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Artificial intelligence has quickly moved from a buzzword to a business essential. Among the most talked-about tools is ChatGPT, which marketers are using to scale operations, improve productivity, and fuel creative strategies. From generating content at scale to refining customer engagement, ChatGPT has become a trusted assistant that helps teams achieve more with less.
To understand its real-world impact, we asked seven marketers to share how they use ChatGPT to accelerate business growth. Their stories highlight practical applications, challenges, and the measurable results they’ve experienced.
Marketer: Justin Herring, founder and CEO at YEAH! Local
Most businesses don’t need more tools — they need smarter ones. That’s where ChatGPT comes in. I use it as a kind of Swiss Army knife for growth:
- Blog posts, ad copy, and emails created in minutes
- Content repurposed across LinkedIn, websites, and Google Business updates
- Tasks that used to take days now happen in an afternoon
The real advantage, though, is insight. By analyzing call transcripts, reviews, and chat logs with ChatGPT, I can quickly spot what customers are really saying. Those insights turn into sharper offers, updated landing pages, or ad campaigns that connect directly with customer pain points.
It’s like having a strategist in the background pointing out your next best move. The payoff is faster pivots, stronger messaging, and more leads turning into paying customers.
Bottom line: ChatGPT isn’t here to replace your business — it’s here to accelerate it.
Marketer: Simon Wright, SEO Consultant at FortéNext
As an SEO marketer in the Salesforce implementation space, I use ChatGPT as a force multiplier to accelerate growth across campaigns. It helps me turn raw keyword research from AHREFS into polished content strategies, draft outlines, and generate SEO-friendly copy at speed.
Instead of starting from a blank page, I can prompt ChatGPT with focus terms and audience insights, then refine its drafts into targeted, high-performing content. I use it to experiment with meta descriptions, page titles, and schema ideas, testing variations quickly to discover what resonates.
ChatGPT also helps me analyze competitor content, uncovering gaps or angles that can give my pages an advantage. For reporting, I leverage it to translate complex analytics into clear, client-ready insights.
Most importantly, the tool frees up time: by reducing repetitive work, I can focus more on strategy, link-building, and creative problem-solving.
Combined with my expertise in optimization and validation, ChatGPT gives me the speed and flexibility needed to stay ahead in dynamic B2B Commerce search environments.
Marketer: Vidyarthi Ram, SEO Consultant at RankCare
SEO and content optimization used to involve countless hours of keyword research, competitor analysis, and drafting content from scratch. I discovered that using ChatGPT dramatically speeds up the process. By feeding it keyword data, target audience insights, and content guidelines, I can quickly generate outlines, draft SEO-friendly copy, and experiment with meta descriptions, titles, and schema ideas.
ChatGPT also helps me analyze competitor content to uncover gaps and opportunities, allowing me to create pages that perform better in search results. With repetitive tasks automated, I can focus more on strategy, link-building, and creative problem-solving. The result is faster, smarter SEO campaigns that deliver measurable growth for my clients.
Marketer: Michael Batalha, Founder and CEO at Emercury
Email personalization has always been a powerful way to connect with my customers, but it used to take hours—sometimes days—of manual work. That changed when I started using ChatGPT alongside Emercury. By feeding it customer segments, purchase history, and brand tone guidelines, I can instantly generate multiple subject lines and body copy variations for each audience. This makes A/B testing at scale effortless and far faster than ever before.
With Emercury’s automation tools and free SMTP relays, I can send highly personalized campaigns efficiently without worrying about deliverability or cost overheads. The results speak for themselves. My campaigns now achieve a 17% higher open rate and a 12% higher click-through rate compared to generic emails.
Combining ChatGPT with Emercury lets me deliver smarter, faster, and more effective email marketing that truly connects with my audience.
Marketer: Bobbin D’silva, founder and CEO at SAASTalkies
Growing a SaaS business is challenging—there’s content to create, campaigns to run, and customer insights to analyze. I use ChatGPT to make all of this faster and smarter. It helps me draft blog posts, landing page copy, email sequences, and ad creatives in minutes, giving me more time to focus on strategy and product development.
ChatGPT also helps me analyze customer feedback, support tickets, and usage data to uncover pain points and feature requests. These insights inform onboarding improvements, retention strategies, and marketing campaigns that truly resonate with users.
The result? Faster content creation, smarter campaigns, and higher engagement. With AI-powered strategies, scaling my SaaS business becomes simpler, more efficient, and more effective.
AI is no longer optional—it’s a growth engine. These marketers show that ChatGPT is more than just a writing tool; it’s a business accelerator. Whether you’re scaling content, personalizing campaigns, analyzing customer insights, or building thought leadership, ChatGPT has practical applications that deliver measurable ROI.
As the technology evolves, businesses that embrace AI-driven marketing now will be better positioned to lead in the future.
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