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Generating leads is the bread of every marketer, but while this job has always been challenging, in 2025, it has become downright impossible to perform unless you are willing to embrace automation. Potential clients no longer respond positively to vague, general messages; personalization is key, but achieving it can be intensely time-consuming.
Take marketing videos: realistically, how many of them can you create to appeal to specific clients? How much time is it going to take you, and what will be the profit, especially considering that a huge part of leads can turn out to be dead-ends? Automated video rendering has changed everything for the better; learn what it involves and how it can help.
Automated video rendering is a technology that allows producing countless similar videos based on a specific scenario. The key is in the word “automatic” — you don’t need to apply any manual effort to do the editing. Special tools can do it for you, sticking to the model you’ve given them and changing unique details from video to video.
AI, automation, and integrations with CRM systems all take part in this process. In general, automatic video rendering is easily done with Nexrender tool that allows choosing an After Effects template and instantly swapping all the required elements, such as texts, images, music, etc. You can get a thousand of similar videos in record time, and they will all be personalized, something most clients appreciate and respond to.
Let’s say you plan to contact 1000 people from your customer base to invite them to an opening of a new store. Instead of using standard greeting, you can create videos calling each client by their name. That’s just a small example — there is no limit to what kind of personalization you can pull off.
Now, let’s talk about the specifics. How do video automation applications enhance modern lead generation campaigns?
Personalization is the key benefit of automatic video renderings. Here’s what the tools following one set template can change in it:
People’s or firms’ names. Automation tools can change people’s or brands’ names from video to video.
Location details. Modern tools can swap location details for a video to be relevant to a specific customer.
Product interest. Thanks to the access to your local CRM systems, automation tools can insert info about the product that specific clients showed interest in.
Language specifics. AI can easily translate thousands of videos into different languages to appeal to customers from different geographic groups.
Purchase history. You can automate the creation of videos expressing thanks to a client for a specific purchase.
This list is by no means exhaustive. What matters most is that automation tools can change all these details quickly while producing as many videos as you want. This way, you can personalize your marketing campaigns at any scale, even the most ambitious one.
What makes personalized videos such a crucial part of marketing? The fact that they have the power to boost customer engagement rates. As a survey performed in the second half of 2024 demonstrated, 40% of senior marketers both from the US and Western Europe claimed that personalized marketing is extremely important because of better audience response. Another 40% considered it relatively important, which is also a lot.
Reaching more leads and converting them into paying customers is much simpler with the help of video rendering tools for automation. The best part is that you don’t have to spend weeks and months preparing your campaigns — modern tools can do everything for you within a day.
Automatic video rendering means that all your videos will be prepared in a similar style. This can be particular convenient for brands that want to maintain the same tone of voice throughout their campaigns.
Marketing teams benefit from such tools as a whole because all their operations become streamlined. They don’t need to consult one another extensively and review older video materials to make sure everyone operates on the same wavelength. Today, it’s enough to create one shared template and then instruct smart rendering tools to edit it depending on a goal.
Some marketers are still reluctant to embrace automation tools, but there is no doubt that they are changing the entire marketing industry for the better. You can work faster now, doing more while investing only minimal manual effort.
In a way, automation tools have turned into the so-called digital parents for marketers: they help customize their campaigns, teach them how to save their time, and assist in delivering higher value. Like children, some groups of marketers protest against this change, but eventually, the vast majority of them come to admit that they were wrong.
If a lead generation campaign can be personalized and adjusted to the wildest scale in 24 hours, there is no point in spending weeks and months doing such work on your own. Stay updated on the most current and relevant tools, and convert more leads into active clients with a couple of clicks.