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Cold outreach and cloud calling have always been important parts of reaching new clients. However, these processes can’t be the same as they were years ago, due to the different technologies that have recently emerged.
Some businesses prefer cold outreach over cloud calling, but combining them can lead to a higher number of conversions. The key is to align these two methods in order to complement each other, rather than leading to double work and wasteful campaigns.
This article should guide you through the key concepts of modern outreach and cloud calling. Furthermore, we’ll cover some of the best cloud calling tools that can help you boost your outreach efforts.
Blasting your clients for dozens of days is no good anymore. You won’t achieve much if the potential clients have already refused collaboration a few times in the past. However, a question arises. How to find businesses that are interested?
Well, modern data providers and enrichment platforms can significantly help you with finding the right prospects. These platforms give you all the necessary data on companies, starting from phone numbers, emails, and up to detailed characteristics like firmographics.
Of course, you can be successful by doing your own prospecting and finding clients that fit your goals. However, there are many reasons why you can use technology that can help you find prospects based on user intent and firmographics.
Similarly, cold outreach can be significantly streamlined with artificial intelligence. You can use it to create better pitches, do A/B testing, and remove spam words from emails. Many outreach platforms allow you to leverage data-driven analytics and get a deeper understanding of your outreach efforts' successes.
Cloud calling is the practice of making phone calls over the internet using VoIP (Voice over Internet Protocol) technology. Unlike traditional phones, cloud calling systems operate entirely online. This opens up a door for numerous advantages.
With cloud calling, you can make and receive calls from basically any device that has internet and a headset, or any other input and output devices. The real value of cloud calling lies in its flexibility, scalability, and integration capabilities.
Just like traditional cold calling, you’ll be able to make calls to individuals on a list. However, VoIP systems come with a number of other features that can make your process easier and simply better.
This can help your business increase conversions when compared to traditional cold calling.
The simplest explanation would be that cloud calling tools are software that can be used to conduct cloud calling. But let’s move beyond that. Cloud calling tools are designed to help businesses manage and automate their outbound and inbound calling operations.
They are more than simple phones that you can use over the internet. They come with crucial features that cover a range of capabilities that support modern sales workflows.
Common features include:
Virtual numbers: Instead of purchasing SIM cards for each person on the team, you can create virtual numbers that can be local, regional, or even international.
Call recording and real-time analytics: Call recordings can help you oversee how well your outreach specialists are doing. Analytics can provide you with long-term insights for the whole process.
CRM integrations: Yeah, nobody is using a phonebook to find clients anymore. Instead, businesses are leveraging LinkedIn, Apollo, Anyleads, and similar platforms to gather prospects. Once they find them, they use Salesforce, Hubspot, or other tools to conduct the outreach process. Cloud call systems allow you to integrate with popular CRMs.
Auto-dialers and power dialers: An auto-dialer is a system that automatically dials numbers from a pre-loaded list of contacts, with power dialers, the system dials one number at a time for each rep, only starting the next call once the current one ends or is marked complete.
Live dashboards: You’ll also find live dashboards for monitoring rep activity and performance
Cloud calling tools aren’t simply software that you can use to make calls. The five features we’ve mentioned here are enough to help you understand just how powerful this software is, but there are also many more powerful features that come with this software.
For teams focused on outbound sales and cold outreach in 2025, we’ve found the following options to stand out for their performance, ease of use, and integrations. They come with features we’ve already talked about, as well as numerous others.
For example, Aircall is a phone system for small business, and it’s built specifically for modern sales and support teams. It offers a fast setup process and an intuitive dashboard that reps can navigate without technical training.
This is especially important if you don’t have tech-savvy teams. The reason why many teams and companies prefer Aircall is that it offers a lot of integration options, including the popular platforms mentioned before, like HubSpot and Salesforce.
Other key features include call tagging and commenting, which allows easy follow-ups, but also warm transfer and call whisper features for live coaching. What really sets Aircall apart is that it offers local numbers in more than 100 countries.
This can significantly help with outreach efforts if you have a multi-lingual customer base or if you’re interested in penetrating new markets.
In addition to the features already mentioned, what makes a cloud calling tool like Aircall especially effective in 2025 is its ability to support scalable team collaboration and management. Admins can easily assign roles, monitor activity, and set up customized workflows that fit their team's structure. Features like real-time call monitoring, call whisper, and barge-in allow team leads to coach reps during live calls without disrupting the client experience, which is crucial for onboarding and improving performance.
Another strength lies in analytics and reporting. With detailed dashboards, managers can track call volumes, response times, conversion rates, and rep-specific performance metrics. These insights help identify what’s working, what needs improvement, and which reps may benefit from additional training or support.
Aircall also supports automated workflows, which can trigger follow-up emails, task assignments, or CRM updates after a call ends. This reduces manual work and ensures every lead is properly handled without slipping through the cracks. Additionally, smart call queuing and availability settings help balance workload across teams, ensuring efficient call distribution.
Combined, these features make Aircall not just a phone system, but a comprehensive sales communication platform that supports speed, structure, and strategy at scale.
You should start your cold outreach by building a segmented lead list using a CRM or a data tool, and grouping the leads by region, role, or buying stage. You should ensure that the prospects your cold callers will contact aren’t the ones already contacted through email or social media.
Based on the region in which a potential client is located, you should purchase the necessary tokens or virtual numbers for your representatives. Then, you should integrate your calling tools with CRMs, which will allow you to have all calls automatically logged, recorded, and tagged for follow-up.
Eventually, you should see outcomes in real time with dashboards, then review call recordings to identify successful talk tracks.
As a part of the broader outreach efforts, cloud calling can help you reach businesses that don’t use social media platforms, emails, or are unreachable with other outreach efforts. This doesn’t have to mean that these businesses are outdated, failing, or anything else bad.
Instead, it can only signalize that they don’t have a need or don’t want to upgrade. In these situations, cold calling is an amazing way of getting clients that you otherwise couldn’t reach. Cloud calling systems make the process of call outreach more streamlined.
Remember that there isn’t a perfect outreach campaign. You’ll have varying successes, but if you implement the methods mentioned in this article, you’ll likely see a lot of improvements in your cold outreach efforts.
Veljko is an IT student who has successfully combined his passion for technology with his exceptional writing skills. As an emerging specialist in cybersecurity, he has completed several courses and has been published in notable blogs in the industry. In his free time, Veljko enjoys weightlifting, reading, and programming.
Linkedin: https://www.linkedin.com/in/veljko-petrović-699ab0201/
Website: www.writerveljko.com
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