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All plans are 30% OFF for the first month! with the code WELCOME303
With instant gratification at an all time high, everything from small gatherings to mega concerts is more often than not battling it out with one another for the short attention span that is so notorious with any media today (and if your event funding has you advertising on a shoestring, good luck).It is sooo much more than just a promo pack it is a statement about first impressions and never underestimate the power of its packaging.
A press kit is a sort of all you need resource you give to journalists, bloggers and potential collaborators all wrapped together nicely and professionally in a package: background, event details, speaker bios, high resolution images, media-friendly messaging you are making it as easy as possible for them to tell your story in the best, fastest, most accurate way.
It does two-fold, first it makes your event credible and successfully professionally managed, second, it saves a lot of back and forth which is usually required to feed media with appropriate assets. You live in a world of busy journalists, stuffed inboxes, and news cycles that move at lightning speed; give them a pre-packaged, ready-to-go, visually appealing kit and you go from home hum event to must cover.
Exercise narrative control, save valuable time, and convey a cohesive, brand-consistent image while providing media and partners everything they need in a single chic space.
In this post, we’ll cover:
30 free websites where you can get visitors for free to publicize your event.
To help you plan the ultimate promotion strategy, we have organised the ideas into four groups.
Use the platforms where you own the ground first.
Your Website
Create a dedicated event page. Insert your press kit, pictures, timetable, and link to sign up.
Email Newsletter
Send a mailing list update with event info And over here is your media release or online press kit.
Blog Post
Post a blog to announce the event. Press release in embed and CTA buttons
Press Kit Website
On a separate webpage or your site section, have a digital press kit.
Press Release Submission Sites
Write your announcement using a press release builder and then submit it to:
PRLog
OnlinePRNews
Free-Press-Release.com
Using social platforms for gaining visibility is free and fast, therefore, your best friend.
Facebook Event Page
If you get RSVPs and want people to share, make it a public event.
Instagram Posts & Stories
Put countdown stickers, create polls, tease an upcoming event, etc.
Instagram Collabs
Co-Posting with other partners/brands or influencers having similar brands
Tik Tok Videos
Create fun and lively videos which tell a story about your event.
Twitter/X Threads
Promote announcements, news, and link your press kit.
LinkedIn Event
Best for conferences, webinars, B2B Inner Circle events, etc.
YouTube
Post a teaser trailer or behind the scenes promo video
Send out your press kit to bloggers in your niche and get them to promote you.
WhatsApp & Telegram Groups
Promote in niche and community groups by posting flyers and RSVP links.
For free, on occasion other person(s) could assist to pull more of the focus "your direction".
Eventbrite (Free Version)
Get your event listed for free and sell tickets without hassles.
Meetup
Best for local or community events.
Google My Business
If the local visibility of your event needs a boost, add the event to your profile.
Craigslist (Community Events Section)
This still applies for in-person and nearby events.
Post your event in relevant subreddits (with added value).
Niche Forums or Online Community discussion Platforms (Quora, etc.)
Engage in a conversation and subtly drop breadcrumbs about your event.
All Events, Eventful, and similar platforms
List your event on a number of free event directories
Local Event Calendars
Search for free city or neighborhood events on websites.
University Boards or Student Hubs
Both digital and depersonalized boards are excellent at targeted students.
SlideShare
Share an interactive slide deck about your event topic or perks
Blogger Outreach
Send them your press kit, and have bloggers in your niche promote you.
At no cost, sometimes another person(s) can help to draw more of the spotlight your way.
Influencer Collaborations
Give influencers free admission or perks in exchange for promotion.
Guest Blogging
Publish articles on industry blogs which your event can also be linked to.
Podcasts (Be a Guest)
Help while marketing your next event.
Collab with Other Events/Brands
Share one another’s events on your channels.
Word of Mouth
By telling some people about your project in real life and asking your network to help spread the word should not to be neglected.
Final Tip: Hit share on someone else too
Develop an easily downloadable or linkable media/press kit.
Utilize the services of a press kit maker so all your materials will be of professional quality.
All your platforms - your home page, social media, ads, and email should have the same storyline and the same message.
Create visuals, copy & paste blurbs and easy RSVP links.
It is possible, and even more effective than spending money on ads or other forms of paid promotion with a bit of resourcefulness and strategic planning, you will have your event all over the internet in no time! Taking the time to assemble a digital press kit at the top of the funnel, integrating your event overview, media-ready assets (such as your event hero image, headshots, and bios), and a brief media-ready one liner of your event can facilitate the media outreach and lend you credibility. Creating such a kit is easy using apps like Canva, Visme, or Bandzoogle (if your concert is music focused).
Combine that with a distribution strategy that is all sorts of packed riding on the back of a free event listing wonder all the platforms: Meetup, Facebook Events, LinkedIn Events, Eventbrite, Bandsintown, not to mention niche specific directories like Eventcrazy or Contenseeker now you set the stage for mass, organic reach. Well designed styles of social posts such as hashtags specific to an event, influencer helping posts and user generated content across social channels could mean a world of difference in creating awareness.
An ideal example is a branded hashtag which can really cement your appearance across platforms and encourages attendees to be ambassadors who can save your money by carrying your message.
And the magic of a dedicated web page. A free event landing page or fully-blown event website can grow the event registrations up to 30%, centralise info and be a sense of ease and credibility to your sponsors and participants. In the same way, level of activity in- on online social networks.
AI tools to find & convert leads. 
