to the original purpose behind adding them in the first place.

If you feel like you've answered yes to all of these questions then continue forward with analyzing yourself next. Otherwise, start sorting those names according to importance level. Use colors to differentiate between those who are less significant and those who are highly influential. For example, color green for low priority customers while red means high priority ones. After doing so you'll notice patterns starting to emerge and you'll begin seeing how you can improve your overall customer satisfaction, and thus increase profits.

Method 2 - Analyze Your Contacts List From Bottom Up

Now that you've sorted your entire contacts list beginning from number 10 down to number one, it's now easier to locate those top five percent of accounts. These are the accounts responsible for generating revenue and profit. Start listing them down again and sort them according to profitability. Now identify those who bring in the least amount of revenues and focus on improving their services/products. As soon as you finish making changes to those top 5% of profitable account holders, move onto the next group of those who fall in the middle category after subtracting the bottom 5%. Continue repeating this process until you reach the bottom 3%. By the end of this exercise you'd be left with only two categories - those who brought in the highest profits and those who fell below average.

Method 3 - Analyze Your Contacts List From Middle View

Let's say you took both views discussed above (top-down & bottom-up) and combined them together. That way you would be able to create a third type of analysis called middle view. Here you would put those accounts in a grid format based upon their profitability. Next to every cell containing a particular name write either Yes (if the person falls within the higher class) or No (if he belongs to the lower class). Finally, highlight the cells containing the highest percentage of those who belong to the upper section.

After completing the steps mentioned above you would already possess enough knowledge to decide which kind of strategy suits your company best. With proper planning and execution you could easily achieve the success you desire.

So far we have talked mostly about how to view your contacts from different perspectives. There is another option available to you and this technique might prove useful if applied properly. Before moving on to discuss the second option, let us first define exactly what it entails.

An email marketing strategy quizlet is basically a small piece of information that serves as a guide or template for writing email messages. A quizlet consists of several elements including title, subheadings, message body, signature block, etc. All of these components must be written in a specific way to ensure maximum readability and comprehension. Therefore, creating a quizlet requires you to follow strict guidelines. Once created successfully, a quizlet becomes a document that can serve as a blueprint for future emails sent to the same target audience.

A great deal has been said about email quizzes and newsletters, however, few individuals consider what happens after sending out their newsletter. Creating a successful quizlet makes sure that your intended recipients receive what they expect to get. This means that you've got to stick to the rules and avoid violating any laws related to spamming.

Here are a couple of quick tips for developing a quizlet:

Choose your topic wisely. Make sure that it relates to your product or service. Don't pick something random just to fill space. Choose topics that appeal to your targeted audience.

Make sure that the content flows correctly throughout the letter. Avoid abrupt transitions and confusing phrases. Keep everything neat and easy to comprehend.

Keep your sentences short and crisp. Write in complete sentences instead of runon sentences. Also remember that shorter paragraphs convey greater meaning.

Use bullet points when necessary. Bullet lists are ideal for conveying complex concepts succinctly. However, don't overdo it. Just keep them brief.

Be consistent. Create standard formatting for titles, headings, signatures, images, links, etc.

Avoid overloading readers with unnecessary details. Ask themselves if the reader needs to know this info or not. Only include pertinent data.

Don't forget to add calls to action. Let readers know what you want them to do after reading. Encourage them to click buttons, visit websites, sign forms, download files, etc.

Add social sharing icons when possible. Showcase your website link and encourage others to spread word about your brand via Facebook, Twitter, Pinterest, LinkedIn, Google+ etc.

As you can see, there are multiple benefits associated with implementing email marketing strategies. Not only does it allow you to connect with potential buyers directly, but it also facilitates efficient distribution of relevant news, updates, promotions, coupons, discounts, etc. Quizzles are excellent tools used by marketers worldwide to maximize productivity and enhance ROI.


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Anyleads

San Francisco

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