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According to Sitcreative, by 2025, 91% of companies with 10 or more employees will use CRM to optimize their operations. While it has become an optional tool, the same results cannot be achieved without it. This relationship management software allows you to create a stronger connection with users, analyze their data, evaluate interactions, and generate greater engagement in each conversation. The reality is that it becomes the best ally for increasing productivity and generating greater service satisfaction, two essential elements for any growing business.
If you're thinking that this system has nothing to do with your company because it's just starting, you're completely wrong. CRM is designed to work with companies of all sizes. It's primarily responsible for establishing the best relationship with small businesses, as it provides greater scalability and produces great results in a short period.
As this is a new system, it's normal for certain questions to arise, especially which of the many on the market might be the ideal one. To make this step easier, we've compiled the 7 most powerful and affordable CRM tools for SMEs on the market.
Let's dig in!
Perhaps you believe, given your company's small size and limited staff, that you don’t need such a system, but this is the opposite. CRM is necessary for every business that wants to increase production and satisfaction, mainly for growing companies. Let’s talk more about it:
The reason we want to introduce you to affordable and powerful tools is that we are aware that there can be challenges for small and medium-sized businesses. Among those, you should keep in mind are:
Resistance to change: Your team may already be accustomed to their current systems, and when implementing this one, they may encounter management issues.
Lack of integration: SME companies typically have their own tools, which can become complex if they are not compatible with the type of CRM you want.
Data management: Each CRM system requires data cleansing, migration, and management, which can be a challenge if you are not familiar with it, as data can often be duplicated or inaccurate.
All of this seems overwhelming, especially if you are inexperienced in this area, but there is nothing to worry about, because by working with the key tool, the challenges can be easily overcome.
Once you’re convinced that your growing business requires this system, it’s important to consider certain features. These include contact and account control, process automation, opportunity and sales pipeline management, reporting and analytics, and finally, integration with other tools. Once you’ve evaluated these features and selected them, choosing your ideal tool will be easy.
The right CRM tool, no matter the side of your company, it’s capable of automating tasks, optimizing customer relationships, and increasing the sales process. In general, it’s perfect for every team that needs focus and builds its best version, which includes boosting productivity and managing sales 24/7.
Now it’s time for the moment of truth, let’s see the top 7 CRMs that balance price and performance, and give you the best opportunity to boost your sales and increase production in a short period:
Kommo is a sales and messaging CRM designed for small businesses that want to optimize their results and work through automation to generate greater efficiency and quality in every process. It has currently become the preferred tool because it is capable of:
Centralizing communication across different messaging platforms, meaning it can manage multiple conversations and handle them through a single platform to facilitate the sending of interactions and lead follow-up.
Automating tasks with AI allows for optimizing business performance by reducing repetitive tasks and unnecessary costs. Ultimately, it allows teams to delegate frequently asked questions and regular operations to this technology, allowing them to focus solely on increasing sales.
It provides a visible sales pipeline to manage lead follow-up and operations, and interactions from the first contact to the sale.
Integration with other tools allows you to increase profits and manage your customer service easily and securely through popular channels.
This gives you an efficient, easy-to-use, and affordable tool that allows small and medium-sized businesses to grow in the world of digital marketing.
The Ultimate CRM Solution: A Kommo Rundown
Zoho is by far the best software designed to optimize marketing operations for SaaS and B2B service companies due to its excellent customization capabilities. Among its features, you'll find dashboard customization, lead scoring automation, customer activity reporting, social media integrations, and more. In short, it has become the best ally for small businesses that require an effective tool on a budget.
If you've never heard of HubSpot, it's probably because you're more out of touch than you think. This powerful and popular free CRM for SMEs in their growth phase has earned this recognition thanks to its marketing automation capabilities, chatbot building, email tracking and notifications, social media integration, and more. This makes it the perfect option for small businesses looking to build robust marketing, sales, and customer service operations.
Freshsales is an all-in-one CRM that features a simple interface and AI-powered tools. Broadly speaking, it's a product available online for Web, Android, and iOS systems that helps small businesses manage their stores, generating efficiency in lead scoring, email campaigns, lead generation, and more. Ultimately, it's an excellent option for organizing your contact list and achieving great results.
Pipedrive is a simple and efficient program that offers ease of use and excellent results. Thanks to this CRM, you get a clear view of your pipeline and can manage it seamlessly and quickly, with its visual interface that's easy for any user to navigate. In short, it's a convenient system with excellent automated features that will help small businesses increase sales and grow in the marketing world.
If you were thinking of creating a team instead of working individually, Bitrix24 is the best option for your growing business. A CRM that allows for robust collaboration across different tools, allowing you to optimize each operation with its task management features, document sharing, workflow agility, integration with communication tools, and more. It's the perfect option to improve your customer service and sales by creating the best relationship between companies and digital platforms.
Agile CRM is an all-in-one software that combines sales, marketing, and customer service solutions into a single platform. It's a feature-rich tool, perfect for small businesses looking to organize their contacts, manage their projects, integrate with third-party tools, and more. It's therefore a standout option for small businesses to build the best relationships and avoid missing out on opportunities.
Although you've already seen our top 7, you may still have some questions about how to choose the right CRM tool for your business. Since we want you to achieve success at all costs, we'll tell you what you should keep in mind when making your selection:
Can you imagine choosing your CRM without identifying your company's needs? At this point, such a thing would be unthinkable for us, firstly because each tool is developed based on the needs of each company, and secondly because it would be impossible to drive growth if you don't know how far you want to go. For this reason, it's important to be able to align your roles with your team's daily needs and, with this type of information, identify the system that can integrate efficiently.
As you've noticed, many CRMs can meet your expectations and adapt to your company's needs. Now, beyond their features, they also differ in terms of costs, so knowing this information, you should determine which one fits your budget (not just in the short term, but also in the future), and that can also provide you with a consistently positive ROI metric.
The programs and systems you're currently using are also valid, so you must adapt relationship management software to your business and integrate seamlessly with your current tools. You should also ensure that it offers scalability, meaning it can handle your growing workload and users without impacting your business performance.
As you've probably noticed, having this type of tool isn't a whim. The reality is that we're talking about software that, in addition to improving your relationships with your customers, can elevate your marketing efforts, increase your sales, and generate the best form of overall business growth.
It's time for you to start working efficiently and achieve tremendous results in your growing business. Seize the opportunity to improve your operations with a CRM, the best ally in the digital world!
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