How to find leads for free?
You’ve got something in mind. You know what it is, but how can you get people interested in knowing more about that product or service? If you sell an industrial machine made of steel and metal parts, then there are plenty of ways to spread the word through social media channels such as LinkedIn, Facebook etc. However, if you're selling organic fruit juice drink with no added sugar, then traditional advertising methods don't work so well. That's why we say "marketing-qualified lead" not just "lead".
The answer lies in using different kinds of tools at our disposal to attract attention from targeted audience who may be potential buyers or clients. The most common tool used by marketers to build their list of subscribers/prospects is Email Marketing. This method requires proper planning and execution including sending emails regularly to those on your list. But before starting this process, you need to think carefully about where exactly these leads come from. There are two main sources - either buying them directly from other companies (direct sourcing) or finding them online (indirect source). In both cases, they have one thing in common, which is the ability to buy them without any personal interaction. If you want to make sure you'll receive only quality leads, then here's some insider tips on how to find leads for free.
How do I find a marketing qualified lead?
There are many ways to find good marketing qualified lead. One way is to use Google search engine results. When someone searches for relevant information related to products or services, all major business directories will pop up on top of the page. These listings usually contain basic details like name, address, phone number, website URL and sometimes company description. Some directories even provide additional information like job title, salary range, position type, industry sector etc. A quick visit to each directory can give you a general idea whether or not your target market is listed there. Also, you should check local directories too because businesses located nearby might also appear in your area specific ones. However, keep in mind that majority of small businesses aren't listed anywhere due to lack of resources. Another option would be to join professional trade associations. Most organizations run special sections specifically designed to help members learn new things. Trade association often publish newsletters full of useful content and ideas. They also organize events, webinars and conferences. All these activities allow participating professionals to meet face to face and share knowledge. Moreover, most of these groups offer referral programs aimed at helping others grow their own businesses. Finally, another great place to look for marketing qualified leads is social networks and forums. Although mostly used for communication between friends and colleagues, these platforms are perfect places to exchange thoughts and opinions regarding various topics. Professionals looking for interesting articles, news stories, videos etc. can easily locate them there. To summarize, try combining several techniques mentioned above into single step-by-step plan. By doing so, you'll save time while increasing chances for better result.
How do you generate leads and qualify the leads?
Once you've found a marketing qualified lead, now comes the real hard part – convincing them to become customers. After all, if they were already convinced when searching for relevant information, wouldn't it be easier for you to convert them into paying customer right away? Unfortunately, it isn't always easy, especially when you start working alone. Before creating sales funnel, you must first figure out your primary objective. Is it to simply gather names and addresses of prospective clients or create long term relationships based upon trust? Once you've figured out the goal, you'll be able to develop strategy accordingly. For example, if you aim to collect data, then you'd probably want to ask very few questions during initial call. On the contrary, if you intend to establish rapport, then you shouldn't talk much anyway until next meeting. Then again, if you're going after referrals, then follow-up calls and emails asking for feedback are crucial to show appreciation and maintain relationship. Depending on goals, every tactic must be tailored to suit context. As a rule of thumb, however, the less you talk, the better. Remember, it takes longer to earn trust than money from sale. So avoid being pushy and focus solely on building connection instead.
How do I contact prospects?
After generating enough leads, you'll eventually decide whom to send promotional material to. Usually, decision depends on two factors - budget and expertise level of person receiving materials. First, consider amount of funds you allocate to direct mailings per month. Generally speaking, bigger budgets go towards higher cost items. Second, determine skill level of the recipient. If it's someone who has little experience in choosing suitable product, then maybe you'd rather skip mailing altogether. Thirdly, think twice whether you really need expert advice. Sometimes, simpler solution works best. Last but not least, remember that your message doesn't necessarily have to be clever. Just tell honest truth about benefits offered by your product or service. Your prospects won't care how funny campaign was created because they never saw anything similar before. Instead, rely on testimonials, case studies, white papers etc., which clearly illustrate value of your offering.
How do you reach out to prospects via email?
We recommend using multi-channel approach whenever possible. With that said, let me briefly explain how to craft effective email subject line. While crafting body of the email, pay close attention to following rules: 1) Use short sentences 2) Keep paragraphs under 3-5 lines 3) Avoid clichés 4) Be clear and concise. Nowadays, it's almost impossible to write catchy subject line anymore. Why? Because everyone knows how important subject line is. According to research conducted by MailMate Research, over 50% of inbox users open messages based on subject line only. And since today's average email contains 40% of spam, you definitely want to catch reader's eye immediately. Therefore, we highly suggest avoiding generic words like Free, Discounted & Guaranteed. Instead, try incorporating terms such as How To, Which Ones Are Best Or What Can We Help You With to grab readers' attention. Additionally, try adding images with hyperlinks and call to action buttons. Such combination creates strong visual appeal and makes email stand out among dozens of competing junk mails. Furthermore, include links to landing pages within subject line itself. This kind of promotion allows user to instantly see what he/she gets once click on link. Lastly, don't forget to add personalized touch by mentioning recipients' name somewhere inside message. Using phrases such as Hi John, Jane Doe, Dear Mr. Smith etc. shows professionalism and builds credibility.
Now take your newly acquired skills and apply them to practice. Start focusing on improving your marketing strategies and nurturing opportunities to find better marketing qualified leads. Good luck!
Finding good quality business prospects can be a challenge. Most businesses today are struggling with low sales and profits, so they need all of the help that they can get. They want to know how to find leads for their products or services in order to increase sales volume and reduce costs. This article will answer these questions.
How to get leads?
Your first question might be "how to generate more qualified leads?" The best way to accomplish this is by using marketing automation tools such as database marketing platforms (also called lead management systems). These offer many ways to capture data from customers including email, landing pages, web forms, social media, etc... Once collected, it allows companies to segment their list based on demographics and other criteria to target them with relevant content. Content targeted at specific segments could include newsletters, promotions, special offers, coupons, discounts, videos, audio messages, eBooks, whitepapers, case studies, testimonials, surveys, teleseminars, teleclasses, online seminars, live events, and much more!
The key here is to choose an automated system which has very few restrictions and does not require users to fill out lengthy registration forms. Many popular databases have strict limitations regarding number of contacts per user or the amount of time each contact may use the service before being blocked. For example, most database providers limit the number of emails sent daily to 10-30. Another common problem is when people register but never actually buy anything through the site because there was too long of a delay between signing up and making purchases. If you run into any problems with database vendors, please let us know about them. We'd like our product to work well for everyone who uses it, especially if we've invested money into developing relationships with those vendors.
If you're looking for one of the best database marketing platform options available, give my company's solution a try. Our provider doesn't impose limits on either the number of contacts nor the amount of time someone can use its service without paying again. In addition, we don't charge extra fees for upgrades or additional features. Plus, since we also provide website design & hosting solutions, we integrate both seamlessly, giving you complete control over everything together.
You should consider what kind of information you would like to collect about your potential clients. Your goal is to create a customer profile to better understand them. You'll then use this information to send them personalized communications. Some examples of useful data includes name, address, phone numbers, birthdays, gender, occupation, income level, marital status, children names, pets' names, hobbies, interests, current credit card balance, mortgage loan balances, car loans, insurance policy details, health issues, etc.
Once you have this important information, you can begin building profiles on your client base. Then you can start sending them relevant content. Think about what type of message would resonate with them. Is it something related to their profession or industry? Are you offering new products or services? Or maybe you just want to share some interesting news stories about yourself or your organization. Whatever the reason, make sure to keep your message short and sweet. Don't bombard them with lots of information. Keep it concise and compelling. Also, remember that the subject line of your email matters. Make sure your title matches the subject line. And ask yourself - Does my headline grab attention right away? Will readers open my message? Do I communicate clearly what I am trying to say?
Another thing worth considering is whether you really need to contact every single person on your list. There are several reasons why you probably shouldn't. First off, if you call someone on your list more than once within a six month period, chances are high that they won't take action. Even worse, you risk annoying them. Second, the law states that unsolicited commercial email violates federal laws. So, while technically you aren't breaking the rules, you certainly are doing harm to your reputation. Third, spamming annoys others around you. Fourth, the cost of telemarketing calls is often higher than traditional mail. Lastly, even though technology makes reaching large groups of people easier now, it still takes longer to deliver results.
So, instead of calling every single person, pick your top 100 prospects and focus on contacting these folks via snail mail. Send them a letter explaining why you contacted them and what benefits they would receive from working with your company. By focusing your efforts on only the highest value individuals, you will save valuable resources, avoid wasting expensive postage, and you'll see faster results.
How do you get leads fast?
Now that you know where to look for great prospects, you must learn how to qualify them effectively. One way is to simply ask them for permission to market directly to them. But if you already have their consent, you'll likely miss opportunities to convert them into actual buyers. When asking prospective clients for permission to market to them, you shouldn't be afraid to ask tough direct questions. Ask what they want and expect from you. Tell them that you can help solve their problems. Let them know that you understand their situation and challenges. And tell them exactly what you plan to do next.
Also, you should always follow up with your prospects after you connect with them. Set aside certain times during the day to check in with them. Maintain consistency in your communication style and frequency. Take advantage of every opportunity to stay connected with them. Be sure to set reminders for upcoming meetings and deadlines. Never forget to thank them for agreeing to hear from you. A personal touch goes a long way toward establishing credibility and trust.
It's easy to become overwhelmed with information when searching for leads, but remember that finding a real connection with a prospect requires effort. Focus on getting to know your audience. Get inside their world and discover their pain points. Help them feel validated and appreciated. Find out what motivates them to act. Learn what keeps them awake at night. Understand what drives them crazy. Use these insights to come up with creative ideas for solving their problems. Finally, tailor your pitch to match their needs, wants, desires, passions, and dreams. Only then will you earn their respect and gain their trust.
In summary, generating leads isn't difficult. Simply put, if you have access to a computer and Internet, you have access to thousands of interested prospects ready to talk to you. However, to maximize efficiency, you must develop effective strategies for attracting them. Now that you know where to go, how to get them, and when to connect with them, you're ready to launch your own successful home business! Follow these tips and watch your sales soar. Good luck!
How can I get leads?
Lead Generation Software System -- Provides proven methods, techniques, templates and scripts to quickly build highly responsive lists for selling products and services. Includes Lead Capture Pages, Email Marketing Campaign Management Software, Autoresponder Services, List Building Tools, Hosted Web Forms, Multiple Languages Support, Data Export Utility, Sales Tracking Features, Unlimited Subscribers, and Reports. Perfect for small business owners, entrepreneurs, marketers, coaches, consultants, freelancers, solopreneurs, professionals, artists, writers, photographers, designers, architects, attorneys, engineers, accountants, doctors, dentists, veterinarians, chiropractors, nurses, financial advisors, real estate agents, beauty therapists, fitness trainers, pet sitters, landscaper, massage therapists, tutors, teachers, authors, musicians, non-profit organizations, and religious institutions. http://tinyurl.com/y8qb6gxl
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Email Marketing Automation Platform -- An integrated suite of technologies designed specifically for helping businesses grow profitably by automating repetitive tasks associated with email marketing campaigns. Integrates with major autoresponders to easily manage multiple campaign types. Easy to customize and install. Ideal for anyone involved in managing email marketing campaigns such as publishers, advertisers, affiliates, affiliate managers, bloggers, newsletter editors, search engine optimization specialists, webmasters, developers, programmers, graphic designers, copywriters, project managers, event planners, video production studios, journalists, reporters, public relations firms, corporate executives, solo practitioners, professional speakers, students, professors, lecturers, faculty members, employees, volunteers, and staff. http://www.emailautomationsolutions.com/mmsuite.html
As a business owner, it can be difficult enough trying to figure out which marketing strategy works best in order to drive traffic and increase conversions. However, when prospects are actually willing to give up their contact information so that you can market directly to them via email or phone call (or both), things take on an entirely different level of complexity. How does this happen? And how does one go about finding these types of leads without spending thousands of dollars per month on advertising costs? The answer lies within our five favorite tools.
1) Lead Generation Software - Leads 360/Prospects Plus
The easiest way to explain lead generation software is by explaining what all it allows businesses to accomplish with such ease. With just a few clicks of your mouse, you have access to more than 10 million pre-qualified contacts who've given permission to receive emails from any company they choose. This means no need to waste time sending unsolicited emails to random people. You also don't have to worry about spam filters since there aren't any -- only quality messages will ever make it through. What else could anyone possibly ask for?
Lead360 offers two versions of its product, Proprietary Edition and Open Source Version. While the proprietary version provides higher conversion rates and lower cost per acquisition, we'd recommend using the open source edition if you're looking to generate leads at little to no expense. If you decide to use the proprietary version, however, you'll still benefit greatly from having unlimited campaigns and tracking capabilities.
Priced between $199-$299 depending on size, Lead360 has been used by some of America's largest corporations including Microsoft, Motorola, Nokia, Cisco, AT&T, Sun Microsystems, AOL, Sprint, Boeing, Dell Computer, IBM, Hewlett Packard, HP, Intel, Lucent Technologies, Nortel Networks, Philips Electronics, Red Hat Linux, Schlumberger Technology Corp., Schneider Electric, SmithKline Beecham Pharmaceuticals, Sonus Solutions Group, Inc., Symbol Technologies, Terra Nova Designs, Teradyne, Toshiba, VeriSign International, Xerox, Yahoo!, CompUSA, Best Buy, Circuit City Stores, Staples, JDS Uniphase, EarthLink, Linksys Wireless Products, EMC Corporation, Novell, Siemens, Sony, Time Warner Cable, Yahoo!, Verizon, SBC Communications, Qwest, XO Communication Systems, Eastman Kodak Company, Alcatel-Lucent, Ericsson, Bell Labs, Ciena, Juniper Networks, LSI Logic, Network Appliance, Northrop Grumman, Nextlink Communications, Northern Telecom Limited, Scientific Atlanta, Southern New England Telephone Co., TippingPoint Technologies, United Airlines, Albertsons Companies, Ameritrade, Bank of America, British Airways, Chase Manhattan Bank, Citibank, Delphi Automotive, Deutsche Telekom AG, Electronic Data Interchange Association, Equifax, First American National Bank, General Motors Acceptance Corporation, Goldman Sachs Investment Partners LLC, Harbinger Interactive, Harris Publications, Hartford Financial Services Group, HSBC Holdings PLC, Johnson & Johnson, Kmart Holding Corporation, Kellogg's World Wide Brands, Liberty Mutual Insurance Group, Lockheed Martin, Lowe's Cosmetics Home Improvement, MetroPCS, Midland Bank, Morgan Stanley Dean Witter, Pacific Gas and Electric Company, PeopleSoft, PriceWaterhouseCoopers LLP, Royal Dutch Shell plc, Safeway, Sears Roebuck & Co., Security Capital Securities, Stifel Nicolaus, Synovis Biomedical Intl, Travelers Insurance Group, Union Carbide Corporation, UBS Securities USA Ltd., Viacom Global Media Networks, Wells Fargo Bankshares, Whirlpool, Wachovia, Western Digital, WestRock Investments, WR Grace & Co., Xerox, Ziff Davis Publishing, and dozens more...
If you want something less expensive but still effective, consider Lead Prospectors "Open Source" version. They offer similar benefits as Lead360, but not quite as many features. For example, while Lead360 allows users to track multiple campaigns simultaneously, Lead Prospectors limits each campaign to a single user profile. Also, while Lead360 lets customers send 1,000+ emails per day, Lead Prospectors caps their daily limit at 500. Lastly, while Lead360 sends automated follow ups based upon activity reports, Lead Prospectors uses a manual approach.
Another great option would be LeadFire [http://www.leadfire.com]. Their service charges $49 per month ($4.95 per week). Not bad considering most other services charge upwards of $100 per month (and even then, they often require long term contracts)! After setting up an account, Lead Fire will assign you a unique ID number. When someone fills out their form requesting more details on your organization, your system automatically generates a customized message for them. Your customer receives instant notification that you've received their request and asks them to fill out another web page where they enter their personal data. Once entered into your database, LeadFire will periodically check back in to see if your potential client has made a purchase over the past 7 days. If so, you'll receive immediate credit toward future purchases.
In addition to generating leads, the above programs allow organizations to create mailing lists of current clients, prospective clients and partners. These databases contain detailed demographic profiles with ZIP codes, gender, marital status, household income levels, children living at home, and much more. In fact, many companies now include demographics in their own products instead of paying others to provide them.
2) LinkedIn Profiles / Sales Navigator
LinkedIn is probably the most popular social media site available today. We suggest creating either a new professional profile or modifying your existing LinkedIn Account. By doing so, you gain the ability to connect with individuals across the globe! As mentioned earlier, LinkedIn contains a wealth of valuable data regarding a person's background and career history. Additionally, once connected to a member, you may wish to invite his or her friends, colleagues, etc. To view a member's complete list of connections click on "Connections". From here, simply search for your target audience. Members interested in purchasing a particular type of product or service will always appear near the top of your searches.
Also, consider adding additional keywords related to your industry or niche. Doing so helps narrow down results and increases relevancy of matches. Using LinkedIn is extremely easy. All you really need is a computer and Internet connection.
3) Google AdWords
Google AdWords is like searching for specific terms among millions of pages. Most sites utilize AdSense ad units to display relevant advertisements alongside content. Basically, advertisers pay for every visitor clicking on an advertisement displayed on certain websites. Since AdWords utilizes keyword bidding, advertisers bid on various words. Those bids determine the price paid for every impression. One advertiser may spend hundreds of dollars per hour running ads containing the word "shoes", while another spends virtually nothing on those same exact same shoes!
With proper planning and research, you can easily optimize your ad sets to produce maximum effectiveness. Before starting any campaign, first try writing several sample sentences relating to your product or service. Use these sentences to build several variations of targeted ads. Then, test each set against different keywords until you arrive at a winning combination. Once you've established a profitable campaign, try changing small aspects of the text ads (e.g. change the wording slightly) and testing again. This process should help ensure your final advertising copy remains highly optimized.
Additionally, keep in mind that although AdWords is very helpful in driving traffic to your website, it doesn't convert nearly as well as landing pages created specifically for the purpose of capturing names and email addresses. That said, it certainly won't hurt to run a couple tests to compare performance. At least with AdWords, you know exactly which visitors came from your efforts rather than being charged for impressions.
4) Banner Advertising
Banner advertising is arguably the oldest method of direct response marketing. Simply put, banners consist of static images placed strategically along high traffic areas such as billboards, transit shelters, subway stations, airports, malls, sports stadiums, etc. Although banner ads typically come in three sizes ("square," "rectangle" and "drop cap"), they vary greatly in price. Generally speaking, larger banners tend to carry greater visibility because they occupy more space. More importantly, however, large banners usually command a premium rate due to increased exposure. A good rule of thumb is to budget around 25% of total project expenses towards buying extra real estate space whenever possible.
5) Pay Per Click Search Engines
Pay per click search engines operate similarly to standard search engines except for one major difference: advertisers must pay before receiving delivery of search results. Paid listings show up atop organic search engine rankings. Depending on the popularity of searched phrases, placement costs anywhere from $0.01-$10 per click. Some PPC providers even offer discounts for bulk orders. For instance, WebCrawler advertises special deals designed to help buyers save money while increasing ROI.
Although PPC appears to be a quick fix solution, it shouldn't replace strategic SEO tactics. Don't expect miracles overnight. Instead, focus on building relationships and trust with your target audience. Eventually, they'll start seeing value in working with you. On average, PPC accounts for roughly 2%-6% of overall revenue generated by a typical eCommerce store.