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From Inbox to Classroom: A Guide to Effective Email Marketing in Education



From Inbox to Classroom: A Guide to Effective Email Marketing in Education

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Email marketing is still one of the most effective ways to reach out to your local community, students, alums, and the parents of your prospective students. All educational institutions can benefit from well-planned mailing campaigns. 


Successful email marketing for educational institutions can yield a high return on investment (ROI). Every new enrollment is always worth the time and effort, even if it requires forethought and research to choose the best approach. Despite this, many educational institutions have yet to make plans to improve their marketing strategies. We are hoping that it is not you. 


Your educational institution is like a business and should be treated as such. Suppose you take your education marketing from good or non-existent to great by involving the community, having a steady flow of enrolment possibilities, and reaching out to alumni for donations. In that case, this article is for you.


We'll talk about the following:

  • What email marketing for universities is

  • The tips for effective educational marketing

  • Ideas to get started with your marketing campaign

What Is Email Marketing for Educational Institutions?

Emails announcing new classes, bulletins, and event invitations are all examples of marketing for schools. Sending out content like this is an efficient way to reach current and prospective students. Universities like yours can contact their target audience with helpful information.

The current makeup of the student demographic - Gen Z or "Zoomers" - further emphasises the relevance of emailing. Due to the high tech dependency of this age, virtual marketing is an efficient and inexpensive method of reaching them.

As a result, educational marketing can be a fantastic springboard for establishing deeper connections with the current and potential student population.

Getting Started with Educational Marketing - Essay Writing

Online writing help can be a valuable resource for educational institutions implementing an education marketing strategy. Writing effective content requires unique skills and expertise, and online writing help services like EduBirdie can provide guidance and support in this area. 

For example, online writing tutors can help educational institutions to create compelling subject lines, engaging content, and effective calls to action. We talk about how important those are later in the article. However, know that these services can do more than provide essays online. They can give feedback on your grammar and style, ensuring your content is professional and polished. Let this be our first tip: utilise online writing help.

Tips for Effective Email Marketing for Higher Education

For educational institutions needing to reach and engage many readers, optimising emails for the engagement should be a key focus.

Email marketing strategies always need to have the following:

  • Text that readers can easily skim through and understand.

  • A wide range of channels, from invitations to videos and blog postings.

  • A compelling call to action.

  • A mobile-responsive design.

These tips will help your institution get off to a good start when creating or revamping your email marketing campaign.

A subscriber list is the foundation of any successful email marketing campaign. You can collect email addresses from students, parents, and faculty members. You can also use social media and website forms to collect email addresses from prospective students.

You should segment your email list to target subsets of subscribers. For example, you can send different emails to students and parents or segment them by program or department.

Educational institutions should create engaging content relevant to their audience. You can use storytelling and multimedia to make your emails more engaging.

A clear subject line can help to increase open rates. It should be concise and relevant to the content of the email.

When your audience has finished reading your email, they should be routed to your website using call-to-action buttons. You can think of them as your primary weapon. Choose an eye-catching image as the backdrop for your call to action. The most attention is paid to these. The button itself should then be positioned on this foundation. One or two of these should round out your correspondence. The first CTA button should be positioned right after the brief text and clearly state the destination URL. The next button should fit the theme of your copy.

A mobile-responsive design ensures that emails are readable on mobile devices. Your institution should ensure that its emails are optimised for mobile devices.

Educational institutions should measure the results of their email marketing campaigns. That will help you identify what works and doesn't and adjust your strategy accordingly.

Ideas for Education Email Marketing Campaigns

Are you ready to start your educational marketing? Here are some ideas for education email marketing campaigns to get started:

  • Showcasing student achievements.

  • Promoting upcoming events.

  • Sharing news and updates about the institution.

  • National holidays or school holidays.

  • Providing valuable resources for students.

  • Highlighting the benefits of specific programs or courses. 

Educational institutions can also use email marketing to nurture relationships with prospective students by providing personalised content and information about the application process. Additionally, email marketing can solicit feedback from students and parents, helping educational institutions improve their offerings and services.

Conclusion

Creating an effective email marketing system will give your institution the resources to thrive in the digital age and help you reach your goals. It also ensures your school develops marketing activities for students and evolves to meet the needs of a locally and globally diverse student body. 

 

 


Author

Mathieu Picard

CEO, Anyleads, San Francisco

We are the leading marketing automation platform serving more than 100,000 businesses daily. We operate in 3 countries, based in San Francisco, New York, Paris & London.

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  • Send collected data to your CRM or other software.
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  • Install and customize the widget on your website.
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  • Grow your Facebook page and Google page.
  • Export reviews into Excel or CSV.
  • Send reviews directly to your CRM.
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Send newsletter or sales emails with automatic follow ups.

  • Create unlimited campaigns and connect unlimited senders.
  • Warm up feature to increase your deliverability.
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  • Send events to your CRM such as opens, clicks and replies.
  • Generate more sales meeting with automatic follow ups.
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Each time someone registers to your service, ping this API to verify if the email is correct.

  • Verify if an email exists to prevent fake emails.
  • Export results into Excel or CSV.
  • Ping in real time our API or plug it in your system.
  • Instant email verification.
  • Send collected data to your CRM or other software.
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Anyleads
Social proof notification widget tool

Generate and display notifications on your website to show random messages to your visitors. This will increase your sales and credibility.

  • Add unlimited websites.
  • Add unlimited notifications.
  • Create geo-targeted notifications.
  • Display random fake notifications.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Extract B2B emails from B2B social media

Extract emails and contact from B2B social media. Find new leads in one click and create targeted lists.

  • Create unlimted lists, filter by country, industry, size and job title.
  • Hyper targeted lead generation.
  • Generate B2B and B2C lists in one click.
  • Super fast emails generation.
  • Send leads to your CRM or other software.

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illustration
Anyleads
Enrichment data software to find emails

The perfect product to generate high quality leads from B2B to B2C.

  • Access / extract from more than +15M B2B companies.
  • Extact local businesses from Google Maps.
  • Find company domains from names.
  • Get all employees emails from a list of domains.
  • Send all the data to your CRM via Zapier.
illustration
Anyleads
Email, phone & social media extractor

Extract emails, phones on the page of websites and download it to Excel or CSV.

  • Upload a list of websites to extract emails.
  • Export phone numbers from landing page.
  • Export social media urls (Facebook, Instagram ..) from pages.
  • Export to CSV or Excel in one click.
  • Send the data to your CRM or other software.
illustration
Anyleads
Find emails from first name, last name and company name

Discover emails from a CSV from 3 columns (first name, last name, and company name).

  • Upload big batch of CSV online to find emails.
  • Email discovery is fast and build emails from patterns.
  • Find valid emails from 3 data points.
  • Export to CSV or Excel in one click.
  • Send the data collected to your CRM or any software.
illustration
Anyleads
Chatbot solution to capture and convert visitors into leads

Transform your visitors into leads by capturing information from them.

  • Install unlimited chatbot to capture unlimited leads.
  • Customize the scenario of your chatbot.
  • Customize the color, position and the widget.
  • Export the leads into Excel or CSV.
  • Send directly the leads captured to your CRM or any software.
illustration
Anyleads
Daily registered domains with leads information

Discover each day thousands of new companies registered on Internet.

  • Prospect new businesses registered on Internet.
  • Transfer leads to campaigns to send emails on it.
  • Thousands of new leads uploaded each day.
  • Export all the leads into Excel or CSV.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Online review management to get more online reviews

Capture reviews from visitors, and increase your reviews on Google and Facebook pages.

  • Install and customize the widget on your website.
  • Collect more reviews, increase your SEO position.
  • Grow your Facebook page and Google page.
  • Export reviews into Excel or CSV.
  • Send reviews directly to your CRM.
illustration
Anyleads
Sequence (cadence) / newsletter campaigns tool

Send newsletter or sales emails with automatic follow ups.

  • Create unlimited campaigns and connect unlimited senders.
  • Warm up feature to increase your deliverability.
  • Send personalized images with our image personalization tool.
  • Send events to your CRM such as opens, clicks and replies.
  • Generate more sales meeting with automatic follow ups.
illustration
Anyleads
API to prevent fake emails registration on your service

Each time someone registers to your service, ping this API to verify if the email is correct.

  • Verify if an email exists to prevent fake emails.
  • Export results into Excel or CSV.
  • Ping in real time our API or plug it in your system.
  • Instant email verification.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Social proof notification widget tool

Generate and display notifications on your website to show random messages to your visitors. This will increase your sales and credibility.

  • Add unlimited websites.
  • Add unlimited notifications.
  • Create geo-targeted notifications.
  • Display random fake notifications.
  • Send collected data to your CRM or other software.
illustration
Anyleads
Extract B2B emails from B2B social media

Extract emails and contact from B2B social media. Find new leads in one click and create targeted lists.

  • Create unlimted lists, filter by country, industry, size and job title.
  • Hyper targeted lead generation.
  • Generate B2B and B2C lists in one click.
  • Super fast emails generation.
  • Send leads to your CRM or other software.