- 20th Apr '23
By Mathieu Picard- 5 minutes read
From Inbox to Classroom: A Guide to Effective Email Marketing in Education
Source: Pexels
Email marketing is still one of the most effective ways to reach out to your local community, students, alums, and the parents of your prospective students. All educational institutions can benefit from well-planned mailing campaigns.
Successful email marketing for educational institutions can yield a high return on investment (ROI). Every new enrollment is always worth the time and effort, even if it requires forethought and research to choose the best approach. Despite this, many educational institutions have yet to make plans to improve their marketing strategies. We are hoping that it is not you.
Your educational institution is like a business and should be treated as such. Suppose you take your education marketing from good or non-existent to great by involving the community, having a steady flow of enrolment possibilities, and reaching out to alumni for donations. In that case, this article is for you.
We'll talk about the following:
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What email marketing for universities is
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The tips for effective educational marketing
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Ideas to get started with your marketing campaign
What Is Email Marketing for Educational Institutions?
Emails announcing new classes, bulletins, and event invitations are all examples of marketing for schools. Sending out content like this is an efficient way to reach current and prospective students. Universities like yours can contact their target audience with helpful information.
The current makeup of the student demographic - Gen Z or "Zoomers" - further emphasises the relevance of emailing. Due to the high tech dependency of this age, virtual marketing is an efficient and inexpensive method of reaching them.
As a result, educational marketing can be a fantastic springboard for establishing deeper connections with the current and potential student population.
Getting Started with Educational Marketing - Essay Writing
Online writing help can be a valuable resource for educational institutions implementing an education marketing strategy. Writing effective content requires unique skills and expertise, and online writing help services like EduBirdie can provide guidance and support in this area.
For example, online writing tutors can help educational institutions to create compelling subject lines, engaging content, and effective calls to action. We talk about how important those are later in the article. However, know that these services can do more than provide essays online. They can give feedback on your grammar and style, ensuring your content is professional and polished. Let this be our first tip: utilise online writing help.
Tips for Effective Email Marketing for Higher Education
For educational institutions needing to reach and engage many readers, optimising emails for the engagement should be a key focus.
Email marketing strategies always need to have the following:
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Text that readers can easily skim through and understand.
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A wide range of channels, from invitations to videos and blog postings.
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A compelling call to action.
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A mobile-responsive design.
These tips will help your institution get off to a good start when creating or revamping your email marketing campaign.
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Build a Subscriber List
A subscriber list is the foundation of any successful email marketing campaign. You can collect email addresses from students, parents, and faculty members. You can also use social media and website forms to collect email addresses from prospective students.
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Segment Your List
You should segment your email list to target subsets of subscribers. For example, you can send different emails to students and parents or segment them by program or department.
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Create Engaging Content
Educational institutions should create engaging content relevant to their audience. You can use storytelling and multimedia to make your emails more engaging.
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Use a Clear Subject Line
A clear subject line can help to increase open rates. It should be concise and relevant to the content of the email.
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Include a Call-to-Action
When your audience has finished reading your email, they should be routed to your website using call-to-action buttons. You can think of them as your primary weapon. Choose an eye-catching image as the backdrop for your call to action. The most attention is paid to these. The button itself should then be positioned on this foundation. One or two of these should round out your correspondence. The first CTA button should be positioned right after the brief text and clearly state the destination URL. The next button should fit the theme of your copy.
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Use a Mobile-Responsive Design
A mobile-responsive design ensures that emails are readable on mobile devices. Your institution should ensure that its emails are optimised for mobile devices.
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Measure Your Results
Educational institutions should measure the results of their email marketing campaigns. That will help you identify what works and doesn't and adjust your strategy accordingly.
Ideas for Education Email Marketing Campaigns
Are you ready to start your educational marketing? Here are some ideas for education email marketing campaigns to get started:
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Showcasing student achievements.
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Promoting upcoming events.
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Sharing news and updates about the institution.
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National holidays or school holidays.
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Providing valuable resources for students.
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Highlighting the benefits of specific programs or courses.
Educational institutions can also use email marketing to nurture relationships with prospective students by providing personalised content and information about the application process. Additionally, email marketing can solicit feedback from students and parents, helping educational institutions improve their offerings and services.
Conclusion
Creating an effective email marketing system will give your institution the resources to thrive in the digital age and help you reach your goals. It also ensures your school develops marketing activities for students and evolves to meet the needs of a locally and globally diverse student body.
Mathieu Picard
CEO, Anyleads, San Francisco
We are the leading marketing automation platform serving more than 100,000 businesses daily. We operate in 3 countries, based in San Francisco, New York, Paris & London.
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